activities · 23
what they do
direct service · 23
- Administers heritage and membership programsOperates "The 1888 Buckle Club" to preserve the Western heritage of Prescott Frontier Days and supports ongoing traditions through institutional memory and community engagement.
- Community Outreach and PhilanthropyThe organization hosted a food drive during Rodeo Week in 2025 for the Prescott Community and received the Sowing Good Deeds Award.
- Community Support and PreservationThe organization conducts food drives for the Prescott Community and operates "The 1888 Buckle Club" to preserve Prescott Frontier Days' Western heritage.
- Hosting Community Events Rodeo Event Production & ManagementPrescott Frontier Days Inc. organizes various community events alongside the rodeo, including the World's Oldest Rodeo Parade, Rodeo Days Fine Arts & Crafts Show, rodeo dances, the Whiskey Row Boot Race, and a Cowboy Church event.
- Hosting Community Events Alongside the Rodeo Rodeo Event Production & ManagementPrescott Frontier Days Inc. organizes various community events in conjunction with the rodeo, including the World's Oldest Rodeo Parade, rodeo dances, a fine arts & crafts show, the Whiskey Row Boot Race, and a Cowboy Church event.
- Hosting the Arizona High School Rodeo Association Finals Rodeo Event Production & ManagementPrescott Frontier Days Inc. hosts the Arizona High School Rodeo Association Finals at the Prescott Rodeo Grounds.
- Hosts Arizona High School Rodeo Association Finals Rodeo Event Production & ManagementHosts the Arizona High School Rodeo Association Finals at the Prescott Rodeo Grounds as part of its annual event programming.
- Hosts ancillary entertainment and social events Rodeo Event Production & ManagementOrganizes rodeo dances (including family and 21+ events), Cowboy Church services, and other social gatherings at the Depot Marketplace in Downtown Prescott during rodeo week.
- Hosts the World's Oldest Rodeo annual event Rodeo Event Production & ManagementOrganizes and hosts an annual rodeo event over the 4th of July weekend featuring eight performances, each lasting approximately two and a half hours, with consistent programming including roughstock and timed events, specialty acts, and a grand entry tradition dating to 1920.
- Manages operational headquarters and contest prizes Rodeo Event Production & ManagementOperates a main office in Prescott, AZ, and offers contest prizes including VIP Gold Box tickets, "Rodeo Bucks," back-of-house tours, and rodeo merchandise ("swag").
- Manages rodeo performances and results documentation Rodeo Event Production & ManagementConducts daily rodeo performances and publishes official results, while maintaining a historical record of champions from 1888 to 2025 for the World's Oldest Rodeo.
- Manages rodeo royalty and public appearancesOrganizes rodeo royalty to greet fans, sign autographs, sell raffle tickets, and promote the World's Oldest Rodeo and western heritage during events.
- Operates community engagement and themed rodeo nights Rodeo Event Production & ManagementHosts themed rodeo nights including “Ridin’ for a Cure Night,” “Tribute to First Responders,” and “Military Appreciation Tribute,” and conducted a food drive during Rodeo Week in 2025 for the Prescott community.
- Organizes rodeo parade and downtown eventsHosts the World's Oldest Rodeo Parade, recognized as Arizona's second-largest parade, and organizes associated downtown Prescott events including the Rodeo Days Fine Arts & Crafts Show, Whiskey Row Boot Race, and parade at Courthouse Plaza.
- Organizing the World's Oldest Rodeo Rodeo Event Production & ManagementPrescott Frontier Days Inc. organizes and hosts the annual World's Oldest Rodeo over the 4th of July weekend, featuring eight performances of various rodeo events, specialty acts, and themed nights. This includes roughstock events, timed events, and Mutton Bustin'.
- Organizing the World's Oldest Rodeo Rodeo Event Production & ManagementPrescott Frontier Days Inc. organizes and hosts the annual World's Oldest Rodeo over the 4th of July weekend, featuring eight performances of various rodeo events, specialty acts, and themed nights. This includes events like Mutton Bustin', Wild Horse Race, Steer-Wrestling, Bareback Riding, Tie-Down Roping, Breakaway Roping, Saddle Bronc Riding, Team Roping, Barrel Racing, and Bull Riding.
- Produces specialty and youth rodeo performances Rodeo Event Production & ManagementFeatures pre-rodeo Mutton Bustin’ performances before afternoon and evening shows and includes specialty acts such as the Broken Spoke Clydesdales, Justin Rumford as rodeo clown, and the Rider and Bethany Kiesner act.
- Promoting Western Heritage and Rodeo Culture Rodeo Event Production & ManagementThe organization engages rodeo royalty to greet fans, sign autographs, sell raffle tickets, and promote the World's Oldest Rodeo and western heritage. They also maintain a historical record of champions and operate "The 1888 Buckle Club" to preserve Western heritage.
- Promoting Western Heritage and the RodeoThe organization engages rodeo royalty to greet fans, sign autographs, sell raffle tickets, and promote the World's Oldest Rodeo and western heritage. They also maintain a historical record of champions and feature a long-standing rodeo announcer.
- Provides event logistics and attendee servicesOffers free shuttle service with multiple pickup and drop-off locations to transport attendees to and from the rodeo grounds and implements a clear bag policy across all eight performances to enhance safety and efficiency.
- Providing Rodeo Attendee ServicesThe organization provides services for rodeo attendees, including a free shuttle service, parking, and back-of-house tours of the World's Oldest Rodeo.
- Providing Rodeo-Related Services and AmenitiesThe organization provides various services and amenities for rodeo attendees, including a free shuttle service, parking, VIP Gold Box tickets, "Rodeo Bucks," back-of-house tours, and rodeo merchandise.
- Supporting Other Rodeo Events Rodeo Event Production & ManagementPrescott Frontier Days Inc. hosts the Arizona High School Rodeo Association Finals at the Prescott Rodeo Grounds.
strategies · 9
how they think
Theories of action extracted from this org's own source material. Click any to see the full field of orgs running the same approach.
- Enhancing Audience Engagement Through Diversified Entertainment entertainment_diversificationThe organization enhances audience engagement by incorporating specialty entertainment acts into every rodeo performance, ensuring a dynamic and appealing experience beyond traditional rodeo events.
- Enhancing Audience Engagement through Diversified Entertainment entertainment_diversificationPrescott Frontier Days Inc. integrates specialty entertainment acts into every rodeo performance to increase audience engagement and provide a more dynamic experience.
- Enhancing Audience Engagement through Diversified Entertainment entertainment_diversificationThe organization integrates specialty entertainment acts into every rodeo performance to enrich the audience experience and increase engagement beyond traditional rodeo events.
- Enhancing Event Safety and Efficiency through Standardized Protocols event_safety_protocolPrescott Frontier Days Inc. implements a clear bag policy, aligning with national industry standards, to improve safety and streamline operations at its events.
- Ensuring Event Safety and Efficiency through Standardized Protocols event_safety_protocolThe organization implements clear bag policies and managed access protocols, including restricted parking and vehicle exclusions, to enhance safety and operational efficiency at its events, aligning with industry standards.
- Ensuring Event Safety and Efficiency through Standardized Protocols event_safety_protocolThe organization implements clear bag policies and manages event access through designated parking and vehicle restrictions to enhance safety and operational efficiency at its events, aligning with industry standards.
- Preserving and Promoting Rodeo Heritage heritage_rodeo_organizationThe organization identifies itself with and actively promotes its role as the organizer of the "World's Oldest Rodeo" to maintain its public identity and sustain the sport of rodeo, including through the use of rodeo royalty as spokeswomen.
- Preserving and Promoting Rodeo Heritage heritage_rodeo_organizationThe organization actively preserves and promotes the sport of rodeo by identifying with and organizing the "World's Oldest Rodeo," and by utilizing rodeo royalty as spokeswomen to sustain and advocate for the sport.
- Promoting Rodeo through Royalty Spokeswomen rodeo_royalty_outreachThe organization leverages rodeo royalty as spokeswomen to actively sustain and promote the sport of rodeo, engaging with the public and representing the tradition.
named programs · 1
what they call their work
World's Oldest Rodeo
Annual rodeo event featuring various competitions and performances, celebrating the tradition of rodeo in Prescott.
relationships · 41
who they work with
- Arizona High School Rodeo Association Partner — Hosts the Arizona High School Rodeo Association Finals.
- BLUSHING CACTUS PHOTOGRAPHY Partner — Photography partner for the World's Oldest Rodeo
- BROOKS BENJAMIN PHOTOGRAPHY Partner — Photography partner for the World's Oldest Rodeo
- Barret Propane Partner — Sponsors the Prescott Frontier Days® Inc. Parade.
- Barrett Propane Partner — Sponsors the World's Oldest Rodeo Parade.
- Beau Schueth Partner — Professional Bullfighter for Prescott Frontier Days, Inc.
- Broken Spoke Clydesdales Partner — Performing partner in rodeo exhibitions.
- Cinch Jeans & Shirts Partner — Sponsors "Tribute to First Responders" rodeo performance.
- Cinch Jeans & Shirts Partner — Sponsors a rodeo performance that includes a "Tribute to First Responders".
- Coors Partner — Presenting sponsor of the Rodeo Specialty Acts.
- Coors Partner — Presents the Mutton Bustin' pre-show.
- Coors Partner — Sponsors a rodeo performance.
- Daily Courier Partner — Sponsors a rodeo performance.
- Dalton Ward Partner — Chute Boss for Prescott Frontier Days, Inc., associated with Vold Rodeo Company.
- Jack Daniels Partner — Sponsors a rodeo performance.
- James Horcasitas Partner — Rodeo Co-Announcer for Prescott Frontier Days, Inc.
- Justin Rumford Partner — Featured rodeo clown and entertainer for the 2026 event.
- Kirsten Vold Partner — Manages the Vold Rodeo Company, which is involved in the rodeo production.
- MILLER PHOTO Partner — Photography partner for the World's Oldest Rodeo
- Nackard Pepsi Partner — Co-sponsors the Pepsi Gold Box Giveaway contest and provides prizes.
- Nackard Pepsi Partner — Sponsors a rodeo performance.
- National Bank of Arizona Partner — Sponsors "Ridin' for a Cure Night" rodeo performance.
- National Bank of Arizona Partner — Sponsors "Ridin’ for a Cure Night" rodeo performance.
- PRCA Partner — Received the Sowing Good Deeds Award at the Las Vegas PRCA Awards Banquet.
- Patriot Pest & Termite Control Partner — Sponsors "Military Appreciation Tribute" rodeo performance.
- Patriot Pest & Termite Control Partner — Sponsors a rodeo performance that includes a "Military Appreciation Tribute".
- Professional Rodeo Cowboys Association Partner — Endorses the World's Oldest Rodeo.
- Professional Rodeo Cowboys Association (PRCA) Partner — The World's Oldest Rodeo is sanctioned by the PRCA.
- Quirt Hunt Partner — Barrelman for Prescott Frontier Days, Inc.
- ROBERT ROSALES PHOTOGRAPHY Partner — Photography partner for the World's Oldest Rodeo
+ 11 more