who runs it
organizations running this strategy · 1
what it looks like in practice
activities of orgs running this strategy
A sample of programmatic activities from the orgs above. These are what the strategy looks like on the ground.
- Administer the MPA movie ratings system and related review processes Motion Picture Association Incdirect serviceOversees the MPA's movie ratings system, in operation for over 50 years, and reviews all advertising and publicity materials for motion pictures submitted for ratings prior to public distribution.
- Administer the voluntary movie rating system Motion Picture Association Incdirect serviceOversees the MPA's film rating system, reviewing motion pictures and their advertising materials to assign age-based ratings and guide public viewing since the system's inception over 50 years ago.
- Advocate for intellectual property protections and copyright policy reform Motion Picture Association IncadvocacyLobbies for stronger copyright laws and international enforcement, including successful advocacy for the Pro-IP Act, the revised Copyright Act, and resolution of a WTO dispute with China to expand market access and improve revenue sharing for film content.
- Advocate for intellectual property rights in digital platforms Motion Picture Association IncadvocacyEngaged with major technology companies such as Meta Platforms, Inc. over trademark issues (e.g., use of PG-13 rating for Instagram Teen Accounts) and called on Bytedance to cease alleged infringement by its AI service Seedance 2.0.
- Advocate for strengthened copyright legislation and enforcement Motion Picture Association IncadvocacyLobbied for key legislative reforms including the revised Copyright Act and the Pro-IP Act, the first U.S. anti-piracy law of the 21st century, to enhance legal protections for creators and strengthen global content protection.
- Advocate for stronger copyright laws and international market access Motion Picture Association IncadvocacySuccessfully advocated for the passage of the Pro-IP Act and the revised Copyright Act to strengthen legal protections for creators, and worked with the U.S. government to resolve a WTO dispute with China, expanding access to China's film market and increasing revenue sharing.
- Combat film piracy through advocacy and law enforcement collaboration Motion Picture Association IncadvocacyEstablished the Film Security Office to work with law enforcement agencies in combating film piracy and reducing illegal distribution of content.
- Combat film piracy through law enforcement collaboration and global coalitions Motion Picture Association IncadvocacyOperates the Film Security Office to work with law enforcement on anti-piracy efforts and leads the Alliance for Creativity and Entertainment (ACE), a global coalition that conducts investigations and operations to reduce online piracy and protect legal content markets.
- Combat film piracy through law enforcement collaboration and global coalitions Motion Picture Association IncadvocacyEstablished the Film Security Office to work with law enforcement and co-founded the Alliance for Creativity and Entertainment (ACE), a global coalition that combats online piracy and protects legal content markets. Leads ACE as Chairman and expands content protection operations internationally.
- Conduct economic impact research on the film and television industry Motion Picture Association IncresearchConducted and published economic analyses demonstrating that the U.S. film and television industry supports 2.01 million jobs and $202 billion in annual wages, used to inform policy and advocacy efforts.
- Conduct economic research on the film and television industry Motion Picture Association IncresearchProduces and publishes economic analyses demonstrating the industry’s impact, including a study showing that the U.S. film and television industry supports 2.01 million jobs and $202 billion in annual wages.
- Conduct economic research on the film and television industry's impact Motion Picture Association IncresearchConducted and published an economic analysis demonstrating that the U.S. film and television industry supports 2.01 million jobs and $202 billion in annual wages, used to inform policy and advocacy efforts.
- Deliver industry addresses and public advocacy messaging Motion Picture Association IncadvocacyChairman and CEO Charles Rivkin delivered the "State of the Industry" Address at CinemaCon 2024, discussing anti-piracy efforts, consumer protection, and industry promotion.
- Deliver public industry addresses and thought leadership Motion Picture Association IncadvocacyChairman and CEO Charles Rivkin delivers annual "State of the Industry" addresses at major events like CinemaCon, discussing anti-piracy, consumer protection, and industry trends.
- Enforce intellectual property rights and trademarks Motion Picture Association IncadvocacyEngages in legal and public advocacy to protect MPA trademarks and intellectual property, including resolving disputes with Meta over the PG-13 rating and calling on Bytedance to cease infringing activities related to its AI service Seedance 2.0.
- Enforce intellectual property rights and trademarks Motion Picture Association IncadvocacyResolved a dispute with Meta Platforms, Inc. over unauthorized use of the MPA's PG-13 rating for Instagram Teen Accounts and issued public calls for Bytedance to cease infringing activities related to its AI service Seedance 2.0.
- Expand MPA membership and industry representation Motion Picture Association IncadvocacyRecruited major streaming platforms including Netflix in 2019 and Prime Video & Amazon MGM Studios in 2024 to join the MPA, broadening the association’s industry representation.
- Expand MPA membership to include major streaming platforms Motion Picture Association IncadvocacyRecruited Netflix in 2019 and Prime Video & Amazon MGM Studios in 2024, broadening the MPA’s representation to include leading digital content providers.