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SEDONA RED ROCK TRAIL FUND

SEDONA, AZ · EIN 464372941 · Form 990 · FY2021 · NTEE C99 · Environment · Small ($100K-$1M) · redrocktrailfund.org
revenue
$551K
expenses
$270K
net assets
$998K
employees
0
volunteers
20
program ratio
91%
mission · from form 990

PARTNERING WITH THE US FOREST SERVICE TO PROPERLY MAINTAIN AND ENHANCE THE NON-MOTORIZED TRAILS IN THE SEDONA RED ROCK AREA AND EDUCATING THE PUBLIC REGARDING TRAIL USE AND MANAGEMENT

profile · synthesized from sources

The Sedona Red Rock Trail Fund is a nonprofit organization dedicated to the maintenance and enhancement of non-motorized trails in Sedona and the Village of Oak Creek, Arizona. It serves the local community and visitors by ensuring sustainable access to over 400 miles of trails, which welcome more than 3 million visitors annually. The organization collaborates with the Red Rock Ranger District and local stakeholders to raise funds and promote trail stewardship.

irs program accomplishments · form 990 part iii · fy2021

what they reported doing

Program narrative the organization filed with the IRS. Ordered by program spending.

  1. #1 primary $0
    IN 2018 THE SRRTF BOARD APPROVED A 5-YEAR BUSINESS PLAN CALLING FOR THE CREATION OF SELF-SUSTAINING FUNDING SOURCE(S) TO ENSURE THEY COULD FULFILL THEIR MISSION. TOWARD THIS GOAL THE FUND ESTABLISHED AN ENDOUWMENT FUND DURING FY19. THE ENDOWMENT IS BEING ADMINISTERED BY THE ARIZONA COMMUNITY FOUNDATION.
named programs · 1 · from sources

what they call their work

Sedona Trail Keepers
A business-government partnership program that raises funds for trail maintenance and enhancement through sponsorships from local businesses.
activities · 6 groups

what they do

  • Trail Construction & Maintenance 14 activities
    • Develop and implement new trail systems
      Develops large-scale trail systems such as the Turkey Creek Trail System, which includes 21.2 miles of new non-motorized trails, rerouting 1.72 miles of existing trails, adopting 10.38 miles of social trails, and closing/naturalizing 10.42 miles of social trails. The first phase, including the Del Sol trail, is now open.
    • Existing Trail Maintenance and Reconstruction
      Maintains over 400 miles of non-motorized trails in Sedona's Red Rock Country, including 248 miles of trails and 2,965 linear feet of rock work. This involves projects like the facelift of the Cathedral Rock Trail (2022-2024), which included replacing rock steps, installing drainage structures, and closing social trails, and reconstructing the ascending Doe Mountain Trail.
    • Fund and manage trail maintenance and construction projects
      Provides approximately $700,000 per year to support trail maintenance, enhancement, and forest stewardship in the Red Rock Ranger District, including funding for over 60 miles of new trails and contributing over $500,000 to the Cathedral Rock Trail facelift. The organization has raised over $3.5 million total for trail work and funded the construction of 61 miles of new trails, including 7 miles in Fiscal Year 2025.
    • Funding Trail Maintenance and Enhancement
      Raises funds from individuals, businesses, and grantors, providing approximately $700,000 annually and over $3.5 million cumulatively, to support trail maintenance, enhancement, user education, and forest stewardship in the Red Rock Ranger District.
    • Funding Trail Stewardship and Maintenance
      Raises and allocates funds for trail maintenance, enhancement, and stewardship in the Red Rock Ranger District, having raised over $3.5 million to date. Annually provides approximately $700,000 in support, including $114,000 in FY2024 through the Trail Keeper program, and raised $11,562.90 through the Toast the Trails event.
    • Maintain and enhance non-motorized trail infrastructure
      Maintains over 400 miles of non-motorized trails in Sedona's Red Rock Country through physical improvements such as replacing rock steps, installing drainage structures, building retaining walls, closing social trails, installing fencing, renewing interpretive signs, and planting seed balls to prevent erosion. Specific projects include the Turkey Creek Entry Corridor, Doe Mountain Trail, Hardline Trail, and Rector Connector Equestrian Bypass.
    • New Trail Construction
      Funds and oversees the construction of new non-motorized trails in Sedona's Red Rock Country, having built 61 miles of new trails to date, with 7 miles constructed in FY2025. This includes projects like the Turkey Creek Entry Corridor, the ascending Doe Mountain Trail, the New Hardline Trail, and the Rector Connector Equestrian Bypass, as well as the ongoing development of the Turkey Creek Trail System.
    • New Trail Construction
      Funds and constructs new trails to enhance user experience, improve safety, and distribute user activity. This includes building over 60 miles of new trails, such as the Turkey Creek Entry Corridor (Del Sol, 3rd Rock, Rodeo trails), the New Hardline Trail, and the Rector Connector Equestrian Bypass. The organization also constructed 7 miles of new non-motorized trails in Fiscal Year 2025 and is developing the Turkey Creek Trail System with 21.2 miles of new non-motorized trail.
    • New Trail Construction and Development
      Plans, funds, and constructs new non-motorized trails to enhance user experience, improve safety, and distribute trail use. Completed projects include the New Hardline Trail, Rector Connector Equestrian Bypass, Doe Mountain Trail reconstruction, and the Turkey Creek Entry Corridor. The organization has built or adopted over 60 miles of new trails, including 7 miles in FY2025.
    • Trail Construction and Reconstruction
      Constructs and reconstructs non-motorized trails, including over 60 miles of new trails, such as the Turkey Creek Entry Corridor, New Hardline Trail, Rector Connector Equestrian Bypass, and the Cathedral Rock Trail facelift, while also developing the 21.2-mile Turkey Creek Trail System.
    • Trail Maintenance and Enhancement Funding
      Raises over $3.5 million for trail maintenance and enhancement in the Red Rock Ranger District, providing approximately $700,000 annually. This funding supports trail maintenance, enhancement, user education, and forest stewardship, including specific projects like the Cathedral Rock Trail facelift and the Trail Keeper program which provided $114,000 in FY2024.
    • Trail Maintenance and Enhancement Funding
      Raises over $3.5 million for trail maintenance and enhancement in the Red Rock Ranger District, providing approximately $700,000 annually. This funding supports trail maintenance, enhancement, user education, and forest stewardship, including $114,000 in fiscal year 2024 through the Trail Keeper program.
    • Trail Maintenance and Restoration
      Directly maintains and restores over 400 miles of non-motorized trails in Sedona's Red Rock Country, including rock work, drainage installation, erosion control, social trail closure, and habitat restoration. Projects include the multi-year Cathedral Rock Trail facelift and ongoing maintenance in the Oak Creek watershed.
    • Trail System Maintenance
      Maintains over 400 miles of non-motorized trails in Sedona's Red Rock Country, including 248 miles of trails and 2,965 linear feet of rock work. Maintenance activities include replacing rock steps, installing drainage structures, armoring rock steps and retaining walls, closing social trails, installing fencing, renewing interpretive signs, and planting seed balls to prevent erosion.
  • Visitor Education & Trail Support Services 5 activities
    • Distribute educational trail resources to the public
      Provides a 6-panel trail guide titled "Maximize Your Fun on the Trails" to help visitors and residents plan and prepare for trail experiences, including guidance on dog safety and Leave No Trace practices.
    • Trail User Education
      Provides a 6-panel trail guide titled "Maximize Your Fun on the Trails" to help visitors and residents plan, select, and prepare for trail experiences, including guidance on dog safety and Leave No Trace practices. Volunteers replenish brochure inventory for Trail Champion sponsors.
    • Trail User Education
      Provides a 6-panel trail guide titled "Maximize Your Fun on the Trails" to educate visitors and residents on planning, selecting, and preparing for trail experiences, including dog safety and Leave No Trace practices.
    • Trail User Education and Outreach
      Distributes a 6-panel trail guide titled "Maximize Your Fun on the Trails" to educate visitors and residents on trail selection, preparation, dog safety, and Leave No Trace practices. Also supports public outreach through volunteer coordination and educational materials.
    • Trail User Education and Safety
      Provides a 6-panel trail guide titled "Maximize Your Fun on the Trails" to help visitors and residents plan, select, and prepare for trail experiences, including guidance on dog safety and Leave No Trace practices, and utilizes volunteers to replenish brochure inventory.
  • Public Access to Governance Documents 5 activities
    • Ensure organizational transparency and governance
      Maintains key organizational documents including Articles of Incorporation, By-Laws, Board Resolutions, and IRS Non-Profit Determination, and makes them publicly available online in PDF format. Also publishes Board Meeting minutes to support transparency.
    • Organizational Transparency and Governance
      Maintains and makes publicly available key organizational documents such as Articles of Incorporation, By-Laws, Board Resolutions, and IRS Non-Profit Determination. The organization also publishes Board Meeting minutes online to ensure transparency.
    • Organizational Transparency and Governance
      Maintains organizational transparency by making key documents—including Articles of Incorporation, By-Laws, Board Resolutions, IRS Non-Profit Determination, and Board Meeting minutes—publicly available online in PDF format.
    • Organizational Transparency and Public Access
      Makes key organizational documents, including Articles of Incorporation, By-Laws, Board Resolutions, IRS Non-Profit Determination, and Board Meeting minutes, publicly available online in PDF format to support transparency.
    • Transparency and Governance
      Maintains key organizational documents such as Articles of Incorporation, By-Laws, Board Resolutions, and IRS Non-Profit Determination. It makes these documents and Board Meeting minutes publicly available online in PDF format to support transparency.
  • Volunteer-Driven Trail Construction & Maintenance 5 activities
    • Organize volunteer trail maintenance and construction efforts
      Organizes volunteer workdays for trail maintenance at locations such as Yavapai Vista and Turkey Creek, and engages volunteers in replenishing brochure inventory for Trail Champion sponsors. Board members have also coordinated volunteer efforts, such as for the Cathedral Rock Trail Building Project in 2023.
    • Trail Maintenance and Volunteer Coordination
      Maintains over 400 miles of non-motorized trails in Sedona's Red Rock Country, organizing volunteer workdays for trail maintenance at various locations and coordinating volunteer efforts for specific projects like the Cathedral Rock Trail Building Project.
    • Volunteer Coordination for Trail Projects
      Organizes and coordinates volunteer workdays for trail maintenance at locations such as Yavapai Vista and Turkey Creek, and supports volunteer-led trail building efforts, including the Cathedral Rock Trail project in 2023.
    • Volunteer Coordination for Trail Work
      Organizes volunteer workdays for trail maintenance at various locations and coordinates volunteer efforts for trail building projects, such as the Cathedral Rock Trail Building Project in 2023. Board members also contribute to shaping the trail system through volunteer work.
    • Volunteer Coordination for Trail Work
      Organizes and coordinates volunteer efforts for trail maintenance and building projects, such as the Cathedral Rock Trail Building Project and workdays at Yavapai Vista and Turkey Creek. Volunteers also replenish brochure inventory for Trail Champion sponsors.
  • Trail Crew Training & Skills Development 5 activities
    • Professional Trail Design and Technical Training
      Funds trail specialists to design major trail projects to National Park standards and provides specialized training for seasonal crew members to ensure technical quality and sustainability in trail construction and stabilization.
    • Provide technical expertise and training for trail projects
      Funds trail specialists who design trail rebuilds to National Park standards and provides specialized training for seasonal crew members, such as for stabilizing the Cathedral Rock Trail.
    • Specialized Trail Training
      Funds trail specialists to design projects to National Park standards and provide specialized training for seasonal crew members to stabilize trails, such as the Cathedral Rock Trail rebuild.
    • Specialized Trail Training
      Funds trail specialists to design trail rebuilds to National Park standards and provide specialized training for seasonal crew members to stabilize trails, as demonstrated with the Cathedral Rock Trail rebuild.
    • Specialized Training for Trail Crews
      Funds trail specialists to design trail rebuilds to National Park standards and provide specialized training for seasonal crew members to stabilize trails, as demonstrated during the Cathedral Rock Trail rebuild.
  • Community Forums & Stakeholder Engagement 3 activities
    • Host fundraising and stakeholder engagement events
      Hosted the inaugural Toast the Trails fundraising event, which raised $11,562.90 for trail preservation, and co-hosts an annual event for sponsors, city officials, and the US Forest Service to engage stakeholders.
    • Stakeholder Engagement Events
      Co-hosts an annual event for sponsors, city officials, and the US Forest Service.
    • Stakeholder Engagement Events
      Co-hosts an annual event for sponsors, city officials, and the US Forest Service to foster collaboration and engagement.
financials · form 990 · fy2021
revenue
Total revenue$551K
Contributions & grants$537K97%
Program service revenue$00%
Investment income$15K3%
Other revenue$0
expenses
Total expenses$270K
Program expenses91%
Admin / overhead9%
Fundraising0%
Salaries & benefits$0
Grants paid out$0
Largest expense lineProfessional Fees
balance sheet
Total assets$998K
Cash$357K
Investments$0
Liabilities$0
Net assets$998K
Liquid reserves15.9 mo
3 years on record · 2019–2021 · YoY revenue -6.2%
leadership · form 990 part vii · fy2021

who runs it

board members · 7
  • JENNIFER BURNS — Director
  • Linda Pallas — Director
  • MICHAEL RANEY — Director
  • Mark Bealafeld — Director
  • Sandi Heysinger — Director
  • Sophia Sweeny — Director
  • Tanja Dunsburger — Director
relationships · 29

who they work with

  • Absolute Bikes Partner — Participates in the Trail Bucks program by hosting donation cairns and boxes.
  • Back Country Horseman Partner — Community Partner and Trail Keeper Sponsor.
  • City of Sedona Partner — Government partner in the Sedona Trail Keepers program, backing pledges from businesses and non-profit groups.
  • Coconino National Forest Government — Approved construction of new Sedona-area trails.
  • Red Rock Ranger District Partner — Works in partnership with the Red Rock Ranger District to maintain and enhance non-motorized trails.
  • Sedona Airport Partner — Community Partner and Trail Keeper Sponsor.
  • Sedona Beer Company Base Camp Partner — Participates in the Trail Bucks program by hosting donation cairns and boxes.
  • Sedona Real Inn & Suites Partner — Participates in the Trail Bucks program by hosting guest opt-in donations and/or sticker sales.
  • Sedona Westerners Hiking Club Partner — Community Partner and Trail Keeper Sponsor.
  • Singletrack Futures Foundation Partner — Community Partner and Trail Keeper Sponsor.
  • The Villas at Poco Diablo Partner — Participates in the Trail Bucks program by hosting guest opt-in donations and/or sticker sales.
  • The Villas of Sedona Partner — Participates in the Trail Bucks program by hosting guest opt-in donations and/or sticker sales.
  • Thunder Mountain Bikes of Sedona Partner — Participates in the Trail Bucks program by hosting guest opt-in donations and/or sticker sales, and also hosts donation cairns and boxes.
  • US Forest Service Government — Official partner of the USFS Red Rock Ranger District for trail stewardship and funding.
  • US Forest Service Red Rock Ranger District Government — Official Partner
  • US Forest Service Red Rock Ranger District Government — Official Partner of the US Forest Service Red Rock Ranger District.
  • US Forest Service Red Rock Ranger District Government — Official Partner; receives funds from the Trail Keeper program for trail maintenance and enhancement.
  • US Forest Service Red Rock Ranger District Partner — Official Partner
  • US Forest Service Red Rock Ranger District Partner — Official Partner collaborating on trail maintenance and enhancement in the Sedona and Village of Oak Creek area.
  • US Forest Service Red Rock Ranger District Partner — Official Partner of the US Forest Service Red Rock Ranger District
  • US Forest Service Red Rock Ranger District Partner — Official Partner of the US Forest Service Red Rock Ranger District.
  • US Forest Service Red Rock Ranger District Partner — Official partner for trail maintenance and enhancement efforts.
  • US Forest Service Red Rock Ranger District Partner — Official partner in trail maintenance and preservation efforts
  • US Forest Service Red Rock Ranger District Partner — Official partner of the US Forest Service Red Rock Ranger District.
  • USFS Partner — Worked with the USFS to fund trail specialists and rebuild the Cathedral Rock Trail.
  • Unisource Energy Service Partner — Community Partner and Trail Keeper Sponsor.
  • Verde Valley Cyclists Coalition Partner — Community Partner and Trail Keeper Sponsor.
  • Wheel Fun Partner — Community Partner and Trail Keeper Sponsor.
  • Whispering Creek Bed and Breakfast Partner — Participates in the Trail Bucks program by hosting guest opt-in donations and/or sticker sales.