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GREATER PHOENIX CONVENTION AND VISITORS

PHOENIX, AZ · EIN 860224211 · Form 990 · FY2021 · Large ($10M-$50M) · www.visitphoenix.com
revenue
$16.1M
expenses
$16.8M
net assets
$14.1M
employees
92
volunteers
31
mission · from form 990

TO ENHANCE THE ECONOMY OF PHOENIX THROUGH THE PROMOTION OF TOURISM AND CONVENTION BUSINESS.

profile · synthesized from sources

Greater Phoenix Convention and Visitors is an organization focused on promoting tourism and events in the Greater Phoenix area. They serve visitors and residents by providing information on local attractions, events, and activities throughout the region. Their efforts aim to enhance the visitor experience and support the local economy.

irs program accomplishments · form 990 part iii · fy2021

what they reported doing

Program narrative the organization filed with the IRS. Ordered by program spending.

  1. #1 primary $0
    CONVENTIONS - INCLUDES CONVENTION SALES, SERVICES, AND HOUSING OF INCOMING CONVENTIONS.
  2. #2 $0
    TOURISM AND VISITORS SERVICES AND CONCIERGE CENTER- PROMOTES TOURISM IN THE CITY OF PHOENIX AND PROVIDES VISITOR SERVICES.
named programs · 2 · from sources

what they call their work

Event Promotion
Promotes various local events and festivals to attract visitors and enhance community engagement.
Visitor Information Services
Provides resources and information to tourists about attractions, accommodations, and activities in the Greater Phoenix area.
activities · 6 groups

what they do

  • Destination Marketing & Travel Agent Training 3 activities
    • Marketing and Brand Promotion for Tourism
      Produces marketing and brand campaigns to promote Greater Phoenix as a destination for leisure travel and meetings, coordinates site visits, conducts media tours, and facilitates booking for events and meetings in the region.
    • Promoting Greater Phoenix as a Tourism and Meetings Destination
      Produces marketing and brand campaigns to promote leisure travel and meetings, coordinates site visits for potential visitors, conducts media tours, and maintains the official tourism website for Greater Phoenix. This includes promoting specific attractions like golf destinations and major sporting events such as Cactus League Spring Training.
    • Promoting Greater Phoenix as a Travel and Meetings Destination
      Produces marketing and brand campaigns to promote leisure travel and meetings, coordinates site visits, conducts media tours, and maintains the official tourism website for Greater Phoenix. This includes promoting Phoenix as a golf destination and facilitating the booking of meetings and events.
  • Community Art Exhibitions & Festivals 2 activities
    • Arts and Cultural Programming
      Produces and supports major arts events including the Greater Phoenix Jewish Film Festival (20+ films, hybrid format), Artlink's Art Detour (month-long celebration with hundreds of arts activities), and curated cultural events like the reFABRICate Fashion Show featuring upcycled denim designs.
    • Producing Artlink's Art Detour
      Produces Artlink's Art Detour, a month-long celebration featuring hundreds of arts activities and participation from arts venues, organizations, businesses, and artists across Arizona.
  • Environmental Education Festivals & Events 2 activities
    • Earth Day and Sustainability Events
      Hosts and supports a series of Earth Day events across Greater Phoenix, including educational fairs, sustainability festivals, craft workshops, yoga and sound meditation sessions, and family-friendly activities focused on conservation, environmental education, and sustainable living.
    • Hosting Earth Day Educational and Engagement Events
      Hosts various Earth Day events across Phoenix, offering educational activities, workshops, and interactive exhibits focused on sustainability, conservation, and environmental awareness. These events include fashion shows using repurposed materials, animal encounters, gardening workshops, sound meditations, and science festivals.
  • Cultural Heritage Festivals & Celebrations 2 activities
    • Management of Major Annual Events and Festivals
      Hosts and supports large-scale annual events such as the Cactus League Spring Training (15 MLB teams, 200+ games), NASCAR Weekend, Mecum Auto Auction (2,000 collector vehicles), and major festivals including the Heard Museum Guild Indian Fair and Market, Chandler Chamber Ostrich Festival, Rainbows Festival, and Tempe Festival of the Arts.
    • Organizing and Promoting Local Events and Cultural Activities
      Organizes and promotes a wide range of cultural, artistic, and sporting events in the Phoenix metropolitan area, including live music and art exhibitions. The organization also maintains a comprehensive event calendar and curates seasonal and annual event guides to promote activities in the region.
  • Member Recognition Awards 1 activity
    • Support for Local Culinary Recognition and Promotion
      Supports and promotes Greater Phoenix restaurants in national award programs such as the James Beard Foundation’s Best New Restaurant, and advocates for local culinary excellence by highlighting James Beard America’s Classics and past award winners from the region.
  • Uncategorized 9 activities
    • Curating and Promoting Event Calendars and Guides
      Maintains and promotes a comprehensive event calendar for Phoenix, curates and promotes seasonal and annual event guides, and provides information about weekend events and activities, including summer travel tips and guides on local dining and neighborhood exploration.
    • Event Calendar and Activity Guide Curation
      Maintains and promotes a comprehensive event calendar and produces seasonal, monthly, and thematic guides highlighting events, summer activities, dining options, neighborhood explorations, and travel tips in Greater Phoenix.
    • Event Organization and Promotion
      Organizes and promotes a wide range of cultural, artistic, musical, and sporting events across the Greater Phoenix area, including live music, art exhibitions, festivals, and community gatherings.
    • Highlighting Local Spa and Wellness Offerings
      Highlights desert-inspired spa treatments using local botanicals and minerals in Phoenix.
    • Merchandising and Local Business Promotion
      Operates an online store selling Phoenix-themed merchandise and promotes local small businesses and Phoenix-made goods through curated gift guides and neighborhood spotlights.
    • Organizing and Supporting Major Events and Festivals
      Organizes and promotes cultural, artistic, and sporting events in the Phoenix metropolitan area, including hosting Cactus League Spring Training, NASCAR Weekend, the Mecum Auto Auction, and the annual Greater Phoenix Jewish Film Festival. The organization also supports various festivals such as M3F Music Festival, Heard Museum Guild Indian Fair and Market, Chandler Chamber Ostrich Festival, Arizona Aloha Festival, Tempe Festival of the Arts, and Rainbows Festival.
    • Promoting Local Businesses and Products
      Highlights local small businesses and Phoenix-made goods through curated gift guides and operates an online store selling Phoenix-themed merchandise.
    • Promotion of Phoenix as a Golf and Wellness Destination
      Highlights Greater Phoenix as a premier golf destination featuring world-class resorts and desert landscapes, and promotes desert-inspired spa treatments using local botanicals and minerals.
    • Supporting and Promoting Local Culinary Talent
      Supported at least four Greater Phoenix restaurants being considered for the James Beard Foundation's Best New Restaurant of the Year award and promoted Phoenix restaurants recognized as James Beard America’s Classics and past award winners.
financials · form 990 · fy2021
revenue
Total revenue$16.12M
Contributions & grants$1.15M7%
Program service revenue$14.89M92%
Investment income$27K0%
Other revenue$54K
expenses
Total expenses$16.81M
Program expenses
Admin / overhead
Fundraising
Salaries & benefits$7.18M
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$18.86M
Cash$15.33M
Investments$450K
Liabilities$4.74M
Net assets$14.12M
Liquid reserves11.3 mo
3 years on record · 2019–2021 · YoY revenue -0.7%
leadership · form 990 part vii · fy2021

who runs it

paid leadership · 8
NameTitleHours/wkCompensation
STEVE MOORE CEO (THRU 3/31/21) 40 $418K
MIKE MOONEY COO AND INTERIM CEO 40 $384K
LORNE EDWARDS VICE PRESIDENT OF SALES & 40 $311K
BRIAN HORNER VICE PRESIDENT OF FINANCE 40 $250K
RON PRICE PRESIDENT CEO 40 $239K
RONALD COLLINS DIRECTOR OF SALES 40 $215K
MELISSA GOGEL VICE PRESIDENT OF MARKETIN 40 $194K
DEBORAH LAHTI DIRECTOR OF HOTEL & RESORT 40 $160K
board members · 17
  • ABBY MURTAGH — DIRECTOR
  • ANGELA HUGHEY — DIRECTOR
  • BOB MILLER — CHAIR
  • BRUCE LANGE — VICE CHAIR
  • CLARK PRINCELL — DIRECTOR
  • CURT KRIZAN — DIRECTOR
  • DERRICK HALL — DIRECTOR
  • DEVNEY PREUSS — DIRECTOR
  • DHARMESH AHIR — DIRECTOR
  • GEORGE DEAN — DIRECTOR
  • JEFF BARTON — DIRECTOR
  • JODI NOBLE — DIRECTOR
  • JOHN CHAN — DIRECTOR
  • KIM SABOW — DIRECTOR
  • LAURA GILES — DIRECTOR
  • MANNY MOLINA — VICE CHAIR/SECRETARY TREASURER
  • MARTY SHULTZ — DIRECTOR
relationships · 55

who they work with

  • ASU Gammage Partner — Partner venue hosting performances including The Notebook and Hell’s Kitchen.
  • Arizona Government — Works within state-level tourism initiatives such as the Tourism Improvement Area to enhance Arizona’s visitor economy.
  • Arizona Biltmore Hotel and Resort Partner — Features the Arizona Biltmore Golf Club with two iconic Phoenix courses.
  • Arizona Diamondbacks Partner — Partners to promote Arizona Diamondbacks games at Chase Field as a regional visitor attraction.
  • Arizona Diamondbacks Partner — The organization provides information about the Arizona Diamondbacks' home game schedule.
  • Arizona Science Center Partner — Highlights the Sustainability Fest hosted at Arizona Science Center.
  • Arizona Science Center Partner — Hosted Sustainability Fest to educate visitors on sustainable living through science.
  • Arizona Science Center Partner — Partner venue hosting Art 360: KPOP Demon Hunters.
  • Arizona State Fairgrounds Partner — Partner venue hosting the Maricopa County Fair.
  • Arizona State University Partner — Hosted the ASU Earth Day Stadium Walk and sustainability fair.
  • Arizona's Family Partner — Broadcast partner for Phoenix Suns home games
  • Ballet Arizona Partner — Lists and promotes events hosted by Ballet Arizona as part of regional cultural offerings.
  • Boulders Golf Club Partner — Features Boulders Golf Club, which underwent a multi-million-dollar enhancement in 2022 and offers challenging gameplay.
  • Cactus League Partner — Collaborates to promote Spring Training events in the Greater Phoenix area.
  • Caesars Sportsbook Partner — The organization mentions Caesars Sportsbook at Chase Field as a sports betting location.
  • Chandler Chamber Partner — Supports the Ostrich Festival, a large community festival in Chandler.
  • Chase Field Partner — Partner venue hosting D-backs games and Big League Batting Practice.
  • Children's Museum of Phoenix Partner — Hosted an Earth Day Expo with hands-on activities in its Children's Garden.
  • Cosanti Originals Partner — Features workshops and events at Cosanti Originals in promotional content.
  • DTPHX Kitchen + Bar Partner — The organization mentions DTPHX Kitchen + Bar as a restaurant located at Chase Field.
  • Desert Botanical Garden Partner — Features the Desert Pulse art exhibit hosted at Desert Botanical Garden.
  • Desert Diamond Arena Partner — Partner venue hosting events including Mercy Me, Third Day, and Monster Jam.
  • Desert Ridge Marketplace Partner — Promotes wellness events hosted at Desert Ridge Marketplace.
  • Destination International Network — Member of a global network of destination organizations advancing the role of destination marketing.
  • FABRIC Partner — Members (established and emerging designers & brands) as well as fashion teachers & students participated in the reFABRICate Fashion Show.
  • FanDuel Sports Betting Partner — The organization mentions FanDuel Sports Betting as a sports betting location near Footprint Center.
  • Grand Hyatt Scottsdale Resort Partner — Features Gainey Ranch Golf Club, a 27-hole championship course located at the Grand Hyatt Scottsdale Resort.
  • Heard Museum Partner — Hosted an Earth Day event focused on desert stewardship and cultural insights.
  • Heard Museum Partner — Partner venue hosting Katsina Marketplace and cultural exhibitions.
  • Heard Museum Partner — Supports the Heard Museum Guild Indian Fair and Market, a major Native art market.
+ 25 more