activities · 9
what they do
direct service · 9
- Feature the Fiesta Mexicana Dance Company Mariachi & Folklorico FestivalsFeatures performances by the Fiesta Mexicana Dance Company as part of the Parada Del Sol event and festival schedule.
- Host the Trail's End Festival Community Festival & Event OrganizationHosts the annual Trail's End Festival in Old Town Scottsdale, a block party that includes live concerts, food and merchandise vendors, food trucks, family activities in a KIDZ Zone, and pony rides, attracting 35,000 attendees.
- Hosting the Trail's End Festival Community Festival & Event OrganizationHosts the annual Trail’s End Festival in Old Town Scottsdale, a block party that follows the parade and features live concerts, food, merchandise vendors, food trucks, family activities including a KIDZ Zone with games and pony rides, and performances by groups like the Fiesta Mexicana Dance Company.
- Offer VIP Experience "The Bullpen"Offers "The Bullpen," a VIP experience for the parade and festival, providing a private, reserved area with food and beverages, front-row parade viewing, and access to the Trail's End Festival main stage.
- Organize the Parada del Sol Historic Parade Community Festival & Event OrganizationOrganizes an annual historic parade, the Parada del Sol, which attracts over 35,000 spectators and features nearly 150 entries, traveling through Old Town Scottsdale.
- Organizing the Parada del Sol Historic Parade Community Festival & Event OrganizationOrganizes an annual historic parade, the Parada del Sol, which attracts over 35,000 spectators and features nearly 150 entries, traveling through Old Town Scottsdale. The parade celebrates Scottsdale's Western heritage and has been held for 72 years.
- Provide Accessibility AccommodationsProvides multiple parking areas for disabled persons along the parade route and near stages to ensure accessibility for attendees.
- Providing Accessibility AccommodationsProvides multiple parking areas for disabled persons along the parade route and near stages to ensure accessibility for attendees.
- Providing VIP Experience at EventsOffers "The Bullpen," a VIP experience for the parade and festival, which includes a private, reserved area with food and beverages, front-row parade viewing, and access to the Trail's End Festival main stage.
strategies · 6
how they think
Theories of action extracted from this org's own source material. Click any to see the full field of orgs running the same approach.
- Community Engagement through Cultural Performances and Festivals cultural_performance_engagementThe organization engages the community and extends celebration by organizing cultural performances and hosting festivals immediately following the parade, featuring elements like cultural dance performances.
- Fostering community engagement through cultural performances and events cultural_event_engagementThe organization uses cultural performances, such as dance, and hosts festivals immediately following the parade to extend community engagement and celebration, thereby sustaining a long-standing local tradition that fosters community gathering.
- Organizing community celebrations via a fixed parade route annual_parade_routeThe organization utilizes a fixed annual parade route through downtown Scottsdale to organize community celebration and public engagement, ensuring broad and family-friendly participation.
- Sustaining Community Tradition through Events community_event_traditionThe organization utilizes community events, such as an annual parade with a fixed route, to sustain a long-standing local tradition that fosters community gathering and public engagement.
- Volunteer-Driven Event Organization volunteer-drivenThe organization relies entirely on volunteers to organize and run its events, leveraging community involvement for operational capacity.
- Volunteer-driven event execution volunteer_drivenThe organization relies entirely on volunteers to organize and run its events, leveraging community support for operational capacity.
named programs · 3
what they call their work
Parada del Sol Parade
Annual parade held in Old Town Scottsdale featuring nearly 150 entries including floats, vintage vehicles, marching bands, and equestrian units, celebrating Western heritage and community spirit
The Bullpen
VIP experience offering front-row parade viewing, reserved seating, and included food and beverages in a private area during the festival
Trail’s End Festival
Post-parade block party with live music on multiple stages, food vendors, merchandise, and a KIDZ Zone with games and pony rides, running from noon to 5:00 PM
relationships · 21
who they work with
- Arizona Equine Rescue Organization Partner — The Arizona Equine Rescue Organization is onsite during the parade.
- Barrio Latino Partner — Performed at the Fiesta Scottsdale Stage during the Trail's End Festival.
- City of Scottsdale Partner — Requires parade entries to name the City of Scottsdale as additionally insured on their Certificate of Insurance.
- Coronado High School Marching Band Partner — Performed in the Marching Band Round-Up during the Trail's End Festival.
- Desert Mountain High School Marching Band Partner — Performed in the Marching Band Round-Up during the Trail's End Festival.
- Dirty Yachtin’ Scoundrels Partner — Performed at the Roadhouse Stage during the Trail's End Festival.
- Fiesta Mexicana Dance Company Partner — Performed at the Fiesta Scottsdale Stage during the Trail's End Festival.
- Fiesta Mexicana Dance Company Partner — Performing group featured in the Parada Del Sol event.
- Fiesta Mexicana Dance Company Partner — Performing group featured in the festival schedule.
- Fiesta Mexicana Dance Company Partner — Performing group participating in the Parada Del Sol event.
- Georgia Chrome Partner — Performed at the Silverado Main Stage during the Trail's End Festival.
- Mariachi Pasion Partner — Performed at the Fiesta Scottsdale Stage during the Trail's End Festival.
- Mike Boards Live! Piano Show Partner — Performed at the Main Street Stage during the Trail's End Festival.
- Ollin Yoliztli Dance Academy Partner — Performed at the Fiesta Scottsdale Stage during the Trail's End Festival.
- People Who Could Fly Partner — Performed at the Roadhouse Stage during the Trail's End Festival.
- Saguaro High School Marching Band Partner — Performed in the Marching Band Round-Up during the Trail's End Festival.
- Scottsdale Charros Partner — An all-volunteer group that offers "The Bullpen" VIP experience for the parade and festival.
- Scottsdale Charros Partner — The Scottsdale Charros play a pivotal role in enhancing the Scottsdale community and support the Parada del Sol's efforts to support youth programs, educational scholarships, and community initiatives.
- Scottsdale Historical Society Partner — Collaborates by providing historical context related to Scottsdale, referenced in connection with the parade and festival.
- Soultify Partner — Performed at the Fiesta Scottsdale Stage during the Trail's End Festival.
- The Herndon Brothers Band Partner — Performed at the Silverado Main Stage during the Trail's End Festival.