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AMERICAN ADVERTISING FEDERATION

TUCSON, AZ · EIN 860381678 · Form 990EZ · FY2021 · Small ($100K-$1M) · www.aaftucson.org
revenue
$188K
expenses
$125K
net assets
$147K
employees
mission · from form 990

TO IMPROVE INDUSTRY STANDARDS, RECOGNIZE THE BEST IN ADVERTISING AND TO EDUCATE AND INFORM ADVERTISING PROFESSIONALS IN THE LOCAL COMMUNITY.

profile · synthesized from sources

AAF Tucson is a local chapter of the American Advertising Federation that hosts the American Advertising Awards, a three-tiered national competition recognizing creative excellence in advertising. The organization uses proceeds from the awards to support advertising through programs in public service, internships, advocacy, education, and consumer awareness. They specifically focus on honoring creative work produced for Tucson and Southern Arizona.

named programs · 4 · from sources

what they call their work

American Advertising Awards
An annual three-tiered national competition that recognizes and rewards creative excellence in advertising, starting with local competitions in Tucson and Southern Arizona. Proceeds support various advertising industry programs.
Mosaic Award
An award presented during the American Advertising Awards to an entry that demonstrates an understanding and sensitivity of targeted multicultural audiences, promoting diversity and multiculturalism in advertising.
Rising Star Student Award
An award presented to a student during the American Advertising Awards for outstanding creative work.
Student American Advertising Awards
A three-tiered national competition for students, occurring in conjunction with the professional competition, to recognize and reward creative excellence by students in advertising.
activities · 1 cluster

what they do

  • Advertising Awards and Hall of Fame Programs 4 activities
    • Administer Student American Advertising Awards
      Runs the Student American Advertising Awards to recognize and reward creative excellence among students through a three-tiered national competition, supporting the development of emerging talent in advertising.
    • Administer Student American Advertising Awards
      Runs the Student American Advertising Awards, a three-tiered national competition that recognizes and rewards creative excellence among advertising students.
    • Host annual American Advertising Awards Gala and competition
      Organizes an annual local advertising competition as the first tier of a national three-tier competition, culminating in the American Advertising Awards Gala to recognize outstanding creative work in Tucson and Southern Arizona. The 2025-26 event was held on March 5, 2026, at Skyline Country Club in Tucson.
    • Host annual American Advertising Awards competition and gala
      Organizes and hosts the annual American Advertising Awards Gala, recognizing the top 50 creative works produced in Tucson and Southern Arizona, as part of a national three-tier competition. The 2025-26 event was held on March 5, 2026, at Skyline Country Club in Tucson.
financials · form 990EZ · fy2021

the money

revenue
Total revenue$188K
Contributions & grants
Program service revenue$174K93%
Investment income$20%
Other revenue
expenses
Total expenses$125K
Program expenses
Admin / overhead
Fundraising
Salaries & benefits
Grants paid out$29K
balance sheet
Total assets$147K
Cash
Investments
Liabilities
Net assets$147K
3 years on record · 2019–2021 · YoY revenue +56.5%
leadership · form 990 part vii · fy2021

who runs it

board members · 14
  • ADELINA TRUJILLO — DIRECTOR
  • ADRIENNE ROBERTSON — DIRECTOR MEM
  • BEKAH COLLINS — DIRECTOR
  • BRADLEY SMITH — DIRECTOR
  • DANI LONGORIA — DIRECTOR
  • DEBBIE WAGNER — DIRECTOR
  • ERICKA AGUILAR — DIRECTOR
  • GREG MINTON — DIRECTOR EDU
  • JEFF POLLEY — DIRECTOR
  • JOAN LEE — DIRECTOR
  • MICHAEL CABALLERO — DIRECTOR, CO
  • PATTY RUIZ — DIRECTOR PRO
  • REBECCA BAILEY — DIRECTOR
  • STEVEN MECKLER — DIRECTOR
relationships · 6

who they work with

  • Ad 2 Partner — Co-sponsors the Student American Advertising Awards competition.
  • American Advertising Federation Network — Local chapter of the national American Advertising Federation.
  • Caliber Group Partner — Sponsored the Rising Star Student Award and participated as an entrant in the 2025-26 American Advertising Awards.
  • Pima Community College Partner — Student Emma Grado from Pima Community College received the 2025-26 Rising Star Student Award.
  • Tucson Media Partners Partner — Sponsored the 2026 American Advertising Awards and received the Mosaic Award for their Heart of Tucson video.
  • Western National Parks Partner — Received the Best in Show Award for their WNP – In-Theater Preview Video in the 2025-26 competition.