activities · 9
what they do
direct service · 9
- Branch operations and facility enhancements Physical Branch Financial ServicesOperates and maintains multiple physical branches, including remodeled locations in Corona and Coachella, featuring modern designs, 24-hour ATM lobbies, Interactive Teller Machines (ITMs), and community-focused elements such as art walls showcasing local artists.
- Business and digital banking services Business Banking & Lending ServicesOffers business checking accounts and a full suite of digital banking tools including online and mobile banking, Web Bill Pay, e-Statements, e-Alerts, and Money Download services for integration with financial software like Quicken and Microsoft Money.
- Community financial support and donations Local Community GrantmakingHas donated over $7,000,000 to communities in Riverside County since 2015 as part of its community investment efforts.
- Credit monitoring and identity protection Credit Monitoring & Reporting ServicesProvides free credit monitoring with daily credit score updates and identity theft protection to holders of Ascend Checking accounts.
- Direct deposit and automated savings services Early Direct Deposit AccessOffers early access to direct deposits (up to two days early depending on provider), enables members to split direct deposits across multiple accounts for goal-based savings, provides e-alerts for deposit notifications, and offers free payroll direct deposit setup.
- Lending and credit products Consumer Credit Card LendingProvides a range of loan products including auto loans, home loans, personal signature loans, and credit cards with competitive rates, along with a 0.5% interest rate discount for members who enroll in automatic payments.
- Member rewards and financial incentives Financial Account Sign-Up BonusRuns a promotional program awarding $1,500 quarterly to two savers, with the same reward structure confirmed in multiple references.
- Processing of payments and transfers Early Direct Deposit AccessProcesses payments from Altura accounts immediately via online banking, posts online debit or credit card payments on the next business day, and handles external bank transfers within up to three business days.
- Youth financial products Youth Financial Accounts & EducationOffers a youth checking account designed for individuals aged 12 to 17, promoting early financial literacy and inclusion.
strategies · 10
how they think
Theories of action extracted from this org's own source material. Click any to see the full field of orgs running the same approach.
- Behavior-incentivized financial products behavior-incentivized bankingEncourages responsible financial behaviors such as maintaining balances and using debit cards regularly by offering higher dividend rates as rewards.
- Community development through investment and volunteerism community investment via sponsorships and scholarships, community_volunteerismStrengthens local communities by funding scholarships and sponsorships, supporting employee volunteerism, and delivering financial education programs.
- Expansion of community-focused banking access community_expansion_modelExpands physical and service presence into new communities to provide personalized, local banking alternatives to large national institutions.
- Financial simplification for members financial_simplificationDesigns checking accounts to reduce complexity in personal financial management, making banking more intuitive and accessible.
- Instant and secure electronic transactions electronic fund transfer, instant fund availability, electronic securityAccelerates fund availability and enhances security by enabling electronic payroll deposits with instant access and eliminating check holds, reducing reliance on physical checks.
- Locally led governance and community integration locally_led_governance, community-inspired_designEnsures local accountability and cultural relevance through a volunteer board from the Riverside County community and designs branches to reflect local identity, including showcasing local art.
- Member-owned cooperative model member_ownership_modelOperates as a not-for-profit, member-owned financial cooperative where members have democratic control and shared ownership, aligning the institution’s priorities with member needs rather than external shareholders.
- Multi-channel, digital-first service delivery multi-channel_service_delivery, digital_banking_access, paperless_banking, real_time_financial_alertsIncreases accessibility and convenience by offering online, mobile, phone, and electronic banking services, including real-time alerts and paperless options, to support financial awareness and security.
- Personalized and automated member services personalized_digital_service, automated_recurring_paymentsCombines human touch with technology through Interactive Teller Machines and automated recurring payments to improve service personalization and loan repayment reliability.
- Third-party investment services partnership third-party investment services partnershipExtends financial offerings beyond traditional credit union products by partnering with CUSO Financial Services, L.P. to provide non-deposit investment options to members.
named programs · 11
what they call their work
Auto Expert Services
Offers auto loan expertise and support through dedicated representatives
Auto Loans
Provides auto and other vehicle loans to members
CO-OP Shared Branching
Enables members to access services at shared branch locations beyond Altura's physical branches
Co-op Shared Branching
Allows members to conduct transactions at other participating credit unions nationwide.
Free Checking Accounts
Offers free checking accounts to members
Home Equity Loans
Offers home equity loans and mortgage loans for home purchasing
Mortgage Loans
Offers mortgage loans for home purchasing.
Mortgage Services
Provides mortgage loan services and support through dedicated representatives
Personal Loans
Provides personal loan options for members
Savings Accounts
Provides savings account options for members
Wealth Management Services
Offers wealth management services through dedicated representatives
relationships · 8
who they work with
- BaconPay Partner — Processes external payments through Express Pay platform.
- CO-OP ATMs Network — Altura Credit Union members can access CO-OP ATMs for convenient cash access.
- CUSO Financial Services, L.P. (CFS) Partner — Contracted to provide non-deposit investment products and services to Altura Credit Union members.
- CUSO Financial Services, L.P. (CFS) Partner — Contracts with CFS to offer non-deposit investment products and services to credit union members.
- Human Resources Department Partner — Collaborates with employers' human resources departments to facilitate payroll direct deposit enrollment.
- Mastercard Partner — Partners with Mastercard to provide debit card benefits including Secure Remote Commerce, travel assistance, and purchase protection.
- Riverside Art Museum Partner — Collaborates on an art wall featuring local artists at the 14th Street Branch.
- Riverside County Government — Primary geographic focus for community support, sponsorships, and board leadership