activities · 29
what they do
direct service · 8
- Administer the MPA movie ratings system and related review processes Film Rating System OversightOversees the MPA's movie ratings system, in operation for over 50 years, and reviews all advertising and publicity materials for motion pictures submitted for ratings prior to public distribution.
- Administer the voluntary movie rating system Film Rating System OversightOversees the MPA's film rating system, reviewing motion pictures and their advertising materials to assign age-based ratings and guide public viewing since the system's inception over 50 years ago.
- Facilitate high-level industry engagement with global leaders Industry Awards and International Dignitary EngagementHosts foreign dignitaries, such as Republic of Korea President Yoon Suk-yeol, at its global headquarters to foster relationships between international governments and the American entertainment industry.
- Facilitate high-level industry engagement with global leaders Industry Awards and International Dignitary EngagementHosts foreign dignitaries, including Republic of Korea President Yoon Suk-yeol, at MPA headquarters to connect international leaders with the American entertainment industry.
- Host annual MPA Awards to recognize industry leaders Industry Awards and International Dignitary EngagementPresents annual MPA Awards to honor leaders in creative, policy, and content protection fields, including events held in the U.S. and internationally such as Madrid.
- Host awards and industry engagement events Industry Awards and International Dignitary EngagementPresents annual MPA Awards to leaders in creative, policy, and content protection communities, including events in the U.S. and Madrid, and hosts dignitaries such as the Republic of Korea President to facilitate industry dialogue.
- Host awards and industry recognition events Industry Awards and International Dignitary EngagementOrganizes annual MPA Awards ceremonies in the U.S. and internationally to honor leaders in creative, policy, and content protection fields, including the 2025 U.S. awards and the 2024 event in Madrid.
- Operate the voluntary movie rating system Film Rating System OversightOversees the Motion Picture Association’s movie ratings system, which has been in place for over 50 years, and reviews all advertising and publicity materials for rated films prior to public distribution.
advocacy · 18
- Advocate for intellectual property protections and copyright policy reform Film Rating System OversightLobbies for stronger copyright laws and international enforcement, including successful advocacy for the Pro-IP Act, the revised Copyright Act, and resolution of a WTO dispute with China to expand market access and improve revenue sharing for film content.
- Advocate for intellectual property rights in digital platformsEngaged with major technology companies such as Meta Platforms, Inc. over trademark issues (e.g., use of PG-13 rating for Instagram Teen Accounts) and called on Bytedance to cease alleged infringement by its AI service Seedance 2.0.
- Advocate for strengthened copyright legislation and enforcement Anti-Piracy Advocacy & EnforcementLobbied for key legislative reforms including the revised Copyright Act and the Pro-IP Act, the first U.S. anti-piracy law of the 21st century, to enhance legal protections for creators and strengthen global content protection.
- Advocate for stronger copyright laws and international market access Anti-Piracy Advocacy & EnforcementSuccessfully advocated for the passage of the Pro-IP Act and the revised Copyright Act to strengthen legal protections for creators, and worked with the U.S. government to resolve a WTO dispute with China, expanding access to China's film market and increasing revenue sharing.
- Combat film piracy through advocacy and law enforcement collaboration Film Rating System OversightEstablished the Film Security Office to work with law enforcement agencies in combating film piracy and reducing illegal distribution of content.
- Combat film piracy through law enforcement collaboration and global coalitions Anti-Piracy Advocacy & EnforcementOperates the Film Security Office to work with law enforcement on anti-piracy efforts and leads the Alliance for Creativity and Entertainment (ACE), a global coalition that conducts investigations and operations to reduce online piracy and protect legal content markets.
- Combat film piracy through law enforcement collaboration and global coalitions Anti-Piracy Advocacy & EnforcementEstablished the Film Security Office to work with law enforcement and co-founded the Alliance for Creativity and Entertainment (ACE), a global coalition that combats online piracy and protects legal content markets. Leads ACE as Chairman and expands content protection operations internationally.
- Deliver industry addresses and public advocacy messaging Anti-Piracy Advocacy & EnforcementChairman and CEO Charles Rivkin delivered the "State of the Industry" Address at CinemaCon 2024, discussing anti-piracy efforts, consumer protection, and industry promotion.
- Deliver public industry addresses and thought leadership Anti-Piracy Advocacy & EnforcementChairman and CEO Charles Rivkin delivers annual "State of the Industry" addresses at major events like CinemaCon, discussing anti-piracy, consumer protection, and industry trends.
- Enforce intellectual property rights and trademarksEngages in legal and public advocacy to protect MPA trademarks and intellectual property, including resolving disputes with Meta over the PG-13 rating and calling on Bytedance to cease infringing activities related to its AI service Seedance 2.0.
- Enforce intellectual property rights and trademarksResolved a dispute with Meta Platforms, Inc. over unauthorized use of the MPA's PG-13 rating for Instagram Teen Accounts and issued public calls for Bytedance to cease infringing activities related to its AI service Seedance 2.0.
- Expand MPA membership and industry representationRecruited major streaming platforms including Netflix in 2019 and Prime Video & Amazon MGM Studios in 2024 to join the MPA, broadening the association’s industry representation.
- Expand MPA membership to include major streaming platformsRecruited Netflix in 2019 and Prime Video & Amazon MGM Studios in 2024, broadening the MPA’s representation to include leading digital content providers.
- Expand international market access through trade advocacyWorked with the U.S. government to resolve a WTO dispute with China, resulting in expanded access to China's film market and improved revenue-sharing terms for American studios.
- Lead global anti-piracy coalition efforts Anti-Piracy Advocacy & EnforcementCo-founded and leads the Alliance for Creativity and Entertainment (ACE), a global coalition that partners with law enforcement and private sector entities to reduce online piracy and protect legal content markets.
- Promote industry priorities through public statements and events Anti-Piracy Advocacy & EnforcementDelivers public addresses, such as the "State of the Industry" speech at CinemaCon 2024, and launches public service campaigns with ACE and IPR Center to raise awareness about the harms of pirated content.
- Recruit major streaming services into the MPA membershipRecruited Netflix in 2019 and Prime Video & Amazon MGM Studios in 2024 to join the Motion Picture Association, expanding the organization’s industry representation.
- Support U.S. economic growth and local economies through film production Film and TV Economic Impact AdvocacyHighlights and promotes the economic contributions of film and television production, including over $108 million in economic impact in New York, $61.5 million in California, and support for 2.01 million U.S. jobs and $202 billion in wages annually.
research · 3
- Conduct economic impact research on the film and television industry Film and TV Economic Impact AdvocacyConducted and published economic analyses demonstrating that the U.S. film and television industry supports 2.01 million jobs and $202 billion in annual wages, used to inform policy and advocacy efforts.
- Conduct economic research on the film and television industry Film and TV Economic Impact AdvocacyProduces and publishes economic analyses demonstrating the industry’s impact, including a study showing that the U.S. film and television industry supports 2.01 million jobs and $202 billion in annual wages.
- Conduct economic research on the film and television industry's impact Film and TV Economic Impact AdvocacyConducted and published an economic analysis demonstrating that the U.S. film and television industry supports 2.01 million jobs and $202 billion in annual wages, used to inform policy and advocacy efforts.
strategies · 20
how they think
Theories of action extracted from this org's own source material. Click any to see the full field of orgs running the same approach.
- Advocacy for free speech and copyright as foundational creator rights copyright and free speech advocacyChampions free speech and robust copyright protection as essential rights that empower creators to innovate, share stories globally, and sustain creative ecosystems.
- Advocacy for free speech and creator rights copyright and free speech advocacyChampions free speech and copyright as essential rights that empower creators to innovate, share stories globally, and benefit from their work.
- Advocacy for free speech, copyright, and technological innovation in storytelling copyright and free speech advocacyChampions free speech and copyright as essential rights for creators, while promoting the development and adoption of new technologies to enhance content creation, distribution, and audience engagement.
- Content protection and anti-piracy enforcement global content protection and distribution facilitationOperates globally to combat digital piracy and protect creative content, enabling secure production and distribution in major international markets.
- Global content protection and anti-piracy operations global content protection and distribution facilitationOperates in nearly 20 countries to combat digital piracy and protect creative content, enabling secure production and distribution of films and television programs in major global markets.
- Global industry representation and advocacy global advocacyServes as the primary global advocate for the film, television, and streaming industry by representing member interests across international markets and policy forums to enable content production and distribution.
- Global industry representation and advocacy global advocacyServes as the primary global advocate for the film, television, and streaming industry by representing member interests across international markets and policy forums to enable content production, distribution, and protection.
- Global industry representation and content distribution facilitation global content protection and distribution facilitationOperates internationally to enable production and distribution of content in major markets while combating digital piracy, ensuring the film, television, and streaming industry can function effectively across regions.
- Global policy advocacy for creative content and intellectual property protection trade_policy_advocacy_for_ip_protectionAdvocates for forward-looking trade policies, strong copyright laws, and international frameworks that protect intellectual property, reduce market barriers, and enable global distribution of creative content, ensuring creators can share stories across borders.
- Local economic development through film production local_economic_boost_via_productionLeverages on-location film and television production to stimulate local economies by creating jobs and driving spending on infrastructure and services in host communities.
- Local economic development through film production local_economic_boost_via_productionLeverages on-location film and television production to stimulate local economies by creating jobs and driving infrastructure spending in host communities.
- Local economic development through on-location production local_economic_boost_via_productionLeverages film and television production in local communities to generate immediate economic impact through job creation, local hiring, and spending on infrastructure and services.
- Monitoring cultural sensitivities for advertising standards consumer_sensitivity_monitoringTracks cultural trends and public sensitivities, especially concerning children’s advertising, to inform and refine advertising review policies and maintain public trust.
- Monitoring cultural sensitivities for responsible content standards consumer_sensitivity_monitoringTracks cultural trends and public sensitivities, especially regarding children’s advertising, to inform responsible content and advertising practices.
- Monitoring cultural sensitivities to inform content standards consumer_sensitivity_monitoringTracks cultural trends and public sensitivities, particularly around advertising to children, to guide responsible content practices and advertising review standards.
- Promotion of cultural and economic value of film and television cultural_and_economic_advocacyAdvocates for the recognition of film and television as culturally and economically significant industries that contribute to global discourse and national economies.
- Promotion of technology innovation in storytelling technology innovation advocacySupports the development and adoption of new technologies to enhance content creation, distribution, and audience engagement in the evolving media landscape.
- Promotion of the cultural and economic value of film and television cultural_and_economic_advocacyAdvances the recognition of film and television as vital cultural and economic assets through global outreach and policy engagement.
- Promotion of the cultural and economic value of film and television cultural_and_economic_advocacyAdvocates globally for the recognition of film and television as culturally and economically significant industries, shaping public understanding and policy support.
- Technology and innovation advocacy in storytelling technology innovation advocacyPromotes the development and adoption of new technologies to enhance storytelling, content distribution, and audience engagement across evolving media platforms.
named programs · 5
what they call their work
Advertising Administration
Reviews and enforces standards for advertising and publicity materials for motion pictures prior to public distribution.
Alliance for Creativity and Entertainment (ACE)
Global coalition led by MPA to combat digital piracy and protect creative content, with Charles Rivkin serving as Chairman.
Classification and Rating Administration (CARA)
Administers the voluntary movie rating system to guide parents and moviegoers, established over 50 years ago and overseen by MPA leadership.
Global Content Protection Operations
Initiative led by the Chief Content Protection Officer to expand anti-piracy enforcement and safeguard intellectual property worldwide.
Global Policy & Government Affairs
Advocacy and policy development efforts focused on copyright protection, market access, and production issues across international regions.
relationships · 11
who they work with
- Alliance for Creativity and Entertainment Partner — Co-founded and participates in a global coalition to reduce online piracy and protect legal content markets.
- Alliance for Creativity and Entertainment Partner — MPA leads and expands content protection operations through this coalition.
- Alliance for Creativity and Entertainment (ACE) Partner — Partnered with the National Intellectual Property Rights Coordination Center (IPR Center) to launch public service announcements about the harms of pirated content.
- America250 Partner — Partnered to celebrate the nation's 250th anniversary, highlighting the film, television, and streaming industry's cultural and economic impact.
- American Cinematheque Partner — Chairman and CEO Charles Rivkin accepted the "Power of Cinema" Award on behalf of the MPA at the 39th annual American Cinematheque Awards.
- Bureau of Labor Statistics Government — Source of annual economic data used to analyze the film and television industry's impact.
- Bytedance Partner — Called for Bytedance to cease infringing activity related to its Chinese AI service Seedance 2.0.
- Meta Platforms, Inc. Partner — Reached a resolution with Meta regarding the use of the MPA’s trademarked PG-13 film rating in connection with Instagram Teen Accounts.
- National Intellectual Property Rights Coordination Center (IPR Center) Partner — Partnered with ACE to launch public service announcements about the harms of pirated content.
- Prime Video & Amazon MGM Studios Partner — Added as a new member to the Motion Picture Association.
- Trusted Partner Network (TPN) Partner — Fully owns TPN, a global film and television content security initiative, which launched an enhanced program and new TPN+ platform.