activities · 12
what they do
direct service · 11
- Arts and Cultural Programming Community Festival & Event OrganizationProduces and supports major arts events including the Greater Phoenix Jewish Film Festival (20+ films, hybrid format), Artlink's Art Detour (month-long celebration with hundreds of arts activities), and curated cultural events like the reFABRICate Fashion Show featuring upcycled denim designs.
- Earth Day and Sustainability Events Public Environmental Events & OutreachHosts and supports a series of Earth Day events across Greater Phoenix, including educational fairs, sustainability festivals, craft workshops, yoga and sound meditation sessions, and family-friendly activities focused on conservation, environmental education, and sustainable living.
- Event Calendar and Activity Guide Curation Destination Marketing & Event SupportMaintains and promotes a comprehensive event calendar and produces seasonal, monthly, and thematic guides highlighting events, summer activities, dining options, neighborhood explorations, and travel tips in Greater Phoenix.
- Event Organization and Promotion Community Festival & Event OrganizationOrganizes and promotes a wide range of cultural, artistic, musical, and sporting events across the Greater Phoenix area, including live music, art exhibitions, festivals, and community gatherings.
- Hosting Earth Day Educational and Engagement Events Public Environmental Events & OutreachHosts various Earth Day events across Phoenix, offering educational activities, workshops, and interactive exhibits focused on sustainability, conservation, and environmental awareness. These events include fashion shows using repurposed materials, animal encounters, gardening workshops, sound meditations, and science festivals.
- Management of Major Annual Events and Festivals Community Festival & Event OrganizationHosts and supports large-scale annual events such as the Cactus League Spring Training (15 MLB teams, 200+ games), NASCAR Weekend, Mecum Auto Auction (2,000 collector vehicles), and major festivals including the Heard Museum Guild Indian Fair and Market, Chandler Chamber Ostrich Festival, Rainbows Festival, and Tempe Festival of the Arts.
- Marketing and Brand Promotion for Tourism Destination Marketing and Visitor AttractionProduces marketing and brand campaigns to promote Greater Phoenix as a destination for leisure travel and meetings, coordinates site visits, conducts media tours, and facilitates booking for events and meetings in the region.
- Merchandising and Local Business Promotion Member and Industry Directory ServicesOperates an online store selling Phoenix-themed merchandise and promotes local small businesses and Phoenix-made goods through curated gift guides and neighborhood spotlights.
- Organizing and Promoting Local Events and Cultural Activities Cultural Arts Engagement ProgramsOrganizes and promotes a wide range of cultural, artistic, and sporting events in the Phoenix metropolitan area, including live music and art exhibitions. The organization also maintains a comprehensive event calendar and curates seasonal and annual event guides to promote activities in the region.
- Promoting Greater Phoenix as a Tourism and Meetings Destination Destination Marketing and Visitor AttractionProduces marketing and brand campaigns to promote leisure travel and meetings, coordinates site visits for potential visitors, conducts media tours, and maintains the official tourism website for Greater Phoenix. This includes promoting specific attractions like golf destinations and major sporting events such as Cactus League Spring Training.
- Promotion of Phoenix as a Golf and Wellness DestinationHighlights Greater Phoenix as a premier golf destination featuring world-class resorts and desert landscapes, and promotes desert-inspired spa treatments using local botanicals and minerals.
capacity building · 1
- Support for Local Culinary Recognition and Promotion Professional and Organizational Achievement AwardsSupports and promotes Greater Phoenix restaurants in national award programs such as the James Beard Foundation’s Best New Restaurant, and advocates for local culinary excellence by highlighting James Beard America’s Classics and past award winners from the region.
strategies · 9
how they think
Theories of action extracted from this org's own source material. Click any to see the full field of orgs running the same approach.
- Community Vitality through Inclusive Destination Development community_thriving_through_destination_developmentEnhances regional quality of life and economic vitality by developing Greater Phoenix as an attractive, inclusive destination for visitors, residents, and businesses through broad access to cultural and recreational opportunities.
- Destination Marketing through Strategic Promotion destination_marketingPositions Greater Phoenix as a competitive global destination by cultivating relationships with industry stakeholders and promoting the region’s diverse cultural, culinary, and sporting events to drive visitation, event bookings, and economic investment.
- Enhancing Community Vitality through Destination Development community_thriving_through_destination_developmentThe organization seeks to enhance community vitality by making Greater Phoenix an attractive destination for visitation, residence, business, and investment. This approach recognizes that a thriving tourism sector contributes to the overall well-being and economic health of the community.
- Event-Based Tourism Promotion destination_marketing_through_event_promotionThe organization promotes Phoenix as a year-round destination by highlighting diverse cultural, culinary, sporting, and seasonal events. This strategy leverages specific events and favorable conditions (like spring weather) to attract visitors and encourage local engagement.
- Expanded Access through Hybrid and Guided Event Promotion hybrid_event_modelIncreases accessibility and engagement with Greater Phoenix’s cultural offerings by utilizing hybrid in-person and virtual event models and distributing curated event guides that promote local activities and tourism opportunities.
- Global Destination Marketing and Promotion destination_marketingThe organization promotes Greater Phoenix to a global audience of travelers and convention planners, cultivating relationships with industry stakeholders to drive visitation and event bookings. This strategy aims to position the region as a competitive global destination to attract visitors, businesses, investment, and attention through coordinated tourism promotion.
- Inclusive Tourism Outreach inclusive_tourism_outreachThe organization encourages broad public access to tourism and cultural activities by promoting free and low-cost events. This strategy aims to make the region's offerings accessible to a wider audience, fostering inclusivity in tourism and local engagement.
- Regional Culinary Identity Advancement regional_culinary_identity_promotionStrengthens Greater Phoenix’s destination appeal by promoting culturally authentic cuisine, elevating regional food traditions like Sonoran and Southwestern cooking, and supporting innovation through chefs who use indigenous ingredients creatively.
- Seasonal and Cultural Tourism Leveraging seasonal-tourism-promotionIncreases visitation by strategically promoting Greater Phoenix’s favorable climate and natural assets during peak seasons, while highlighting cultural heritage months, authentic narratives, and community-based events to attract diverse audiences.
named programs · 2
what they call their work
Event Promotion
Promotes various local events and festivals to attract visitors and enhance community engagement.
Visitor Information Services
Provides resources and information to tourists about attractions, accommodations, and activities in the Greater Phoenix area.
relationships · 55
who they work with
- ASU Gammage Partner — Partner venue hosting performances including The Notebook and Hell’s Kitchen.
- Arizona Government — Works within state-level tourism initiatives such as the Tourism Improvement Area to enhance Arizona’s visitor economy.
- Arizona Biltmore Hotel and Resort Partner — Features the Arizona Biltmore Golf Club with two iconic Phoenix courses.
- Arizona Diamondbacks Partner — Partners to promote Arizona Diamondbacks games at Chase Field as a regional visitor attraction.
- Arizona Diamondbacks Partner — The organization provides information about the Arizona Diamondbacks' home game schedule.
- Arizona Science Center Partner — Highlights the Sustainability Fest hosted at Arizona Science Center.
- Arizona Science Center Partner — Hosted Sustainability Fest to educate visitors on sustainable living through science.
- Arizona Science Center Partner — Partner venue hosting Art 360: KPOP Demon Hunters.
- Arizona State Fairgrounds Partner — Partner venue hosting the Maricopa County Fair.
- Arizona State University Partner — Hosted the ASU Earth Day Stadium Walk and sustainability fair.
- Arizona's Family Partner — Broadcast partner for Phoenix Suns home games
- Ballet Arizona Partner — Lists and promotes events hosted by Ballet Arizona as part of regional cultural offerings.
- Boulders Golf Club Partner — Features Boulders Golf Club, which underwent a multi-million-dollar enhancement in 2022 and offers challenging gameplay.
- Cactus League Partner — Collaborates to promote Spring Training events in the Greater Phoenix area.
- Caesars Sportsbook Partner — The organization mentions Caesars Sportsbook at Chase Field as a sports betting location.
- Chandler Chamber Partner — Supports the Ostrich Festival, a large community festival in Chandler.
- Chase Field Partner — Partner venue hosting D-backs games and Big League Batting Practice.
- Children's Museum of Phoenix Partner — Hosted an Earth Day Expo with hands-on activities in its Children's Garden.
- Cosanti Originals Partner — Features workshops and events at Cosanti Originals in promotional content.
- DTPHX Kitchen + Bar Partner — The organization mentions DTPHX Kitchen + Bar as a restaurant located at Chase Field.
- Desert Botanical Garden Partner — Features the Desert Pulse art exhibit hosted at Desert Botanical Garden.
- Desert Diamond Arena Partner — Partner venue hosting events including Mercy Me, Third Day, and Monster Jam.
- Desert Ridge Marketplace Partner — Promotes wellness events hosted at Desert Ridge Marketplace.
- Destination International Network — Member of a global network of destination organizations advancing the role of destination marketing.
- FABRIC Partner — Members (established and emerging designers & brands) as well as fashion teachers & students participated in the reFABRICate Fashion Show.
- FanDuel Sports Betting Partner — The organization mentions FanDuel Sports Betting as a sports betting location near Footprint Center.
- Grand Hyatt Scottsdale Resort Partner — Features Gainey Ranch Golf Club, a 27-hole championship course located at the Grand Hyatt Scottsdale Resort.
- Heard Museum Partner — Hosted an Earth Day event focused on desert stewardship and cultural insights.
- Heard Museum Partner — Partner venue hosting Katsina Marketplace and cultural exhibitions.
- Heard Museum Partner — Supports the Heard Museum Guild Indian Fair and Market, a major Native art market.
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