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SCOTTSDALE CONVENTION AND
SCOTTSDALE, AZ · EIN 861029057 · Form 990 · FY2021 · NTEE S41 · Community Improvement · Large ($10M-$50M) · www.experiencescottsdale.com
revenue
$18.3M
expenses
$16.9M
net assets
$7.6M
employees
37
volunteers
22
mission · from form 990

ENHANCE THE ECONOMIC BASE OF SCOTTSDALE, ARIZONA, THROUGH A STRONG VISITOR AND MEETING INDUSTRY.

profile · synthesized from sources

SCOTTSDALE CONVENTION AND is a destination marketing organization for Scottsdale, Arizona. It promotes tourism by providing information on accommodations, activities, and local attractions. The organization also highlights volunteer opportunities within the community to encourage visitor engagement.

irs program accomplishments · form 990 part iii · fy2021

what they reported doing

Program narrative the organization filed with the IRS. Ordered by program spending.

  1. #1 primary $0
    WE PRODUCED 7 BROCHURES RELATING TO THE PROMOTION OF CONVENTIONS AND TOURISM IN SCOTTSDALE, ARIZONA. THESE BROCHURES INCLUDE VISITOR GUIDES, MAPS, CALENDARS OF EVENTS, HIKING AND WALKING GUIDES, AND OTHERS.
  2. #2 $0
    WE PARTICIPATED IN 118 TOURISM AND 204 CONVENTION PROSPECTING ACTIVITIES (CITY, STATE, NATION AND WORLD-WIDE) TO PROMOTE CONVENTIONS AND TOURISM IN SCOTTSDALE, ARIZONA. THESE ACTIVITIES INCLUDED 80 TRADE SHOWS, 26 SALES MISSIONS, 151 FAMS AND SITE INSPECTIONS AND 65 INDIVIDUAL PRODUCT TRAININGS AND CLIENT EVENTS.
named programs · 4 · from sources

what they call their work

McDowell Sonoran Preserve Support
Partnership with McDowell Sonoran Conservancy to promote trail stewardship and conservation volunteerism
Scottsdale Resort Guide
Curated directory of over 70 hotels and resorts in Scottsdale, categorized by guest interests such as family travel, golf, spas, and budget accommodations
Scottsdale Volunteer Opportunities
Lists various volunteer activities in Scottsdale, categorized by interest such as Animal Lovers, Eco-Friendly, Meal Delivery & Food Banks, Social Services, and Umbrella Organizations, connecting visitors with local non-profits.
Volunteer Opportunities Guide
Resource listing volunteer activities in Scottsdale across categories including animal welfare, environmental conservation, food security, and social services
activities · 4 groups

what they do

  • Event and Meeting Planning Support 11 activities
    • Facilitates meeting and event planning
      Receives meeting requests and distributes them to hotels, resorts, and vendors capable of fulfilling event requirements; accepts requests for proposals via an online form and follows up with submitters to support event booking in Scottsdale.
    • Facilitates meeting and event planning services
      Receives meeting requests via an online form and connects event planners with hotels, resorts, and vendors capable of meeting their event requirements, providing direct support in venue and service coordination.
    • Facilitating Meetings and Events
      Works with international meeting planners to secure business events and meetings in Scottsdale, including sending meeting requests to hotels, resorts, and vendors, and accepting requests for proposals through an online form.
    • Facilitating Meetings and Events in Scottsdale
      Works with international meeting planners to secure business events and meetings in Scottsdale, including sending meeting requests to hotels, resorts, and vendors, and accepting requests for proposals through an online form.
    • Facilitating business events and meetings
      Works with international meeting planners to secure business events and meetings in Scottsdale, sends meeting requests to hotels, resorts, and vendors, and accepts requests for proposals through an online form.
    • Hosting Familiarization Tours
      Hosts familiarization (FAM) tours to showcase Scottsdale's accommodations, meeting facilities, outdoor adventures, restaurants, and attractions to meeting planners.
    • Hosting familiarization tours
      Hosts familiarization (FAM) tours to showcase Scottsdale's accommodations, meeting facilities, outdoor adventures, restaurants, and attractions to meeting planners.
    • Hosts FAM tours for meeting planners
      Organizes familiarization (FAM) tours to showcase Scottsdale's accommodations, meeting facilities, outdoor adventures, restaurants, and attractions to meeting planners, helping them evaluate the destination for events.
    • Hosts familiarization (FAM) tours for meeting planners
      Organizes familiarization (FAM) tours to showcase Scottsdale's accommodations, meeting facilities, outdoor adventures, restaurants, and attractions to meeting planners, helping them evaluate the destination for events and conferences.
    • International meeting planner outreach
      Actively works with international meeting planners to secure business events and meetings in Scottsdale, expanding the city’s global event footprint.
    • Secures international business events
      Actively works with international meeting planners to attract and secure business events, conferences, and meetings in Scottsdale, expanding the city’s global footprint as a destination.
  • Destination Marketing & Travel Agent Training 9 activities
    • Conducts travel agent training and outreach
      Provides training to travel agents on selling the Scottsdale destination and ensures representation in travel brochures and promotional materials to increase visibility and bookings.
    • Leads destination marketing and promotion campaigns
      Brands Scottsdale as a world-class destination through advertising, social media, marketing campaigns, and sales outreach, including generating national and international media coverage to attract visitors and events.
    • Marketing and promotion of Scottsdale as a destination
      Brands Scottsdale as a world-class destination through advertising, marketing campaigns, social media, sales outreach, and by generating national and international media coverage to attract business events and visitors.
    • Promoting Scottsdale as a Destination
      Brands the Scottsdale area as a world-class destination through advertisements, campaigns, social media, and marketing and sales tactics, including generating national and international media coverage.
    • Promoting Scottsdale as a destination
      Brands the Scottsdale area as a world-class destination through advertisements, campaigns, social media, and marketing and sales tactics, and generates national and international media coverage to promote the city.
    • Providing Training for Travel Agents
      Provides training to travel agents on selling the Scottsdale destination and ensures Scottsdale is represented in travel brochures and promotional materials.
    • Providing training for travel agents
      Provides training to travel agents on selling Scottsdale as a destination and ensures its representation in travel brochures and promotional materials.
    • Training Travel Agents
      Provides training to travel agents on selling the Scottsdale destination and ensures Scottsdale is represented in travel brochures and promotional materials.
    • Travel agent training and representation
      Provides training to travel agents on how to sell the Scottsdale destination and ensures inclusion of Scottsdale in travel brochures and promotional materials to boost visibility and bookings.
  • Community Art Exhibitions & Festivals 5 activities
    • Organizes weekly and special ArtWalk events
      Hosts a free weekly ArtWalk every Thursday evening in the Historic Arts District and organizes special Gold Palette ArtWalk events featuring themed programming with art, music, and entertainment throughout the year.
    • Organizing ArtWalk Events
      Hosts a free weekly ArtWalk event every Thursday evening in the Historic Arts District and organizes special Gold Palette ArtWalk events throughout the year featuring themed programming with art, music, and entertainment.
    • Organizing ArtWalk events
      Hosts a free weekly ArtWalk event every Thursday evening in the Historic Arts District and organizes special Gold Palette ArtWalk events throughout the year featuring themed programming with art, music, and entertainment.
    • Special themed ArtWalk events
      Organizes Gold Palette ArtWalk events throughout the year from 6:30 to 9 p.m., featuring themed programming with art, music, and entertainment to enhance community and tourist engagement.
    • Weekly ArtWalk event hosting
      Hosts a free weekly ArtWalk every Thursday evening from 7 to 9 p.m. in the Historic Arts District, featuring local art, galleries, and cultural engagement.
  • Footwear Industry Event & Education Coordination 1 activity
    • Client privacy protection in event scheduling
      Does not publish a public convention calendar to protect the privacy of client events and maintain confidentiality in event planning.
financials · form 990 · fy2021
revenue
Total revenue$18.31M
Contributions & grants$2.08M11%
Program service revenue$16.23M89%
Investment income$6820%
Other revenue$0
expenses
Total expenses$16.87M
Program expenses—
Admin / overhead—
Fundraising—
Salaries & benefits$5.21M
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$9.31M
Cash$5.79M
Investments$0
Liabilities$1.67M
Net assets$7.64M
Liquid reserves4.1 mo
3 years on record · 2019–2021 · YoY revenue +49.6%
leadership · form 990 part vii · fy2021

who runs it

paid leadership · 13
NameTitleHours/wkCompensation
RACHEL SACCO PRESIDENT & CEO 40 $561K
GENIA HOFFMAN VICE PRESIDENT - FINANCE 40 $307K
KELLI BLUBAUM VICE PRESIDENT - CONVENTIO 40 $256K
CAROLINE STOECKEL VICE PRESIDENT - MARKETING 40 $223K
RACHEL PEARSON VICE PRESIDENT - COMMUNITY 40 $202K
LAURA MCMURCHIE VICE PRESIDENT - COMMUNICA 40 $201K
DEANNE BOYNTON GRUPP VICE PRESIDENT - TOURISM 40 $188K
ERIC PASCHAL SENIOR DIRECTOR OF OPERATIONS & BUSI SYSTEMS 40 $182K
ERIKA PUMPHREY SENIOR NAT'L SALES MANAGER 40 $130K
CONNIE WALDO MULTIMEDIA/WEB DEVELOPER 40 $123K
TRACY JACKSON KOSSEL NAT'L SALES MANAGER 40 $121K
JOANNE ZETERBERG CREATIVE DIRECTOR 40 $118K
KIMERLY HART NAT'L SALES MANAGER 40 $117K
board members · 12
  • ANDREW CHIPPINDALL — BOARD OF DIRECTOR
  • BETTY JANIK — BOARD OF DIRECTOR
  • BRANDON MAXWELL — BOARD OF DIRECTOR
  • DENNIS E ROBBINS — BOARD OF DIRECTOR
  • DR GERD WUESTEMANN — BOARD OF DIRECTOR
  • JACK J MILLER — BOARD OF DIRECTOR
  • JODY HARWOOD — BOARD OF DIRECTOR
  • JOE ITURRI — VICE CHAIR
  • JOHN GRAHAM — BOARD OF DIRECTOR
  • JOHN H HOLDSWORTH — BOARD OF DIRECTOR
  • KATE BIRCHLER — CHAIRMAN
  • KELLEY MORETON — BOARD OF DIRECTOR
relationships · 7

who they work with

  • City of Scottsdale Government — Has a contract with Experience Scottsdale to conduct destination marketing efforts on behalf of the city.
  • Scottsdale Museum of Contemporary Art Partner — Partner museum located in the Historic Arts District.
  • Town of Paradise Valley Government — Has a contract with Experience Scottsdale to conduct destination marketing efforts on behalf of the town.
  • Western Spirit: Scottsdale’s Museum of the West Partner — Partner museum located in the Historic Arts District.
  • hotels Partner — Collaborates with hotels to match meeting planners with suitable venues.
  • resorts Partner — Collaborates with resorts to match meeting planners with suitable venues.
  • vendors Partner — Collaborates with vendors to support meeting and event planning.