activities · 14
what they do
direct service · 14
- Deliver on-demand branch banking services Surcharge-Free ATM & Shared Branch AccessProvides instant issuance of replacement debit cards, Medallion Signature Guarantees, and Coinstar coin-cashing machines at select branch locations to support immediate member needs.
- Deliver on-demand branch services for debit cards and signature guarantees Surcharge-Free ATM & Shared Branch AccessProvides same-day issuance of new debit cards and Medallion Signature Services at branch locations to support member needs in real time.
- Distribute digital member rewards and discounts Mobile & Digital Banking ServicesProvides digital coupons and exclusive deals to members who hold Advantage Checking accounts.
- Offer Coinstar machines at select branches Surcharge-Free ATM & Shared Branch AccessProvides Coinstar coin-counting machines at select branch locations for member convenience.
- Offer investment and insurance products through third-party partnership Financial Planner Referral & Certification SupportProvides securities, advisory services, and insurance products to members through LPL Financial and its licensed affiliates, facilitated by a referral agreement that includes compensation from LPL.
- Offer investment and insurance services through third-party partnership Financial Planner Referral & Certification SupportProvides securities, advisory services, and insurance products to members through LPL Financial and its licensed affiliates, with referrals made under a formal agreement that includes compensation from LPL.
- Offer promotional share certificates with fixed terms and APYs Certificate and Share AccountsProvides time-based promotional share certificates with terms of 13, 22, and 48 months offering APYs of 3.00%, 3.25%, and 3.50% respectively, requiring fund transfers from external institutions to open.
- Offer promotional share certificates with fixed terms and APYs Specialty Savings & Deposit AccountsProvides time-based promotional share certificates with terms of 13, 22, and 48 months, offering APYs of 3.00%, 3.25%, and 3.50% respectively, requiring fund transfers from external institutions to open.
- Operate physical branch network in California Physical Branch Financial ServicesRuns multiple branch locations in California cities including Buena Park, Fullerton, Orange, and Eastvale, offering in-person financial services during published business hours, including account management, loan applications, check ordering, gift card purchases, and cash transactions.
- Operate physical branch network in California Physical Branch Financial ServicesRuns physical branch locations in Buena Park, Fullerton, Orange, and Eastvale, CA, offering in-person financial services during regular business hours, including account management, loan applications, check ordering, gift card purchases, and cash transactions.
- Provide 24/7 ATM access and fee-free nationwide ATM network Surcharge-Free ATM & Shared Branch AccessOffers 24/7 ATM access at multiple branch locations and enables members to use over 30,000 CO-OP ATMs nationwide without fees.
- Provide 24/7 ATM and nationwide fee-free ATM access Surcharge-Free ATM & Shared Branch AccessOffers round-the-clock ATM access at branch locations and enables members to use over 30,000 CO-OP ATMs across the U.S. without fees.
- Provide mobile and digital banking tools Mobile & Digital Banking ServicesOffers a mobile banking application that allows members to manage accounts from smartphones, along with digital coupons and exclusive deals for Advantage Checking account holders.
- Provide mobile banking platform Mobile & Digital Banking ServicesOffers a mobile banking app that allows members to access and manage their accounts from smartphones, including balance checks, transfers, and transaction history.
strategies · 11
how they think
Theories of action extracted from this org's own source material. Click any to see the full field of orgs running the same approach.
- Community-based membership model community-based_membershipExpands access to credit union services by defining membership eligibility around geographic, employment, organizational affiliation, or familial ties, fostering inclusivity and community integration.
- Competitive rate offering for savings growth competitive_rate_offeringAttracts and retains member deposits by offering higher returns on promotional share certificates compared to traditional accounts, requiring a $1,000 minimum deposit to incentivize larger savings commitments.
- Competitive rate offering to incentivize savings competitive_rate_offeringAttracts and retains member deposits by offering higher returns on promotional share certificates compared to traditional accounts, using financial incentives as a tool to encourage savings behavior.
- Member-centered financial wellness approach member-centered financial wellnessFocuses on improving members' financial well-being through innovative financial products, exceptional service, and community enrichment, positioning member success as central to the credit union’s mission.
- Member-centered financial wellness approach member-centered financial wellnessDesigns innovative financial products and delivers exceptional service with the goal of improving members' financial well-being and positively impacting their communities, placing member needs at the core of service delivery.
- Personalized financial guidance for goal achievement personalized financial guidanceOffers tailored financial advice to help members navigate both immediate and future financial goals, recognizing that individualized support enhances financial decision-making and long-term success.
- Personalized financial guidance model personalized financial guidanceSupports members in achieving both short-term and long-term financial goals through tailored financial advice and individualized support.
- Shared branching network access shared_branching_networkExpands member access to financial services nationwide through participation in the CO-OP shared branching network, enabling convenience and broader service reach.
- Shared branching network for nationwide access shared_branching_networkEnables members to access financial services across a broad geographic footprint through participation in the CO-OP shared branching network, increasing convenience and service availability beyond local branches.
- Third-party service partnership for expanded offerings third-party_service_partnershipPartners with external financial service providers like LPL Financial to offer investment and insurance products, enabling broader member access to specialized services while maintaining operational separation from the credit union.
- Third-party service partnership for expanded offerings third-party_service_partnershipLeverages partnerships with external financial service providers, such as LPL Financial, to offer investment and insurance products while maintaining operational separation between the provider and the credit union.
named programs · 12
what they call their work
Advantage Checking
Checking account that provides members with access to digital coupons and other exclusive deals
American First Wealth Management
Financial advisory services offered in partnership with LPL Financial, including retirement planning, investment management, and insurance products
Business Services
Financial services tailored for businesses, including business accounts and loans
CO-OP Shared Branch Access
Network access allowing members to conduct transactions at over 5,000 shared branches and 30,000 ATMs nationwide
Checking Accounts
Provides various checking account options, including Advantage Checking with digital coupons.
Credit Cards
Issuance of credit cards to members for personal use
Digital Services
Offers convenient digital solutions for bill payments, purchases, and peer-to-peer payments.
Home Loans
Mortgage and home financing services for members
Mobile Banking
Provides access to accounts via a mobile banking app for smartphones.
Savings Accounts
Offers savings accounts and certificate specials for members to grow their deposits.
Share Certificate Specials
Promotional savings certificates with fixed terms (13, 22, or 48 months) and guaranteed interest rates for members transferring funds from other institutions
Vehicle Loans
Auto financing services for new and used vehicles
relationships · 4
who they work with
- CO-OP Network — Part of the CO-OP network providing access to over 30,000 fee-free ATMs.
- CO-OP Network — Participates in the CO-OP shared branching network, enabling members to access over 5,000 shared branches and 30,000 ATMs nationwide.
- Children's Museum at La Habra Partner — Becoming a member of the Friends of the Children's Museum at La Habra qualifies individuals for membership at American First Credit Union.
- LPL Financial Partner — Provides securities, advisory services, and insurance products through a referral and compensation agreement.