941484851 · CA ↑ parent cluster ·
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CREDIT UNIONS IN THE STATE OF CALIFORNIA

CA · EIN 941484851 · $52.9M rev · operational · www.sierracentral.com
profile

Sierra Central Credit Union is a member-owned financial cooperative serving communities across Northern California since 1955. It provides personal banking services including loans, share certificates, and financial guidance, with a focus on supporting local members and promoting financial well-being. The credit union operates 18 branches across 19 counties and supports community development through its foundation and outreach initiatives.

activities · 57

what they do

direct service · 55
  • Administer community giving programs Local Community Grantmaking
    Provides over $100,000 annually in donations to local nonprofits, worthy causes, and youth scholarships, supporting community development and charitable initiatives.
  • Administer scholarship and academic incentive programs Academic Achievement Cash Incentives
    Runs an annual scholarship program with applications accepted from January 1 to April 1 and offers the Pay's for A's Contest, awarding $200 to five student members each semester for academic achievement.
  • Auto Financing Discounts
    Offers members a discount of up to 1% APR on auto financing through Enterprise Car Sales.
  • Community Donations and Sponsorships Local Community Grantmaking
    Donates over $100,000 annually to local nonprofit organizations, worthy causes, and youth scholarships, and supports charitable initiatives through the Sierra Central Community Foundation.
  • Community Support Initiatives Holiday Food and Gift Distribution
    Organizes quarterly blood drives in partnership with Vitalant in the Yuba-Sutter area, participates in holiday toy drives, and conducts back-to-school supply donation efforts in Shasta and Yuba-Sutter Counties.
  • Conduct community giving and partnerships Holiday Food and Gift Distribution
    Donates over $100,000 annually to local nonprofits, youth scholarships, and worthy causes. Participates in holiday toy drives, back-to-school supply donations in Shasta and Yuba-Sutter Counties, and quarterly blood drives in partnership with Vitalant. Staff also engage in fundraising events such as a 5K run for the Children’s Miracle Network.
  • Conduct community outreach and partnership events Holiday Food and Gift Distribution
    Organizes quarterly blood drives with Vitalant in Yuba-Sutter, participates in holiday toy drives and back-to-school supply donations in Shasta and Yuba-Sutter Counties, and supports the Children's Miracle Network through staff participation in a 5K run.
  • Deliver digital banking services Mobile & Digital Banking Services
    Launched a new online banking platform and mobile app on February 10–11, 2026, including system migration and re-enrollment requirements for business account administrators, to enhance digital access and security for members.
  • Deliver digital banking services Mobile & Digital Banking Services
    Provides online and mobile banking platforms, including a new system launched on February 10, 2026, featuring updated functionality and requiring re-enrollment for business accounts.
  • Deliver financial products and member benefits Low-Cost Checking & Savings Accounts
    Offers a range of financial products and benefits including home loan closing cost credits, down payment assistance grants up to $50,000, auto financing discounts, high-yield share certificates, investor money market accounts, early direct deposit access, and a Skip-A-Pay Loan Program allowing up to two skipped payments per year. Also runs a referral incentive program offering up to $500 for new member referrals.
  • Early Direct Deposit Access Early Direct Deposit Access
    Provides members with early access to direct deposits, up to 2 business days early.
  • Facilitating Early Direct Deposits Early Direct Deposit Access
    Provides members with early access to direct deposits, up to 2 business days early.
  • Financial Education for Members Retirement Planning & Savings Support
    Offers members educational tools on finance, budget planning, and saving for large purchases.
  • Reviews reports of suspicious messages, blocks fraudulent senders, and takes action to protect members from scams.
  • Offers a $1,500 closing cost credit for home loans and provides grants of up to $50,000 to eligible homebuyers through the Middle Income Down Payment Assistance Program.
  • Allows members to skip loan payments up to two times every 12 months through the Skip-A-Pay Loan Program.
  • Manage scholarship and academic incentive programs Academic Achievement Cash Incentives
    Offers an annual scholarship program with applications accepted from January 1 to April 1 and runs the Pay's for A's Contest, awarding $200 to five student members each semester for academic achievement.
  • Member Referral Program Member Referral Incentive Programs
    Offers members up to $500 for referring friends to join Sierra Central Credit Union.
  • Modernize digital banking platforms Mobile & Digital Banking Services
    Launched a new online banking platform and mobile app on February 10–11, 2026, including migration of all members and requiring business account administrators to re-enroll and reassign permissions post-upgrade.
  • Offer financial education and planning tools Retirement Planning & Savings Support
    Provides members with educational resources on finance, budget planning, and saving for major purchases to support informed financial decision-making.
  • Offer financial education and planning tools Retirement Planning & Savings Support
    Provides members with educational resources on personal finance, budget planning, and saving for major purchases to support long-term financial wellness.
  • Offer specialized savings and investment products Certificate and Share Accounts
    Provides high-balance financial products including a 9-month share certificate with an APY up to 3.92% for balances of $100,000 or more and an Investor Money Market account with an APY up to 2.27% for balances of $300,000 or more.
  • Offering Financial Education Retirement Planning & Savings Support
    Offers members educational tools on finance, budget planning, and saving for large purchases.
  • Offering Financial Education Retirement Planning & Savings Support
    Provides members with educational tools on finance, budget planning, and saving for large purchases.
  • Offering Loan Payment Flexibility Short-Term Financial Relief Programs
    Allows members to skip loan payments up to two times every 12 months through the Skip-A-Pay Loan Program.
  • Offering Member Referral Incentives Member Referral Incentive Programs
    Offers members up to $500 for referring friends to join Sierra Central Credit Union.
  • Offering Scholarship Programs Academic Achievement Cash Incentives
    Operates an annual scholarship program for students, accepting applications from January 1 to April 1, and runs a "Pay's for A's Contest" awarding $200 to five student members each semester for academic achievement.
  • Offering Scholarship Programs Academic Achievement Cash Incentives
    Operates an annual scholarship program accepting applications from January 1 to April 1 and runs a "Pay's for A's Contest" awarding $200 to five student members each semester for academic achievement.
  • Operate physical and virtual branch network Physical Branch Financial Services
    Operates 18 physical branch locations across 19 counties in Northern California and provides virtual branch services through its website, offering in-person and online access to financial services.
  • Operate physical and virtual branch network Physical Branch Financial Services
    Operates 18 physical branch locations across 19 counties in Northern California, including specific branches in Anderson, Auburn, Chico, Grass Valley, Marysville, Oroville, Redding, Roseville, South Lake Tahoe, and Yuba City, among others. Also provides virtual branch services through its website for remote member access.
  • Operate physical and virtual branch network
    Operates 18 physical branch locations across 19 counties in Northern California, including specific locations in Anderson, Auburn, Chico, Marysville, Redding, Roseville, and other communities, and provides virtual branch services through its website. Also participates in a nationwide shared branching network of over 5,000 locations and maintains access to over 30,000 surcharge-free ATMs, with more than 9,000 accepting deposits.
  • Operating Branch Locations Physical Branch Financial Services
    Operates 18 branch locations across 19 counties in Northern California, providing in-person financial assistance and services to members.
  • Organizing Donation Drives Holiday Food and Gift Distribution
    Organizes quarterly blood drives in partnership with Vitalant in the Yuba-Sutter area, participates in holiday toy drives with local organizations, and conducts back-to-school supply donation efforts in Shasta and Yuba-Sutter Counties.
  • Protect members from financial fraud Public Cybercrime Education & Response Support
    Reviews reports of suspicious messages, blocks fraudulent senders, and takes action to safeguard members from scams and identity theft.
  • Protect members from fraud and scams Public Cybercrime Education & Response Support
    Monitors and responds to reports of suspicious messages by blocking fraudulent senders and taking protective actions to safeguard members from scams.
  • Reviews reports of suspicious messages, blocks fraudulent senders, and takes action to protect members from scams.
  • Provide access to shared financial infrastructure Surcharge-Free ATM & Shared Branch Access
    Maintains access to a nationwide network of over 5,000 shared branch locations and more than 30,000 surcharge-free ATMs, including over 9,000 that accept deposits, enabling members to conduct transactions across the country without fees.
  • Provide access to shared financial infrastructure Surcharge-Free ATM & Shared Branch Access
    Maintains access to a nationwide network of over 5,000 shared branches and more than 30,000 surcharge-free ATMs, over 9,000 of which accept deposits, expanding service availability for members beyond local branches.
  • Provide homebuyer and down payment assistance Down Payment and Closing Cost Assistance
    Offers a $1,500 closing cost credit for home loans and administers the Middle Income Down Payment Assistance Program, providing grants of up to $50,000 to eligible members who contribute at least $10,000 toward a down payment.
  • Provide member financial incentives and benefits Certificate and Share Accounts
    Offers competitive financial products including a 9-month share certificate with an APY up to 3.92% for balances of $100,000+, an Investor Money Market rate with APY up to 2.27% for balances of $300,000+, early access to direct deposits, and a Skip-A-Pay Loan Program allowing up to two skipped payments per year.
  • Providing Access to Shared Branch and ATM Networks Surcharge-Free ATM & Shared Branch Access
    Operates a network of over 5,000 shared branch locations nationwide and maintains a nationwide network of over 30,000 surcharge-free ATMs, including more than 9,000 that accept deposits.
  • Providing Access to Shared Branching and ATMs Surcharge-Free ATM & Shared Branch Access
    Operates a network of over 5,000 shared branch locations nationwide and maintains a nationwide network of over 30,000 surcharge-free ATMs, with more than 9,000 accepting deposits.
  • Providing Auto Financing Discounts
    Offers members a discount of up to 1% APR on auto financing through Enterprise Car Sales.
  • Providing Digital Banking Services Mobile & Digital Banking Services
    Offers online banking and a mobile app, which were upgraded on February 10-11, 2026, to provide members with convenient access to financial services, including virtual branch services.
  • Providing Digital Banking Services Mobile & Digital Banking Services
    Offers online banking and a mobile app, which were upgraded on February 10-11, 2026, and provides virtual branch services through its website.
  • Providing Digital Banking Services Mobile & Digital Banking Services
    Offers online banking and a mobile app, which were upgraded on February 10-11, 2026, to provide members with digital access to financial services.
  • Providing Home Loan Assistance Down Payment and Closing Cost Assistance
    Offers a $1,500 closing cost credit for home loans and provides grants of up to $50,000 to eligible homebuyers through the Middle Income Down Payment Assistance Program.
  • Providing Savings and Investment Products Certificate and Share Accounts
    Offers a 9-month share certificate with an APY as high as 3.92% for balances of $100,000 or more and a special Investor Money Market rate with an APY as high as 2.27% for balances of $300,000 or more.
  • Run member referral and auto financing promotions Auto and Vehicle Loan Financing
    Offers members up to $500 for referring new members and provides a discount of up to 1% APR on auto financing through Enterprise Car Sales, available through December 31, 2026.
  • Savings and Investment Products Specialty Savings & Deposit Accounts
    Offers a 9-month share certificate with an APY as high as 3.92% for balances of $100,000 or more and a special Investor Money Market rate with an APY as high as 2.27% for balances of $300,000 or more.
  • Operates an annual scholarship program for students and awards $200 to five student members each semester for academic achievement through the Pay's for A's Contest.
  • Shared Branch and ATM Network Access Surcharge-Free ATM & Shared Branch Access
    Operates a network of over 5,000 shared branch locations nationwide and maintains a nationwide network of over 30,000 surcharge-free ATMs, with more than 9,000 accepting deposits.
  • Support affordable homeownership Down Payment and Closing Cost Assistance
    Offers a $1,500 closing cost credit for home loans and administers the Middle Income Down Payment Assistance Program, providing grants of up to $50,000 to eligible homebuyers who contribute at least $10,000 toward a down payment.
  • Support financial education and youth achievement Academic Achievement Cash Incentives
    Provides members with educational tools on budgeting, saving, and financial planning, and supports student members through the Pay's for A's Contest, awarding $200 to five students each semester for academic achievement, as well as an annual scholarship program open to applications from January 1 to April 1.
  • Supporting Community Initiatives Local Community Grantmaking
    Donates over $100,000 annually to local nonprofit organizations and youth scholarships, and launched the Sierra Central Community Foundation in early 2025 to support charitable and educational initiatives.
capacity building · 2
  • Launch community foundation for charitable support
    Launched the Sierra Central Community Foundation in early 2025 to expand support for charitable and educational initiatives in the communities it serves.
  • Support regional charitable initiatives through foundation
    Launched the Sierra Central Community Foundation in early 2025 to support charitable and educational initiatives in the region.
strategies · 32

how they think

Theories of action extracted from this org's own source material. Click any to see the full field of orgs running the same approach.

named programs · 6

what they call their work

Home Loan Closing Cost Credit
Offers $1,500 closing cost credit for home purchases or refinancing through August 31, 2026.
Middle Income Down Payment Assistance Program
Provides eligible homebuyers with a grant of up to $50,000 when contributing at least $10,000 toward a down payment.
Pay's for A's Contest
Rewards students with good grades; five winners receive $200 each semester.
Refer-A-Friend
Member referral program that rewards individuals with up to $500 for referring friends to join the credit union.
Scholarship Program
Annual scholarship program offering financial support to students; applications accepted from January 1 to April 1 each year.
Sierra Central Community Foundation
Supports charitable and educational initiatives focused on health and wellness, education, financial literacy, and support for military and first responders in Northern California communities.
relationships · 23

who they work with

  • 7-Eleven Partner — Hosts CO-OP ATM terminals at select retail locations.
  • Beale Air Force Base Government — Original location where the credit union opened its first branch in 1955.
  • Boys & Girls Club of Placer County Partner — Receives #WorthyWednesday donations from Sierra Central Credit Union
  • Chico Rotary Partner — Receives #WorthyWednesday donations from Sierra Central Credit Union
  • Chico Walk to End Alzheimer's Partner — Receives #WorthyWednesday donations and has team participation from Sierra Central Credit Union
  • Children's Miracle Network Partner — Beneficiary of Sierra Central Credit Union staff participation in the SacTown Run 5k
  • Children's Miracle Network Partner — Staff participate in a 5K run to raise money for the Children's Miracle Network.
  • Connected Living Food Bank Partner — Receives #WorthyWednesday donations from Sierra Central Credit Union
  • Costco Partner — Hosts CO-OP ATM terminals at select retail locations.
  • Enterprise Car Sales Partner — Partner offering discounted auto financing to members through a credit union partnership.
  • Fremont-Rideout Foundation Partner — Receives #WorthyWednesday donations from Sierra Central Credit Union
  • Geweke's Caring for Women Foundation Partner — Beneficiary of the Pink October Walk/Run in which Sierra Central Credit Union participates annually
  • Girl Scouts of Northern California Partner — Receives #WorthyWednesday donations from Sierra Central Credit Union
  • Glenn County Canine Association Partner — Receives #WorthyWednesday donations from Sierra Central Credit Union
  • Hope 4 Nevada County Partner — Receives #WorthyWednesday donations from Sierra Central Credit Union
  • Kids First Auburn Partner — Receives #WorthyWednesday donations from Sierra Central Credit Union
  • Kiwanis Club of Marysville Partner — Receives support from Sierra Central Credit Union for the Spring Swing Fore Kids Golf Tournament
  • Love My Credit Union Network — Member of the Love My Credit Union network, providing exclusive member benefits and offers.
  • Salvation Army Partner — Partners with Sierra Central Credit Union for bell ringing campaigns
  • Vitalant Partner — Partners with Sierra Central Credit Union to conduct quarterly blood drives in the Yuba-Sutter area
  • Walgreens Partner — Hosts CO-OP ATM terminals at select retail locations.
  • Yuba City Pink October Partner — Receives #WorthyWednesday donations and has team participation from Sierra Central Credit Union
  • abuse@sccu4u.com Partner — Designated email channel for members to report suspicious messages, managed by the security team.