activities · 11
what they do
direct service · 4
- Organize fundraising and awareness events Cancer-Focused Fundraising & Awareness EventsHosts annual events such as the Parkway Run & Walk and the Purple Ball to raise funds and awareness for childhood cancer research. These events include recognition of survivors and leaders in the field, auctions, and community participation, with the 2018 Purple Ball raising over $350,000 for research grants.
- Organizing Fundraising and Awareness Events Cancer-Focused Fundraising & Awareness EventsThe organization hosts various events, such as the Parkway Run & Walk and the Purple Ball, to raise funds and awareness for childhood cancer research. These events also celebrate childhood cancer survivors and honor trailblazers in the field.
- Organizing Fundraising and Awareness Events Cancer-Focused Fundraising & Awareness EventsThe organization hosts various events such as the Parkway Run & Walk and the Purple Ball to raise funds and awareness for childhood cancer research. These events also celebrate survivors and honor trailblazers in the field.
- Share patient and family stories Patient and Family Storytelling ProgramsCollects and disseminates personal narratives from children with cancer, survivors, and their families through video content to humanize the cause and support advocacy and awareness efforts.
advocacy · 3
- Lead public awareness campaigns Cancer-Focused Fundraising & Awareness EventsOrganizes national awareness and fundraising campaigns such as the #MustardChallenge, which engaged over 8 million people, generated national media coverage from more than 40 outlets, and raised approximately $100,000—matched up to $6 million by Stand Up To Cancer—for a Pediatric Brain Cancer Dream Team. Also distributes badges and social media assets to support advocacy and visibility.
- Running Awareness Campaigns Cancer-Focused Fundraising & Awareness EventsThe organization organizes social media campaigns like the #MustardChallenge to raise awareness about childhood cancer, highlight issues such as antiquated drugs in pediatric cancer treatment, and encourage public participation through activities like distributing badges and providing social media images.
- Running Awareness Campaigns Cancer-Focused Fundraising & Awareness EventsThe organization conducts awareness campaigns, such as the #MustardChallenge, to highlight issues like antiquated drugs in pediatric cancer treatment, engage the public, and generate media coverage. They also provide social media tools and badges to help supporters raise awareness.
research · 2
- Fund childhood cancer research Pediatric Cancer and Macular Degeneration ResearchProvides grants to support translational and clinical research in pediatric cancer, including genetic sequencing, precision medicine, biomarker development, imaging tools, and early-stage clinical trials. Funding includes kick-starter grants, support for early-career physician-scientists, large-scale grants, and Dream Teams aimed at accelerating cures for childhood cancers.
- Funding Childhood Cancer Research Pediatric Cancer and Macular Degeneration ResearchThe organization funds groundbreaking childhood cancer research, including translational research in genetic sequencing, precision medicine, and clinical trials, to develop safer, less toxic, and more effective treatments for children with cancer. This includes providing kick-starter grants, supporting early-stage clinical trials, and funding large-scale grants and Dream Teams.
capacity building · 2
- Support clinical trial capacity at pediatric hospitals Pediatric Cancer and Macular Degeneration ResearchFunds personnel and infrastructure to expand clinical research capacity, such as financing a clinical research associate (CRA) at The Children’s Hospital of Philadelphia to support the Neuro-oncology program and increase the hospital’s ability to conduct pediatric cancer trials.
- Supporting Clinical Research Capacity Pediatric Cancer and Macular Degeneration ResearchThe organization provides funding to expand clinical research programs, such as funding a clinical research associate to increase a hospital's capacity for clinical trials in neuro-oncology.
strategies · 13
how they think
Theories of action extracted from this org's own source material. Click any to see the full field of orgs running the same approach.
- Awareness through personal storytelling and social engagement storytelling_for_awarenessThe organization uses personal storytelling from affected children and families, alongside social media challenges and peer recognition, to raise awareness about pediatric cancer.
- Awareness through personal storytelling and social media storytelling_for_awarenessThe organization uses personal storytelling from affected children and families, alongside social media challenges and peer recognition, to raise awareness about pediatric cancer.
- Child-centered philanthropic fundraising child-centered_philanthropyThe organization focuses on curing pediatric cancer through foundation-building and fundraising driven by a mission to help other children, ensuring 100% of funds raised are directly allocated to childhood cancer research.
- Child-centered philanthropic model child-centered_philanthropyThe organization's fundraising and foundation-building efforts are driven by a mission to help other children, ensuring that 100% of funds raised are directly allocated to childhood cancer research.
- Child-centered philanthropic model child_centered_philanthropyThe organization operates on a child-centered philanthropic model, focusing on curing pediatric cancer through foundation-building and fundraising driven by a mission to help other children, ensuring 100% of funds raised are directed to childhood cancer research.
- Collaborative research advancement research_collaborationThe organization partners with leading scientists to expand treatment options for childhood cancer, believing that increased research through collaboration leads to more effective solutions.
- Collaborative research advancement research_collaborationThe organization partners with leading scientists to expand treatment options for childhood cancer, believing that increased research through collaboration will lead to more effective treatments.
- Funding cancer biology-driven translational research cancer_biology_driven_translational_researchBy exclusively funding innovative translational research informed by current cancer biology, including genetic sequencing and precision medicine, the organization aims to accelerate the development of more effective, safer, and less toxic treatments for children with cancer, ultimately replacing outdated therapies.
- Funding cancer biology-driven translational research cancer_biology_driven_research_fundingThe organization exclusively funds innovative childhood cancer research informed by current cancer biology, including genetic sequencing and precision medicine, to develop more effective, safer, and less toxic treatments for children.
- Incremental change through persistent efforts incremental_changeThe organization believes that significant changes in childhood cancer treatment can be achieved through a series of small, persistent efforts that accumulate over time.
- Leveraging storytelling and social media for awareness storytelling_and_social_media_awarenessThe organization uses personal storytelling from affected children and families, alongside social media challenges and peer recognition, to raise awareness about pediatric cancer.
- Recognition for accelerating progress recognition_programThe organization recognizes individuals or organizations that accelerate childhood cancer awareness, research, treatments, or cures through specific awards.
- Recognizing trailblazers to accelerate progress recognition_programThe organization recognizes individuals or organizations that accelerate childhood cancer awareness, research, treatments, or cures through awards, believing this encourages further advancements.
named programs · 4
what they call their work
Mustard Challenge
Awareness and fundraising campaign highlighting the use of outdated 1950s-era drugs in pediatric cancer treatment; funds are matched by Stand Up To Cancer
Parkway Run & Walk
Annual 5K run and family walk in Philadelphia supporting childhood cancer research at CHOP; Team Naya has been top fundraiser for multiple years
Purple Ball
Annual fundraising gala in Philadelphia that honors childhood cancer trailblazers and raises money for research
Research Grants Program
Funds high-potential early-stage clinical trials, biomarker development, and grants for early-career physician-scientists in pediatric oncology
relationships · 20
who they work with
- AFP Greater Philadelphia chapter Government — Recognized Naya as Outstanding Youth in Philanthropy.
- Ballard Spahr LLP Partner — Advisor to No More Kids with Cancer
- CBTTC Partner — Member institutions of this organization use pediatric brain cancer and medulloblastoma specimens from the biorepository tissue bank supported by No More Kids with Cancer.
- CHOP Partner — Sends additional information to participants before race day.
- Capgemini Funder — Presenting sponsor of the 2018 Purple Ball.
- Children's Hospital of Philadelphia Funder — Violet sponsor of the 2018 Purple Ball.
- Children’s Hospital of Philadelphia Partner — Recipient of a $220,000 grant for a Phase I clinical trial on CAR T cells for AML and recipient of $75,000 for research on pediatric malignant brain tumors, and recipient of approximately $100,000 for a clinical research associate to expand the Neuro-oncology program.
- Christiene Cusworth photography Partner — Provided photographic content for the organization's materials.
- DLFF Funder — Violet sponsor of the 2018 Purple Ball.
- IBC Funder — Violet sponsor of the 2018 Purple Ball.
- Maserati Funder — Violet sponsor of the 2018 Purple Ball.
- Pure Growth Partner — Volunteer group that created creative assets for the Mustard Challenge campaign.
- Seattle Children's Hospital Partner — An investigator from this hospital is leading the full genomic sequencing of supratentorial PNET specimens in the CBTTC tissue bank.
- Stand Up To Cancer Funder — Matches funds raised by the #MustardChallenge campaign, up to $6 million, to support a Pediatric Brain Cancer Dream Team.
- The Cancer Center at The Children's Hospital of Philadelphia Partner — The Parkway Run & Walk supports childhood cancer research at this center.
- The Children's Hospital of Philadelphia Partner — Nominated Naya for the Outstanding Youth in Philanthropy award for her efforts in childhood cancer advocacy.
- The Naya Foundation Partner — Co-owner of the Mustard Challenge creative assets and bottle mascot.
- Urban Outfitters Partner — Hosted the 2018 Purple Ball at their headquarters.
- leading scientists Partner — Collaborates with leading scientists in the development of new treatments for childhood cancer.
- leading scientists Partner — Collaborates with leading scientists to advance research for childhood cancer treatments.