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Motion Picture Association Inc

CA · EIN 131068220 · $67.7M rev · advocacy · infrastructure · www.motionpictures.org
profile

The Motion Picture Association (MPA) is a leading advocate for the global film, television, and streaming industry, representing major studios including Disney, Netflix, Paramount, Amazon, Sony, Universal, and Warner Bros. Discovery. It promotes policies that support content creation, protect intellectual property, and expand market access worldwide. The MPA also administers the voluntary movie rating system in the U.S. and leads anti-piracy efforts through the Alliance for Creativity and Entertainment (ACE).

activities · 29

what they do

direct service · 8
  • Administer the MPA movie ratings system and related review processes Film Rating System Oversight
    Oversees the MPA's movie ratings system, in operation for over 50 years, and reviews all advertising and publicity materials for motion pictures submitted for ratings prior to public distribution.
  • Administer the voluntary movie rating system Film Rating System Oversight
    Oversees the MPA's film rating system, reviewing motion pictures and their advertising materials to assign age-based ratings and guide public viewing since the system's inception over 50 years ago.
  • Facilitate high-level industry engagement with global leaders Industry Awards and International Dignitary Engagement
    Hosts foreign dignitaries, such as Republic of Korea President Yoon Suk-yeol, at its global headquarters to foster relationships between international governments and the American entertainment industry.
  • Facilitate high-level industry engagement with global leaders Industry Awards and International Dignitary Engagement
    Hosts foreign dignitaries, including Republic of Korea President Yoon Suk-yeol, at MPA headquarters to connect international leaders with the American entertainment industry.
  • Host annual MPA Awards to recognize industry leaders Industry Awards and International Dignitary Engagement
    Presents annual MPA Awards to honor leaders in creative, policy, and content protection fields, including events held in the U.S. and internationally such as Madrid.
  • Host awards and industry engagement events Industry Awards and International Dignitary Engagement
    Presents annual MPA Awards to leaders in creative, policy, and content protection communities, including events in the U.S. and Madrid, and hosts dignitaries such as the Republic of Korea President to facilitate industry dialogue.
  • Host awards and industry recognition events Industry Awards and International Dignitary Engagement
    Organizes annual MPA Awards ceremonies in the U.S. and internationally to honor leaders in creative, policy, and content protection fields, including the 2025 U.S. awards and the 2024 event in Madrid.
  • Operate the voluntary movie rating system Film Rating System Oversight
    Oversees the Motion Picture Association’s movie ratings system, which has been in place for over 50 years, and reviews all advertising and publicity materials for rated films prior to public distribution.
advocacy · 18
  • Advocate for intellectual property protections and copyright policy reform Film Rating System Oversight
    Lobbies for stronger copyright laws and international enforcement, including successful advocacy for the Pro-IP Act, the revised Copyright Act, and resolution of a WTO dispute with China to expand market access and improve revenue sharing for film content.
  • Advocate for intellectual property rights in digital platforms
    Engaged with major technology companies such as Meta Platforms, Inc. over trademark issues (e.g., use of PG-13 rating for Instagram Teen Accounts) and called on Bytedance to cease alleged infringement by its AI service Seedance 2.0.
  • Advocate for strengthened copyright legislation and enforcement Anti-Piracy Advocacy & Enforcement
    Lobbied for key legislative reforms including the revised Copyright Act and the Pro-IP Act, the first U.S. anti-piracy law of the 21st century, to enhance legal protections for creators and strengthen global content protection.
  • Advocate for stronger copyright laws and international market access Anti-Piracy Advocacy & Enforcement
    Successfully advocated for the passage of the Pro-IP Act and the revised Copyright Act to strengthen legal protections for creators, and worked with the U.S. government to resolve a WTO dispute with China, expanding access to China's film market and increasing revenue sharing.
  • Combat film piracy through advocacy and law enforcement collaboration Film Rating System Oversight
    Established the Film Security Office to work with law enforcement agencies in combating film piracy and reducing illegal distribution of content.
  • Combat film piracy through law enforcement collaboration and global coalitions Anti-Piracy Advocacy & Enforcement
    Operates the Film Security Office to work with law enforcement on anti-piracy efforts and leads the Alliance for Creativity and Entertainment (ACE), a global coalition that conducts investigations and operations to reduce online piracy and protect legal content markets.
  • Combat film piracy through law enforcement collaboration and global coalitions Anti-Piracy Advocacy & Enforcement
    Established the Film Security Office to work with law enforcement and co-founded the Alliance for Creativity and Entertainment (ACE), a global coalition that combats online piracy and protects legal content markets. Leads ACE as Chairman and expands content protection operations internationally.
  • Deliver industry addresses and public advocacy messaging Anti-Piracy Advocacy & Enforcement
    Chairman and CEO Charles Rivkin delivered the "State of the Industry" Address at CinemaCon 2024, discussing anti-piracy efforts, consumer protection, and industry promotion.
  • Deliver public industry addresses and thought leadership Anti-Piracy Advocacy & Enforcement
    Chairman and CEO Charles Rivkin delivers annual "State of the Industry" addresses at major events like CinemaCon, discussing anti-piracy, consumer protection, and industry trends.
  • Enforce intellectual property rights and trademarks
    Engages in legal and public advocacy to protect MPA trademarks and intellectual property, including resolving disputes with Meta over the PG-13 rating and calling on Bytedance to cease infringing activities related to its AI service Seedance 2.0.
  • Enforce intellectual property rights and trademarks
    Resolved a dispute with Meta Platforms, Inc. over unauthorized use of the MPA's PG-13 rating for Instagram Teen Accounts and issued public calls for Bytedance to cease infringing activities related to its AI service Seedance 2.0.
  • Expand MPA membership and industry representation
    Recruited major streaming platforms including Netflix in 2019 and Prime Video & Amazon MGM Studios in 2024 to join the MPA, broadening the association’s industry representation.
  • Expand MPA membership to include major streaming platforms
    Recruited Netflix in 2019 and Prime Video & Amazon MGM Studios in 2024, broadening the MPA’s representation to include leading digital content providers.
  • Expand international market access through trade advocacy
    Worked with the U.S. government to resolve a WTO dispute with China, resulting in expanded access to China's film market and improved revenue-sharing terms for American studios.
  • Lead global anti-piracy coalition efforts Anti-Piracy Advocacy & Enforcement
    Co-founded and leads the Alliance for Creativity and Entertainment (ACE), a global coalition that partners with law enforcement and private sector entities to reduce online piracy and protect legal content markets.
  • Promote industry priorities through public statements and events Anti-Piracy Advocacy & Enforcement
    Delivers public addresses, such as the "State of the Industry" speech at CinemaCon 2024, and launches public service campaigns with ACE and IPR Center to raise awareness about the harms of pirated content.
  • Recruit major streaming services into the MPA membership
    Recruited Netflix in 2019 and Prime Video & Amazon MGM Studios in 2024 to join the Motion Picture Association, expanding the organization’s industry representation.
  • Support U.S. economic growth and local economies through film production Film and TV Economic Impact Advocacy
    Highlights and promotes the economic contributions of film and television production, including over $108 million in economic impact in New York, $61.5 million in California, and support for 2.01 million U.S. jobs and $202 billion in wages annually.
research · 3
  • Conduct economic impact research on the film and television industry Film and TV Economic Impact Advocacy
    Conducted and published economic analyses demonstrating that the U.S. film and television industry supports 2.01 million jobs and $202 billion in annual wages, used to inform policy and advocacy efforts.
  • Conduct economic research on the film and television industry Film and TV Economic Impact Advocacy
    Produces and publishes economic analyses demonstrating the industry’s impact, including a study showing that the U.S. film and television industry supports 2.01 million jobs and $202 billion in annual wages.
  • Conduct economic research on the film and television industry's impact Film and TV Economic Impact Advocacy
    Conducted and published an economic analysis demonstrating that the U.S. film and television industry supports 2.01 million jobs and $202 billion in annual wages, used to inform policy and advocacy efforts.
strategies · 20

how they think

Theories of action extracted from this org's own source material. Click any to see the full field of orgs running the same approach.

named programs · 5

what they call their work

Advertising Administration
Reviews and enforces standards for advertising and publicity materials for motion pictures prior to public distribution.
Alliance for Creativity and Entertainment (ACE)
Global coalition led by MPA to combat digital piracy and protect creative content, with Charles Rivkin serving as Chairman.
Classification and Rating Administration (CARA)
Administers the voluntary movie rating system to guide parents and moviegoers, established over 50 years ago and overseen by MPA leadership.
Global Content Protection Operations
Initiative led by the Chief Content Protection Officer to expand anti-piracy enforcement and safeguard intellectual property worldwide.
Global Policy & Government Affairs
Advocacy and policy development efforts focused on copyright protection, market access, and production issues across international regions.
relationships · 11

who they work with

  • Alliance for Creativity and Entertainment Partner — Co-founded and participates in a global coalition to reduce online piracy and protect legal content markets.
  • Alliance for Creativity and Entertainment Partner — MPA leads and expands content protection operations through this coalition.
  • Alliance for Creativity and Entertainment (ACE) Partner — Partnered with the National Intellectual Property Rights Coordination Center (IPR Center) to launch public service announcements about the harms of pirated content.
  • America250 Partner — Partnered to celebrate the nation's 250th anniversary, highlighting the film, television, and streaming industry's cultural and economic impact.
  • American Cinematheque Partner — Chairman and CEO Charles Rivkin accepted the "Power of Cinema" Award on behalf of the MPA at the 39th annual American Cinematheque Awards.
  • Bureau of Labor Statistics Government — Source of annual economic data used to analyze the film and television industry's impact.
  • Bytedance Partner — Called for Bytedance to cease infringing activity related to its Chinese AI service Seedance 2.0.
  • Meta Platforms, Inc. Partner — Reached a resolution with Meta regarding the use of the MPA’s trademarked PG-13 film rating in connection with Instagram Teen Accounts.
  • National Intellectual Property Rights Coordination Center (IPR Center) Partner — Partnered with ACE to launch public service announcements about the harms of pirated content.
  • Prime Video & Amazon MGM Studios Partner — Added as a new member to the Motion Picture Association.
  • Trusted Partner Network (TPN) Partner — Fully owns TPN, a global film and television content security initiative, which launched an enhanced program and new TPN+ platform.