named programs · 17 · from sources
what they call their work
American Indian Membership Discount
50% discount on General Memberships for American Indians with proof of enrollment with a recognized tribal community.
American Indian Students Enrolled at ASU Membership
Free memberships for American Indian students enrolled at Arizona State University with proof of enrollment.
Artful Mornings
Monthly members-only presentations of works from the Heard Museum permanent collection led by museum curators, leading scholars, and Indigenous artists.
Audio Tours
Tablet and earphone rentals for accessing audio tours through the Museum app, offering immersive journeys through exhibitions and gallery guides.
Blind and Low Vision Services
Offers large-print transcripts for select exhibitions and color-correcting glasses to enhance visual experience.
Current Exhibitions
Displays of Indigenous art in 12 galleries, offering unique engagement with the art.
Deaf and Hard of Hearing Services
Provides written transcripts of multimedia content, ASL interpreters for guided tours (with advance notice), and assistive listening devices.
Family Activities
Creative and learning activities designed for children and their families, including the Heardlings Activity Room.
Heard Museum Guild Volunteers
Volunteer program supporting the museum through leading tours, promoting sales, research, and event planning.
Personal PA® Tour Guide System
Compact system with body-pack transmitter and headset microphone for clear communication during guided tours.
Personal Sound Amplifiers
Devices available for visitors who are hard of hearing to use throughout the museum.
Private Tours
Exclusive, tailored tours for groups of 10-40, led by expert guides with customized itineraries.
Public Tours
Complementary daily guided tours led by docents, exploring the museum's exhibits and collections.
Self-Guided Tours
Flexible exploration of the museum using an audio guide via a smartphone app or provided iPads with headphones.
Sensory-Friendly Resources
Provides weighted lap pads, sensory bags (fidget toy, sensory tube, noise-cancelling headphones), and noise-cancelling headphones for visitors with sensory processing challenges.
Students and Educators Membership
Discounted memberships for full-time students or educators with proof of enrollment/employment.
Upcoming Events
Cultural performances and activities for visitors.
activities · 9 clusters
what they do
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Guided and Self-Guided Museum Tours 4 activities
- Providing Guided and Self-Guided ToursThe museum offers various tour options, including daily public guided tours led by docents, private guided tours for groups, and self-guided audio tours available via a mobile app or provided iPads, often focusing on Indigenous art and culture.
- Public Guided ToursOffers daily docent-led guided tours at multiple times (10:30 am, 12:00 pm, 1:00 pm, and 2:30 pm), including free public tours and private group tours for 10 or more, with customized itineraries and expert guides. Tours focus on Indigenous art and culture and are included with admission.
- School and Group VisitsProvides free admission and educational visits for school groups, as well as group discounts ($2 off per ticket for 10+ visitors) and private docent-led tours with access to galleries and temporary exhibitions.
- Self-Guided and Audio ToursProvides self-guided touring options using audio tours accessible via the Heard Museum mobile app or through provided iPads and earphones. Offers assistive listening devices and digital content to support independent exploration of exhibitions.
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Event Accessibility & Experience Enhancement 2 activities
- Accessibility ServicesProvides comprehensive accessibility accommodations including ADA parking, elevators, wheelchair lifts, electronic door actuators, written and large-print transcripts, ASL interpreters upon request, assistive listening devices, noise-canceling headphones, sensory bags, weighted lap pads, and color-correcting glasses to support visitors with mobility, sensory, hearing, and visual needs.
- Providing Accessibility Services and AmenitiesThe museum offers various accessibility features, including ADA parking, electronic door actuators, elevators, wheelchair lifts, written transcripts for multimedia content, ASL interpreters upon request, assistive listening devices, large-print transcripts, color-correcting glasses, weighted lap pads, sensory bags, and noise-canceling headphones.
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Community Art Exhibitions & Festivals 2 activities
- Annual Cultural Events and CompetitionsHosts major annual events including the World Championship Hoop Dance Competition in February, the Heard Museum Guild Indian Fair & Market in March featuring the Best of Show Juried Competition, and the Katsina Marketplace with Hopi carvers and live demonstrations. Provides complimentary tickets to these events for visitors.
- Hosting Annual Cultural Events and CompetitionsThe museum hosts significant annual events such as the World Championship Hoop Dance competition in February and the Indian Fair & Market in March, which includes a juried competition for artworks, as well as the Katsina Marketplace.
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Museum Membership Benefits Program 2 activities
- Membership and Educational ProgramsOffers membership benefits including discounted admission, priority entry to events, monthly curator-led "Artful Mornings," digital newsletters, and "EarthSong" publications. Provides free memberships to American Indian students at Arizona State University and 50% membership discounts for American Indians.
- Offering Membership Benefits and DiscountsThe museum provides various benefits to members, including discounted admission, priority early entry to special events, complimentary tickets to annual events, digital newsletters, and monthly presentations of works from its permanent collection. It also offers free or discounted memberships to American Indian students and individuals.
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Visitor-Facing Educational Retail Operations 2 activities
- Museum Shop and Retail OperationsOperates a museum shop selling authentic, handcrafted Indigenous art directly purchased from American Indian artists, along with books, Southwest-themed gifts, and items from "Books & More," one of the largest collections of literature on American Indian art, culture, and history.
- Operating a Museum Shop and BookstoreThe museum operates a Museum Shop that sells authentic Indigenous art handcrafted by artists and a "Books & More" store offering one of the largest collections of books on American Indian art, culture, and history, along with Southwest-themed gifts.
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On-Site Museum Food Service Operations 2 activities
- On-Site Dining ServicesOperates two on-site food service venues: the Courtyard Café, open daily for lunch and happy hour with Southwest-inspired, organic, and locally sourced menus; and the Coffee Cantina, a quick-serve café offering coffee, snacks, baked goods, and grab-and-go items daily, with extended hours on First Fridays.
- Operating On-Site Dining FacilitiesThe museum operates two on-site dining options: the Courtyard Café, offering lunch and happy hour with Southwest-inspired menus, and the Coffee Cantina, a quick-serve café providing coffee, snacks, and grab-and-go items.
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Native American & Regional Art Exhibition 1 activity
- Exhibitions and Permanent CollectionsOperates galleries and rotating exhibitions showcasing traditional and contemporary American Indian art, including permanent displays like "HOME: Native People in the Southwest," "Away From Home: American Indian Boarding School Stories," and upcoming exhibitions such as "Wisdom from the Future" (opening April 10, 2026). Features multimedia installations like the 16-minute SkyDome video and "Substance of Stars."
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Native American Cultural Center & Museum Operations 1 activity
- Operating a Museum of American Indian Art and CultureThe Heard Museum operates a museum showcasing traditional and contemporary American Indian art, including various exhibitions, and provides public access to its galleries and cultural events. It is open daily, with specific hours for summer months.
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Arts Event Ticketing & Access Programs 1 activity
- Visitor Amenities and FacilitiesOffers complimentary lockers for storing backpacks, umbrellas, and tripods, and maintains accessible restrooms with free period products. Operates daily from 10 a.m. to 4 p.m., Tuesday through Sunday during summer, and provides online ticketing for advance purchases.
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financials · form 990 · fy2021
the money
revenue
Total revenue$11.63M
Contributions & grants$7.98M69%
Program service revenue$2.01M17%
Investment income$123K1%
Other revenue$1.51M
expenses
Total expenses$10.80M
Program expenses70%
Admin / overhead19%
Fundraising11%
Salaries & benefits$4.89M
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$34.51M
Cash$8.17M
Investments$10.61M
Liabilities$3.03M
Net assets$31.48M
Liquid reserves20.9 mo
3 years on record · 2019–2021 · YoY revenue -17.7%
leadership · form 990 part vii · fy2021
who runs it
paid leadership · 5
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| DAVID ROCHE | DIRECTOR AND CEO | 40 | $313K |
| JOHN BULLA | COO | 40 | $210K |
| DANIEL HAGERTY | DIRECTOR STRATEGIC DEVELOPMENT | 40 | $170K |
| DIANA PARDUE | CHIEF CURATOR | 40 | $115K |
| BRUCE MCGEE | DIRECTOR RETAIL OPERATIONS | 40 | $104K |
board members · 20
- ADRIAN COHEN — TRUSTEE
- CHRISTY VEZOLLES — TRUSTEE
- CRAIG COHEN MD — TRUSTEE
- DAVID HANSEN — TRUSTEE
- DAVID WILSHIN — TRUSTEE
- ELIZABETH MURFEE DECONCINI — TRUSTEE
- GINGER SYKES TORRES — SECRETARY
- GREGORY BOYCE — TRUSTEE
- JAMES HUNTWORK — TRUSTEE
- JANE PRZESLICA — TRUSTEE (THRU 04/2022)
- JANIS LYON — TRUSTEE
- JOHN COGGINS — VICE CHAIR
- JOHN FURTH — TRUSTEE
- JOHN GRAHAM — TRUSTEE
- JOHN LOMAX — CHAIR
- JOHN MELAMED — TRUSTEE
- JOHN MILLER — TRUSTEE
- JUDY DWORKIN — TRUSTEE
- KAREN ABRAHAM — TREASURER
- LELAND W PETERSON — TRUSTEE
relationships · 15
who they work with
- App Store Partner — Platform for distributing the Heard Museum app for self-guided tours.
- Arizona State University Partner — Grants free memberships to American Indian students enrolled at the university.
- Association of Children’s Museums Partner — Administers the Museums for All program in collaboration with the Association of Children’s Museums.
- Bagelfeld’s Bagels Partner — Serves fresh Bagelfeld’s Bagels daily at its Coffee Cantina.
- Bank of America Partner — Participates in Bank of America’s Museums on Us Program, offering free general admission to cardholders on the first full weekend of each month.
- Blue Star Families Partner — Participates in the Blue Star Museums program in partnership with Blue Star Families and the National Endowment for the Arts.
- Department of Defense Government — Collaborates with the Department of Defense through the Blue Star Museums program to provide free admission to active-duty military personnel and their families.
- Google Play Store Partner — Platform for distributing the Heard Museum app for self-guided tours.
- Heard Museum Guild Partner — Collaborates on events like the Indian Fair & Market and offers a discounted membership for Guild volunteers.
- Institute of Museum and Library Services Government — Participates in the Museums for All program, a signature access program of the Institute of Museum and Library Services.
- National Endowment for the Arts Partner — Participates in the Blue Star Museums program in partnership with the National Endowment for the Arts and Blue Star Families.
- North American Reciprocal Museum (NARM) Association Network — Member of the NARM Association, offering reciprocal membership benefits to qualified members from nearly 1000 participating cultural institutions.
- North American Reciprocal Museum Program Network — Offers free admission and discounts at participating museums across the U.S. through this program.
- North American Reciprocal Museums Network — Participates in the North American Reciprocal Museums program, offering membership reciprocity.
- Williams Sound Partner — Uses The Personal PA® Tour Guide System and personal amplifiers from Williams Sound for guided tours and general museum use.