named programs · 3 · from sources
what they call their work
Kids Activities
Interactive programming for children during the festival to engage younger audiences in Persian cultural traditions
Persian Fashion Show
Runway event showcasing designer collections that blend Persian tradition with contemporary fashion, held in Arizona and Los Angeles
Persian New Year Festival (PNYF)
Annual cultural festival in Scottsdale celebrating Nowruz with music, dance, fashion, food, and art, featuring local and international Persian artists
activities · 7
what they do
direct service · 7
- Annual Persian New Year Festival (PNYF) Persian Cultural Festival & Fashion EventsHosts an annual public festival in Scottsdale, Arizona to celebrate Nowruz, featuring traditional and contemporary Persian music, dance, food, art, and interactive cultural activities to promote cross-cultural engagement. The event has been held annually since 2019, with the 8th edition scheduled for March 7, 2026.
- Host the annual Persian New Year Festival (PNYF) Persian Cultural Festival & Fashion EventsHosts the Persian New Year Festival (PNYF) in Scottsdale annually, celebrating Nowruz through music, dance, food, art, and interactive activities to promote cross-cultural engagement and immerse attendees in Persian traditions. The festival features various artists and performers.
- Organize Persian Fashion Shows Persian Cultural Festival & Fashion EventsOrganizes Persian Fashion Shows, including a scheduled event in Arizona on March 12, 2026, and another on November 15, 2025, featuring live performances such as Sina Bathaie in 2025.
- Organizing Persian Fashion Shows Persian Cultural Festival & Fashion EventsOrganizes Persian Fashion Shows, with events scheduled in Arizona, featuring performances by artists like Sina Bathaie.
- Organizing the Annual Persian New Year Festival Persian Cultural Festival & Fashion EventsHosts the annual Persian New Year Festival (PNYF) in Scottsdale, Arizona, celebrating Nowruz through music, dance, food, art, and interactive activities to promote cross-cultural engagement and diversity. The festival has featured artists such as Ali Azimi, Maz Jobrani, and Mohammad Laryan.
- Participate in the Scottsdale Parada Del Sol Community Festival & Event OrganizationParticipates in the Scottsdale Parada Del Sol, with an event scheduled for January 31, 2026.
- Persian Fashion Show and Related Events Persian Cultural Festival & Fashion EventsOrganizes the Persian Fashion Show in Arizona, including model casting and live musical performances, as part of a broader cultural programming schedule. Upcoming events include shows on November 15, 2025, and March 12, 2026, with Sina Bathaie scheduled to perform at the 2025 show.
strategies · 6
how they think
Theories of action extracted from this org's own source material. Click any approach shared with other orgs to see the full field.
- Annual celebration of Nowruz as a cultural renewal event cultural_celebration unique to this orgThe festival centers on Nowruz, the Persian New Year, to honor the cultural significance of new beginnings and the renewal of nature, using this shared symbolic moment as a foundation for community gathering.
- Celebration of Persian New Year and nature's renewal cultural_celebration unique to this orgWe celebrate Nowruz, the Persian New Year, as a cultural and seasonal renewal event that connects participants to Persian heritage and the symbolic rebirth of nature.
- Cultural celebration as community renewal cultural_celebration unique to this orgCelebrates Nowruz, the Persian New Year, as a moment of cultural and natural renewal, anchoring the event in traditional significance to strengthen community identity and shared experience.
- Cultural exchange through community-driven celebration cultural exchange unique to this orgWe create a community-driven festival that honors Persian traditions and promotes cultural exchange, fostering diversity by engaging the broader community in shared cultural experiences.
- Culturally rooted community festival to promote exchange and diversity cultural exchange unique to this orgThe organization creates a community-driven festival centered on Persian traditions, particularly the celebration of Nowruz, to foster cultural exchange and promote diversity by engaging the broader community in shared cultural experiences.
- Foster cultural exchange and diversity through community-driven programming cultural exchange unique to this orgUses a community-driven festival format to honor Persian traditions while actively promoting cross-cultural understanding, exchange, and inclusion, with the aim of enriching broader community life through diversity.
financials · form 990EZ · fy2020
the money
revenue
Total revenue$64K
Contributions & grants$57K89%
Program service revenue$7K11%
Investment income——
Other revenue—
expenses
Total expenses$102K
Program expenses—
Admin / overhead—
Fundraising—
Salaries & benefits—
Grants paid out—
balance sheet
Total assets$5K
Cash—
Investments—
Liabilities—
Net assets$5K
1 years on record · 2020–2020
leadership · form 990 part vii · fy2020
who runs it
relationships · 6
who they work with
- Ali Azimi Partner — Headlined the 7th Persian New Year Festival.
- City of Scottsdale Government — Officially hosts the Persian New Year Festival (PNYF).
- Maz Jobrani Partner — Served as MC and performer for the 7th Persian New Year Festival.
- Mohammad Laryan Partner — Performed as an Iranian folklore singer and composer, and is the founder of Siriya Ensemble.
- Nava Dance Collective Partner — Performed at the 7th Persian New Year Festival.
- Siriya Ensemble Partner — Founded by Mohammad Laryan, who performed at the festival.