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ONE STEP FOR ANIMALS

Tucson, AZ · EIN 465536026 · Form 990 · FY2022 · NTEE D20 · Animal-Related · Small ($100K-$1M) · www.onestepforanimals.org
revenue
$198K
expenses
$195K
net assets
$420K
employees
2
volunteers
19
program ratio
90%
mission · from form 990

One Step For Animals exists to reduce cruelty to animals. We do this by exposing the worst abuses on factory farms through online outreach and booklet distribution. We then offer people realistic alternatives to reduce their support of these cruelties.

profile · synthesized from sources

One Step for Animals works to reduce animal suffering by focusing advocacy on convincing people to stop eating chickens, which constitute the vast majority of farmed animals and endure extreme suffering in factory farming. The organization emphasizes a psychologically sound, incremental approach—promoting one simple change over demanding full veganism—to maximize long-term impact. It operates primarily through public education and messaging, targeting individual dietary choices in the United States.

irs program accomplishments · form 990 part iii · fy2022

what they reported doing

Program narrative the organization filed with the IRS. Ordered by program spending.

  1. #1 primary $2K
    Booklet printing, shipping, and distribution
named programs · 2 · from sources

what they call their work

One Step for Activists
Resource and training platform for animal advocates, co-founded by Anne Green, focused on effective, evidence-based activism that reduces harm and avoids counterproductive messaging
Stop Eating Chickens Campaign
Public education initiative promoting the message to stop eating chickens as the most effective way to reduce animal suffering, based on the high number of chickens farmed and their extreme suffering in factory farms
activities · 3 clusters

what they do

  • Chicken Consumption Reduction Campaigns 9 activities
    • Advocacy campaign to reduce chicken consumption
      Encourages individuals to stop eating chickens as a high-impact way to reduce support for factory farming and significantly decrease the number of animals harmed annually, citing that the average person consumes over two dozen chickens per year. Uses data, visual tools like Ben Davidow’s graph, and messaging about farmed animal suffering to promote behavioral change.
    • Advocacy campaign to reduce chicken consumption
      Encourages individuals to stop eating chickens as a primary strategy to reduce support for factory farming, minimize animal suffering, and lower the number of animals slaughtered per person annually. Uses data, visual tools like Ben Davidow’s graph, and outreach to promote this behavior change.
    • Advocacy for reducing chicken consumption to prevent farmed animal suffering
      Encourages individuals to stop eating chickens as a high-impact action to reduce support for factory farms and significantly decrease the number of animals harmed annually, citing that the average person consumes over two dozen chickens per year.
    • Grassroots leafleting and public outreach
      Conducts large-scale leafleting campaigns, such as cofounder Joe Espinosa distributing informational materials to 500,000 people in 2014 to advocate for animals and promote reduced chicken consumption.
    • Public education on factory farming and plant-based alternatives
      Produces and distributes educational materials including videos, booklets, and stickers to inform the public about factory farming and promote plant-based alternatives. Offers content in multiple languages and regions, including Spanish-language videos and an Australia-specific booklet.
    • Public education on factory farming and plant-based alternatives
      Produces and distributes educational materials including short videos, online booklets (including country-specific versions like Australia), stickers, and multilingual content (e.g., Spanish-language video and website) to inform the public about industrial farming practices and available plant-based chicken alternatives.
    • Public education on factory farming and plant-based alternatives
      Produces and distributes educational materials—including videos, booklets, and stickers—to raise awareness about animal suffering in industrial farming and promote accessible plant-based alternatives, with content available in multiple languages and tailored to specific regions like Australia.
    • Research and data dissemination on farmed animal suffering
      Shares analysis and data on the scale of animal suffering in factory farms, including pre-slaughter mortality and the number of animals killed per person annually, to support advocacy messaging and public education.
    • Research and data visualization on farmed animal suffering
      Shares analysis and visual tools, such as Ben Davidow’s graph, to illustrate the scale of animal suffering in factory farms—including pre-slaughter mortality—to support advocacy messaging and public understanding.
  • Member Newsletter & Magazine Distribution 2 activities
    • Media and advertising outreach
      Places podcast advertisements and secures media features (e.g., in Vox and CBC) to amplify its message and drive traffic to its website, such as OneStepMatters.com.
    • Media and outreach campaigns
      Runs podcast advertisements (e.g., on Sam Harris and Ezra Klein episodes) and secures media features (e.g., in Vox and CBC) to amplify its message and drive traffic to its website, OneStepMatters.com.
  • Uncategorized 1 activity
    • Media and advertising campaigns to promote animal advocacy
      Runs targeted podcast advertisements and secures media features (e.g., in Vox and CBC) to amplify the message of reducing chicken consumption, driving traffic to campaign websites and expanding public engagement.
financials · form 990 · fy2022

the money

revenue
Total revenue$198K
Contributions & grants$187K94%
Program service revenue$00%
Investment income$11K6%
Other revenue$0
expenses
Total expenses$195K
Program expenses90%
Admin / overhead7%
Fundraising3%
Salaries & benefits$134K
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$420K
Cash$420K
Investments$0
Liabilities$0
Net assets$420K
Liquid reserves25.9 mo
3 years on record · 2020–2022 · YoY revenue +10.1%
leadership · form 990 part vii · fy2022

who runs it

paid leadership · 2
NameTitleHours/wkCompensation
Matthew Ball President and Treasurer 40 $52K
Anne Green Executive Director 35 $50K
board members · 1
  • Cathy Berlot — Board Member
relationships · 21

who they work with

  • Animal Charity Evaluators Network — References data and evaluations from Animal Charity Evaluators to support its advocacy messaging.
  • Animal Charity Evaluators Partner — Cited as a source for data on animal suffering in the chicken industry.
  • Animal Charity Evaluators Partner — References Animal Charity Evaluators for their analysis on vegetarian and vegan percentages.
  • Animal Charity Evaluators Partner — References and shares analysis from Animal Charity Evaluators to support advocacy efforts.
  • Beyond Meat Partner — Features Beyond Meat products as available plant-based chicken alternatives.
  • Beyond Meat Partner — Refers to Beyond Meat as "friends" and highlights their return to the plant-based chicken market.
  • CBC Partner — Had its message featured by the CBC.
  • EligeVeg Partner — Promoted by One Step For Animals.
  • Farm Sanctuary Partner — Matt Ball foi Diretor de Engajamento e Divulgação do Farm Sanctuary.
  • Fazenda Futuro Partner — Features Fazenda Futuro products as available plant-based chicken alternatives.
  • Luciana Samamé Partner — Translator for the organization's content.
  • NotCo Partner — Features NotCo products as available plant-based chicken alternatives.
  • One Step for Activists Partner — Anne Green é cofundadora do One Step for Activists.
  • Physicians Committee for Responsible Medicine (PCRM) Partner — Ginny Messina foi nutricionista do Comitê de Médicos para Medicina Responsável (PCRM).
  • Princeton University Partner — Peter Singer é o Professor Ira W. DeCamp de Bioética na Universidade de Princeton.
  • Rebellyous Foods Partner — Refers to Rebellyous Foods as "friends" and highlights their expansion of plant-based chicken nugget distribution.
  • The Pollination Project Funder — Joe Espinosa recebeu o prêmio "Unsung Hero" do The Pollination Project.
  • University of Melbourne Partner — Peter Singer é Professor Laureado do Centro de Filosofia Aplicada e Ética Pública da Universidade de Melbourne.
  • VegFund Partner — Matt Ball foi Conselheiro Sênior da VegFund.
  • Vegan Outreach Partner — Anne Green foi a Vice-Presidente fundadora da Vegan Outreach (VO) em 1993 e, posteriormente, Diretora de Desenvolvimento e Programas, ajudando a aumentar a renda da VO em mais de 2,5 vezes e expandir o programa "Adopt a College".
  • Vox Partner — Had its message featured by Vox.