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Verde Valley Regional Economic
Cottonwood, AZ · EIN 860810911 · Form 990 · FY2022 · Small ($100K-$1M) · vvreo.com
revenue
$143K
expenses
$123K
net assets
$418K
employees
0
program ratio
52%
mission · from form 990

See Schedule O

profile · synthesized from sources

Verde Valley Regional Economic Organization (VVREO) supports economic development in Arizona's Verde Valley by providing small business loans, technical assistance, and regional data resources. The organization serves entrepreneurs and businesses in the region, particularly those unable to access traditional financing, and collaborates with local institutions like the Yavapai College SBDC. VVREO focuses on fostering sustainable economic growth across communities including Sedona, Cottonwood, and Camp Verde.

named programs · 2 · from sources

what they call their work

Business Resource & Innovation Center (BRIC)
Provides business support services and event space in the Verde Valley, listed as a key location for economic development activities
Small Business Loan Program
Revolving loan program offering $25,000 to $125,000 in financing to small businesses in the Verde Valley for startup, expansion, acquisition, or relocation; requires collaboration with Yavapai College SBDC
activities · 10 groups

what they do

  • Transportation Funding & Policy Advocacy 6 activities
    • Advocacy for Transportation Funding
      Participated in efforts that secured ADOT funding for the SR 260 expansion.
    • Monitoring Regional Infrastructure Initiatives
      Monitors regional infrastructure initiatives, including broadband, water, transportation, and energy, and coordinates with stakeholders in Yavapai and Coconino Counties, including securing ADOT funding for the SR 260 expansion.
    • Monitoring Regional Infrastructure Initiatives
      Monitors regional infrastructure initiatives, including broadband, water, transportation, and energy, and coordinates with stakeholders in Yavapai and Coconino Counties, including securing ADOT funding for the SR 260 expansion.
    • Monitoring Regional Infrastructure Initiatives
      Monitors regional infrastructure initiatives, including broadband, water, transportation, and energy, and coordinates with stakeholders in Yavapai and Coconino Counties. This includes participating in efforts to secure funding for projects like the SR 260 expansion.
    • Regional Infrastructure Monitoring and Coordination
      Monitors regional infrastructure initiatives, including broadband, water, transportation, and energy, and coordinates with stakeholders in Yavapai and Coconino Counties.
    • Transportation Funding Advocacy
      Participated in efforts that secured ADOT funding for the SR 260 expansion.
  • Fiscal Sponsorship for Industry Coalitions 6 activities
    • Fiscal Agency and Strategic Support for Consortia
      Served as fiscal agent and provided strategic support for the founding of the Verde Valley Wine Consortium and the Verde Valley Agriculture Coalition.
    • Fiscal Agency and Strategic Support for Regional Coalitions
      Serves as fiscal agent and provides strategic support for the founding of organizations such as the Verde Valley Wine Consortium and the Verde Valley Agriculture Coalition.
    • Providing Fiscal and Strategic Support for New Organizations
      Serves as a fiscal agent and provides strategic support for the founding of new organizations, such as the Verde Valley Wine Consortium and the Verde Valley Agriculture Coalition.
    • Providing Fiscal and Strategic Support for Regional Consortia
      Serves as fiscal agent and provides strategic support for the founding of the Verde Valley Wine Consortium and the Verde Valley Agriculture Coalition.
    • Providing Fiscal and Strategic Support for Regional Consortia
      Serves as fiscal agent and provides strategic support for the founding of the Verde Valley Wine Consortium and the Verde Valley Agriculture Coalition.
    • Support for Regional Consortia
      Serves as a fiscal agent and provides strategic support for the founding of the Verde Valley Wine Consortium and the Verde Valley Agriculture Coalition.
  • Regional Economic Development Incentives 5 activities
    • Economic Opportunity Identification
      Identifies sustainable economic opportunities to support the diversification of the regional economy.
    • Economic Opportunity Identification
      Identifies sustainable economic opportunities to support diversification of the regional economy.
    • Identifying Sustainable Economic Opportunities
      Identifies sustainable economic opportunities to support diversification of the regional economy.
    • Identifying Sustainable Economic Opportunities
      Identifies sustainable economic opportunities to support diversification of the regional economy.
    • Supporting Economic Diversification
      Identifies sustainable economic opportunities to support the diversification of the regional economy.
  • Community Engagement & Volunteer Mobilization 5 activities
    • Organizing Educational and Fundraising Events
      Organizes and implements regional live and online events that provide education and generate financial support for the organization.
    • Organizing Regional Events
      Organizes and implements regional live and online events that provide education and generate financial support for the organization.
    • Organizing Regional Events
      Organizes and implements regional live and online events that provide education and generate financial support for the organization.
    • Regional Event Organization
      Organizes and implements regional live and online events that provide education and generate financial support for the organization.
    • Regional Events Organization
      Organizes and implements regional live and online events that provide education and generate financial support for VVREO.
  • Small Business Loan Fund Management 4 activities
    • Administering Loan Programs
      Administers loan programs, including a Revolving Loan Fund Program, by reviewing applications and expanding access to capital through grants and USDA loans. Since 2012, over $1.5 million has been lent to 23 Verde Valley businesses, creating or retaining 83 jobs.
    • Administering Revolving Loan Fund Program
      Administers a Revolving Loan Fund Program, providing over $1.5 million in small business loans to 23 Verde Valley businesses since 2012, which has created or retained 83 jobs.
    • Administering Revolving Loan Fund Program
      Administers a Revolving Loan Fund Program, providing over $1.5 million in small business loans to 23 Verde Valley businesses since 2012, which has created or retained 83 jobs.
    • Administering Revolving Loan Fund Program
      Administers a Revolving Loan Fund Program that has lent over $1.5 million to 23 Verde Valley businesses since 2012, creating or retaining 83 jobs. The program expands access to capital through grants and USDA loans for local businesses lacking traditional funding sources.
  • Community Advocacy & Planning Engagement 4 activities
    • Advocating for Housing Development
      Advocates for diverse housing development and monitors housing projects using YIMBY and placemaking strategies.
    • Advocating for Housing Development
      Advocates for diverse housing development and monitors housing projects using YIMBY and placemaking strategies.
    • Advocating for Housing Development
      Advocates for diverse housing development and monitors housing projects using YIMBY (Yes In My Backyard) and placemaking strategies.
    • Housing Development Advocacy
      Advocates for diverse housing development and monitors housing projects using YIMBY and placemaking strategies.
  • Site Selection and Business Location Support 4 activities
    • Developing a Regional Data Platform
      Develops a regional data platform to support decision-making by collaborating with data providers, conducting surveys, and identifying economic metrics.
    • Developing a Regional Data Platform
      Develops a regional data platform to support decision-making by collaborating with data providers, conducting surveys, and identifying economic metrics.
    • Developing a Regional Data Platform
      Develops a regional data platform to support decision-making by collaborating with data providers, conducting surveys, and identifying economic metrics.
    • Regional Data Platform Development
      Develops a regional data platform to support decision-making by collaborating with data providers, conducting surveys, and identifying economic metrics.
  • Strategic Planning & Organizational Capacity Building 2 activities
    • Strategic Plan Development and Implementation
      Leads updates to the strategic plan and oversees implementation through the development and monitoring of key performance indicators.
    • Strategic Planning and Implementation
      Leads updates to the strategic plan and oversees implementation through the development and monitoring of key performance indicators.
  • Association Communications & Membership Management 1 activity
    • Brand Development and Communications
      Oversees brand development and communications through the management of the organization's website, social media, and e-letters.
  • Uncategorized 5 activities
    • Educational Program Improvement
      Identifies relevant education programs in local schools and colleges and works to improve educational effectiveness for residents and organizations.
    • Improving Educational Effectiveness
      Identifies relevant education programs in local schools and colleges and works to improve educational effectiveness for residents and organizations.
    • Improving Educational Effectiveness
      Identifies relevant education programs in local schools and colleges and works to improve educational effectiveness for residents and organizations.
    • Improving Educational Effectiveness
      Identifies relevant education programs in local schools and colleges and works to improve educational effectiveness for residents and organizations.
    • Organizational Governance and Sustainability Management
      Manages organizational governance and long-term sustainability by growing resources, seeking members and partners, and monitoring bylaws and policies.
financials · form 990 · fy2022
revenue
Total revenue$143K
Contributions & grants$143K100%
Program service revenue$00%
Investment income$00%
Other revenue$0
expenses
Total expenses$123K
Program expenses52%
Admin / overhead48%
Fundraising0%
Salaries & benefits$66K
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$819K
Cash$611K
Investments$0
Liabilities$401K
Net assets$418K
Liquid reserves59.8 mo
3 years on record · 2020–2022 · YoY revenue +14.0%
leadership · form 990 part vii · fy2022

who runs it

paid leadership · 1
NameTitleHours/wkCompensation
Mary A Chicoine Executive Dir. 35 $66K
board members · 18
  • Cameron Robb — Director
  • Chris Doyle — Director
  • Christian Oliva Del Rio — Secretary
  • Darin Dinsmore — Director
  • Lisa B Rhine PHD — Director
  • Lisa Voss — Director
  • Lucas Shaw — Director
  • Luke Sefton — Chairman
  • Michelle Conway — Director
  • Molly Spangler — Director
  • Randy Garrison — Director
  • Ray Selna — Director
  • Richard Hernandez — Director
  • Ruth Mayday — Treasurer
  • Steve Ayers — Director
  • Tim Allen — Director
  • Tom Binnings — Chairman
  • Tricia Lewis — Director
relationships · 45

who they work with

  • ADOT Government — Secured funding from ADOT for the SR 260 expansion.
  • APS Partner — Collaborates with VVREO on data collection and regional economic analysis.
  • Amara Resort & Spa Partner — Listed as a potential event location
  • Arizona Commerce Authority Partner — Listed as a potential event organizer
  • Arizona Public Service (APS) Partner — Cameron Robb, Senior Economic Development Consultant at APS, serves as VVREO's Secretary and Board Chair.
  • Arizona State University Partner — David Key strengthened the relationship between the small business community and public institutions such as Arizona State University.
  • BRIC Business Resource & Innovation Center Partner — Listed as a potential event location
  • CDFA Partner — Listed as a potential event organizer
  • Camp Verde Community Library Partner — Listed as a potential event location
  • City of Cottonwood Partner — Michelle Kostecki, Economic Development & Tourism Manager for the City of Cottonwood, serves on VVREO's board.
  • City of Sedona Partner — Andrew Grossmann, Tourism Manager for the City of Sedona, serves on VVREO's board.
  • City of Tempe Partner — David Key strengthened the relationship between the small business community and public institutions such as the City of Tempe.
  • Cottonwood Rec Center - Cottonwood Room Partner — Listed as a potential event location
  • Cottonwood Recreation Center Partner — Listed as a potential event location
  • Economic Collaborative of Northern Arizona Network — Linked as a regional economic development entity in Arizona
  • Facebook Partner — Uses Facebook as a platform to engage with the public and share information.
  • Greater Prescott Regional Economic Partnership Network — Linked as a regional economic development entity in Arizona
  • Greater Sedona Chamber of Commerce Partner — David Key, President & CEO of the Greater Sedona Chamber of Commerce & Tourism Bureau, serves on VVREO's board.
  • Greater Verde Valley Chamber of Commerce Partner — Christian Oliva Del Rio, President/CEO of the Greater Verde Valley Chamber of Commerce, serves on VVREO's board.
  • Greater Verde Valley Chamber of Commerce Partner — Listed as a potential event location and organizer
  • Green Living Magazine Partner — Listed as a potential event organizer
  • Local First Partner — Cooperates with them when providing services.
  • NACOG Partner — Cooperates with them when providing services.
  • NAU Partner — Cooperates with them when providing services.
  • REDC Sedona XYZ Partner — Listed as a potential event organizer
  • SBDC Partner — Collaborated to provide business support to small businesses.
  • SCORE Partner — Cooperates with them when providing services.
  • Salt River Project Partner — Carter Benton, a Water Programs Analyst for Salt River Project, joined VVREO's Board in 2024.
  • Sedona Performing Arts Center Partner — Listed as a potential event location
  • Selna Realty Partner — Ray Selna, owner of Selna Realty, is a founding member of VVREO and has served in several roles.
+ 15 more