who runs it
organizations running this strategy · 1
what it looks like in practice
activities of orgs running this strategy
A sample of programmatic activities from the orgs above. These are what the strategy looks like on the ground.
- Accreditation in Public Relations (APR) Support PUBLIC RELATIONS SOCIETY OF AMERICA-PHOENIXcapacity buildingOffers opportunities for APR certification and provides a rebate to members who pass the APR examination on their first attempt.
- Advocacy and DEI Initiatives PUBLIC RELATIONS SOCIETY OF AMERICA-PHOENIXadvocacyHosts advocacy groups focused on membership and Diversity, Equity, and Inclusion (DEI), and conducts Diversity Dialogues.
- Advocacy for Public Relations PUBLIC RELATIONS SOCIETY OF AMERICA-PHOENIXadvocacyEngages in advocacy efforts by publishing op-eds in local media to promote the public relations profession and hosting advocacy groups focused on membership and Diversity, Equity, and Inclusion (DEI).
- Advocacy for Public Relations PUBLIC RELATIONS SOCIETY OF AMERICA-PHOENIXadvocacyHosts advocacy groups focused on membership and Diversity, Equity, and Inclusion (DEI), publishes op-eds in local media, and promotes the organization's events and advocacy efforts to advance the public relations profession.
- Awards and Recognition Programs PUBLIC RELATIONS SOCIETY OF AMERICA-PHOENIXdirect serviceAdministers several awards, including the Copper Anvil Award for excellence in public relations campaigns, the Phoenix Award for non-PR leaders supporting PR best practices, and the Percy Award for PR professionals demonstrating excellence and contributions to the community. The organization also plans and coordinates the annual Copper Anvil awards banquet.
- Communications and Job Board Management PUBLIC RELATIONS SOCIETY OF AMERICA-PHOENIXdirect serviceManages the chapter's website, bi-monthly newsletter "E-Talk," social media accounts, and a job board for public relations professionals.
- Copper Anvil Awards Program PUBLIC RELATIONS SOCIETY OF AMERICA-PHOENIXdirect serviceOrganizes and hosts the annual Copper Anvil Awards to recognize excellence and impactful public relations campaigns in Arizona, including coordinating the awards process and raising funds for student scholarships.
- Industry Awards and Recognition PUBLIC RELATIONS SOCIETY OF AMERICA-PHOENIXdirect serviceAdministers and hosts the annual Copper Anvil Awards to recognize excellence and impactful public relations campaigns in Arizona, and the Phoenix and Percy Awards to honor leaders and professionals who support and elevate PR best practices.
- Industry Recognition Awards PUBLIC RELATIONS SOCIETY OF AMERICA-PHOENIXdirect serviceAdministers the Phoenix Award to recognize non-PR leaders for supporting public relations best practices, and the Percy Award to recognize public relations professionals for excellence and contributions to the community and PRSA Phoenix.
- Information Dissemination and Job Board Management PUBLIC RELATIONS SOCIETY OF AMERICA-PHOENIXdirect serviceManages the chapter's website, bi-monthly newsletter "E-Talk," and social media accounts to disseminate information. It also manages a job board for public relations professionals, including registering new subscribers and maintaining the job database.
- Member Recruitment and Retention PUBLIC RELATIONS SOCIETY OF AMERICA-PHOENIXdirect serviceRecruits and retains members by communicating membership advantages, assisting with hospitality at events, and conducting outreach to assess member satisfaction.
- Member Support and Communication PUBLIC RELATIONS SOCIETY OF AMERICA-PHOENIXdirect serviceManages member recruitment and retention, communicates membership advantages, and maintains digital platforms including the chapter's website, bi-monthly newsletter, social media accounts, and a job board.
- Membership Management and Engagement PUBLIC RELATIONS SOCIETY OF AMERICA-PHOENIXdirect serviceRecruits and retains members by communicating membership advantages, assisting with hospitality at events, and conducting outreach to members due for renewal to assess satisfaction.
- Mentorship Programs PUBLIC RELATIONS SOCIETY OF AMERICA-PHOENIXdirect serviceOperates mentorship programs for PR professionals to support skill-building, connection, and growth within the industry.
- Mentorship Programs PUBLIC RELATIONS SOCIETY OF AMERICA-PHOENIXdirect serviceOperates mentorship programs for public relations professionals to support skill-building, connection, and growth within the community.
- Mentorship Programs PUBLIC RELATIONS SOCIETY OF AMERICA-PHOENIXdirect serviceOperates mentorship programs for public relations professionals to support skill-building, connection, and growth within the industry.
- Networking and Community Building PUBLIC RELATIONS SOCIETY OF AMERICA-PHOENIXdirect serviceOrganizes networking mixers, special interest groups (including Young Pros and Master's Group), and events like the Valley Publicity Summit to connect public relations professionals and foster community. It also supports a community of over 500 public relations professionals specializing in internal communications.
- Networking and Community Building PUBLIC RELATIONS SOCIETY OF AMERICA-PHOENIXdirect serviceOrganizes special interest groups (e.g., Young Pros, Master's Group), networking mixers, and events like the Valley Publicity Summit to foster community, share insights, and connect public relations professionals and journalists.