who runs it
organizations running this strategy · 1
what it looks like in practice
activities of orgs running this strategy
A sample of programmatic activities from the orgs above. These are what the strategy looks like on the ground.
- Deliver large-scale music and entertainment event programming THE THUNDERBIRDSdirect serviceHosts the Coors Light Birds Nest, a four-night annual music and entertainment event in Scottsdale held in conjunction with the WM Phoenix Open.
- Generate regional economic impact through WM Phoenix Open THE THUNDERBIRDSdirect serviceGenerates over $400 million in economic impact for the region through the operation and hosting of the WM Phoenix Open.
- Generate regional economic impact through event operations THE THUNDERBIRDSdirect serviceGenerates over $400 million in economic impact from the annual WM Phoenix Open tournament.
- Historically sponsor and revive the Phoenix Open tournament THE THUNDERBIRDSdirect serviceRevived the Phoenix Open in 1939 after a four-year hiatus and has sponsored the tournament annually since, except in 1943.
- Host and operate the Coors Light Birds Nest entertainment event THE THUNDERBIRDSdirect serviceProduces the Coors Light Birds Nest, a four-night annual music and entertainment event held in Scottsdale in conjunction with the WM Phoenix Open.
- Host and operate the WM Phoenix Open golf tournament THE THUNDERBIRDSdirect serviceOrganizes and hosts the annual WM Phoenix Open at TPC Scottsdale, known as “The People’s Open,” including general admission access and tournament operations. The event has been sponsored annually since 1939, except for 1943, and was revived by the organization in 1939 after a hiatus.
- Host and operate the WM Phoenix Open golf tournament THE THUNDERBIRDSdirect serviceOrganizes and hosts the annual WM Phoenix Open at TPC Scottsdale, known as “The People’s Open,” providing a general admission golf tournament experience for attendees.
- Implement sustainability and waste diversion initiatives at events THE THUNDERBIRDSdirect serviceDiverts 98% of waste from landfill through recycling, composting, donation, and energy generation at the WM Phoenix Open. Conducted a third-party limited assurance on the event’s greenhouse gas emissions inventory.
- Manage sustainability and waste diversion at WM Phoenix Open THE THUNDERBIRDSdirect serviceDiverts 98% of event waste from landfills through recycling, composting, donation, and energy generation, and completes third-party limited assurance on greenhouse gas emissions inventory for the WM Phoenix Open.
- Manage volunteer engagement for event operations THE THUNDERBIRDScapacity buildingRequires volunteers to be at least 18 years old and to work a minimum of three shifts during the event week in 2026 to support operations at the WM Phoenix Open.
- Manage volunteer requirements for event operations THE THUNDERBIRDScapacity buildingEstablishes operational requirements for volunteers, including a minimum age of 18 and a commitment to work at least three shifts during the event week in 2026.
- Provide free admission access during early tournament days THE THUNDERBIRDSdirect serviceOffers free general admission to the WM Phoenix Open on Monday and Tuesday of event week.