↑ parent activity group ·
research dossier →

NATIONAL PLACEMENT AND REFERRAL ALLIANCE

GILBERT, AZ · EIN 822321770 · Form 990 · FY2022 · NTEE S41 · Community Improvement · Small ($100K-$1M) · npralliance.org
revenue
$260K
expenses
$226K
net assets
$21K
employees
1
volunteers
8
mission · from form 990

TO CULTIVATE THE ADVANCEMENT OF PROFESSIONALISM, FAIRNESS AND THE DEVELOPMENT OF THE SENIOR PLACEMENT AND REFERRAL INDUSTRY THROUGH COLLECTIVE INITIATIVES TO BETTER SERVE SENIORS AND THEIR FAMILIES.

profile · synthesized from sources

National trade organization representing senior placement and referral agents, senior living providers, and affiliated service companies. Promotes ethical standards, professional development, and consumer choice in senior housing placements. Supports a network of local chapters across the United States to advance industry best practices and accountability.

named programs · 4 · from sources

what they call their work

CPRS Certification
National accreditation program for Certified Placement & Referral Specialists that validates expertise and adherence to ethical standards and best practices in senior placement.
Code of Ethics and Best Practices
Establishes ethical guidelines and professional standards for members, including client confidentiality, non-coercion, reporting elder abuse, and prohibition of churning.
Local Chapter Network
Regional chapters across the U.S. that provide networking, education, and advocacy for senior placement professionals; examples include PASRS (AZ-Phoenix), SoAPRA (AZ-Tucson), and CoPRA (CO).
Public Directories
Online directories allowing the public to find certified agents, senior living communities, and companies supporting seniors through searchable listings.
activities · 8 groups

what they do

  • Professional Development & Certification Programs 8 activities
    • Develop and disseminate industry best practices and standards
      Established and promotes Best Practices for the senior placement industry, collaboratively designed with industry experts, board members, and chapter leaders to standardize professional conduct and service quality.
    • Developing Industry Best Practices
      Establishes Best Practices for the senior placement industry through collaboration with industry experts, including its Board of Directors and local chapter presidents.
    • Facilitating Professional Community and Information Sharing
      Facilitates a community of practice for senior placement professionals to share knowledge, access industry news, and receive updates through newsletters.
    • Industry Standards and Best Practices
      Established and disseminated Best Practices for the senior placement industry, developed collaboratively with industry experts including the Board of Directors and local chapter presidents, to promote ethical and effective service delivery.
    • Provide continuing education and professional development resources
      Offers Continuing Education Unit (CEU) credits to help members maintain professional credentials and supports a community of practice for knowledge sharing, industry updates, and professional growth among senior placement professionals.
    • Providing Continuing Education and Best Practices
      Offers Continuing Education Unit (CEU) credits to members to help maintain professional credentials and establishes industry Best Practices in collaboration with experts and its Board of Directors.
    • Providing Continuing Education and Professional Development
      Offers Continuing Education Unit (CEU) credits to members to help them maintain licenses and certifications, and facilitates a community of practice for senior placement professionals to share knowledge and access industry news.
    • Providing Continuing Education and Professional Resources
      Offers Continuing Education Unit (CEU) credits to members to help them maintain licenses and certifications, facilitates a community of practice for knowledge sharing and industry news, and distributes newsletters with national news and industry information. The organization also established Best Practices for the senior placement industry in collaboration with experts.
  • Care Management Certification Programs 5 activities
    • Administer the Certified Placement & Referral Specialist (CPRS) certification program
      Offers a nationally accredited certification for senior placement professionals, including exam development, disciplinary oversight, and management of testing service providers; awards the CPRS designation to qualified individuals who pass the certification exam.
    • CPRS Certification Program
      Offers the nationally accredited Certified Placement & Referral Specialist (CPRS) certification to senior placement professionals who meet eligibility requirements and pass an examination, ensuring professional competence in senior housing placement and referral services. The NPRA manages exam development, disciplinary processes, and testing provider relationships through its Credentialing Department.
    • Certifying Senior Placement Professionals
      Offers and manages the nationally accredited Certified Placement & Referral Specialist (CPRS) certification program for senior placement professionals, including exam development, disciplinary committees, and relationships with testing service providers.
    • Certifying Senior Placement Professionals
      Offers and awards the nationally accredited Certified Placement & Referral Specialist (CPRS) certification to senior placement professionals who meet eligibility requirements and pass an examination, ensuring professional competence in senior housing placement and referral services. This includes managing exam development and relationships with testing service providers.
    • Certifying Senior Placement Professionals
      Offers and awards the nationally accredited Certified Placement & Referral Specialist (CPRS) certification to senior placement professionals who meet eligibility requirements and pass an examination, ensuring professional competence in senior housing placement and referral services. This includes managing exam development and relationships with testing service providers.
  • Senior Policy Advocacy & Candidate Support 5 activities
    • Advocacy and Legislative Engagement
      Organizes senior placement professionals to participate in lobbying efforts and influence regulatory legislation affecting seniors; successfully advocated for the removal of referral fee caps in Texas and Oklahoma, expanded advocacy to five U.S. states, launched the Eagle Fund for NPRA Advocacy in 2026, and invested in national bill-tracking and grassroots advocacy software.
    • Advocating for Senior Placement Industry
      Organizes senior placement professionals for lobbying efforts, provides input on regulatory legislation affecting senior adults, and invests in national bill-tracking and grassroots advocacy software. This includes successful lobbying to lift caps on senior placement referral fees in Texas and Oklahoma.
    • Advocating for the Senior Placement Industry
      Organizes senior placement professionals to lobby and provide input on regulatory legislation affecting senior adults, including successfully lobbying for new legislation in Texas and Oklahoma to lift caps on senior placement referral fees. The organization also invests in national bill-tracking and grassroots advocacy software and has expanded lobbying efforts to five U.S. states.
    • Advocating for the Senior Placement Industry
      Organizes senior placement professionals for lobbying efforts, provides input on regulatory legislation affecting senior adults, and has successfully lobbied for legislation, such as lifting caps on senior placement referral fees in Texas and Oklahoma. The organization also invests in national bill-tracking and grassroots advocacy software and has established an advocacy fund.
    • Conduct advocacy and lobbying efforts on behalf of senior placement professionals
      Organizes professionals to engage in lobbying, provides input on regulatory legislation affecting seniors, successfully advocated for removal of referral fee caps in Texas and Oklahoma, expanded advocacy to five states, and launched the Eagle Fund for NPRA Advocacy in 2026.
  • Senior Care Resource Directories 5 activities
    • Maintaining Public Directories for Senior Services
      Provides public, searchable online directories of CPRS-certified placement agents, senior living communities, and companies supporting seniors to help individuals find senior placement and care providers.
    • Maintaining Public Directories of Senior Care Resources
      Provides public, searchable online directories of CPRS-certified placement agents, senior living communities, and companies supporting seniors to help individuals find senior placement and care providers.
    • Maintaining Public Directories of Senior Services
      Provides searchable online directories for the public to find CPRS-certified placement agents, senior living communities, and companies supporting seniors. These directories include individual agent members, agents under group memberships, senior living provider members, and affiliate members.
    • Operate public directories for senior placement services
      Maintains and provides public access to multiple online directories including "Find an Agent" for individual and group member placement agents, a "Senior Living Communities" directory for provider members, and a "Companies Supporting Seniors" directory for affiliate members.
    • Public Directories for Senior Placement Services
      Maintains multiple publicly accessible directories on its website, including "Find an Agent" for individual and group-member placement agents, a "Senior Living Communities" directory for provider members, and a "Companies Supporting Seniors" directory for affiliate members, enabling the public to locate qualified senior care and placement resources.
  • Chapter Network Development & Support 5 activities
    • Professional Community and Chapter Development
      Facilitates a community of practice for senior placement professionals and supports local chapters by developing onboarding processes with seed money, marketing materials, and online resources; added 11 new chapters across nine states and developed membership lists for chapter and franchise leaders to improve engagement and service tracking.
    • Support local chapter development and organizational infrastructure
      Expanded to 11 new chapters across nine states, developed onboarding processes with seed funding and marketing support, and created comprehensive membership lists for chapter and franchise leaders to strengthen local organizational capacity.
    • Supporting Member Chapters
      Expands its network by adding new chapters across multiple states and provides support through a chapter onboarding process that includes seed money, marketing materials, and access to an online store.
    • Supporting and Expanding Local Chapters
      Expands its network by adding new chapters across multiple states and provides support through a chapter onboarding process that includes seed money, marketing materials, and access to an online store. It also develops comprehensive membership lists for chapter leaders and tracks members served by chapters.
    • Supporting and Expanding Local Chapters
      Develops and supports local chapters by providing a chapter onboarding process that includes seed money, marketing materials, and access to an online store. The organization has added 11 new chapters across nine states and develops comprehensive membership lists for chapter leaders.
  • Member-Focused Newsletter Publishing 2 activities
    • Communicate industry news and updates to members
      Distributes regular newsletters containing national news, policy updates, industry information, and event announcements to keep members informed and engaged.
    • Industry Communication and Newsletters
      Distributes regular newsletters containing national news, industry updates, and noteworthy events to keep members informed and engaged.
  • Membership Growth & Management 2 activities
    • Membership Growth and Reporting
      Reports annual membership growth metrics, including a 12.9% overall increase, 20.6% growth in agent membership, and 62.6% growth in group membership, with total membership approaching 1,000.
    • Report on membership growth and organizational metrics
      Tracks and reports annual membership statistics, including overall growth of 12.9%, agent membership growth of 20.6%, placement agent group membership growth of 62.6%, and total membership approaching 1,000.
  • Uncategorized 1 activity
    • Organizational Governance
      Conducts monthly board meetings, holds annual elections, and prioritizes updates to bylaws and the strategic plan, with recent work focused on 2026 planning.
financials · form 990 · fy2022
revenue
Total revenue$260K
Contributions & grants$2660%
Program service revenue$259K100%
Investment income$00%
Other revenue$0
expenses
Total expenses$226K
Program expenses
Admin / overhead
Fundraising
Salaries & benefits$88K
Grants paid out$1K
Largest expense lineCompensation
balance sheet
Total assets$129K
Cash$125K
Investments$0
Liabilities$108K
Net assets$21K
Liquid reserves6.6 mo
3 years on record · 2020–2022 · YoY revenue +19.4%
leadership · form 990 part vii · fy2022

who runs it

paid leadership · 1
NameTitleHours/wkCompensation
VINCENT GUARNIERI DIRECTOR OF OPERATIONS 40 $81K
board members · 8
  • CHUCK BONGIOVANNI — PAST PRESIDENT
  • CINDY KOCH — PRESIDENT
  • COLLEEN SIEBER — MEMBER CHAIR FROM 6/1/22
  • JOHN ALAGOOD — DIRECTOR
  • JOHN BENBROOK — PRESIDENT ELECT
  • JULIE LEWINSKI — MEMBER CHAIR UNTIL 5/1/22
  • LINDA ARMAS — DIRECTOR
  • RUSSELL MORGAN — TREASURER
relationships · 17

who they work with

  • Alliance Elder Care Partner — President for CA-Orange County chapter is Derek Mannion
  • Allyson Senior Solutions Partner — President for CA-Sacramento chapter is Allyson Schloming
  • Assisted Living Locators Clearwater Partner — President for FL-Greater Tampa Bay chapter is Kristin Downer
  • Cassy Hemmen Partner — Joined as membership specialist.
  • Certified Placement & Referral Specialist (CPRS) Network — Nationally accredited certification program for senior placement professionals offered by NPRA.
  • Kori Sulewski Partner — Succeeded by Cassy Hemmen as membership specialist.
  • Neighborly Senior Placement Partner — Lead for CA-San Francisco Bay Area chapter is Anita Varelas
  • Oasis Senior Advisors Coastal San Diego Partner — President for CA-San Diego chapter is Brenda-Lee Smith
  • PASRS Partner — Co-Presidents are Jacki Ruiz and Dustin Person
  • Professional Testing Partner — Contracts with Professional Testing as the service provider for the development, delivery, scoring, validation, and security of the CPRS certification exam.
  • Professional Testing Inc. Partner — Works with Professional Testing Inc. for the administration of the CPRS exam.
  • Senior Care Authority - New Haven County Partner — Co-Lead for CT-Connecticut chapter is Melanie DiNicola
  • Senior Care Authority of the Inland Empire Partner — Lead for CA-Inland Empire chapter is Terrence Sims
  • Senior Place Funder — Current sponsor
  • Senior Placement of Denver Partner — President for CO-Colorado chapter is Rick Adler
  • SoAPRA Partner — President is Maggie McGrath
  • bQuest Funder — Current sponsor