activities · 46
what they do
direct service · 22
- Facilitates access to talent representation Union Hiring and Representation FacilitationMaintains and provides access to a list of affiliated managers to help performers locate qualified representation.
- Facilitates member engagement and networking Industry Conference & Networking EventsHosts local mixers, panel discussions, annual membership meetings, and virtual connection events such as the Cyber Cafe Connection to foster community among members in locations including Tucson, Salt Lake City, San Diego, and Hawaii.
- Manager directory for talent Union Hiring and Representation FacilitationMaintains and provides access to a list of affiliated managers to help performers locate qualified representation.
- Media and Educational Content Production Member Media Production & OutreachProduces educational and informational content for members including the "Take 5" video series on industry topics like hair and makeup equity, a Spanish-language podcast, and verified IMDb/IMDbPro credentials to support professional visibility.
- Member Communication and Engagement Initiatives Member Media Production & OutreachProduces the "Take 5" video series, a Spanish-language podcast, local mixers, panel discussions, and Cyber Cafe Connection events to inform, empower, and connect members across regions.
- Member Engagement and Networking Events Industry Conference & Networking EventsHosts local mixers, panel discussions, annual membership meetings, and virtual connection events such as the Cyber Cafe Connection to foster community among members in locations including San Diego, Tucson, Salt Lake City, and Hawaii.
- Member credentialing and project discovery tools Union Hiring and Representation FacilitationOffers verified membership credentials on IMDb and IMDbPro and maintains an enhanced signatory search tool to help members locate their projects and work locations.
- Member engagement and networking events Industry Conference & Networking EventsHosts local mixers, panel discussions, annual membership meetings, and virtual connection events such as the Cyber Cafe Connection to foster community among members in cities including Tucson, Salt Lake City, San Diego, and Chicago.
- Offers digital tools and verification services for members and producers Union Hiring and Representation FacilitationProvides online tools including an enhanced signatory search, verified IMDb credentials, an online form for producers to initiate SAG-AFTRA agreements, and a verification system for casting professionals to confirm performer union status.
- On-Set and Member Support Services 24/7 Crisis Hotline & Support Line OperationsOperates an emergency hotline for on-set emergencies and a multi-channel help center accessible via phone, chat, email, and FAQs to support members with urgent and routine inquiries.
- On-set emergency and member support 24/7 Crisis Hotline & Support Line OperationsOperates a 24/7 on-set emergency hotline and multi-channel help center accessible by phone, chat, email, and FAQs for members and casting professionals during productions.
- Online Member Services and Account Management Online Member Portal ManagementOperates an online portal enabling members to create accounts, pay dues, access contracts and residuals information, file claim inquiries, and check claim status through the production center.
- Online member services and account management Online Member Portal ManagementProvides online tools for members to create accounts, pay dues, access contracts and residuals information, file claim inquiries, and check claim status through the production center portal.
- Producer and signatory onboarding Union Hiring and Representation FacilitationProvides an online form for producers to initiate the signatory process for SAG-AFTRA agreements, enabling compliance with union contracts.
- Produces educational video series for performers Member Media Production & OutreachCreates and distributes the "Take 5" video series to inform and empower performers, with episodes focusing on issues such as hair and makeup equity for performers with textured hair.
- Production and distribution of educational media Member Media Production & OutreachProduces the video series "Take 5" to inform performers on industry issues such as hair and makeup equity, and a Spanish-language podcast to serve Spanish-speaking members.
- Project and Signatory Support Tools Union Hiring and Representation FacilitationOperates an enhanced signatory search tool and an online form for producers to initiate SAG-AFTRA signatory processes; provides casting professionals with an online verification system to confirm performer union standing.
- Representation and Credentialing SupportRepresents over 1,000 union professionals in Arizona and Utah across acting, stunts, dance, singing, voiceover, and other media fields, and provides verified membership credentials on IMDb and IMDbPro.
- Representation and advocacy for media professionals Union Representation for Industry-Specific WorkersRepresents over 1,000 union professionals in Arizona, Utah, and Hawaii working in acting, stunts, dance, singing, voiceover, and other media fields, providing collective bargaining and labor representation across multiple entertainment sectors.
- Represents media professionals in regional markets Union Representation for Industry-Specific WorkersRepresents over 1,000 union professionals across Arizona and Utah working in acting, stunts, dance, singing, voiceover, and other media fields.
- Supports Spanish-language media engagement Member Media Production & OutreachProduces a Spanish-language podcast for members and collaborates with Spanish-language media partners such as Telemundo and the Spanish Broadcasting System (SBS) for advocacy and representation efforts.
- Union Representation and Member ServicesRepresents over 1,000 union professionals in Arizona, Utah, and Hawaii across acting, stunts, dance, singing, voiceover, and other media fields; provides access to contracts, residuals information, claim filing and status tracking, online dues payment, and account management through a production center and online member portal.
advocacy · 10
- Advocacy and Labor Action Campaigns Strike Rallies & Public DemonstrationsConducts strike actions, rallies, and public demonstrations in support of labor rights, including events in Phoenix and Salt Lake City in 2023; issues do not work orders and engages in ongoing negotiations with industry stakeholders such as the Joint Policy Committee on commercials and video game entities.
- Advocacy in Spanish-language media Member Media Production & OutreachEngages with Spanish-language television networks such as Telemundo and the Spanish Broadcasting System (SBS) to advocate for performers and ensure fair representation in Spanish-language media industries.
- Collective bargaining and labor negotiations Union Representation for Industry-Specific WorkersConducts ongoing negotiations with industry stakeholders including the Joint Policy Committee on commercials contracts and establishes agreements for video game productions, students, and game jams.
- Enforcement of labor standardsIssues do not work orders, such as for Book Buddy Media, to enforce union standards and protect members from non-compliant employers.
- Industry Partnerships and Representation Member Media Production & OutreachEngages with Spanish-language media industries through partnerships with Telemundo and the Spanish Broadcasting System (SBS) to advocate for and represent members in those sectors.
- Labor Advocacy and Contract Negotiations Union Representation for Industry-Specific WorkersEngages in labor advocacy through contract negotiations with industry partners, including the Joint Policy Committee on commercials, and administers new agreements for video games and student productions.
- Labor actions and strike coordination Strike Rallies & Public DemonstrationsOrganizes and participates in strike rallies and public demonstrations, including events in Phoenix on September 17, 2023, and Salt Lake City on September 28, 2023, in support of TV/Theatrical/Streaming labor actions, often alongside allied labor groups.
- Negotiates and enforces labor agreements Union Representation for Industry-Specific WorkersEngages in contract negotiations with industry stakeholders, including the Joint Policy Committee on commercials and video game sectors, and issues do not work orders when necessary to protect member interests.
- Organizes strike actions and labor rallies Strike Rallies & Public DemonstrationsPlans and participates in public demonstrations and strike actions in support of labor rights, including events in Phoenix on September 17, 2023, and Salt Lake City on September 28, 2023, with allied labor representatives.
- Strike Actions and Public Demonstrations Strike Rallies & Public DemonstrationsOrganizes and participates in strike rallies and public demonstrations in support of labor actions, including events in Phoenix and Salt Lake City during the 2023 TV/Theatrical/Streaming labor dispute.
capacity building · 14
- Administers ethical standards for talent managers Union Hiring and Representation FacilitationManages a code of ethics and conduct application process for talent managers, provides FAQs and guidance, and offers official forms to support professional compliance.
- Contract and Management Resources for Talent and Managers Union Hiring and Representation FacilitationProvides sample agreements, official forms, FAQs, and guidance materials to support managers and talent in understanding contractual obligations and ethical standards.
- Contract and ethics resources for talent managers Union Hiring and Representation FacilitationProvides sample personal management agreements, official forms, guidance documents, FAQs, and administers a code of ethics and conduct application process for managers representing union talent.
- Contract education for members Member Education & Regional CollaborationOffers accessible contract education materials including one-page newsletters, explanatory videos, and interactive e-books to help members understand their rights and obligations.
- Franchise Agent Process Union Hiring and Representation FacilitationProvides a formal process for agents to become franchised by the organization, including access to verification tools and ethical guidelines.
- Franchise and verification processes for agents Union Hiring and Representation FacilitationOffers a formal process for agents to become franchised by the organization and provides an online verification system for casting professionals to confirm performers’ union standing.
- Hosts professional development workshops for membersOffers training and skill-building workshops for members, including online conservatory sessions led by industry professionals, headshot photography events, screenwriting training, and on-camera acting instruction in cities such as Chicago, New York, and online.
- Manager Franchise and Support Program Union Hiring and Representation FacilitationProvides a formal process for agents to become franchised by the organization, including access to a code of ethics and conduct application, sample agreements, official forms, guidance materials, and FAQs to support professional management practices.
- Member Education Resources Member Education & Regional CollaborationProduces and distributes educational materials for members including one-page newsletters, explanatory videos, and interactive e-books focused on contract understanding and rights.
- Member Education and Training ProgramsOffers a range of educational workshops and training sessions for members, including screenwriting, on-camera acting, headshot photography, and casting verification, delivered both online and in-person across multiple locations.
- Member education and professional developmentHosts workshops, training sessions, and conservatory programs for members, including on-camera acting, screenwriting, headshot photography, and sessions led by industry professionals like casting director Jamie Castro.
- Professional Development and Training WorkshopsHosts member workshops and training sessions in various disciplines including on-camera acting, screenwriting, headshot photography, and online conservatory programs led by industry professionals such as casting director Jamie Castro.
- Provides contract education and resources for members Member Education & Regional CollaborationDistributes educational materials including one-page newsletters, explanatory videos, interactive e-books, and sample agreements to help members understand contractual obligations and rights.
- Provides franchising process for agents Union Hiring and Representation FacilitationOffers a formal process for agents to become franchised by the organization, enabling them to represent union members under official authorization.
strategies · 43
how they think
Theories of action extracted from this org's own source material. Click any to see the full field of orgs running the same approach.
- Bilingual communication and outreach member_communication_in_spanishEngages Spanish-speaking members through targeted communication channels such as a Spanish-language podcast to improve access and inclusion.
- Centralized access to contracts and agreements centralized_contract_accessSupports member engagement with industry standards by centralizing contract access through a production center and offering guided pathways for producers to become signatory.
- Centralized access to industry contracts centralized_contract_accessSupports member engagement with union agreements by centralizing contract access through a production center, improving clarity and compliance.
- Centralized contract access and production support centralized_contract_accessSupports member engagement with union agreements by centralizing contract access through a dedicated production center.
- Comprehensive performer representation across media performer_representationRepresents performers as the public faces and voices in entertainment and media, ensuring their rights and interests are protected across platforms and production types.
- Comprehensive performer representation in entertainment performer_representationRepresents performers as the public faces and voices across entertainment and media, ensuring their rights and interests are protected in diverse production contexts.
- Comprehensive performer representation in media performer_representationRepresents performers as the public faces and voices across entertainment and media, forming the core of the union’s advocacy and service mission.
- Data-informed advocacy and negotiation data_informed_advocacyUses confidential demographic data collection to shape advocacy efforts and collective bargaining strategies, ensuring representation of diverse performer experiences.
- Data-informed advocacy and negotiation data_informed_advocacyCollects confidential demographic data to shape advocacy efforts and strengthen negotiation strategies with industry stakeholders.
- Data-informed advocacy and negotiation data_informed_advocacyLeverages confidential demographic data collection to shape advocacy initiatives and strengthen negotiation strategies for more equitable outcomes.
- Data-informed advocacy strategy data_informed_advocacyLeverages confidential demographic data collection to shape and strengthen advocacy and negotiation strategies for more equitable outcomes.
- Digital infrastructure for member transparency and administration digital_member_portalProvides members with transparent access to residuals data and streamlined dues payments through a digital portal, improving administrative efficiency and engagement.
- Digital member services and transparency digital_member_portalUses a digital portal to provide members with transparent access to residuals data and streamlined payment of union dues, improving administrative efficiency and trust.
- Digital tools for member access and administration digital_member_portalProvides members with transparent access to residuals data and streamlined dues payments through a digital portal, improving administrative efficiency and engagement.
- Equity advancement through contract negotiation and education contract_negotiation_and_educationPromotes equity for performers by negotiating inclusive contracts and providing educational resources, particularly focused on addressing inequities in hair and makeup standards.
- Equity advancement through contract negotiation and education contract_negotiation_and_educationAdvances equity for performers by negotiating inclusive contracts and providing educational resources, particularly focused on industry standards for hair and makeup.
- Equity advancement through contract negotiation and education contract_negotiation_and_educationAdvances equity for performers by negotiating contracts and providing educational resources, particularly focused on inclusive industry practices such as hair and makeup standards.
- Equity-focused contract negotiation and education contract_negotiation_and_educationAdvances equity for performers through targeted contract negotiations and educational initiatives, particularly addressing systemic inequities in areas like hair and makeup standards.
- Ethics-based oversight and professional guidance for managers ethics-based_oversightEstablishes ethical standards for talent managers through a formal code of conduct and supports their professional development with best practices and industry guidance.
- Ethics-based oversight of talent managers ethics-based OversightEstablishes ethical standards for talent managers through a formal code of conduct and application process to ensure professional accountability.
- Ethics-based oversight of talent managers ethics_based_oversightEstablishes and enforces ethical standards for talent managers through a formal code of conduct and application process to protect performers.
- Flexible agreements for independent creators flexible_agreements_for_creatorsOffers the Short Project Agreement to provide independent creators with greater flexibility in distribution and production options, supporting innovation and access.
- Flexible agreements for independent creators flexible_agreements_for_creatorsOffers tailored agreements like the Short Project Agreement to provide creators with greater flexibility in distribution and production options.
- Flexible agreements for independent creators flexible_agreements_for_creatorsOffers the Short Project Agreement to provide independent creators greater flexibility in distribution and production options, supporting innovation and access.
- Flexible and accessible agreement frameworks for creators and producers flexible_agreements_for_creators, guided_signatory_processOffers flexible contracting options like the Short Project Agreement and provides guided onboarding for producers to become signatory, lowering barriers to compliance and participation.
- Franchise agent model for talent representation franchise_agent_modelAuthorizes licensed talent agents through a franchising system to represent union members, ensuring aligned and scalable representation across the industry.
- Franchising model for talent representation franchise_agent_modelAuthorizes licensed talent agents to represent union members through a formal franchising system, ensuring qualified intermediaries advocate for performers in the industry.
- Franchising model for talent representation franchise_agent_modelAuthorizes and regulates talent agents through a franchising system to ensure qualified representation of union members in the entertainment industry.
- Franchising model for talent representation franchise_agent_modelAuthorizes external talent agents through a franchising system to represent union members, expanding access to representation while maintaining union standards.
- Guided signatory process for producers guided_signatory_processProvides step-by-step support to help producers navigate and become signatory to SAG-AFTRA agreements based on their specific production type.
- Guided signatory process for producers guided_signatory_processProvides clear, step-by-step guidance to help producers become signatory to SAG-AFTRA agreements based on their specific production type, increasing compliance and access.
- Industry-specific talent representation industry_specific_representationDirectly engages with niche media sectors, such as Spanish-language media companies, to ensure effective representation of talent within culturally specific industries.
- Member support through localized communication and industry engagement member_communication_in_spanish, industry_specific_representationEngages Spanish-speaking members via a dedicated podcast and directly represents talent in Spanish-language media through targeted industry partnerships.
- Member support through opportunity expansion and education member_support_and_workplace_advancementEnhances member well-being by increasing access to local work opportunities, offering career navigation support, and delivering educational resources.
- Member well-being and career advancement support member_support_and_workplace_advancementEnhances member well-being by expanding local work opportunities, offering educational resources, and supporting career navigation within the industry.
- Member well-being and career advancement support member_support_and_workplace_advancementEnhances member well-being by expanding local work opportunities, offering educational resources, and supporting career development and navigation.
- Member well-being through opportunity expansion and career support member_support_and_workplace_advancementAdvances member well-being by increasing local work opportunities, offering educational resources, and supporting career navigation.
- Multi-channel support for members and industry professionals multi-channel_supportProvides accessible assistance to performers, casting professionals, and members through a combination of direct communication and self-service resources.
- Professional development and guidance for managers professional guidance and educationSupports the professional growth of managers by providing best practices, resources, and industry guidance to improve standards and representation quality.
- Professional development for managers professional_guidance_and_educationSupports the professional growth of talent managers by providing best practices and industry guidance to improve standards and alignment with union values.
- Representation of performers in entertainment and media performer_representationAdvocates for performers who serve as the public faces and voices in entertainment and media, securing their rights and working conditions through union representation.
- Spanish-language member engagement and representation member_communication_in_spanish, industry_specific_representationCommunicates with and serves Spanish-speaking members through targeted outreach, including a Spanish-language podcast and direct engagement with Spanish-language media companies.
- Targeted outreach and representation in Spanish-language media industry_specific_representationEngages Spanish-speaking members through a Spanish-language podcast and directly represents talent by working with Spanish-language media companies to ensure inclusive industry participation.
named programs · 8
what they call their work
Collective Bargaining
Negotiates and enforces contracts covering wages, working conditions, and benefits for performers in film, television, commercials, video games, and digital media
Demographic Profile Initiative
Confidential member survey to collect demographic data to support equity and inclusion efforts in the entertainment industry
Global Rule One
Union principle requiring members to work only for producers who have signed agreements with SAG-AFTRA, ensuring fair labor standards
Member Advocacy and Legal Support
Provides legal assistance and representation to members regarding contract disputes, working conditions, and rights enforcement
Residuals Collection and Distribution
Administers the collection and distribution of residual payments to performers for reuse of their work in film, TV, and other media
Take 5 Video Series
Video series empowering performers with information on key industry issues, starting with Hair & Makeup Equity for performers with textured hair
Video Game Strike
Organizing and advocacy effort to secure fair wages and protections for performers in video game production, including addressing AI usage in voice and performance capture
Wages and Working Conditions Negotiations
Ongoing negotiations with production companies such as Nickelodeon Animation to establish fair pay and working standards for performers
relationships · 18
who they work with
- AMPTP Partner — Engages in joint statements and negotiations with the Alliance of Motion Picture and Television Producers.
- Actors Federal Credit Union Partner — Linked as a financial services partner for members.
- Air Line Pilots Association Partner — Collaborated with SAG-AFTRA during a strike action in Salt Lake City on September 28, 2023.
- Department for Professional Employees, AFL-CIO Government — Linked as an affiliated labor organization within the AFL-CIO.
- Find an Affiliated Manager Partner — Provides a directory service connecting talent with affiliated managers.
- IATSE Partner — Collaborated with IATSE at the 2025 Game Developers Conference.
- Joint Policy Committee (JPC) Partner — Engaged in extended negotiations with JPC on commercials contracts.
- SAG Awards Partner — Linked as a partner organization associated with SAG-AFTRA.
- SAG-AFTRA Federal Credit Union Partner — Linked as a financial services partner for members.
- SAG-AFTRA Foundation Partner — Linked as a partner organization providing member support and programming.
- SAGindie Partner — Linked as a partner organization supporting independent film production.
- Spanish Broadcasting System Partner — Works with Spanish Broadcasting System (SBS) on representation and advocacy for Spanish-language talent.
- Telemundo Partner — Engages with Spanish-language television through Telemundo.
- Union Plus Partner — Linked as a partner organization offering member benefits.
- WGA Partner — Issues public statements regarding the Writers Guild of America’s tentative agreement.
- iActor Partner — Partners with iActor to provide online cast clearance through the Station 12 system.
- iActor Partner — Partners with iActor to support casting professionals.
- servicesagaftra.custhelp.com Partner — Platform used for member chat and email support services.