activities · 15
what they do
direct service · 11
- Develop and implement new trail systems Trail System Expansion & PlanningDevelops large-scale trail systems such as the Turkey Creek Trail System, which includes 21.2 miles of new non-motorized trails, rerouting 1.72 miles of existing trails, adopting 10.38 miles of social trails, and closing/naturalizing 10.42 miles of social trails. The first phase, including the Del Sol trail, is now open.
- Distribute educational trail resources to the public Guided Environmental Field TripsProvides a 6-panel trail guide titled "Maximize Your Fun on the Trails" to help visitors and residents plan and prepare for trail experiences, including guidance on dog safety and Leave No Trace practices.
- Fund and manage trail maintenance and construction projectsProvides approximately $700,000 per year to support trail maintenance, enhancement, and forest stewardship in the Red Rock Ranger District, including funding for over 60 miles of new trails and contributing over $500,000 to the Cathedral Rock Trail facelift. The organization has raised over $3.5 million total for trail work and funded the construction of 61 miles of new trails, including 7 miles in Fiscal Year 2025.
- Funding Trail Stewardship and Maintenance Fundraising for Trail & Park MaintenanceRaises and allocates funds for trail maintenance, enhancement, and stewardship in the Red Rock Ranger District, having raised over $3.5 million to date. Annually provides approximately $700,000 in support, including $114,000 in FY2024 through the Trail Keeper program, and raised $11,562.90 through the Toast the Trails event.
- Host fundraising and stakeholder engagement events Charity Sports & Recreation TournamentsHosted the inaugural Toast the Trails fundraising event, which raised $11,562.90 for trail preservation, and co-hosts an annual event for sponsors, city officials, and the US Forest Service to engage stakeholders.
- Maintain and enhance non-motorized trail infrastructure Single-Track Trail Development & MaintenanceMaintains over 400 miles of non-motorized trails in Sedona's Red Rock Country through physical improvements such as replacing rock steps, installing drainage structures, building retaining walls, closing social trails, installing fencing, renewing interpretive signs, and planting seed balls to prevent erosion. Specific projects include the Turkey Creek Entry Corridor, Doe Mountain Trail, Hardline Trail, and Rector Connector Equestrian Bypass.
- New Trail Construction and Development Trail System Expansion & PlanningPlans, funds, and constructs new non-motorized trails to enhance user experience, improve safety, and distribute trail use. Completed projects include the New Hardline Trail, Rector Connector Equestrian Bypass, Doe Mountain Trail reconstruction, and the Turkey Creek Entry Corridor. The organization has built or adopted over 60 miles of new trails, including 7 miles in FY2025.
- Organize volunteer trail maintenance and construction efforts Volunteer-Based Trail Building & MaintenanceOrganizes volunteer workdays for trail maintenance at locations such as Yavapai Vista and Turkey Creek, and engages volunteers in replenishing brochure inventory for Trail Champion sponsors. Board members have also coordinated volunteer efforts, such as for the Cathedral Rock Trail Building Project in 2023.
- Trail Maintenance and Restoration Volunteer-Based Trail Building & MaintenanceDirectly maintains and restores over 400 miles of non-motorized trails in Sedona's Red Rock Country, including rock work, drainage installation, erosion control, social trail closure, and habitat restoration. Projects include the multi-year Cathedral Rock Trail facelift and ongoing maintenance in the Oak Creek watershed.
- Trail User Education and Outreach Guided Environmental Field TripsDistributes a 6-panel trail guide titled "Maximize Your Fun on the Trails" to educate visitors and residents on trail selection, preparation, dog safety, and Leave No Trace practices. Also supports public outreach through volunteer coordination and educational materials.
- Volunteer Coordination for Trail Projects Volunteer-Based Trail Building & MaintenanceOrganizes and coordinates volunteer workdays for trail maintenance at locations such as Yavapai Vista and Turkey Creek, and supports volunteer-led trail building efforts, including the Cathedral Rock Trail project in 2023.
capacity building · 4
- Ensure organizational transparency and governanceMaintains key organizational documents including Articles of Incorporation, By-Laws, Board Resolutions, and IRS Non-Profit Determination, and makes them publicly available online in PDF format. Also publishes Board Meeting minutes to support transparency.
- Organizational Transparency and GovernanceMaintains organizational transparency by making key documents—including Articles of Incorporation, By-Laws, Board Resolutions, IRS Non-Profit Determination, and Board Meeting minutes—publicly available online in PDF format.
- Professional Trail Design and Technical Training Trail Construction and Maintenance TrainingFunds trail specialists to design major trail projects to National Park standards and provides specialized training for seasonal crew members to ensure technical quality and sustainability in trail construction and stabilization.
- Provide technical expertise and training for trail projects Trail Construction and Maintenance TrainingFunds trail specialists who design trail rebuilds to National Park standards and provides specialized training for seasonal crew members, such as for stabilizing the Cathedral Rock Trail.
strategies · 8
how they think
Theories of action extracted from this org's own source material. Click any to see the full field of orgs running the same approach.
- Community and Business Engagement for Fundraising community_fundraising_partnershipThe organization actively partners with local businesses and engages the community, including visitors, through various programs and events to raise funds for trail maintenance and enhancement.
- Community and business engagement for sustainable fundraising sustainable funding modelBuilds self-sustaining funding through partnerships with local businesses and visitors via programs like "Trail Bucks" and "Trail Champions," leveraging community participation and sponsorship to ensure long-term trail maintenance support.
- Dedicated Funding for Trail Stewardship dedicated_stewardship_fundingThe organization focuses exclusively on securing and directing funds towards the maintenance and conservation of the USFS Red Rock Ranger District trail system, ensuring long-term sustainability of these natural assets.
- Dedicated funding model for trail stewardship dedicated_stewardship_fundingDirects donations exclusively to the maintenance and conservation of the USFS Red Rock Ranger District trail system through a focused funding approach that ensures financial support is used specifically for trail stewardship.
- Integrated public education and donation model fundraising and public educationCombines fundraising for trail maintenance with public education on trail use and management, increasing community awareness and support through outreach integrated into donation-gathering activities.
- Public Education on Trail Use and Management public_educationAlongside fundraising, the organization educates the public on responsible trail use and effective management practices to foster a community that values and contributes to trail preservation.
- Volunteer-Led Governance and Operations volunteer_led_modelThe organization relies on a volunteer board of directors, composed of diverse community members, and a volunteer-led operational model to efficiently manage and enhance trails, leveraging community expertise and dedication.
- Volunteer-led governance and operations volunteer-led operationsRelies on a volunteer board of directors and volunteer-driven operations to guide fundraising and trail enhancement efforts, ensuring community ownership and stakeholder representation in decision-making.
named programs · 1
what they call their work
Sedona Trail Keepers
A business-government partnership program that raises funds for trail maintenance and enhancement through sponsorships from local businesses.
relationships · 29
who they work with
- Absolute Bikes Partner — Participates in the Trail Bucks program by hosting donation cairns and boxes.
- Back Country Horseman Partner — Community Partner and Trail Keeper Sponsor.
- City of Sedona Partner — Government partner in the Sedona Trail Keepers program, backing pledges from businesses and non-profit groups.
- Coconino National Forest Government — Approved construction of new Sedona-area trails.
- Red Rock Ranger District Partner — Works in partnership with the Red Rock Ranger District to maintain and enhance non-motorized trails.
- Sedona Airport Partner — Community Partner and Trail Keeper Sponsor.
- Sedona Beer Company Base Camp Partner — Participates in the Trail Bucks program by hosting donation cairns and boxes.
- Sedona Real Inn & Suites Partner — Participates in the Trail Bucks program by hosting guest opt-in donations and/or sticker sales.
- Sedona Westerners Hiking Club Partner — Community Partner and Trail Keeper Sponsor.
- Singletrack Futures Foundation Partner — Community Partner and Trail Keeper Sponsor.
- The Villas at Poco Diablo Partner — Participates in the Trail Bucks program by hosting guest opt-in donations and/or sticker sales.
- The Villas of Sedona Partner — Participates in the Trail Bucks program by hosting guest opt-in donations and/or sticker sales.
- Thunder Mountain Bikes of Sedona Partner — Participates in the Trail Bucks program by hosting guest opt-in donations and/or sticker sales, and also hosts donation cairns and boxes.
- US Forest Service Government — Official partner of the USFS Red Rock Ranger District for trail stewardship and funding.
- US Forest Service Red Rock Ranger District Government — Official Partner
- US Forest Service Red Rock Ranger District Government — Official Partner of the US Forest Service Red Rock Ranger District.
- US Forest Service Red Rock Ranger District Government — Official Partner; receives funds from the Trail Keeper program for trail maintenance and enhancement.
- US Forest Service Red Rock Ranger District Partner — Official Partner
- US Forest Service Red Rock Ranger District Partner — Official Partner collaborating on trail maintenance and enhancement in the Sedona and Village of Oak Creek area.
- US Forest Service Red Rock Ranger District Partner — Official Partner of the US Forest Service Red Rock Ranger District
- US Forest Service Red Rock Ranger District Partner — Official Partner of the US Forest Service Red Rock Ranger District.
- US Forest Service Red Rock Ranger District Partner — Official partner for trail maintenance and enhancement efforts.
- US Forest Service Red Rock Ranger District Partner — Official partner in trail maintenance and preservation efforts
- US Forest Service Red Rock Ranger District Partner — Official partner of the US Forest Service Red Rock Ranger District.
- USFS Partner — Worked with the USFS to fund trail specialists and rebuild the Cathedral Rock Trail.
- Unisource Energy Service Partner — Community Partner and Trail Keeper Sponsor.
- Verde Valley Cyclists Coalition Partner — Community Partner and Trail Keeper Sponsor.
- Wheel Fun Partner — Community Partner and Trail Keeper Sponsor.
- Whispering Creek Bed and Breakfast Partner — Participates in the Trail Bucks program by hosting guest opt-in donations and/or sticker sales.