named programs · 10 · from sources
what they call their work
Business Banking Services
Services designed to help small businesses grow.
Conventional Home Loan
Traditional mortgage option with down payments as low as 3%.
Down Payment Assistance Program
Program to help low to moderate income earning families with down payment assistance for homeownership.
EmployeesCARE Program
A program funded by employee donations and matched by the CU West CARES Charitable Foundation to support local nonprofits.
FHA Home Loan
Mortgage option for first-time homebuyers with low down payment options and assistance.
Financial Education Classes
Provided by the Community Impact Team to help members reach their credit goals and achieve financial independence.
Heritage High-Yield Checking
A checking account designed to offer competitive interest rates on balances up to $20,000.
Holiday Club Savings Account
A savings account designed to help members save for holiday expenses.
Hometown Heroes Mortgage Program
Mortgage program supporting community members in key service professions to achieve homeownership.
VA Loans
Mortgage option for military service members and veterans, offering lower interest rates and no minimum down payment.
activities · 10 groups
what they do
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Credit Union Financial Services 7 activities
- Business Banking ServicesProvides business banking services to support small business growth.
- Community Financial IncentivesProvides members with higher interest yields on savings accounts and lower interest rates on loans as part of its credit union member benefits.
- Financial Services for MembersProvides a range of financial services to its members, including higher interest yields on savings accounts, lower interest rates on loans and credit cards, free checking accounts, and IRA savings certificates. The organization also offers mortgage services, including guidance for first-time homebuyers, a Hometown Heroes Mortgage Program, and a Down Payment Assistance Program for low- to moderate-income families.
- Financial Services for MembersProvides a range of financial services to members, including higher interest yields on savings accounts, lower interest rates on loans and credit cards, free checking accounts, car loans, and mortgage services. This includes offering IRA savings certificates and proactively providing better rates and reward programs.
- IRA Savings CertificatesOffers IRA savings certificates as an alternative financial product for individuals impacted by banks discontinuing retirement savings certificates.
- Provide banking servicesOffers a range of financial products and services including IRA savings certificates, business banking services, higher interest yields on savings accounts, and lower interest rates on loans for members.
- Provide financial products and servicesOffers a range of financial products and services to members, including IRA savings certificates, business banking services, mortgages (including for first-time homebuyers and specific programs like Hometown Heroes and Down Payment Assistance), consumer lending, and savings accounts with higher interest yields and lower loan interest rates. Also provides credit reporting services through mobile and online banking.
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Youth-Focused Fundraising Support Services 5 activities
- CU West CARES Charitable FoundationOperates the CU West CARES Charitable Foundation to support community well-being in Arizona through grants and contributions.
- Community Support and PhilanthropySupports community well-being in Arizona through the CU West CARES Charitable Foundation, provides educational programs, scholarships, and contributions to local organizations, and offers support programs focused on military and veteran financial success. This includes donating bicycles to children and supporting pet welfare organizations.
- Community Support and PhilanthropySupports community well-being in Arizona through the CU West CARES Charitable Foundation, provides scholarships to community members, and makes donations to local organizations, including those supporting military and veteran financial success, children, and pet welfare.
- Operate the CU West CARES Charitable FoundationManages the CU West CARES Charitable Foundation to support community well-being in Arizona.
- Support community organizations and initiativesMakes contributions and donations to local organizations, including providing bicycles to children through Honor Health Desert Mission and supporting Arizona Pet Project to prevent pet surrenders. The CU West CARES Charitable Foundation also supports community well-being in Arizona.
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Onsite Renewable Energy & Recycling Implementation 5 activities
- Environmental Sustainability InitiativesImplements environmental sustainability practices within its operations, including recycling programs, reduced-wattage lighting, and the use of solar energy, and operates a corporate campus designed with energy-efficient initiatives.
- Environmental Sustainability InitiativesImplements environmental sustainability practices including paper, plastic, and metal recycling, reduced-wattage lighting, and solar energy use, and operates a corporate campus designed with energy-efficient initiatives.
- Environmental Sustainability InitiativesImplements energy-efficient practices across operations, including recycling programs, reduced-wattage lighting, solar energy use, and sustainable design in its corporate campus.
- Implement environmental sustainability practicesEngages in environmental sustainability practices such as recycling paper, plastic, and metal, using reduced-wattage lighting, and incorporating solar energy.
- Implement environmental sustainability practicesEngages in environmental sustainability practices including recycling, reduced-wattage lighting, and solar energy use, and operates a corporate campus designed with energy-efficient initiatives.
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Credit Union Branch Operations 4 activities
- Branch Operations and ExpansionOperates and expands its branch network, including opening new locations such as the Lake Pleasant and Buckeye branches.
- Branch Operations and ExpansionOperates and opens new branch locations, including recent grand openings in Lake Pleasant (Peoria) and Buckeye, to expand access to financial services.
- Expand branch networkOpened new branch locations in Lake Pleasant (Peoria) and Buckeye, hosting grand opening celebrations for these new branches.
- Operate and expand branch locationsOperates a new corporate campus and has opened new branch locations, including grand opening celebrations for its Lake Pleasant branch in Peoria and a new Buckeye branch.
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Youth Financial Literacy Education 4 activities
- Deliver financial education programsProvides financial education to community members, including 8th-grade students, and offers guidance on budgeting and saving, particularly for military and veteran financial success.
- Financial Education ProgramsDelivers financial education programs to the community, including classes for 8th grade students in Glendale, budgeting and saving workshops at alumni events, and ongoing offerings through the Community Impact Team.
- Financial Education and Credit ManagementOffers financial education programs to the community, including students, and provides credit reporting services and Credit Guide appointments to help members manage their credit.
- Provide financial educationOffers financial education programs to the community, including budgeting and saving education for students, and provides financial education classes through its Community Impact Team.
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Homeownership Down Payment Assistance 4 activities
- First-Time Homebuyer SupportOffers guidance and financial preparation resources to help first-time homebuyers navigate the mortgage process.
- Homeownership ProgramsOffers guidance and financial preparation resources for first-time homebuyers, operates a Down Payment Assistance Program for low- to moderate-income families, and provides the Hometown Heroes Mortgage Program to support community members in key service professions with achieving homeownership.
- Mortgage and Consumer Lending OperationsOversees mortgage and consumer lending services to support member financial goals and organizational success, including specialized programs like the Hometown Heroes Mortgage Program and a Down Payment Assistance Program for low- to moderate-income families.
- Offer mortgage and homeownership assistance programsProvides guidance and financial preparation resources for first-time homebuyers, offers the Hometown Heroes Mortgage Program for service professionals, and operates a Down Payment Assistance Program for low- to moderate-income families.
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Credit Counseling and Debt Management 3 activities
- Digital Financial ServicesOffers credit reporting services through mobile and online banking platforms to enhance member financial literacy and access.
- Financial Education and Credit ManagementProvides financial education programs to the community, including for 8th-grade students and alumni events, offers credit reporting services through mobile and online banking, and provides Credit Guide appointments to help members manage their credit.
- Provide credit reporting servicesOffers a credit reporting service accessible through mobile and online banking platforms.
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Community Engagement & Volunteer Mobilization 2 activities
- Community Donations and SponsorshipsEngages in direct community support through donations (e.g., bicycles for children, funding for pet retention services) and sponsorships of local events such as the GCCAZ alumni event.
- Community Nonprofit SupportSupports local nonprofit organizations through contributions, partnerships, and community engagement initiatives.
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Veteran Emergency and Financial Relief 2 activities
- Military and Veteran Financial SupportOffers targeted programs and resources to support financial success for military members, veterans, and their families.
- Support military and veteran financial successProvides support programs specifically focused on military and veteran financial success.
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Uncategorized 10 activities
- Award scholarshipsOffers college scholarships to support community members and has awarded scholarships to recipients in 2025.
- Award scholarshipsProvides college scholarships to support community members and has awarded scholarships to recipients in 2025.
- Business Banking ServicesProvides business banking services to support the growth of small businesses.
- Business Banking ServicesProvides banking services tailored to small businesses to support their growth and financial operations.
- Enhance organizational capacity and innovationAppoints key personnel like a Chief Lending Officer to improve financial solutions and supports responsible growth. Collaborates with executive leadership to advance innovation and streamline processes for member benefit. Supports local nonprofit organizations in the community.
- Leadership and Organizational DevelopmentStrengthens organizational capacity through executive appointments, such as the Chief Lending Officer, and collaboration among leadership to innovate and streamline member services.
- Manage lending operationsOversees mortgage and consumer lending operations to ensure organizational and member success, with a Chief Lending Officer appointed to enhance delivery of financial solutions.
- Organizational Development and LeadershipAppoints key personnel to enhance financial solutions delivery, support responsible growth, and collaborates with executive leadership to advance innovation and streamline processes for member benefit.
- Scholarships and Educational SupportProvides college scholarships and educational resources to community members, with recipients recognized in 2025.
- Support community organizations and initiativesMakes contributions to local organizations, donates bicycles to children, and supports local nonprofit organizations in the community, including Arizona Pet Project.
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financials · form 990 · fy2022
revenue
Total revenue$55.14M
Contributions & grants$00%
Program service revenue$52.94M96%
Investment income$2.03M4%
Other revenue$168K
expenses
Total expenses$40.87M
Program expenses—
Admin / overhead—
Fundraising—
Salaries & benefits$18.23M
Grants paid out$5K
Largest expense lineCompensation
balance sheet
Total assets$1.12B
Cash$27.20M
Investments$102.26M
Liabilities$1.01B
Net assets$103.26M
Liquid reserves38.0 mo
3 years on record · 2020–2022 · YoY revenue +17.0%
leadership · form 990 part vii · fy2022
who runs it
paid leadership · 14
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| ROCH KAREN | CEO/PRESIDENT | 40 | $581K |
| BIRR ROBERT | VP-CHIEF LENDING OFFICER | 40 | $347K |
| LOVELAND CONNIE | SVP-CHIEF FINANCIAL OFFICER | 40 | $327K |
| DUONG NING | SVP-COO | 40 | $301K |
| CRUZ DIANA | VP-ENTERPRISE RISK MANAGER | 40 | $263K |
| BROWN CHERYL | CHIEF HR OFFICER | 40 | $231K |
| DANIELLE GREEN | VP OF BRANCHES | 40 | $221K |
| POLDOSKI KELLY | VP- FINANCE | 40 | $189K |
| SETH R BAKER | VP-IT | 40 | $188K |
| FIELDSON NICHOLAS | INVESTMENT ADVISOR | 40 | $172K |
| WADE ROBERT | INVESTMENT ADVISOR | 40 | $164K |
| BELL KIONA | DIRECTOR- DIGITAL DELIVERY | 40 | $161K |
| JODY BLOSS | DIRECTOR- CONSUMER LENDING | 40 | $160K |
| GRUNDY SCOTT | FORMER VP- CIO | 0 | $116K |
board members · 8
- DON JACKSON — DIRECTOR
- EDWARD LOGAN — V. CHAIRPERSON
- FORD JONATHON — ASSOCIATE DIRECTOR
- FRANCES LAGUNA — DIRECTOR
- GARY LARBERG — DIRECTOR
- LUIS GENDREAU — CHAIRPERSON
- RAYMOND BOUCHER — DIRECTOR
- WANDA TYUS — DIRECTOR
relationships · 12
who they work with
- AZ Central Partner — Recognized with multiple Top Workplaces awards by AZ Central in 2025.
- Arizona Pet Project Partner — Recipient of a $8,658.30 donation through the EmployeesCARE Program to support pet retention services for families in crisis.
- CU West CARES Charitable Foundation Partner — Charitable foundation operated by Credit Union West to empower Arizonans to thrive.
- Camelback Ranch Partner — Presents the West Valley Resident Pass for spring training events at Camelback Ranch.
- Camelback Ranch Partner — Teamed up with Camelback Ranch for Spring Training.
- GCCAZ Partner — Sponsored the organization's first alumni event and provided financial education.
- GoWest Partner — Named a finalist for Employee Experience by GoWest in 2025.
- Honor Health Desert Mission Partner — Recipient of a community donation of bicycles for children.
- National Credit Union Administration (NCUA) Government — Federally insures member savings up to $250,000 through the NCUSIF.
- TruWest Credit Union Partner — Former employer of newly appointed Chief Lending Officer Jeff Lee, where he held senior leadership roles.
- USA Today Partner — Recognized as a Top Workplace by USA Today in 2025.
- local organizations Partner — Receives financial support and volunteer services from CREDIT UNION WEST to serve the military and enhance the community.