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HEIRLOOM FARMERS MARKETS INC
TUCSON, AZ · EIN 463227755 · Form 990 · FY2020 · NTEE B90 · Education · Small ($100K-$1M) · heirloomfm.org
revenue
$342K
expenses
$393K
net assets
$-20K
employees
10
program ratio
81%
mission · from form 990

THE MISSION OF THE ORGANIZATION IS TO OPERATE WORLD-CLASS FARMERS MARKETS THAT CONTRIBUTE TO THE SUCCESS OF FOOD GROWERS IN SOUTHERN ARIZONA AND CREATE VIBRANT COMMUNITY GATHERING PLACES. THE ORGANIZATION IS DEDICATED TO PROMOTING FARM VIABILITY, SUSTAINABLE LAND USE AND ENGAGING OUR COMMUNITY IN THE LOCAL FOOD ECONOMY. WE'RE HELPING TO BUILD A COMMUNITY FOOD SYSTEM THAT HONORS PRODUCERS, TEACHES CONSUMERS ABOUT GOOD FOOD AND ENHANCES THE QUALITY OF LIFE IN SOUTHERN ARIZONA.

profile · synthesized from sources

Heirloom Farmers Markets Inc. operates farmers markets in Southern Arizona, providing access to fresh, healthy, and local foods. The organization supports supplemental nutrition programs like SNAP, WIC, and FMNP Seniors, and offers educational programs on healthy eating and market shopping. They aim to benefit local farmers and the community by facilitating food access.

named programs · 9 · from sources

what they call their work

Double Up Food Bucks Arizona
Matches SNAP/EBT dollars spent at participating farmers markets for Arizona-grown fruits and vegetables, with no daily limit.
Heirloom Kids
Offers fun and educational activities for children every 2nd Sunday of the month at the Taste of the Market booth.
Market Ambassador
Provides assistance to shoppers at the Rillito Park Farmers Market, offering guidance on market navigation and product selection.
Market Tours
Offers 30-minute guided tours of the Rillito Park Farmers Market every 3rd Sunday of the month to educate visitors about seasonal produce, meal planning, and shopping.
Nourish Your Neighbors (NYN)
A community-supported food access program designed to ensure everyone can access food at farmers markets, currently on hold.
SNAP Enrollment Information
Provides resources and information at market booths to help Arizonans understand and apply for SNAP benefits.
SNAP/EBT Acceptance
Accepts Supplemental Nutrition Assistance Program (SNAP) benefits at all Heirloom Farmers Markets for eligible food products.
Taste of the Market (TotM)
Provides weekly food literacy and education at a dedicated booth at the Rillito Park Farmers Market.
WIC & FMNP Seniors
Distributes coupons ($50 per family/senior per season) for WIC families and income-eligible seniors to purchase fruits and vegetables at Heirloom Farmers Markets, via an online application process.
activities · 3 groups

what they do

  • Community Market Operations 9 activities
    • Community Events and Entertainment
      Hosts various community events at its markets, including quarterly chef demonstrations, seasonal food festivals, bicycle-friendly events, and local live music, particularly at the Rillito Park market.
    • Manage market operations and vendor support systems
      Operates a market currency system using $5 wooden tokens sold on-site and online, valid at all Heirloom Farmers Markets with no expiration. Maintains infrastructure including a 5,000 sq ft shaded shopping area with pavilions and entertainment space, and supports over 300 vendors through a formal vendor directory and event programming such as chef demonstrations, seasonal festivals, live music, and bicycle-friendly events.
    • Market Infrastructure and Vendor Support
      Maintains market infrastructure, such as a 5,000 square foot shaded shopping area at Rillito Park, and supports vendors by providing a directory and a market currency system where $5 wooden tokens can be spent at any Heirloom Farmers Market.
    • Market Infrastructure and Vendor Support
      Maintains market facilities, such as the 5,000 square foot shaded shopping area at Rillito Park, and supports vendors through a directory and a market currency system where $5 wooden tokens can be spent at any Heirloom Farmers Market.
    • Market Infrastructure and Vendor Support
      Maintains market infrastructure, including a 5,000 square foot shaded shopping area at Rillito Park, and supports over 300 vendors by providing a vendor directory and operating a market currency system where tokens can be spent at any Heirloom Farmers Market.
    • Operate year-round farmers markets across Southern Arizona
      Manages and operates multiple year-round farmers markets at fixed locations including Rillito Park (Sundays), Udall Park (Fridays), Oro Valley (Saturdays), Rincon Valley (Saturdays), and Green Valley (Wednesdays), hosting over 300 local vendors selling fresh produce, meats, eggs, and artisan goods. These markets operate seasonally or weekly with established long-term presence, including the longest-running market on the I-19 corridor south of Tucson.
    • Operating Farmers Markets
      Operates multiple year-round farmers markets across Southern Arizona, including locations in Tucson (Rillito Park, Udall Park, Rincon Valley), Oro Valley, and Green Valley, hosting a diverse network of over 300 local food vendors, farmers, ranchers, and artisan food purveyors.
    • Operating Farmers Markets
      Operates year-round farmers markets in multiple locations across Southern Arizona, including Green Valley, Oro Valley, Rincon Valley, Udall Park, and Rillito Park, hosting a diverse network of local food vendors, farmers, producers, and artisans.
    • Operating Farmers Markets
      Operates multiple year-round farmers markets across Southern Arizona, including locations in Tucson (Rillito Park, Udall Park, Rincon Valley), Oro Valley, and Green Valley, hosting a diverse network of local food vendors, farmers, and producers (over 300 vendors).
  • Farmers Market Food Assistance Programs 3 activities
    • Facilitate access to nutrition assistance programs at markets
      Accepts SNAP/EBT, WIC, and FMNP benefits at all market locations and participates in the Double Up Food Bucks AZ program, which matches SNAP dollars for purchases of fresh fruits and vegetables. Removed daily limits on incentives in response to community need and supports direct distribution of $50 seasonal food vouchers to WIC families and eligible seniors, accepted across all Heirloom markets.
    • Food Assistance Programs at Markets
      Offers food assistance initiatives at all market locations by accepting SNAP/EBT, WIC, and FMNP benefits, and participating in the Double Up Food Bucks program to increase access to fresh, healthy food for low-income individuals and families. This includes distributing food vouchers and coupons directly to shoppers.
    • Food Assistance Programs at Markets
      Facilitates access to fresh, healthy food by accepting SNAP/EBT, WIC, and FMNP benefits at all market locations and operating the Double Up Food Bucks program, which matches SNAP/EBT purchases for fruits and vegetables.
  • Uncategorized 4 activities
    • Deliver food literacy and community education programs
      Offers recurring educational programming at farmers markets including "Taste of the Market" and "Heirloom Kids," held monthly at Rillito Park, along with Farmers Market Tours on the third Sunday of each month. Provides cooking, meal planning, and market navigation education tailored to SNAP, WIC, and senior program participants, supported by Market Information Booths that connect shoppers to food assistance resources.
    • Food and Agricultural Education
      Provides food literacy and educational programming at farmers markets, including "Taste of the Market" demonstrations, "Heirloom Kids" activities, and guided farmers market tours, focusing on seasonal produce, meal planning, and cooking for various community groups.
    • Food and Agricultural Education
      Provides food literacy and educational programming at farmers markets, including "Taste of the Market" demonstrations, "Heirloom Kids" activities, and guided farmers market tours, focusing on seasonal produce, meal planning, and cooking for various community members.
    • Food and Market Literacy Education
      Provides educational programming at farmers markets, including "Taste of the Market" and "Heirloom Kids" activities, quarterly chef demonstrations, and farmers market tours, focusing on seasonal produce, meal planning, market shopping, and cooking for various community groups.
financials · form 990 · fy2020
revenue
Total revenue$342K
Contributions & grants$95K28%
Program service revenue$245K72%
Investment income$620%
Other revenue$2K
expenses
Total expenses$393K
Program expenses81%
Admin / overhead19%
Fundraising0%
Salaries & benefits$168K
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$126K
Cash$21K
Investments$0
Liabilities$146K
Net assets$-20K
Liquid reserves0.7 mo
1 years on record · 2020–2020
leadership · form 990 part vii · fy2020

who runs it

board members · 9
  • BRIAN WARDE — PRESIDENT
  • CHARLES A DAVIS JR — DIRECTOR
  • DEBORAH TENINO — SECRETARY
  • FRANK WILLIAMS — DIRECTOR
  • JANET TAYLOR — DIRECTOR
  • JAYE WELLS — BOARD CHAIRM
  • MANISH SHAH — DIRECTOR
  • PARAM DEDHIA — DIRECTOR
  • SUSAN FULTON — DIRECTOR
relationships · 17

who they work with

  • Arizona Complete Health Funder — Sponsors the "Taste of the Market" program.
  • Arizona Complete Health Funder — Sponsors the Market Ambassador, Market Tours, Taste of the Market, and Heirloom Kids programs.
  • Arizona Complete Health Partner — Sponsors the Taste of the Market and Heirloom Kids food literacy programs at the Rillito Park market.
  • Bureau of Land Management Government — Transferred land to the City of Tucson, which enabled the farmers market to return to Udall Park.
  • City of Tucson’s Parks and Recreation Partner — Partnership for operating a Friday morning market.
  • Double Up Food Bucks Partner — Participates in the Double Up Food Bucks program to increase access to fresh produce for SNAP recipients.
  • Double Up Food Bucks Arizona Partner — Partner of the Double Up Food Bucks Arizona program since May 2018.
  • Fair Food Network Partner — The Double Up Food Bucks Arizona program is part of their national Double Up program.
  • Native Seeds/SEARCH Partner — Partner artisan vendor offering food products, kitchen craft, and plants at Rillito Park market
  • Paul Cunningham Partner — Councilperson who supported the return of the farmers market to Udall Park.
  • Pima County Partner — Collaborated with Heirloom Farmers Markets to build the permanent market space at Rillito Park.
  • Pinnacle Prevention Partner — Arizona-based nonprofit that brought the Double Up Food Bucks program to the state.
  • Rillito Park Foundation Partner — Collaborated with Heirloom Farmers Markets to build the permanent market space at Rillito Park.
  • Rincon Institute Partner — Manages and operates the Rincon Valley Farmers & Artisans Market on behalf of the Rincon Institute.
  • Steam Pump Ranch Partner — Hosts the Oro Valley Farmers Market on its grounds, integrating the market with historic preservation efforts.
  • Trail Dust Town Partner — Previously hosted the Friday morning market.
  • USDA Funder — Funds a project in partnership with the organization.