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DENNYS FRANCHISEE ASSOCIATION

TEMPE, AZ · EIN 860894161 · Form 990 · FY2022 · Medium ($1M-$10M) · www.dennys.org
revenue
$2.6M
expenses
$2.6M
net assets
$1.6M
employees
0
program ratio
85%
mission · from form 990

to maintain a line of communication between the Franchiser and their Franchisees; to promote better communication amongst fellow Franchisees, negotiate group pricing and to provide a forum to mediate disputes between franchisees and the Franchiser.

profile · synthesized from sources

The Denny's Franchisee Association (DFA) represents the interests of Denny's restaurant franchise owners and operators. It provides a platform for communication between franchisees and Denny's management, promoting profitability and operational excellence. The DFA is recognized for its support and resources tailored to enhance the success of its members across the United States.

irs program accomplishments · form 990 part iii · fy2022

what they reported doing

Program narrative the organization filed with the IRS. Ordered by program spending.

  1. #1 primary $75K
    LEGAL FEES SPENT TO PROTECT THE FRANCHISEES RIGHTS
  2. #2 $14K
    COMMUNICATION TO OUR MEMBERSHIP VIA PRINTED MATERIAL AND THE INTERNET
named programs · 2 · from sources

what they call their work

Allied Partner Program
Offers benefits and networking opportunities for suppliers and vendors associated with Denny's franchisees.
Annual Convention
Brings together franchisees, suppliers, and corporate management for networking and information sharing on industry issues.
activities · 3 groups

what they do

  • Member Networking & Communication Services 14 activities
    • Allied Partner Benefits
      Offers specific benefits to Allied Partner vendors, including invitations for two attendees to the annual Allied Partner Summit meeting, special recognition during all DFA events, an exclusive "Allied Partner" gold lapel pin, authorization to use the Allied Partner logo for marketing purposes, and a discount on booth reservation fees for the DFA Trade Show.
    • Allied Partner Recognition and Benefits
      The organization provides special recognition during all DFA events, an exclusive "Allied Partner" gold lapel pin, and authorizes the use of the Allied Partner logo for marketing purposes. It also provides invitations for two attendees to the annual Allied Partner Summit meeting.
    • Information Dissemination and Communication
      Promotes communication among Association members to gather information and concerns from individual franchisees and disseminate profitable business practices. This includes publishing an annual membership directory, providing an electronic member roster, maintaining a private members-only website section with newsletter articles, and offering a free subscription to the DFA Forum Newsletter.
    • Information Dissemination and Communication
      Promotes communication among Association members to gather information and concerns from individual franchisees and disseminate profitable business practices. This includes providing access to a private members-only website section with newsletter articles, an electronic member roster of franchisees, and a free subscription to the DFA Forum Newsletter.
    • Information Sharing and Communication
      The organization promotes communication among its members to gather concerns from individual franchisees and disseminate profitable business practices. It also maintains a private members-only section on its website with newsletter articles and membership details, and publishes an annual membership directory for franchisees and allied vendor partners.
    • Information Sharing and Communication
      Promotes communication among Association members to gather information and concerns from individual franchisees and disseminate profitable business practices. This includes providing access to a private members-only website section with newsletter articles and an electronic member roster.
    • Member Support Services
      Provides an association management team available Monday-Friday to answer questions via phone and email. Members also receive invitations to the annual Allied Partner Summit meeting, special recognition during all DFA events, an exclusive "Allied Partner" gold lapel pin, and authorization to use the Allied Partner logo for marketing purposes.
    • Member Support Services
      Provides an association management team available Monday-Friday to answer member questions via phone and email. Members also receive invitations to the annual Allied Partner Summit meeting and are authorized to use the Allied Partner logo for marketing.
    • Membership Administration and Support
      Provides an association management team available Monday-Friday to answer questions via phone and email. The organization also manages membership dues collection, requiring multi-unit franchisees to enroll all units and pay dues for up to fifteen units.
    • Membership Support and Resources
      The organization provides an association management team available Monday-Friday to answer questions via phone and email. It also offers an electronic member roster of franchisees and a free subscription to the DFA Forum Newsletter.
    • Vendor Negotiation and Support
      Negotiates prices and programs with third-party vendors for the benefit of Association members. This includes providing two listings on the Dennys.org website in the Suppliers pages and two directory listings in the DFA Directory & Buyer’s Guide.
    • Vendor and Supplier Engagement
      Negotiates prices and programs with third-party vendors for the benefit of Association members. The organization also publishes an annual membership directory and provides website listings for allied vendor partners, offering discounts on trade show booth reservations and special recognition at events.
    • Vendor and Supplier Management
      Negotiates prices and programs with third-party vendors for the benefit of Association members. The association also publishes an annual membership directory that includes both franchisees and allied vendor partners, provides listings on the Dennys.org website, and offers discounts on booth reservation fees for the DFA Trade Show.
    • Vendor and Supplier Services
      The organization negotiates prices and programs with third-party vendors for the benefit of its members. It also provides allied partners with two listings on the Dennys.org website, two directory listings in the DFA Directory & Buyer’s Guide, and a discount on booth reservation fees for the DFA Trade Show.
  • Member Representation in Organizational Decision-Making 4 activities
    • Advocacy and Representation
      Represents the interests of Denny's franchise owners and operators, communicating with a united voice to Denny's management and Brand vendors to enhance sales growth and profitability for members. The Board of Directors works directly with Denny's Inc. leadership on important issues and participates on Brand committees.
    • Advocacy and Representation
      Represents the interests of Denny's franchise owners and operators, communicating with Denny's management and vendors to enhance sales growth and profitability for members. The Board of Directors works directly with Denny's Inc. leadership on important issues and participates on Brand committees.
    • Advocacy and Representation
      Represents the interests of Denny's franchise owners and operators by communicating with Denny's management and Brand vendors to enhance sales growth and profitability for members. The Board of Directors works directly with Denny's Inc. leadership on important issues and participates on Brand committees.
    • Advocacy and Representation for Franchisees
      The organization represents the interests of Denny's franchise owners and operators, communicating with Denny's management and vendors to enhance sales growth and profitability. Its Board of Directors works directly with Denny's Inc. leadership and participates in Brand committees on issues such as Marketing, Development, Operations, and Supply Chain Oversight.
  • Uncategorized 4 activities
    • Annual Convention and Networking
      Organizes an annual convention for franchisees, which includes general sessions, networking opportunities with corporate decision-makers and peers, a supplier trade show, and franchisee awards. This convention also serves as a meeting place for members, supplier partners, and corporate management to share information on legal issues, marketing, and business opportunities.
    • Annual Convention and Networking
      Organizes an annual convention for franchisees, which includes general sessions, networking opportunities with corporate decision-makers and peers, a supplier trade show, and franchisee awards. This convention also serves as a meeting place for members, supplier partners, and corporate management to share information on legal issues, marketing, and business opportunities.
    • Annual Convention and Networking Events
      The organization organizes an annual convention for franchisees, which includes general sessions, networking opportunities with corporate decision-makers and peers, a supplier trade show, and franchisee awards. This convention also serves as a forum for sharing information on legal issues, marketing, and business opportunities.
    • Annual Convention and Trade Show
      Organizes an annual convention for franchisees, which includes general sessions, networking opportunities, a supplier trade show, and awards. This event serves as a meeting place for members, supplier partners, and corporate management to share information on legal issues, marketing, and business opportunities.
financials · form 990 · fy2022
revenue
Total revenue$2.63M
Contributions & grants$00%
Program service revenue$465K18%
Investment income$430%
Other revenue$2.17M
expenses
Total expenses$2.61M
Program expenses85%
Admin / overhead15%
Fundraising0%
Salaries & benefits$100K
Grants paid out$0
Largest expense lineProfessional Fees
balance sheet
Total assets$1.58M
Cash$1.36M
Investments$0
Liabilities$31K
Net assets$1.55M
Liquid reserves6.2 mo
3 years on record · 2020–2022 · YoY revenue -0.3%
leadership · form 990 part vii · fy2022

who runs it

paid leadership · 1
NameTitleHours/wkCompensation
SAM WILENSKY Chairman 0 $100K
board members · 11
  • BOBBY NAICKER — ASST SECRETARY
  • CARL FERLAND — Director
  • DAVID KAHRE — Director
  • DAWN LAFREEDA — Treasurer
  • FRANK RIVERA — Trustee
  • GLENN BEATTIE — Secretary
  • JAMES WAINWRIGHT — Vice Chairman
  • KEN KILBERGER — Director
  • KEVIN COVENEY — Director
  • MEDHAT BECHAY — Director
  • SANDEEP SHAH — Director
relationships · 5

who they work with

  • American Franchise Association (AFA) Network — Provides membership to the American Franchise Association (AFA) as a benefit.
  • Corporate Denny’s Partner — Maintains direct access and constant communication with Corporate Denny's, being the only recognized franchisee organization.
  • Denny's Network — Member association within the Denny's brand ecosystem
  • Denny's Network — Represents franchisees within the Denny's brand network.
  • Denny's Inc. Partner — Works directly with Denny's Inc. leadership on important issues and challenges facing the Brand.