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BETTER BUSINESS BUREAU INC

PHOENIX, AZ · EIN 860006552 · Form 990 · FY2022 · Large ($10M-$50M) · www.arizonabbb.org
revenue
$16.5M
expenses
$16.4M
net assets
$7.0M
employees
178
volunteers
43
program ratio
0%
mission · from form 990

TO BE THE LEADER IN ADVANCING MARKETPLACE TRUST. THE BUREAU ACCOMPLISHES THIS BY: CREATING A COMMUNITY OF TRUSTWORTHY BUSINESSES, SETTING STANDARDS FOR MARKETPLACE TRUST, ENCOURAGING AND SUPPORTING BEST PRACTICES, CELEBRATING ROLE MODELS, AND DENOUNCING SUBSTANDARD MARKETPLACE BEHAVIOR.

profile · synthesized from sources

The Better Business Bureau (BBB) is a nonprofit organization focused on advancing marketplace trust. It provides consumer tips, business profiles, and a platform for filing complaints and reporting scams. The BBB serves consumers and businesses across North America, aiming to foster an ethical marketplace.

named programs · 4 · from sources

what they call their work

BBB Accreditation
A program for businesses to become accredited, signifying their commitment to ethical business practices and building trust with consumers.
BBB Consumer HQ
Provides consumer tips and news to educate the public on various marketplace topics, including safe online selling and hiring professional organizers.
BBB Scam Tracker
A platform for consumers to research and report scams, helping to identify and prevent fraudulent activities in the marketplace.
Complaint Resolution
Assists consumers in resolving problems and disputes with businesses.
activities · 1 cluster

what they do

  • Elder Fraud & Cybercrime Victim Support 12 activities
    • Accredit businesses and maintain BBB Business Profiles
      Accredits over 400,000 businesses across the US and Canada, and develops public BBB Business Profiles using information submitted by businesses through BBB.org, a platform that also enables consumer reviews and complaints.
    • Business Accreditation and Profile Management
      Provides accreditation to over 400,000 businesses across the US and Canada, and develops BBB Business Profiles using information submitted by businesses.
    • Conduct research on scams and marketplace practices
      Conducts research to identify emerging scam tactics and performs in-depth investigations into specific scams (e.g., LipoMax), analyzing data from scam reports, trademark records, and other sources. Also studies industry practices using user-submitted data.
    • Consumer Complaint and Review Platform
      Operates BBB.org as a platform for consumers to look up business profiles, file complaints, and submit reviews regarding businesses.
    • Consumer Education on Scams and Marketplace Practices
      Provides educational resources on scam types, warning signs, online selling safety tips, and guidance on hiring professionals to help consumers identify and avoid fraud.
    • Law Enforcement and Agency Collaboration
      Shares complaint and scam reporting data, including verified scam reports, with federal, state, provincial agencies, and law enforcement to support consumer protection and anti-fraud efforts.
    • Marketplace Research and Analysis
      Conducts research on industry marketplace practices and in-depth studies on specific scams, identifying and analyzing emerging scam tactics using data from BBB Scam Tracker and other sources to inform consumers and businesses.
    • Misleading Advertisement Reporting
      Operates the BBB Ad Truth platform for consumers to report misleading advertisements.
    • Operate BBB Scam Tracker and Ad Truth platforms
      Provides online tools for consumers to report, research, and browse scam reports and misleading advertisements. The BBB Scam Tracker includes verified scam descriptions, postal codes, and safety tips, with reports submitted through a guided form and reviewed internally before publication.
    • Provide consumer education and safety guidance
      Offers educational resources on scam types, warning signs, and safe practices for online selling and hiring services (e.g., professional organizers), with updated safety tips published regularly.
    • Scam Reporting and Tracking System
      Operates BBB Scam Tracker, an online platform where the public can report scams through a guided form, browse public scam reports, and research scams. Submitted reports are internally reviewed by investigators and published on the website.
    • Share scam and complaint data with government agencies
      Shares verified scam reports and consumer complaint data with federal, state, provincial agencies, and law enforcement—including the Federal Trade Commission—to support consumer protection and anti-fraud initiatives.
financials · form 990 · fy2022

the money

revenue
Total revenue$16.51M
Contributions & grants$00%
Program service revenue$16.02M97%
Investment income$00%
Other revenue$487K
expenses
Total expenses$16.39M
Program expenses0%
Admin / overhead0%
Fundraising0%
Salaries & benefits$11.89M
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$13.52M
Cash$4.36M
Investments$0
Liabilities$6.55M
Net assets$6.97M
Liquid reserves3.2 mo
2 years on record · 2020–2022 · YoY revenue +19.2%
leadership · form 990 part vii · fy2022

who runs it

paid leadership · 11
NameTitleHours/wkCompensation
MATTHEW M FEHLING President & CEO 40 $520K
JOHN G PONDER VP & CAO 40 $439K
CHAD R FRANK VP OF STRATEGY 40 $242K
KORIANN MORALES VP & CPO 40 $222K
CURT HENCH CFO 40 $206K
MICHAEL SEDIO VP & COO 40 $205K
BRIAN J LAWLER DIR. BUS RELATIONS 40 $196K
KIMBERLY ROLAND VP OF INNOVATION 40 $174K
NOELLE K ROOKE VP OF PEOPLE & CUL 40 $164K
KATHERYNE E SCHAAB DR OF COM. MRKTNG 40 $157K
BRENDA J GALINDO BUS. RELATIONS REP 40 $151K
board members · 14
  • AARON FRAZIER — BOARD MEMBER
  • ANDREW JOHN — BOARD MEMBER
  • ANTHONY NARDO — Secretary
  • BRADLEY SMITH — Treasurer
  • BRIAN BURT — BOARD MEMBER
  • BRIAN MOHR — BOARD MEMBER
  • BYRAM FROST — BOARD MEMBER
  • CARMEN JANDACEK — BOARD MEMBER
  • CARRIE YOUNG — Chairman
  • CELIA WADDINGTON — BOARD MEMBER
  • CHRIS SHARFNER — BOARD MEMBER
  • DAVID LORENZ — BOARD MEMBER
  • DR PAMELA WILLIAMSON — BOARD MEMBER
  • ELAINE LABEDZ — BOARD MEMBER
relationships · 11

who they work with

  • Amazon Funder — Supports BBB Scam Tracker through funding.
  • BBB Institute for Marketplace Trust Network — Educational foundation of BBB that operates BBB Scam Tracker.
  • BBB of Southern Piedmont and Western N.C. Partner — Contributed the article on post-holiday sales strategies.
  • Canada Network — Includes Canada as a country option for business searches, indicating cross-border operational network.
  • Capital One Funder — Supports BBB Scam Tracker through funding.
  • FBI's Internet Crime Complaint Center Partner — Directs consumers to report fake ads to the FBI's Internet Crime Complaint Center.
  • Federal Trade Commission Government — Receives complaint and BBB Scam Tracker information for consumer protection activities.
  • Federal Trade Commission Partner — Collaborates with the FTC by directing consumers to report fake ads to the agency.
  • Google Government — Partners with Google for reCAPTCHA and data privacy compliance.
  • Nerdwallet Partner — Collaborates by referencing Nerdwallet's recommendations for selecting online marketplaces.
  • US Government — Operates within the United States and references U.S. as a country for business searches.