named programs · 1 · from sources
what they call their work
World's Oldest Rodeo
Annual rodeo event featuring various competitions and performances, celebrating the tradition of rodeo in Prescott.
activities · 4 groups
what they do
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Annual Rodeo Event Production 17 activities
- Hosting Community EventsPrescott Frontier Days Inc. organizes various community events alongside the rodeo, including the World's Oldest Rodeo Parade, Rodeo Days Fine Arts & Crafts Show, rodeo dances, the Whiskey Row Boot Race, and a Cowboy Church event.
- Hosting Community Events Alongside the RodeoPrescott Frontier Days Inc. organizes various community events in conjunction with the rodeo, including the World's Oldest Rodeo Parade, rodeo dances, a fine arts & crafts show, the Whiskey Row Boot Race, and a Cowboy Church event.
- Hosting the Arizona High School Rodeo Association FinalsPrescott Frontier Days Inc. hosts the Arizona High School Rodeo Association Finals at the Prescott Rodeo Grounds.
- Hosts Arizona High School Rodeo Association FinalsHosts the Arizona High School Rodeo Association Finals at the Prescott Rodeo Grounds as part of its annual event programming.
- Hosts ancillary entertainment and social eventsOrganizes rodeo dances (including family and 21+ events), Cowboy Church services, and other social gatherings at the Depot Marketplace in Downtown Prescott during rodeo week.
- Hosts the World's Oldest Rodeo annual eventOrganizes and hosts an annual rodeo event over the 4th of July weekend featuring eight performances, each lasting approximately two and a half hours, with consistent programming including roughstock and timed events, specialty acts, and a grand entry tradition dating to 1920.
- Manages rodeo performances and results documentationConducts daily rodeo performances and publishes official results, while maintaining a historical record of champions from 1888 to 2025 for the World's Oldest Rodeo.
- Manages rodeo royalty and public appearancesOrganizes rodeo royalty to greet fans, sign autographs, sell raffle tickets, and promote the World's Oldest Rodeo and western heritage during events.
- Organizes rodeo parade and downtown eventsHosts the World's Oldest Rodeo Parade, recognized as Arizona's second-largest parade, and organizes associated downtown Prescott events including the Rodeo Days Fine Arts & Crafts Show, Whiskey Row Boot Race, and parade at Courthouse Plaza.
- Organizing the World's Oldest RodeoPrescott Frontier Days Inc. organizes and hosts the annual World's Oldest Rodeo over the 4th of July weekend, featuring eight performances of various rodeo events, specialty acts, and themed nights. This includes roughstock events, timed events, and Mutton Bustin'.
- Organizing the World's Oldest RodeoPrescott Frontier Days Inc. organizes and hosts the annual World's Oldest Rodeo over the 4th of July weekend, featuring eight performances of various rodeo events, specialty acts, and themed nights. This includes events like Mutton Bustin', Wild Horse Race, Steer-Wrestling, Bareback Riding, Tie-Down Roping, Breakaway Roping, Saddle Bronc Riding, Team Roping, Barrel Racing, and Bull Riding.
- Organizing the World's Oldest RodeoPrescott Frontier Days Inc. annually organizes and hosts the World's Oldest Rodeo, featuring eight performances over the 4th of July weekend. These performances include traditional rodeo events such as Mutton Bustin', Wild Horse Race, Steer-Wrestling, Bareback Riding, Tie-Down Roping, Breakaway Roping, Saddle Bronc Riding, Team Roping, Barrel Racing, and Bull Riding, along with specialty acts and themed nights.
- Produces specialty and youth rodeo performancesFeatures pre-rodeo Mutton Bustin’ performances before afternoon and evening shows and includes specialty acts such as the Broken Spoke Clydesdales, Justin Rumford as rodeo clown, and the Rider and Bethany Kiesner act.
- Promoting Western Heritage and Community EngagementThe organization engages rodeo royalty to promote the World's Oldest Rodeo and western heritage through appearances, autograph sessions, and raffle ticket sales. They also organize community events such as the World's Oldest Rodeo Parade, rodeo dances, a fine arts & crafts show, the Whiskey Row Boot Race, and a Cowboy Church event, alongside hosting the Arizona High School Rodeo Association Finals.
- Promoting Western Heritage and Rodeo CultureThe organization engages rodeo royalty to greet fans, sign autographs, sell raffle tickets, and promote the World's Oldest Rodeo and western heritage. They also maintain a historical record of champions and operate "The 1888 Buckle Club" to preserve Western heritage.
- Promoting Western Heritage and the RodeoThe organization engages rodeo royalty to greet fans, sign autographs, sell raffle tickets, and promote the World's Oldest Rodeo and western heritage. They also maintain a historical record of champions and feature a long-standing rodeo announcer.
- Supporting Other Rodeo EventsPrescott Frontier Days Inc. hosts the Arizona High School Rodeo Association Finals at the Prescott Rodeo Grounds.
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Rodeo Event Operations & Attendee Services 5 activities
- Manages operational headquarters and contest prizesOperates a main office in Prescott, AZ, and offers contest prizes including VIP Gold Box tickets, "Rodeo Bucks," back-of-house tours, and rodeo merchandise ("swag").
- Provides event logistics and attendee servicesOffers free shuttle service with multiple pickup and drop-off locations to transport attendees to and from the rodeo grounds and implements a clear bag policy across all eight performances to enhance safety and efficiency.
- Providing Event Logistics and Visitor ServicesPrescott Frontier Days Inc. manages event logistics and provides services for rodeo attendees, including operating a main office, implementing a clear bag policy, offering a free shuttle service, providing parking, and selling rodeo merchandise. They also offer VIP experiences like Gold Box tickets and back-of-house tours, and conduct food drives for the community.
- Providing Rodeo Attendee ServicesThe organization provides services for rodeo attendees, including a free shuttle service, parking, and back-of-house tours of the World's Oldest Rodeo.
- Providing Rodeo-Related Services and AmenitiesThe organization provides various services and amenities for rodeo attendees, including a free shuttle service, parking, VIP Gold Box tickets, "Rodeo Bucks," back-of-house tours, and rodeo merchandise.
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Charity Golf Tournament 4 activities
- Administers heritage and membership programsOperates "The 1888 Buckle Club" to preserve the Western heritage of Prescott Frontier Days and supports ongoing traditions through institutional memory and community engagement.
- Community Outreach and PhilanthropyThe organization hosted a food drive during Rodeo Week in 2025 for the Prescott Community and received the Sowing Good Deeds Award.
- Community Support and PreservationThe organization conducts food drives for the Prescott Community and operates "The 1888 Buckle Club" to preserve Prescott Frontier Days' Western heritage.
- Operates community engagement and themed rodeo nightsHosts themed rodeo nights including “Ridin’ for a Cure Night,” “Tribute to First Responders,” and “Military Appreciation Tribute,” and conducted a food drive during Rodeo Week in 2025 for the Prescott community.
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Uncategorized 1 activity
- Maintaining Historical RecordsThe organization maintains and publishes a historical record of champions for the World's Oldest Rodeo, dating from 1888 to 2025, documenting the event's long-standing tradition.
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financials · form 990 · fy2020
revenue
Total revenue$874K
Contributions & grants$225K26%
Program service revenue$606K69%
Investment income$2K0%
Other revenue$41K
expenses
Total expenses$1.12M
Program expenses87%
Admin / overhead9%
Fundraising4%
Salaries & benefits$159K
Grants paid out$0
Largest expense lineFacilities
balance sheet
Total assets$863K
Cash$660K
Investments$0
Liabilities$167K
Net assets$696K
Liquid reserves7.1 mo
1 years on record · 2020–2020
leadership · form 990 part vii · fy2020
who runs it
paid leadership · 1
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| JC Trujillo | General Manager | 50 | $73K |
board members · 5
- Jerry Watson — Director
- Mary Ann Suttles — Director
- Michael Davidson — Director
- Michael Robinson — Director
- Ron Owsley — Director
relationships · 41
who they work with
- Arizona High School Rodeo Association Partner — Hosts the Arizona High School Rodeo Association Finals.
- BLUSHING CACTUS PHOTOGRAPHY Partner — Photography partner for the World's Oldest Rodeo
- BROOKS BENJAMIN PHOTOGRAPHY Partner — Photography partner for the World's Oldest Rodeo
- Barret Propane Partner — Sponsors the Prescott Frontier Days® Inc. Parade.
- Barrett Propane Partner — Sponsors the World's Oldest Rodeo Parade.
- Beau Schueth Partner — Professional Bullfighter for Prescott Frontier Days, Inc.
- Broken Spoke Clydesdales Partner — Performing partner in rodeo exhibitions.
- Cinch Jeans & Shirts Partner — Sponsors "Tribute to First Responders" rodeo performance.
- Cinch Jeans & Shirts Partner — Sponsors a rodeo performance that includes a "Tribute to First Responders".
- Coors Partner — Presenting sponsor of the Rodeo Specialty Acts.
- Coors Partner — Presents the Mutton Bustin' pre-show.
- Coors Partner — Sponsors a rodeo performance.
- Daily Courier Partner — Sponsors a rodeo performance.
- Dalton Ward Partner — Chute Boss for Prescott Frontier Days, Inc., associated with Vold Rodeo Company.
- Jack Daniels Partner — Sponsors a rodeo performance.
- James Horcasitas Partner — Rodeo Co-Announcer for Prescott Frontier Days, Inc.
- Justin Rumford Partner — Featured rodeo clown and entertainer for the 2026 event.
- Kirsten Vold Partner — Manages the Vold Rodeo Company, which is involved in the rodeo production.
- MILLER PHOTO Partner — Photography partner for the World's Oldest Rodeo
- Nackard Pepsi Partner — Co-sponsors the Pepsi Gold Box Giveaway contest and provides prizes.
- Nackard Pepsi Partner — Sponsors a rodeo performance.
- National Bank of Arizona Partner — Sponsors "Ridin' for a Cure Night" rodeo performance.
- National Bank of Arizona Partner — Sponsors "Ridin’ for a Cure Night" rodeo performance.
- PRCA Partner — Received the Sowing Good Deeds Award at the Las Vegas PRCA Awards Banquet.
- Patriot Pest & Termite Control Partner — Sponsors "Military Appreciation Tribute" rodeo performance.
- Patriot Pest & Termite Control Partner — Sponsors a rodeo performance that includes a "Military Appreciation Tribute".
- Professional Rodeo Cowboys Association Partner — Endorses the World's Oldest Rodeo.
- Professional Rodeo Cowboys Association (PRCA) Partner — The World's Oldest Rodeo is sanctioned by the PRCA.
- Quirt Hunt Partner — Barrelman for Prescott Frontier Days, Inc.
- ROBERT ROSALES PHOTOGRAPHY Partner — Photography partner for the World's Oldest Rodeo
+ 11 more