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TUCSON ADVERTISING FEDERATION

TUCSON, AZ · EIN 205337355 · Form 990EZ · FY2020 · NTEE B82 · Education · Micro (<$100K) · aaftucson.org
revenue
$8K
expenses
$1K
net assets
$209K
employees
mission · from form 990

THE MISSION OF THE ORGANIZATION IS TO FURTHER THOSE ACTIVITIES WHICH WILL MAKE ADVERTISING THE BEST FUNCTION AS AN ECONOMIC FACTOR IN THE INTEREST OF BOTH THE BUYER AND THE SELLER BY CREATING IN THE MINDS OF THE PUBLIC A BETTER UNDERSTANDING OF, AND INCREASED CONFIDENCE IN, ADVERTISING AS AN AID TO BUYING.

profile · synthesized from sources

Tucson Advertising Federation organizes the American Advertising Awards (ADDY Awards) at the local level, recognizing creative excellence in advertising across Southern Arizona. The competition serves as the first tier of a national three-level awards program administered by the American Advertising Federation. The organization promotes the advertising industry by honoring professional and student work across numerous categories, fostering industry engagement through events and sponsorships.

named programs · 5 · from sources

what they call their work

American Advertising Awards (ADDY Awards) – Professional Division
Local competition recognizing creative excellence in advertising across over 200 categories, serving as the first tier of a national three-level awards program.
American Advertising Awards (ADDY Awards) – Student Division
Competition for student work in advertising, sponsored by AAF and Ad 2, running concurrently with the professional competition.
Best in Show Award
Honors the top-scoring entry in the local ADDY Awards competition.
Mosaic Award
Recognizes entries that demonstrate diversity, multiculturalism, and inclusion in advertising.
Rising Star Student Award
Student award sponsored by Caliber Group, recognizing emerging talent in advertising.
activities · 8 clusters

what they do

  • Media Partnership Program Management 10 activities
    • Advocacy for the Advertising Industry
      Successfully repealed a local 2 percent tax on all advertising placed within city limits, demonstrating advocacy for the advertising industry in Tucson.
    • Advocate for the advertising industry
      The organization successfully repealed a local 2 percent tax on all advertising placed within city limits.
    • Advocate for the advertising industry
      The organization successfully repealed a local 2 percent tax on all advertising placed within city limits.
    • Advocate for the advertising industry
      The organization successfully repealed a local 2 percent tax on all advertising placed within city limits.
    • Establish educational foundations
      The organization enabled the establishment of the Tucson Advertising Federation Educational Foundation and the hiring of executive staff through its Media Partnership Program.
    • Establish educational foundations
      The organization enabled the establishment of the Tucson Advertising Federation Educational Foundation and the hiring of executive staff through its Media Partnership Program.
    • Facilitate donated advertising for non-profits
      The organization established a Media Partnership Program that has generated millions of dollars in donated advertising support for non-profit organizations and enabled the establishment of the Tucson Advertising Federation Educational Foundation.
    • Facilitate donated advertising support for non-profits
      The organization established and operates a Media Partnership Program that has generated millions of dollars in donated advertising support for local non-profit organizations.
    • Media Partnership Program
      Established a Media Partnership Program in 2001, which has generated millions of dollars in donated advertising support for non-profit organizations and enabled the establishment of the Tucson Advertising Federation Educational Foundation and hiring of executive staff.
    • Support nonprofit organizations through advertising partnerships
      The organization runs public service initiatives and established a Media Partnership Program that has generated millions of dollars in donated advertising support for local nonprofit agencies.
  • Advertising Awards and Hall of Fame Programs 9 activities
    • Administer the American Advertising Awards competition
      The organization organizes and hosts the local American Advertising Awards competition, which serves as the first tier for the national competition, recognizing excellence in advertising and creative talent in Tucson and Southern Arizona, including student awards.
    • Administer the American Advertising Awards competition
      The organization organizes local award competitions, including the American Advertising Awards and the Student American Advertising Awards, which serve as the first tier for national competitions and recognize creative excellence in advertising in Tucson and Southern Arizona.
    • Administer the American Advertising Awards competition
      The organization organizes and hosts the local American Advertising Awards competition, which serves as the first tier for the national competition, recognizing excellence in advertising and creative talent in Tucson and Southern Arizona, including student awards.
    • American Advertising Awards Competition
      Organizes local award competitions that recognize excellence in advertising and serve as the first tier for the national American Advertising Awards. This includes honoring the top creative pieces produced for Tucson and Southern Arizona, and presenting awards such as Best in Show, Mosaic Award, and Rising Star Student Award.
    • Hall of Achievement Awards and Inductions
      Hosts the annual Hall of Achievement to induct honorees into the Tucson Advertising Hall of Fame, recognizing notable advertising professionals. This includes presenting awards such as the AAF Silver Medal Award, Ad Professional of the Year, and Next Generation Award for significant contributions to the industry.
    • Recognize outstanding individuals and achievements in advertising
      The organization hosts the annual Hall of Achievement Awards to induct honorees into the Tucson Advertising Hall of Fame and presents awards such as the AAF Silver Medal Award, Ad Professional of the Year, and Next Generation Award to recognize significant contributions and role models in the industry.
    • Recognize outstanding individuals and achievements in advertising
      The organization hosts the annual Hall of Achievement Awards, inducting honorees into the Tucson Advertising Hall of Fame, and presents awards such as the AAF Silver Medal Award, Ad Professional of the Year, and Next Generation Award to recognize significant contributions and role models in the advertising industry.
    • Recognize outstanding individuals and achievements in advertising
      The organization hosts the annual Hall of Achievement Awards, inducting honorees into the Tucson Advertising Hall of Fame and presenting awards such as the AAF Silver Medal Award, Ad Professional of the Year, and Next Generation Award to recognize significant contributions and role models in the advertising industry.
    • Student American Advertising Awards
      Organizes the Student American Advertising Awards, a three-tiered national competition that recognizes creative excellence by students, including presenting awards like the Student Award to outstanding individuals.
  • Marketing Professional Development & Networking 7 activities
    • Host professional development workshops and events
      The organization conducts professional development workshops, educational seminars, speaker luncheons, and virtual events for advertising and marketing professionals, covering topics such as personal branding, the creator economy, ChatGPT, and Google Analytics 4.
    • Host professional development workshops and events
      The organization conducts professional development workshops, educational seminars, speaker luncheons, and virtual events for advertising and marketing professionals, covering topics such as personal branding, the creator economy, ChatGPT, and Google Analytics 4.
    • Host professional development workshops and events
      The organization conducts professional development workshops, educational seminars, speaker luncheons, and virtual events for advertising and marketing professionals, covering topics like personal branding, the creator economy, ChatGPT, and Google Analytics 4.
    • Organize networking events
      The organization hosts social events, networking mixers, and speed networking events for marketing and advertising professionals in Tucson to expand their networks and foster connections.
    • Organize networking events
      The organization hosts social events, networking mixers, and speed networking events for marketing and advertising professionals in Tucson to expand their networks and foster connections.
    • Organize networking events
      The organization hosts social events, networking mixers, and speed networking events for marketing and advertising professionals in Tucson to expand their networks and foster connections.
    • Professional Development and Networking Events
      Hosts social events, networking mixers, professional development workshops, and educational seminars for marketing and advertising professionals in Tucson. These events cover topics such as personal branding, the creator economy, ChatGPT, and Google Analytics 4, and offer opportunities for members to expand their networks and grow their businesses.
  • Member Benefits and Support Services 4 activities
    • Member Benefits and Communications
      Provides discounted rates for professional development programs, networking events, and award presentations to members, offers discounted entry fees for the American Advertising Awards competition, includes members in the online directory, provides promotional opportunities, distributes local and national communications, and offers corporate logo placement for certain membership tiers.
    • Offer member benefits
      The organization provides discounted rates for professional development programs, networking events, and award competitions, includes members in an online directory, offers promotional opportunities for businesses, distributes member communications, and provides corporate logo placement for certain membership tiers.
    • Provide member benefits and resources
      The organization offers discounted rates for professional development programs, networking events, and award competitions, includes members in an online directory, provides promotional opportunities, distributes communications, and offers corporate logo placement for certain membership tiers.
    • Provide member benefits and resources
      The organization offers discounted rates for professional development programs, networking events, and award competitions, includes members in an online directory, provides promotional opportunities, distributes member communications, and offers corporate logo placement for certain membership tiers.
  • Pickleball Tournament & Skill Development Programs 4 activities
    • Public Service Initiatives and Community Support
      Runs public service initiatives that support local nonprofit agencies, provides outreach and volunteer efforts to support small businesses, non-profits, and industry professionals, and organizes events like a pickleball tournament to benefit local youth programs.
    • Support local community initiatives
      The organization supports small businesses, non-profits, and industry professionals through outreach and volunteer efforts, and organized a pickleball tournament to benefit ALL IN Youth Pickleball.
    • Support local community initiatives
      The organization supports small businesses, non-profits, and industry professionals through outreach and volunteer efforts, and organized a pickleball tournament to benefit ALL IN Youth Pickleball.
    • Support local non-profits and small businesses
      The organization runs public service initiatives, supports local nonprofit agencies, small businesses, and industry professionals through outreach and volunteer efforts, and organized a pickleball tournament to benefit ALL IN Youth Pickleball.
  • Community Leadership and Impact Awards 1 activity
    • Man and Woman of the Year Awards
      Created annual Man and Woman of the Year Awards in collaboration with the Tucson Chamber of Commerce to recognize outstanding individuals.
  • Member Networking & Communication Services 1 activity
    • Provide educational resources and connections to members
      The organization offers education, connections, and resources to members through presentations, webinars, and networking opportunities to elevate marketing communications.
  • Uncategorized 4 activities
    • Provide scholarships and internships for students
      The organization awards scholarships and paid internships to students from higher education institutions in Southern Arizona, and operates an annual Spring College Internship Program, placing students with member companies for work experience.
    • Provide scholarships and internships for students
      The organization awards scholarships and paid internships to students from higher education institutions in Southern Arizona, and operates an annual Spring College Internship Program, placing students with member companies for work experience.
    • Provide scholarships and internships for students
      The organization awards scholarships and paid internships to students from higher education institutions in Southern Arizona, and operates an annual Spring College Internship Program, placing students with member companies to gain work experience.
    • Scholarships and Internships for Students
      Awards tens of thousands of dollars in scholarships and paid internships to students from higher education institutions in Southern Arizona. This includes operating an annual Spring College Internship Program, placing students with various companies to gain work experience in marketing-related fields.
financials · form 990EZ · fy2020

the money

revenue
Total revenue$8K
Contributions & grants$8K100%
Program service revenue
Investment income$30%
Other revenue
expenses
Total expenses$1K
Program expenses
Admin / overhead
Fundraising
Salaries & benefits
Grants paid out
balance sheet
Total assets$210K
Cash
Investments
Liabilities
Net assets$209K
1 years on record · 2020–2020
leadership · form 990 part vii · fy2020

who runs it

board members · 5
  • JENNIFER NUNN — DIRECTOR
  • JIM ROWLEY — DIRECTOR
  • KERRY STRATFORD — DIRECTOR
  • MARY MARTIN — DIRECTOR
  • ROMAN SANDOVAL — DIRECTOR
relationships · 58

who they work with

  • AAF National Network — Provides national membership and benefits to AAF Tucson members.
  • AGM Container Controls/OMEO Funder — Sponsor of the American Advertising Awards.
  • ALL IN Youth Pickleball Partner — Beneficiary of a pickleball tournament.
  • AZ Lotus Funder — Sponsor of the American Advertising Awards.
  • AZ Lotus Partner — Host company for the 2026 and 2025 Spring Internship Programs.
  • American Advertising Federation Network — Aligned with the American Advertising Federation brand in 1998 and is recognized nationally by them for its programs.
  • American Advertising Federation Network — Local chapter of the national American Advertising Federation, providing access to national resources and programs.
  • American Advertising Federation Partner — The AAF Silver Medal is a nationally recognized award honoring individuals who have made outstanding contributions to advertising and have been active in furthering the industry’s standards, creative excellence, and responsibility in areas of social concern.
  • American Advertising Federation of Tucson Network — TAFEF is the 501(c)(3) counterpart of AAFT, supporting its educational mission.
  • American Advertising Federation-Tucson (AAFT) Partner — Collaborates with AAFT to support advertising education and promote marketing-related opportunities for students.
  • Arizona Lotus Corp. Radio Partner — Employer of Ericka Aguilar, 1st VP/Treasurer of AAF Tucson
  • Arizona Media Association Funder — Sponsor of the American Advertising Awards.
  • Arts Express Partner — Host company for the 2025 Spring Internship Program.
  • BAAS – Marketing University of Arizona Partner — Employer of Andre Rocha, Director of AAF Tucson
  • Big Brothers, Big Sisters Partner — Host company for the 2025 Spring Internship Program.
  • Big Brothers, Big Sisters of AZ Partner — Host company for the 2026 Spring Internship Program.
  • Bustos Media Funder — Sponsor of the American Advertising Awards.
  • Bustos Media Partner — Host company for the 2025 Spring Internship Program.
  • Caliber Group Funder — Sponsored the Rising Star Student Award.
  • Caliber Group Partner — Host company for the 2025 Spring Internship Program.
  • Catalina Foothills Magazine Partner — Host company for the 2026 and 2025 Spring Internship Programs.
  • Clear Channel Outdoor Funder — Sponsor of the American Advertising Awards.
  • Cox Media Funder — Sponsor of the American Advertising Awards.
  • Dark Horse Media Funder — Sponsor of the American Advertising Awards.
  • Dark Horse Media Partner — Host company for the 2025 Spring Internship Program.
  • Eye on the Ball Radio Show Partner — Host company for the 2026 Spring Internship Program.
  • Fast Prints Funder — Sponsor of the American Advertising Awards.
  • Fast Prints Partner — Host company for the 2026 Spring Internship Program.
  • Good JuJu Agency Partner — Host company for the 2026 and 2025 Spring Internship Programs.
  • Gordley Group Partner — Recipient of the Best in Show Award for their Fountain Hills ‘Naturally Campaign’.
+ 28 more