activities · 28
what they do
direct service · 8
- Communicate industry news and updates to members Member Newsletter & Magazine DistributionDistributes regular newsletters containing national news, policy updates, industry information, and event announcements to keep members informed and engaged.
- Industry Communication and Newsletters Member Newsletter & Magazine DistributionDistributes regular newsletters containing national news, industry updates, and noteworthy events to keep members informed and engaged.
- Maintaining Public Directories for Senior Services Senior Transition Support ServicesProvides public, searchable online directories of CPRS-certified placement agents, senior living communities, and companies supporting seniors to help individuals find senior placement and care providers.
- Maintaining Public Directories of Senior Care Resources Senior Transition Support ServicesProvides public, searchable online directories of CPRS-certified placement agents, senior living communities, and companies supporting seniors to help individuals find senior placement and care providers.
- Membership Growth and ReportingReports annual membership growth metrics, including a 12.9% overall increase, 20.6% growth in agent membership, and 62.6% growth in group membership, with total membership approaching 1,000.
- Operate public directories for senior placement services Senior Transition Support ServicesMaintains and provides public access to multiple online directories including "Find an Agent" for individual and group member placement agents, a "Senior Living Communities" directory for provider members, and a "Companies Supporting Seniors" directory for affiliate members.
- Public Directories for Senior Placement Services Senior Transition Support ServicesMaintains multiple publicly accessible directories on its website, including "Find an Agent" for individual and group-member placement agents, a "Senior Living Communities" directory for provider members, and a "Companies Supporting Seniors" directory for affiliate members, enabling the public to locate qualified senior care and placement resources.
- Report on membership growth and organizational metricsTracks and reports annual membership statistics, including overall growth of 12.9%, agent membership growth of 20.6%, placement agent group membership growth of 62.6%, and total membership approaching 1,000.
advocacy · 4
- Advocacy and Legislative Engagement Legislative Monitoring & Advocacy for Industry ProfessionalsOrganizes senior placement professionals to participate in lobbying efforts and influence regulatory legislation affecting seniors; successfully advocated for the removal of referral fee caps in Texas and Oklahoma, expanded advocacy to five U.S. states, launched the Eagle Fund for NPRA Advocacy in 2026, and invested in national bill-tracking and grassroots advocacy software.
- Advocating for Senior Placement Industry Legislative Monitoring & Advocacy for Industry ProfessionalsOrganizes senior placement professionals for lobbying efforts, provides input on regulatory legislation affecting senior adults, and invests in national bill-tracking and grassroots advocacy software. This includes successful lobbying to lift caps on senior placement referral fees in Texas and Oklahoma.
- Advocating for the Senior Placement Industry Legislative Monitoring & Advocacy for Industry ProfessionalsOrganizes senior placement professionals for lobbying efforts, provides input on regulatory legislation affecting senior adults, and has successfully lobbied for legislation, such as lifting caps on senior placement referral fees in Texas and Oklahoma. The organization also invests in national bill-tracking and grassroots advocacy software and has established an advocacy fund.
- Conduct advocacy and lobbying efforts on behalf of senior placement professionals Legislative Monitoring & Advocacy for Industry ProfessionalsOrganizes professionals to engage in lobbying, provides input on regulatory legislation affecting seniors, successfully advocated for removal of referral fee caps in Texas and Oklahoma, expanded advocacy to five states, and launched the Eagle Fund for NPRA Advocacy in 2026.
capacity building · 16
- Administer the Certified Placement & Referral Specialist (CPRS) certification program Assisted Living & Direct Care Certification TrainingOffers a nationally accredited certification for senior placement professionals, including exam development, disciplinary oversight, and management of testing service providers; awards the CPRS designation to qualified individuals who pass the certification exam.
- CPRS Certification Program Assisted Living & Direct Care Certification TrainingOffers the nationally accredited Certified Placement & Referral Specialist (CPRS) certification to senior placement professionals who meet eligibility requirements and pass an examination, ensuring professional competence in senior housing placement and referral services. The NPRA manages exam development, disciplinary processes, and testing provider relationships through its Credentialing Department.
- Certifying Senior Placement Professionals Assisted Living & Direct Care Certification TrainingOffers and awards the nationally accredited Certified Placement & Referral Specialist (CPRS) certification to senior placement professionals who meet eligibility requirements and pass an examination, ensuring professional competence in senior housing placement and referral services. This includes managing exam development and relationships with testing service providers.
- Certifying Senior Placement Professionals Assisted Living & Direct Care Certification TrainingOffers and manages the nationally accredited Certified Placement & Referral Specialist (CPRS) certification program for senior placement professionals, including exam development, disciplinary committees, and relationships with testing service providers.
- Develop and disseminate industry best practices and standardsEstablished and promotes Best Practices for the senior placement industry, collaboratively designed with industry experts, board members, and chapter leaders to standardize professional conduct and service quality.
- Developing Industry Best PracticesEstablishes Best Practices for the senior placement industry through collaboration with industry experts, including its Board of Directors and local chapter presidents.
- Facilitating Professional Community and Information SharingFacilitates a community of practice for senior placement professionals to share knowledge, access industry news, and receive updates through newsletters.
- Industry Standards and Best PracticesEstablished and disseminated Best Practices for the senior placement industry, developed collaboratively with industry experts including the Board of Directors and local chapter presidents, to promote ethical and effective service delivery.
- Organizational Governance Bylaws and Governance DocumentationConducts monthly board meetings, holds annual elections, and prioritizes updates to bylaws and the strategic plan, with recent work focused on 2026 planning.
- Professional Community and Chapter Development Professional Association Chapter ProgrammingFacilitates a community of practice for senior placement professionals and supports local chapters by developing onboarding processes with seed money, marketing materials, and online resources; added 11 new chapters across nine states and developed membership lists for chapter and franchise leaders to improve engagement and service tracking.
- Provide continuing education and professional development resources Professional Certification Support ProgramsOffers Continuing Education Unit (CEU) credits to help members maintain professional credentials and supports a community of practice for knowledge sharing, industry updates, and professional growth among senior placement professionals.
- Providing Continuing Education and Best Practices Professional Certification Support ProgramsOffers Continuing Education Unit (CEU) credits to members to help maintain professional credentials and establishes industry Best Practices in collaboration with experts and its Board of Directors.
- Providing Continuing Education and Professional Development Professional Certification Support ProgramsOffers Continuing Education Unit (CEU) credits to members to help them maintain licenses and certifications, and facilitates a community of practice for senior placement professionals to share knowledge and access industry news.
- Support local chapter development and organizational infrastructure Professional Association Chapter ProgrammingExpanded to 11 new chapters across nine states, developed onboarding processes with seed funding and marketing support, and created comprehensive membership lists for chapter and franchise leaders to strengthen local organizational capacity.
- Supporting Member Chapters Professional Association Chapter ProgrammingExpands its network by adding new chapters across multiple states and provides support through a chapter onboarding process that includes seed money, marketing materials, and access to an online store.
- Supporting and Expanding Local Chapters Professional Association Chapter ProgrammingExpands its network by adding new chapters across multiple states and provides support through a chapter onboarding process that includes seed money, marketing materials, and access to an online store. It also develops comprehensive membership lists for chapter leaders and tracks members served by chapters.
strategies · 22
how they think
Theories of action extracted from this org's own source material. Click any to see the full field of orgs running the same approach.
- Accountability through ethics enforcement and grievance policies professional standards and accountabilityAgents are held accountable to ethical and professional standards via a formal Code of Ethics, best practices, and a grievance policy, with prohibitions against harmful practices like churning and illegal referral compensation.
- Advancing the industry through community and advocacy advocacy and lobbyingThe organization builds a national network of professionals through local chapters and alliances, fostering collaboration, professional development, and advocacy to influence policy and elevate the senior placement industry.
- Advocacy and industry advancement through collective action advocacy and lobbyingThe organization engages in national advocacy and lobbying to influence legislation, builds local chapters to strengthen grassroots presence, and fosters a community of practice to elevate the senior placement industry collectively.
- Building a national community of practice community of practiceThe organization fosters collaboration and knowledge-sharing among professionals through local chapters, national alliances, and structured chapter development to strengthen the senior placement industry.
- Client engagement through direct interaction client_engagementAgents are encouraged to conduct in-person tours with clients or their representatives as a core practice to ensure alignment between client needs and housing options.
- Client-Centered Advocacy and Due Diligence trusted_advocate_modelThe organization operates on the principle that seniors and their families require trusted advocates to navigate complex housing options. This involves prioritizing client needs, conducting thorough assessments, ensuring transparency, and performing due diligence on referred providers to guarantee suitable, ethical, and informed placement decisions.
- Client-centered advocacy and ethical practice trusted_advocate_modelThe organization mandates that agents prioritize client needs, ensure fair treatment, disclose financial interests, avoid conflicts of interest such as churning, and provide multiple suitable options—ensuring transparency, choice, and ethical referrals.
- Client-centered advocacy with transparency and choice client_choiceThe organization mandates agents to prioritize client needs, conduct thorough assessments, provide multiple suitable options, disclose financial interests, and ensure informed decision-making through transparency and due diligence.
- Continuous Professional Development continuing_educationThe organization ensures ongoing competence and ethical practice among its agents by requiring continuous education and offering professional development opportunities. This commitment to learning helps agents maintain credentials and stay current with industry best practices and regulations.
- Diligent and informed referral process due_diligenceAgents are required to conduct personal visits and research on senior living providers, review state violation reports, and use thorough client assessments to make informed, safe, and appropriate referrals.
- Due diligence and transparency in referrals due_diligenceAgents are required to personally visit and research facilities, review state violation reports, and disclose any financial interests or relationships with providers to ensure transparent, safe, and informed referral decisions.
- Geographic expansion and local chapter development strategic expansionThe organization grows its national footprint by strategically establishing local chapters, particularly in state capitols, to leverage local expertise and strengthen advocacy and service delivery at the community level.
- Industry Advancement through Community and Advocacy community_of_practiceThe organization aims to advance the senior placement industry by fostering a community of practice among professionals, facilitating knowledge sharing, and engaging in advocacy and lobbying efforts. This strategy seeks to influence regulatory legislation, promote business development, and expand the industry's reach and impact through local and national collaboration.
- Industry advocacy and policy influence advocacy and lobbyingThe organization engages in lobbying and regulatory advocacy to shape legislation affecting the senior placement industry, including tax policy and operational standards, to protect and advance professional practice.
- Maintaining professional competence via continuing education continuing_educationTo ensure ongoing expertise, the organization requires Certified Placement and Referral Specialists (CPRS) to complete annual continuing education, offering CEU credits to support professional development and certification maintenance.
- Maintaining professionalism via continuing education and accountability continuing_educationCertified professionals must complete annual continuing education and are held accountable through a grievance policy, ensuring ongoing competence and ethical conduct in senior placement services.
- Mandatory continuing education and professional development continuing_educationTo maintain certification, placement agents must complete annual continuing education, supported by CEU credits, ensuring ongoing learning and adherence to evolving industry standards.
- Professionalization through Standard Setting and Certification professionalization_through_standardsThe organization believes that by establishing and enforcing standardized best practices, a code of ethics, and rigorous certification processes, it can professionalize the senior placement industry. This approach aims to elevate the quality of service, build trust, and ensure that seniors and their families receive reliable, ethical, and competent assistance in navigating senior living options.
- Professionalization through standards and certification professionalization_through_standardsThe organization advances the senior placement industry by establishing professional standards, including a Code of Ethics, Best Practices, and a rigorous certification process (CPRS), to ensure competence, accountability, and public trust in placement agents.
- Professionalization through standards and certification professionalization_through_standardsThe organization advances the senior placement industry by establishing standardized best practices, a binding Code of Ethics, and a rigorous certification process (CPRS) to ensure professional competence and accountability among placement agents.
- Standardization of care and fair marketplace development standardization_of_careBy promoting standardized best practices and fair business conduct across the industry, the organization aims to create a reliable, equitable marketplace where families receive consistent, high-quality placement support.
- Trusted advocate model for client-centered navigation trusted_advocate_modelThe organization positions senior placement agents as trusted advocates who guide seniors and families through complex housing and care decisions, prioritizing client needs, conducting thorough assessments, and offering multiple suitable options to support informed choice.
named programs · 4
what they call their work
CPRS Certification
National accreditation program for Certified Placement & Referral Specialists that validates expertise and adherence to ethical standards and best practices in senior placement.
Code of Ethics and Best Practices
Establishes ethical guidelines and professional standards for members, including client confidentiality, non-coercion, reporting elder abuse, and prohibition of churning.
Local Chapter Network
Regional chapters across the U.S. that provide networking, education, and advocacy for senior placement professionals; examples include PASRS (AZ-Phoenix), SoAPRA (AZ-Tucson), and CoPRA (CO).
Public Directories
Online directories allowing the public to find certified agents, senior living communities, and companies supporting seniors through searchable listings.
relationships · 17
who they work with
- Alliance Elder Care Partner — President for CA-Orange County chapter is Derek Mannion
- Allyson Senior Solutions Partner — President for CA-Sacramento chapter is Allyson Schloming
- Assisted Living Locators Clearwater Partner — President for FL-Greater Tampa Bay chapter is Kristin Downer
- Cassy Hemmen Partner — Joined as membership specialist.
- Certified Placement & Referral Specialist (CPRS) Network — Nationally accredited certification program for senior placement professionals offered by NPRA.
- Kori Sulewski Partner — Succeeded by Cassy Hemmen as membership specialist.
- Neighborly Senior Placement Partner — Lead for CA-San Francisco Bay Area chapter is Anita Varelas
- Oasis Senior Advisors Coastal San Diego Partner — President for CA-San Diego chapter is Brenda-Lee Smith
- PASRS Partner — Co-Presidents are Jacki Ruiz and Dustin Person
- Professional Testing Partner — Contracts with Professional Testing as the service provider for the development, delivery, scoring, validation, and security of the CPRS certification exam.
- Professional Testing Inc. Partner — Works with Professional Testing Inc. for the administration of the CPRS exam.
- Senior Care Authority - New Haven County Partner — Co-Lead for CT-Connecticut chapter is Melanie DiNicola
- Senior Care Authority of the Inland Empire Partner — Lead for CA-Inland Empire chapter is Terrence Sims
- Senior Place Funder — Current sponsor
- Senior Placement of Denver Partner — President for CO-Colorado chapter is Rick Adler
- SoAPRA Partner — President is Maggie McGrath
- bQuest Funder — Current sponsor