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Southwest Folklife Alliance Inc

Tucson, AZ · EIN 510195434 · Form 990 · FY2021 · NTEE A200 · Arts, Culture & Humanities · Medium ($1M-$10M) · www.southwestfolklife.org
revenue
$2.5M
expenses
$1.1M
net assets
$1.5M
employees
0
volunteers
800
program ratio
76%
mission · from form 990

We build more equitable and vibrant communities by celebrating the everyday expression of culture, heritage and diversity in the greater Southwest and US Mexico Border Corridor.(Continued on Schedule O)

profile · synthesized from sources

The Southwest Folklife Alliance (SFA) is a nonprofit organization affiliated with the University of Arizona, serving as Arizona's designated State Partner for Folk Arts through the National Endowment for the Arts. It supports traditional artists and cultural communities across Arizona through programs in cultural documentation, artist mentorship, community development, and public education. SFA emphasizes participatory action research and creative placemaking, particularly in borderland communities.

named programs · 8 · from sources

what they call their work

End of Life: Continuum
Program documenting cultural traditions, expressions, and practices related to death, grief, and mourning in Southern Arizona communities
Ethnographic Field Schools
Multi-day training programs in cultural documentation and analysis for non-academic adult learners, developed in collaboration with host communities
Master-Apprentice Artist Award
Annual program providing $5,000 to master traditional artists and $500 to apprentices in Arizona to support one-on-one mentorship and transmission of cultural practices
Plain View Fellowship
Pilot program supporting documentarians and artist-researchers in documenting overlooked folklife and heritage in the Greater Southwest and Northwest Mexico
Reclaiming the Border Narrative
Three-year storytelling initiative (2020–2023) supporting narratives that reframe perceptions of the U.S.-Mexico border region and migration
This Is Folklife Classes & Workshops
Series of public workshops offering cultural immersion, focused explorations of culture in action, and skill-based trainings in folklife and ethnography
Thrive in the ’05
Community-centered collaboration in Tucson’s 85705 zip code using cultural heritage and creative placemaking to support neighborhood transformation
VozFrontera
Youth-focused program in Nogales, AZ offering arts mentorship, artist residencies, and co-working space for young leaders and entrepreneurs
activities · 12 groups

what they do

  • Folk & Traditional Arts Fellowship Programs 5 activities
    • Fellowship and Mentorship Programs
      Administers fellowship programs like the Creative Currents Peer Learning Fellowship (CCF) pilot program to support the transmission of cultural knowledge in folk and traditional arts, and the Plain View Fellowship program to support documentarians and artist-researchers in documenting folklife, culture, and heritage in the Greater Southwest and Northwest Mexico. The organization also convenes cohorts of documentary artists for learning exchanges and peer mentoring.
    • Launch Creative Currents Peer Learning Fellowship
      Launched the 2025 Creative Currents Peer Learning Fellowship (CCF) pilot program to support the transmission of cultural knowledge in folk and traditional arts.
    • Master-Apprentice Artist Award Program
      Provides direct support to heritage-based artists in the Greater Southwest and U.S.-Mexico Border Corridor region through a Master-Apprentice Artist Award program. This program supports teaching-learning relationships between master traditional artists and apprentices with $5,000 for master artists and $500 for apprentices, covering fees, materials, and travel for cultural knowledge exchange. In 2025, ten master-apprentice pairs were selected, representing diverse cultural traditions.
    • Provide direct support to heritage-based artists
      Provides direct support to heritage-based artists in the Greater Southwest and U.S.-Mexico Border Corridor region, including financial assistance and opportunities to share their work and traditions.
    • Support documentary artists through fellowships and learning exchanges
      Supported five documentarians and artist-researchers through the Plain View Fellowship program to document folklife, culture, and heritage in the Greater Southwest and Northwest Mexico, and convened a cohort of documentary artists in Southern Arizona for learning exchanges in ethnographic methods, peer mentoring, and folklife immersion.
  • Emerging Artist Support Programs 2 activities
    • Administer the Master-Apprentice Artist Award program
      Manages and administers the Master-Apprentice Artist Award program, which supports teaching-learning relationships between master traditional artists and apprentices through one-on-one mentorship and hands-on experience. The program provides $5,000 to master artists and $500 to apprentices to cover fees, materials, and travel, and selected ten master-apprentice pairs in 2025 representing diverse cultural traditions.
    • Support for Traditional Artists and Cultural Practices
      Provides support to traditional artists and cultural practices through various initiatives, including facilitating the sale of handmade artwork, supporting teaching-learning relationships, and offering grants for programming. This also includes supporting partner organizations by leveraging institutional access to resources and networks.
  • Artist-Centered Educational Workshops 2 activities
    • Cultural Organizing and Youth Engagement
      Operates the Center for Cultural Organizing, housed in a newly acquired property, and runs programs like VozFrontera in Nogales, Arizona. VozFrontera provides youth engagement, leadership, local arts incubation, documentary arts mentoring, artist- and scholar-in-residence programs, and co-working lab space for young leaders and entrepreneurs.
    • Operate VozFrontera program
      Operated VozFrontera, a program in Nogales, Arizona, providing youth engagement, leadership, local arts incubation, documentary arts mentoring, artist- and scholar-in-residence programs, and co-working lab space for young leaders and entrepreneurs.
  • Folk & Traditional Music Festivals 2 activities
    • Organizing the Tucson Meet Yourself Folklife Festival
      Produces a free, three-day folklife festival in downtown Tucson, featuring over 500 artists, tradition bearers, musicians, dancers, and cooks who share cultural practices including food, music, craft, and storytelling. This is one of the longest consecutively running folklife festivals in the United States, ongoing for over five decades.
    • Produce the Tucson Meet Yourself Folklife Festival
      Produces a free, three-day folklife festival in downtown Tucson featuring over 500 artists, tradition bearers, musicians, dancers, and cooks who share cultural practices including food, music, craft, and storytelling. This is one of the longest consecutively running folklife festivals in the United States, ongoing for over five decades.
  • Artist Studio & Gallery Space Provision 1 activity
    • Develop the Center for Cultural Organizing
      Purchased a property at 4009 S. 12th Avenue in 2023 to house the Center for Cultural Organizing and initiated the first phase of a three-phase building renovation.
  • Western and Thematic Art Exhibitions 1 activity
    • Documentation and Curation of Borderlands Culture
      Curates programs and exhibits and edits BorderLore, an online publication focused on borderlands culture and heritage. This includes sharing the heritage, traditions, and stories of Loom Artists, documenting oral histories related to the Tucson Meet Yourself festival, and highlighting individuals involved in community building and tradition passing.
  • Hands-On Skills Workshops 1 activity
    • Folklife Education and Training
      Offers a periodic series of "This Is Folklife" classes and workshops, including cultural immersion experiences, focused explorations of culture, and skill-based trainings in folklife and ethnography. This also includes multi-day Ethnographic Field Schools for non-academic adult learners, providing cultural immersion and training in cultural analysis and documentation skills developed collaboratively with host communities.
  • Youth-Led Environmental Stewardship Projects 1 activity
    • Implement community transformation plans
      Implemented the Thrive in the ’05 Transformation Plan by mobilizing the community through activities like planting trees, painting streets, and hosting events, engaging communities via pop-up events and a six-week Community Folklorist Field School, and publishing a report.
  • Online Art Gallery & Artist Support Services 1 activity
    • Showcase and facilitate sales of Loom Artists' work
      Shares the heritage, traditions, and stories of Loom Artists along with samples of their work, and facilitates the sale of handmade artwork by Loom Artists, affirming traditional knowledge.
  • Desert Foodways Revitalization Programs 1 activity
    • Support economic recovery and cultural preservation in Indigenous communities
      Worked with Yaqui and Yoeme communities in Sonora and Arizona to explore the connection between wheat cultivation/preparation and tribal resiliency, assisting them in developing an economic recovery strategic plan using oral histories, test planting sites, and artisanal cooking workshops.
  • Art-Focused Fundraising & Collection Support 1 activity
    • Support partner organizations and emerging artists
      Uplifts partner organizations' work by leveraging institutional access to resources and networks, and hosts museum series to support emerging Native American artists.
  • Uncategorized 14 activities
    • Administer the Folklife PAR Network
      Administers and maintains the Folklife PAR Network, an online and in-person platform for artists and communities involved in Participatory Action Research (PAR) to share tools, resources, and experiences.
    • Administer the National Folklife Network (NFN)
      Serves as the administrator and cooperating partner for the National Folklife Network (NFN), an initiative to strengthen folklife infrastructure and advance cultural equity in rural and urban communities across the United States.
    • Community Engagement and Development Initiatives
      Organizes and implements community engagement and development initiatives, such as "sense of place" pilot projects, heritage micro-entrepreneurship initiatives, pop-up folklife festivals, story sharing events, and foodways markets. This also includes mobilizing communities through activities like planting trees, painting streets, and hosting events as part of transformation plans.
    • Conduct Ethnographic Field Schools
      Offers multi-day Ethnographic Field Schools for non-academic adult learners, providing cultural immersion and training in cultural analysis and documentation skills, developed collaboratively with host communities in the border region.
    • Conduct participatory action research and community-based documentation
      Manages participatory action research (PAR) projects and community-based documentation projects, including documenting oral histories related to the Tucson Meet Yourself festival and stories of cultural traditions and diaspora. This also includes conducting ethnographies and needs assessments to understand local issues and inform community development.
    • Curate programs, exhibits, and publications on borderlands culture
      Curates programs and exhibits and edits BorderLore, an online publication on borderlands culture and heritage. This includes launching new exhibits highlighting cultural practices related to end-of-life care and collaborating on museum exhibits exploring shared cultural practices around death.
    • Document and curate end-of-life cultural practices
      Documented and curated events to share cultural knowledge of traditions and practices related to end of life, grief, mourning, and death in Southern Arizona's diverse communities through the End of Life: Continuum Program.
    • End-of-Life Cultural Care Programming
      Develops and implements programming focused on cultural practices related to end-of-life care. This includes launching new exhibits, collaborating on museum exhibits, and documenting and curating events to share cultural knowledge of traditions and practices related to end of life, grief, mourning, and death in Southern Arizona's diverse communities.
    • National Folklife Network Administration
      Serves as the administrator and cooperating partner for the National Folklife Network (NFN), an initiative aimed at strengthening folklife infrastructure and advancing cultural equity in rural and urban communities across the United States.
    • Offer "This Is Folklife" classes and workshops
      Offers a periodic series of "This Is Folklife" classes and workshops, including cultural immersion experiences, focused explorations of culture, and skill-based trainings in folklife and ethnography.
    • Organize community-based folklife events
      Organizes "sense of place" pilot projects, heritage micro-entrepreneurship initiatives, pop-up folklife festivals, story sharing events, and foodways markets.
    • Participatory Action Research and Community-Based Documentation
      Manages participatory action research (PAR) projects and community-based documentation projects. This includes administering the Folklife PAR Network, an online and in-person platform for artists and communities to share tools and resources, and conducting ethnographies and needs assessments to inform community development and program creation.
    • Provide guidance for arts and culture community development initiatives
      Offered guidance to the Arizona Commission on the Arts and Arizona State University’s Herberger Institute for Design and the Arts (ASU HIDA) for an initiative supporting 9 teams from Arizona cities, towns, and neighborhoods in using arts and culture for community development.
    • Support for Native American Artists and Communities
      Hosts museum series to support emerging Native American artists and works with Yaqui and Yoeme communities in Sonora and Arizona to explore the connection between wheat cultivation/preparation and tribal resiliency, assisting them in developing an economic recovery strategic plan.
financials · form 990 · fy2021
revenue
Total revenue$2.55M
Contributions & grants$2.43M95%
Program service revenue$83K3%
Investment income$850%
Other revenue$40K
expenses
Total expenses$1.15M
Program expenses76%
Admin / overhead23%
Fundraising1%
Salaries & benefits$0
Grants paid out$0
Largest expense lineProfessional Fees
balance sheet
Total assets$2.78M
Cash$2.71M
Investments$0
Liabilities$1.31M
Net assets$1.48M
Liquid reserves28.4 mo
2 years on record · 2020–2021 · YoY revenue +180.8%
leadership · form 990 part vii · fy2021

who runs it

paid leadership · 2
NameTitleHours/wkCompensation
Leia Maahs Executive Director 40 $62K
Maribel Alvarez Treasurer 2 $32K
board members · 6
  • Bryan R Falcon — President
  • Elizabeth Stahmer — Vice President
  • Francisco Pedroza — Director
  • Lynn Hourani — Secretary
  • Praise Zenenga — Director
  • Teresa Bravo — Director
relationships · 47

who they work with

  • ALIANZA PARA EL FOLCLOR Y EL PATRIMONIO CULTURAL DEL NORTE Partner — Collaborative partnership focused on cultural heritage and folklife.
  • ARTISTS AT WORK Partner — Collaborative partnership engaging artists in community-based projects.
  • Alliance for California Traditional Arts Partner — Cooperating partner for the National Folklife Network.
  • American Council of Learned Societies Funder — Funded the "Folk & Traditional Artists in Arizona – A Survey of Support" project.
  • Arizona Commission for the Arts Government — Designated State Partner for Folk Arts
  • Arizona Commission on the Arts Government — Partial funder of the SFA Master-Apprentice Award
  • Arizona Commission on the Arts Partner — Collaborated on "Folk & Traditional Artists in Arizona – A Survey of Support" and received guidance for the "Arizona Creative Communities Initiative."
  • Arizona Public Media Partner — Partnered on media coverage and programming related to folk arts and cultural traditions.
  • Arizona State Museum Partner — Collaborated on an exhibit about cultural practices at end-of-life.
  • Arizona State University Partner — Collaborated with Herberger Institute on regional cultural development.
  • Arizona State University’s Herberger Institute for Design and the Arts (ASU HIDA) Partner — Received guidance from SFA for the "Arizona Creative Communities Initiative."
  • ArtPlace America Funder — Provided a 2017 National Creative Placemaking grant for the VozFrontera program.
  • Borealis Philanthropy Partner — Partnered on the "Reclaiming the Border Narrative" initiative.
  • Center for Cultural Power Partner — Partnered on the "Reclaiming the Border Narrative" initiative.
  • Chicanos por la Causa Partner — Organization led by board member Alicia Nuñez, President and CEO
  • City of Tucson Partner — Government agency employing board member Neto Portillo Jr. as Public Information Officer for Housing and Community Development Department
  • City of Tucson Partner — Partnered with the City of Tucson on the La Doce Barrio Foodways Project.
  • City of Tucson Partner — SFA was a partner in implementing the "Thrive in the ’05 Transformation Plan" adopted by the Mayor and City Council.
  • City of Tucson Mayor’s Office Funder — Supporter of the organization's work.
  • City of Tucson Ward 1 Funder — Supporter of the organization's work.
  • Community Food Bank of Southern Arizona Partner — Partnered with the Community Food Bank of Southern Arizona on the La Doce Barrio Foodways Project.
  • Community Foundation for Southern Arizona Partner — Partnered with the Community Foundation for Southern Arizona on the La Doce Barrio Foodways Project.
  • First Peoples Fund Partner — Cooperating partner for the National Folklife Network.
  • Ford Foundation Funder — Initiated the "Reclaiming the Border Narrative" effort in partnership with SFA and other organizations.
  • Monument Lab of Culture Trust Greater Philadelphia Funder — Supporter of the organization's work.
  • National Association of Hispanic Journalists Partner — Partnered on the "Reclaiming the Border Narrative" initiative.
  • National Association of Latino Arts and Cultures Partner — Partnered on the "Reclaiming the Border Narrative" initiative.
  • National Endowment for the Arts Funder — Provided seed funding for the expansion of Southwest Folklife Alliance's scope.
  • National Endowment for the Arts Government — Partial funder of the SFA Master-Apprentice Award
  • National Endowment for the Arts Government — State Partner for Folk Arts in collaboration with Arizona Commission for the Arts
+ 17 more