irs program accomplishments · form 990 part iii · fy2021
what they reported doing
Program narrative the organization filed with the IRS. Ordered by program spending.
- #1 primary $0Provide information to tourists and visitors in Yuma, Arizona and the surrounding areas. Bureau publishes the Visitor Guide to provide information to visitors.
- #2 $0Assist other tourism related organizations in their marketing efforts of the area.
named programs · 2 · from sources
what they call their work
Event Planning Assistance
Provides resources and support for planning meetings and events in Yuma.
Visit Yuma Tours
Organizes specialty tours and events to showcase Yuma's attractions and cultural heritage.
activities · 4 groups
what they do
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Specialty Tour & Visitor Experience Programs 8 activities
- Destination Marketing and Visitor ServicesServes as the official destination marketing organization for Yuma County, providing resources and assistance to visitors, including group sales support, welcome bags, and information on local happenings and news.
- Destination Marketing and Visitor ServicesServes as the official destination marketing organization for Yuma County, providing visitors with information on local happenings and news, and assisting groups with lodging, dining, attractions, and welcome bags.
- Destination Marketing and Visitor ServicesServes as the official destination marketing organization for Yuma County, providing visitors with information on local happenings, news, and attractions. The Group Sales team acts as a liaison between lodging, restaurants, and attractions, offering welcome bags and assistance for group visits.
- Destination Marketing and Visitor ServicesServes as the official destination marketing organization for Yuma County, providing visitors with information on local happenings and news, and assisting groups with lodging, dining, attractions, and welcome bags.
- Organizes specialty tours and experiential dining eventsPlans and hosts annual specialty tours and dinners designed to offer visitors immersive and deeper experiences in Yuma.
- Provides destination marketing and visitor information servicesActs as the official destination marketing organization for Yuma County, promoting local attractions, events, dining, and meeting facilities. Ensures visitors have access to up-to-date information on local happenings and provides resources for trip planning.
- Specialty Tour and Dinner OrganizationOrganizes annual specialty tours and dinners to offer visitors deeper and more unique experiences of Yuma.
- Specialty Tours and DinnersOrganizes annual specialty tours and dinners to offer visitors deeper and more unique experiences of Yuma.
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Local Restaurant Promotion & Dining Guide Curation 5 activities
- Culinary PromotionPromotes Yuma's diverse culinary scene by highlighting various restaurant types, including Mexican, Asian, steakhouses, kid-friendly options, coffee shops, and establishments suitable for group dining or outdoor patio dining.
- Culinary PromotionPromotes Yuma's diverse culinary scene by highlighting various restaurant types, including Mexican, Asian, steakhouses, kid-friendly options, establishments with patios, coffee shops, and venues suitable for group dining.
- Culinary PromotionPromotes Yuma's diverse culinary scene, highlighting various restaurant types such as Mexican, Asian, steakhouses, kid-friendly options, coffee shops, and establishments suitable for group dining or with patios.
- Culinary PromotionPromotes Yuma's diverse culinary scene, highlighting various dining options such as Mexican, Asian, and other international cuisines, steakhouses, restaurants with patios, kid-friendly establishments, coffee shops, and venues suitable for group dining.
- Promotes local culinary offeringsActively promotes Yuma’s diverse restaurant scene, including Mexican, Asian, steakhouse, coffee shops, and multi-generational restaurants. Highlights kid-friendly options, patios, and group-friendly dining venues to support visitor engagement.
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Cultural Heritage Festivals & Celebrations 5 activities
- Event Hosting and Co-hostingOrganizes and co-hosts various community events throughout the year, including the Medjool Date Festival, Art in the Park, Midnight at the Oasis, the Dorothy Young Memorial Electric Light Parade, and an Earth Day community event.
- Event Hosting and OrganizationHosts and co-hosts various community events throughout the year, including cultural festivals, parades, and environmental stewardship events, and organizes specialty tours and dinners for visitors.
- Event Hosting and OrganizationHosts and co-hosts various community events and festivals in Yuma, including the Medjool Date Festival, Art in the Park, Midnight at the Oasis, the Dorothy Young Memorial Electric Light Parade, and Earth Day celebrations.
- Event Hosting and OrganizationHosts and co-hosts various community events throughout the year, including cultural festivals, parades, and environmental stewardship events, and organizes specialty tours and dinners for visitors.
- Hosts and co-hosts community and cultural eventsOrganizes and hosts annual events such as the Medjool Date Festival, Art in the Park, Midnight at the Oasis, the Dorothy Young Memorial Electric Light Parade, and Earth Day community events in partnership with local departments. Also hosts special events like a free online celebration for National Poetry Month.
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Event and Meeting Planning Support 5 activities
- Meeting and Event Planning SupportOffers resources and support for planning meetings and events in Yuma, including assistance with services, venue information for various capacities, and unique outdoor options.
- Meeting and Event Planning SupportProvides resources and assistance for planning meetings and events in Yuma, including support for indoor and outdoor venues, virtual meeting capacities, and general event preparation services.
- Meeting and Event Planning SupportProvides resources and assistance for planning meetings and events in Yuma, including support for various meeting capacities, unique outdoor venues, and services needed for preparation.
- Meeting and Event Planning SupportOffers resources and support for planning meetings and events in Yuma, including assistance with services, venue options, and capacities for both virtual and in-person gatherings.
- Supports group and meeting event planningAssists groups by coordinating with lodging, dining, and attractions; provides welcome bags and planning support. Offers guidance on indoor, outdoor, virtual, and hybrid meeting options, including unique venues and logistical services.
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financials · form 990 · fy2021
revenue
Total revenue$1.06M
Contributions & grants$215K20%
Program service revenue$823K78%
Investment income$1050%
Other revenue$21K
expenses
Total expenses$883K
Program expenses0%
Admin / overhead0%
Fundraising0%
Salaries & benefits$417K
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$302K
Cash$206K
Investments$0
Liabilities$96K
Net assets$206K
Liquid reserves2.8 mo
3 years on record · 2019–2021 · YoY revenue +37.5%
leadership · form 990 part vii · fy2021
who runs it
paid leadership · 2
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| Marcus Carney | CEO | 40 | $76K |
| Linda Morgan | CEO | 40 | $13K |
board members · 13
- Bill Evans — Vice Chair
- Chris Morris — Director
- Dave Carvell — Chairman
- Deidre Meerchaum — Director
- Flora Llamas — Director
- Jeff Andrews — Director
- Louie Hirth — Director
- Louis Scott — Director
- Mike Lutes — Director
- Nate Schug — Director
- Regina Twomey — Director
- Shay Andres — Director
- Wayne Gale — Sec./Treas.
relationships · 17
who they work with
- Arizona Western College Partner — Ashley Herrington, Vice Chair of the Board, is from Arizona Western College.
- Avenir Financial Partner — Brock Gill, a Board member, is from Avenir Financial.
- Bard Valley Date Producers Partner — Collaborates on date-related agricultural tourism and events such as the Medjool Date Festival.
- City of Yuma Government — Karen Watts is an appointee to the Board from the City of Yuma.
- Everhome Suites Partner — Darlene Firestone, Chair of the Board, is from Everhome Suites.
- Long Realty Partner — Elizabeth Carpenter, a Board member, is from Long Realty.
- Lower Colorado River Excursions Partner — Charles Stankovich, a Board member, is from Lower Colorado River Excursions.
- Lutes Casino Partner — Mike Lutes, a Board member, is from Lutes Casino.
- Marine Corps Air Station Yuma Partner — Collaborates on military-related tourism and community engagement initiatives.
- Miranda Cowley Heller Partner — Featured author in a virtual event hosted by the Yuma Visitors Bureau.
- Nichim Cafe & Boutique Partner — Karime Hayer, Secretary/Treasurer of the Board, is from Nichim Cafe & Boutique.
- Onvida Health Partner — Rebecca Larson, a Board member, is from Onvida Health.
- Palms RV Resort Partner — Bill Evans, a Board member, is from Palms RV Resort.
- San Luis Parks & Recreation Department Partner — Co-hosts the Earth Day Celebration event with the Yuma Visitors Bureau.
- U.S. Army Yuma Proving Ground Partner — Partners on military heritage and installation-related visitor programming.
- Yuma County Chamber of Commerce Partner — Carrie Zaragoza is an ex-officio Board member from the Yuma County Chamber of Commerce.
- local businesses Partner — Collaborates with local businesses to promote tourism in Yuma County.