irs program accomplishments · form 990 part iii · fy2020
what they reported doing
Program narrative the organization filed with the IRS. Ordered by program spending.
- #1 primary $15KSponsors the downtown beautification "Hanging Flower Basket" program.
- #2 $7KMaintains the restrooms in the common areas downtown in support of the downtown events.
named programs · 5 · from sources
what they call their work
Holiday Lights Parade & Bonfire Festival
Annual event featuring a lighted parade, reindeer races, and post-parade bonfire at Mile High Middle School field
Kendall Jasper Flower Baskets
Seasonal flower basket program with summer, fall, and winter installations sponsored by local businesses
Marketing Education for Local Businesses
Member-only educational events featuring expert panels on branding, website optimization, and marketing strategies
Member Roundtable Discussions
Regular forums for members to engage with the board, share ideas, and discuss issues affecting downtown businesses
Prescott Concert Series
Summer music series running June through September featuring local musicians; includes open auditions and sponsorships
activities · 9 clusters
what they do
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Cultural Heritage Festivals & Celebrations 5 activities
- Annual Holiday Light Parade and Bonfire FestivalOrganizes the annual Holiday Light Parade and Bonfire Festival, featuring holiday music, family activities, reindeer races, float judging, and community float displays.
- Organization of annual community eventsProduces major annual public events including the Holiday Light Parade and Bonfire Festival, Prescott Rodeo Days Show (July 3–5, 2026), and the Prescott Concert Series (June–September 2026), which features auditions for local musicians.
- Organization of annual community eventsPlans and hosts major annual events including the Holiday Light Parade and Bonfire Festival, Prescott Rodeo Days Show, and the Prescott Concert Series, which runs from June to September with performers selected through annual auditions.
- Organization of major downtown eventsPlans and executes key annual community events including the Holiday Light Parade and Bonfire Festival, Prescott Rodeo Days Show, and the Prescott Concert Series, which features auditions for performers held annually with summer performances.
- Organizing Community Events and FestivalsOrganizes and hosts various community events, including the annual Holiday Light Parade and Bonfire Festival, the Prescott Rodeo Days Show, and the Prescott Concert Series.
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Seasonal Flower Basket Installation & Maintenance 5 activities
- Downtown Beautification with Flower BasketsOrganizes, installs, and maintains seasonal flower baskets (summer, fall, winter) throughout historic downtown Prescott to enhance its aesthetic appeal and welcome visitors, including sponsor recognition.
- Downtown Beautification with Flower BasketsOrganizes, installs, and maintains seasonal flower baskets (summer, fall, winter) throughout historic downtown Prescott to enhance its aesthetic appeal, with sponsor recognition.
- Management of downtown flower basket programInstalls, maintains, and manages seasonal flower baskets in historic downtown Prescott, including summer (Memorial Day to Labor Day), fall (September 15 to November 15), and winter (November 15 to January 15), with sponsor recognition via plaques.
- Management of downtown flower basket programOrganizes, installs, and maintains seasonal flower baskets in historic downtown Prescott, including summer (Memorial Day to Labor Day), fall (September 15 to November 15), and winter (November 15 to January 15), with sponsor recognition via plaques.
- Management of floral enhancement programOrganizes, installs, and maintains seasonal flower baskets in historic downtown Prescott, including summer (Memorial Day to Labor Day), fall (September 15 to November 15), and winter (November 15 to January 15) displays, with sponsor recognition via plaques.
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Member-Focused Social Events 4 activities
- Facilitation of member engagement and educationHosts regular member-focused activities including board meetings with open attendance, roundtable discussions, an annual meeting in October, a member appreciation event in May, and educational events featuring expert panels on topics like marketing for local businesses.
- Facilitation of member engagement and governanceHosts regular board meetings with open member attendance, annual meetings, member appreciation events, and roundtable discussions to support member engagement and community involvement in downtown Prescott.
- Member Engagement and Networking EventsHosts various events including board meetings, an annual meeting, member appreciation events, and roundtable discussions to engage members and foster community involvement in downtown Prescott.
- Member Engagement and Networking EventsHosts various events for members, including open board meetings, roundtable discussions for downtown businesses, an annual meeting, and a member appreciation event to foster community involvement and networking.
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Downtown Business & Preservation Advocacy 4 activities
- Representation of downtown stakeholdersRepresents a coalition of stakeholders in historic downtown Prescott, including businesses, property owners, residents, and government and non-profit representatives, to advocate for and support the district's vitality.
- Representation of downtown stakeholdersRepresents a coalition of downtown Prescott stakeholders including businesses, property owners, residents, and government and non-profit representatives to support the health and prosperity of the downtown area.
- Representing Downtown Prescott StakeholdersRepresents the interests of businesses, property owners, residents, government, and non-profit representatives within historic downtown Prescott.
- Representing Downtown Prescott StakeholdersRepresents the interests of businesses, property owners, residents, government, and non-profit representatives within historic downtown Prescott.
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Business Networking Events 3 activities
- Educational Events for BusinessesOrganizes member-only educational events featuring expert panel discussions focused on marketing strategies for local businesses.
- Educational Workshops for BusinessesOrganizes member-only educational events featuring expert panel discussions on topics such as marketing for local businesses.
- Provision of educational programming for local businessesOrganizes member-only educational events featuring expert panel discussions on topics such as marketing for local businesses to support downtown economic vitality.
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Board Elections Administration 1 activity
- Board governance and membership structureManages a structured board governance process including annual nominations and elections with interviews and member voting, three-year director terms beginning in January, and a requirement for board members to hold paid memberships.
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Regular Governance and Member Meetings 1 activity
- Facilitation of member engagement and governanceHosts regular board meetings with open member attendance, roundtable discussions, and an annual meeting to engage downtown business members and promote community involvement; also conducts an annual board nomination and election process with member voting and three-year director terms.
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Annual Rodeo Event Production 1 activity
- Prescott Rodeo Days Show OrganizationOrganizes the Prescott Rodeo Days Show with scheduled event hours in downtown Prescott.
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Uncategorized 2 activities
- Board governance and leadership developmentManages an annual board nomination and election process with interviews and member voting, requires board directors to hold paid memberships and serve three-year terms, with new terms beginning in January.
- Prescott Concert Series ManagementHosts the Prescott Concert Series, including conducting annual musician auditions to select performers for scheduled performances from June to September.
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financials · form 990 · fy2020
the money
revenue
Total revenue$200K
Contributions & grants$32K16%
Program service revenue$128K64%
Investment income$660%
Other revenue$40K
expenses
Total expenses$325K
Program expenses44%
Admin / overhead56%
Fundraising0%
Salaries & benefits$104K
Grants paid out$1K
Largest expense lineCompensation
balance sheet
Total assets$5K
Cash$5K
Investments$0
Liabilities$14K
Net assets$-10K
Liquid reserves0.2 mo
1 years on record · 2020–2020
leadership · form 990 part vii · fy2020
who runs it
paid leadership · 3
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| MJ Smith | Executive Dir. | 40 | $54K |
| Deborah Koch | Assistant Dir. | 30 | $36K |
| Kendall Jaspers | Exec Committee | 40 | $8K |
board members · 19
- Audra Yamamoto — Director
- Autumn Kline — Director
- Bill McCleary — Exec Committee
- Breeanya Hinkel — Director
- Candy Hull — President
- Darla Deville — Vice President
- Dava Hoffman — Director
- Dino Bulleri — Director
- Geoff Meza — Director
- Helene Schaffer — Exec Committee
- Irene Winter — Director
- Jennifer Herbert — Director
- Matt Brassard — Director
- Patti Ezell — Director
- Sadie Sarti — Treasurer
- Sheri Shaw — Exec Committee
- Skyler Reeves — Director
- Steve Stazenski — Exec Committee
- Tuesday King — Secretary
relationships · 21
who they work with
- Bonnie Plants Partner — Partner in the Kendall Jasper Flower Baskets program, supporting the maintenance and display of downtown flower baskets.
- City of Prescott Visitor Bureau Partner — Collaborates to promote Prescott as a tourist destination.
- Hassayampa Inn Partner — Hosts the Prescott Downtown Partnership Annual Meeting at its venue.
- Kendall Jaspers Partner — Collaborates on the flower basket program, with baskets named after Kendall Jaspers.
- Sadie Sarti Design Co. Partner — Owner of Sadie Sarti Design Co. participates as a marketing expert in PDP educational events.
- Sparklight Advertising Partner — Marketing consultant from Sparklight Advertising participates in PDP educational events.
- Yavapai County Administration Government — Former co-manager of events on the Yavapai County Courthouse Plaza; now the responsible entity as of April 1, 2023.
- arts Partner — Includes arts organizations as members and partners in supporting downtown vitality.
- banks & financial organizations Partner — Includes banks and financial organizations as members and partners in supporting downtown vitality.
- churches Partner — Includes churches as members and partners in supporting downtown vitality.
- educational institutions Partner — Includes educational institutions as members and partners in supporting downtown vitality.
- hospitality Partner — Includes hospitality businesses as members and partners in supporting downtown vitality.
- media Partner — Includes media organizations as members and partners in supporting downtown vitality.
- museums Partner — Includes museums as members and partners in supporting downtown vitality.
- professionals Partner — Includes professionals as members and partners in supporting downtown vitality.
- property owners Partner — Includes property owners as members and partners in supporting downtown vitality.
- realtors Partner — Includes realtors as members and partners in supporting downtown vitality.
- residents Partner — Includes residents as members and partners in supporting downtown vitality.
- retailers Partner — Includes retailers as members and partners in supporting downtown vitality.
- social services Partner — Includes social services organizations as members and partners in supporting downtown vitality.
- utilities Partner — Includes utility providers as members and partners in supporting downtown vitality.