who runs it
organizations running this strategy · 1
what it looks like in practice
activities of orgs running this strategy
A sample of programmatic activities from the orgs above. These are what the strategy looks like on the ground.
- Administers heritage and membership programs Prescott Frontier Days Incdirect serviceOperates "The 1888 Buckle Club" to preserve the Western heritage of Prescott Frontier Days and supports ongoing traditions through institutional memory and community engagement.
- Community Outreach and Philanthropy Prescott Frontier Days Incdirect serviceThe organization hosted a food drive during Rodeo Week in 2025 for the Prescott Community and received the Sowing Good Deeds Award.
- Community Support and Preservation Prescott Frontier Days Incdirect serviceThe organization conducts food drives for the Prescott Community and operates "The 1888 Buckle Club" to preserve Prescott Frontier Days' Western heritage.
- Hosting Community Events Prescott Frontier Days Incdirect servicePrescott Frontier Days Inc. organizes various community events alongside the rodeo, including the World's Oldest Rodeo Parade, Rodeo Days Fine Arts & Crafts Show, rodeo dances, the Whiskey Row Boot Race, and a Cowboy Church event.
- Hosting Community Events Alongside the Rodeo Prescott Frontier Days Incdirect servicePrescott Frontier Days Inc. organizes various community events in conjunction with the rodeo, including the World's Oldest Rodeo Parade, rodeo dances, a fine arts & crafts show, the Whiskey Row Boot Race, and a Cowboy Church event.
- Hosting the Arizona High School Rodeo Association Finals Prescott Frontier Days Incdirect servicePrescott Frontier Days Inc. hosts the Arizona High School Rodeo Association Finals at the Prescott Rodeo Grounds.
- Hosts Arizona High School Rodeo Association Finals Prescott Frontier Days Incdirect serviceHosts the Arizona High School Rodeo Association Finals at the Prescott Rodeo Grounds as part of its annual event programming.
- Hosts ancillary entertainment and social events Prescott Frontier Days Incdirect serviceOrganizes rodeo dances (including family and 21+ events), Cowboy Church services, and other social gatherings at the Depot Marketplace in Downtown Prescott during rodeo week.
- Hosts the World's Oldest Rodeo annual event Prescott Frontier Days Incdirect serviceOrganizes and hosts an annual rodeo event over the 4th of July weekend featuring eight performances, each lasting approximately two and a half hours, with consistent programming including roughstock and timed events, specialty acts, and a grand entry tradition dating to 1920.
- Manages operational headquarters and contest prizes Prescott Frontier Days Incdirect serviceOperates a main office in Prescott, AZ, and offers contest prizes including VIP Gold Box tickets, "Rodeo Bucks," back-of-house tours, and rodeo merchandise ("swag").
- Manages rodeo performances and results documentation Prescott Frontier Days Incdirect serviceConducts daily rodeo performances and publishes official results, while maintaining a historical record of champions from 1888 to 2025 for the World's Oldest Rodeo.
- Manages rodeo royalty and public appearances Prescott Frontier Days Incdirect serviceOrganizes rodeo royalty to greet fans, sign autographs, sell raffle tickets, and promote the World's Oldest Rodeo and western heritage during events.
- Operates community engagement and themed rodeo nights Prescott Frontier Days Incdirect serviceHosts themed rodeo nights including “Ridin’ for a Cure Night,” “Tribute to First Responders,” and “Military Appreciation Tribute,” and conducted a food drive during Rodeo Week in 2025 for the Prescott community.
- Organizes rodeo parade and downtown events Prescott Frontier Days Incdirect serviceHosts the World's Oldest Rodeo Parade, recognized as Arizona's second-largest parade, and organizes associated downtown Prescott events including the Rodeo Days Fine Arts & Crafts Show, Whiskey Row Boot Race, and parade at Courthouse Plaza.
- Organizing the World's Oldest Rodeo Prescott Frontier Days Incdirect servicePrescott Frontier Days Inc. organizes and hosts the annual World's Oldest Rodeo over the 4th of July weekend, featuring eight performances of various rodeo events, specialty acts, and themed nights. This includes roughstock events, timed events, and Mutton Bustin'.
- Organizing the World's Oldest Rodeo Prescott Frontier Days Incdirect servicePrescott Frontier Days Inc. organizes and hosts the annual World's Oldest Rodeo over the 4th of July weekend, featuring eight performances of various rodeo events, specialty acts, and themed nights. This includes events like Mutton Bustin', Wild Horse Race, Steer-Wrestling, Bareback Riding, Tie-Down Roping, Breakaway Roping, Saddle Bronc Riding, Team Roping, Barrel Racing, and Bull Riding.
- Produces specialty and youth rodeo performances Prescott Frontier Days Incdirect serviceFeatures pre-rodeo Mutton Bustin’ performances before afternoon and evening shows and includes specialty acts such as the Broken Spoke Clydesdales, Justin Rumford as rodeo clown, and the Rider and Bethany Kiesner act.
- Promoting Western Heritage and Rodeo Culture Prescott Frontier Days Incdirect serviceThe organization engages rodeo royalty to greet fans, sign autographs, sell raffle tickets, and promote the World's Oldest Rodeo and western heritage. They also maintain a historical record of champions and operate "The 1888 Buckle Club" to preserve Western heritage.