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THE BE KIND PEOPLE PROJECT FOUNDATION
SCOTTSDALE, AZ · EIN 460720140 · Form 990 · FY2021 · NTEE B99 · Education · Medium ($1M-$10M) · www.thebekindpeopleproject.org
revenue
$1.3M
expenses
$1.6M
net assets
$-193K
employees
58
volunteers
58
program ratio
80%
mission · from form 990

THE MISSION OF THE BE KIND PEOPLE PROJECT IS TO IMPROVE THE EDUCATION (CONT'D ON SCH O) ENVIRONMENT IN OUR NATION'S SCHOOLS BY PURPOSEFULLY THANKING TEACHERS AND BY EQUIPPING THEIR STUDENTS WITH CHARACTER DEVELOPMENT TOOLS THAT BUILD POSITIVE AND HEALTHY RELATIONSHIP SKILLS.

profile · synthesized from sources

The Be Kind People Project Foundation is a nonprofit organization focused on promoting kindness and positive social change among youth through interactive programs. They serve students across the United States, utilizing music, dance, and character education to foster respectful and responsible behavior. Their initiatives include assemblies, after-school programs, and community engagement activities, primarily in Arizona.

irs program accomplishments · form 990 part iii · fy2021

what they reported doing

Program narrative the organization filed with the IRS. Ordered by program spending.

  1. #1 primary $368K
    THE BE KIND OUT OF SCHOOL OFFERING ENCOMPASSES AFTER SCHOOL AND SUMMER PROGRAMMING. IN THE CLASSES OFFERED THAT ARE GENERALLY 90-120 MINUTE SESSIONS, A SMALL GROUP OF STUDENTS (15-20) WORK WITH THE BE KIND CREW ON YOUTH ENRICHMENT, HEALTH AND WELLNESS SKILLS, ACADEMIC IMPROVEMENT, AND PUTTING THE RELATIONSHIP SKILLS REPRESENTED BY THE BE KIND PLEDGE INTO ACTION. DURING THIS TIME, THERE IS ALSO THE OPPORTUNITY FOR THE BE KIND CREW TO SERVE AS MENTORS IN THE SMALLER GROUP SESSIONS AND TO GIVE INDIVIDUALIZED ATTENTION. THE OUT OF SCHOOL (OOS) CLASSES ARE USUALLY HELD IN SCHOOLS AND ARE ESPECIALLY BENEFICIAL FOR STUDENTS WHO HAVE LATE PICK-UP AND/OR WHO WOULD BE HOME ALONE AFTER SCHOOL IF NOT FOR THE PROGRAMS BEING OFFERED TO THEM. THE INSTRUCTION IS EXPERIENCE-BASED, USING NATIONAL ACADEMIC AND CDC STANDARDS, AND USING THE BE KIND PLEDGE AS THE FOUNDATION FOR THE INSTRUCTION.
named programs · 5 · from sources

what they call their work

#CyberSkills Assembly
Focuses on respect, responsibility, and safety in online behavior, teaching students to be responsible digital citizens.
BE KIND Assembly
High-energy assembly that teaches students the skills of kindness through music, dance, and spoken word, focusing on civility and character.
BE KIND on the MOVE
Mobile classroom providing on-site education and youth development activities, including structured recess and community service events.
Be Fit. Be Healthy. Be Kind Assembly
Assembly that motivates students to make healthy lifestyle choices and encourages positive behavior through interactive performances.
Respect My Groove
Dance program that teaches kids age-appropriate dance techniques while promoting respect and consideration.
activities · 4 groups

what they do

  • Character Education Through Kindness & Values-Based Programming 10 activities
    • Classroom-Based Character and Health Education Programs
      Develops and provides classroom lessons aligned with national academic, character education, and health standards. This includes a 10-month program for schools with an assembly, learning activities, materials, supplies, and videos, as well as an evidence-based framework for nutrition, physical wellness, and character education.
    • Deliver school assemblies promoting kindness, health, and cyber safety
      Delivers high-energy, interactive school assemblies using music, dance, and spoken word to teach students skills in kindness, healthy living, and responsible online behavior. Offers three core assembly programs: BE KIND, BE FIT. BE HEALTHY. BE KIND, and #CyberSkills, with over 1,000 assemblies presented nationwide.
    • In-School Character Education Assemblies
      Delivers high-energy school assemblies using music, dance, and spoken word to teach students kindness, positive behavior, proper nutrition, fitness, healthy habits, and responsible online behavior. These assemblies are offered in various formats, including "BE KIND ASSEMBLY," "BE FIT. BE HEALTHY. BE KIND ASSEMBLY," and "#CYBERSKILLS ASSEMBLY," and have been presented over 1,000 times across the country.
    • Online Educational Platform
      Provides The BE KIND Academy, an online educational program with over 1000 lessons, videos, and activities that connect character education with national academic and CDC healthy living standards.
    • Online Educational Platform
      Provides The BE KIND Academy, an online educational program offering over 1000 lessons, videos, and activities that connect character education with national academic and CDC healthy living standards.
    • Online Educational Platform
      Offers an online educational program, The BE KIND Academy, which provides over 1000 lessons, videos, and activities that connect character education with national academic and CDC healthy living standards.
    • Online Educational Platform
      Offers "The BE KIND Academy," an online educational program providing over 1000 lessons, videos, and activities that connect character education with national academic and CDC healthy living standards.
    • Provide evidence-based classroom curricula and academic resources
      Develops and delivers comprehensive classroom lessons aligned with national academic, character education, and CDC healthy living standards. Offers over 75 monthly ready-to-use lessons, 500+ classroom materials, videos, and a 10-month structured program integrating kindness, health, and cyber skills into daily learning.
    • School-based Character Education Programs
      Delivers interactive, evidence-based programs to elementary and middle schools, including assemblies, classroom lessons, and materials, focusing on kindness, positive behavior, nutrition, physical wellness, and character education. These programs are often delivered by "THE BE KIND CREW®" and include options like "BE KIND," "BE FIT. BE HEALTHY. BE KIND," and "#CyberSkills" assemblies.
    • School-based Character Education Programs
      Delivers interactive, evidence-based programs to elementary and middle schools, including assemblies, classroom lessons, and materials, focusing on kindness, positive behavior, nutrition, physical wellness, and character education. These programs often utilize music, dance, and spoken word.
  • Arts & Digital Media Education 5 activities
    • Arts and Digital Skills Classes
      Offers "Respect My Groove™" dance instruction, "Create with Character" classes using movement-based activities, and "#CyberSkills™ Digital Arts" classes focusing on composition, music-making, storytelling, and cyber citizenship.
    • Creative Expression and Interpersonal Skills Classes
      Offers "Create with Character" classes that use movement-based activities, projects, and games to teach interpersonal skills, self-confidence, and creative expression based on The Be Kind Pledge™.
    • Digital Citizenship and CyberSkills Education
      Provides assemblies and classes focused on responsible online behavior, digital arts, composition, music-making, storytelling, and cyber citizenship for students.
    • Digital Citizenship and CyberSkills Education
      Offers assemblies and classes focused on responsible online behavior, digital arts, composition, music-making, storytelling, and cyber citizenship, teaching students respect, responsibility, and safety in the digital world.
    • Offer arts-based character education classes
      Provides movement-based and digital arts classes including "Respect My Groove™" dance instruction, "Create with Character" classes, and "#CyberSkills™ Digital Arts" that teach respect, self-confidence, creative expression, and cyber citizenship through age-appropriate music, dance, and storytelling.
  • Youth Online Gaming & Virtual Social Programs 5 activities
    • Community Education Center Operation
      Operates a multi-function community space in Downtown Phoenix, which serves as an event space, professional dance floor, video studio, and meeting rooms. The organization also facilitates school visits to this BE KIND Community Education Center for activities with THE BE KIND CREW®.
    • Community Education Center Operations
      Operates a multi-function community space in Downtown Phoenix with event space, a dance floor, video studio, offices, and meeting rooms, and facilitates school visits to this center for activities with THE BE KIND CREW®.
    • Community Education Center Operations
      Operates a multi-function community space in Downtown Phoenix with event space, a professional dance floor, video studio, offices, and meeting rooms. This center also facilitates schools bringing students for activities with THE BE KIND CREW®.
    • Community Education Center Operations
      Operates a multi-function community space in Downtown Phoenix that serves as an event space, professional dance floor, video studio, and meeting rooms, and facilitates school visits for activities with THE BE KIND CREW®.
    • Operate a community education center in Downtown Phoenix
      Operates a multi-function community space in Downtown Phoenix featuring event space, a professional dance floor, video studio, offices, and meeting rooms. The center supports youth programming in social, health, fitness, and arts education and hosts student visits and activities led by THE BE KIND CREW®.
  • Uncategorized 15 activities
    • After-School and Summer Camp Programs
      Provides evidence-based after-school programs and various summer camps (e.g., "Kindness & Beyond Summer Break Camp," "Be Fit. Be Healthy. Be Kind. Camp," "Cyberskills Camp") that integrate character education, health and wellness, fitness, academics, arts, and project-based learning.
    • After-School and Summer Camp Programs
      Provides evidence-based after-school programs and various summer camps that integrate character education, health and wellness, fitness, academics, arts, and project-based learning for youth.
    • After-School and Summer Camp Programs
      Provides evidence-based after-school programs and summer camps that integrate character education, health and wellness, fitness, academics, arts, and project-based learning for youth.
    • After-School and Summer Programs
      Offers evidence-based after-school programs that integrate character education, health and wellness, fitness, academics, arts, and project-based learning. The organization also operates several summer camps, including "Kindness & Beyond Summer Break Camp," "Be Kind Summer Camp," "Be Fit. Be Healthy. Be Kind. Camp," and "Cyberskills Camp."
    • Dance and Creative Expression Classes
      Offers "Respect My Groove™" dance instruction and "Create with Character" classes that use movement-based activities, projects, and games to teach exercise, respect, interpersonal skills, self-confidence, and creative expression.
    • Deliver mobile and on-site youth education through BE KIND On The MOVE
      Operates "The BE KIND On The MOVE," an interactive mobile classroom that provides on-site education, youth development, physical education, outdoor assemblies, dance classes, field days, and community service events at schools and community organizations.
    • Facilitate structured physical and social wellness activities during school hours
      Provides structured recess and lunchtime programs such as "Lunchtime MOVE and GROOVE" that incorporate movement, dance, stretching, open play, and kindness messaging to promote fitness, social awareness, team building, and healthy eating during school breaks.
    • Mobile Education and Youth Development
      Operates "The BE KIND On The MOVE," an interactive mobile classroom that delivers on-site education, youth development, and physical education to schools and community organizations through outdoor assemblies, field trips, and fitness activities.
    • Mobile Education and Youth Development
      Operates an interactive mobile classroom, "The BE KIND On The MOVE," to deliver on-site education, youth development, and physical education to schools and community organizations. This includes outdoor assemblies, classroom field trips, dance classes, field days, outdoor fitness activities, and community service events.
    • Mobile Education and Youth Development
      Operates "The BE KIND On The MOVE," an interactive mobile classroom that delivers on-site education, youth development, and physical education activities, including outdoor assemblies, dance classes, and community service events, to schools and community organizations.
    • Operate after-school and summer youth programs
      Provides evidence-based after-school programs and multiple summer camps—including Be Kind Summer Camp and Cyberskills Camp—that integrate character education, health and wellness, fitness, academics, arts, and project-based learning for youth development.
    • Physical Activity and Arts Programs
      Provides structured recess activities, including movement, stretching, dance, and open play, to encourage fitness, health, wellness, team building, social awareness, and learning. This also includes a "Lunchtime MOVE and GROOVE" program, "Respect My Groove™" dance instruction, "Create with Character" classes, and "#CyberSkills™ Digital Arts" classes.
    • Physical Activity and Wellness Programs
      Conducts structured recess activities, "Lunchtime MOVE and GROOVE" programs, and dance instruction (Respect My Groove™) to encourage fitness, health, wellness, team building, and physical activity among students.
    • Structured Physical Activity Programs
      Provides structured recess activities and "Lunchtime MOVE and GROOVE" programs that incorporate movement, stretching, dance, and open play to encourage fitness, health, wellness, team building, and social awareness during school hours.
    • Youth Fitness and Wellness Programs
      Offers structured recess activities and "Lunchtime MOVE and GROOVE" programs that incorporate movement, stretching, dance, and open play to encourage physical activity, healthy eating, team building, and social awareness in schools.
financials · form 990 · fy2021
revenue
Total revenue$1.30M
Contributions & grants$1.16M89%
Program service revenue$169K13%
Investment income$3K0%
Other revenue$-30K
expenses
Total expenses$1.63M
Program expenses80%
Admin / overhead14%
Fundraising6%
Salaries & benefits$1.04M
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$1.83M
Cash$1.53M
Investments$0
Liabilities$2.02M
Net assets$-193K
Liquid reserves11.2 mo
3 years on record · 2019–2021 · YoY revenue +19.2%
leadership · form 990 part vii · fy2021

who runs it

board members · 16
  • ARTHUR GREENWAY — DIRECTOR
  • DAN VOEHRINGER — DIRECTOR
  • DANA SHERMAN — DIRECTOR (THRU NOV/2021)
  • JEFF GOBLE — DIRECTOR
  • JEFF RICH — DIRECTOR
  • JOHN C THOMPSON — DIRECTOR(THRU JAN/2022)/COO
  • KATE BIRCHLER — DIRECTOR
  • KAY OLIVER — VICE CHAIR
  • KIMBERLY BERA — DIRECTOR
  • MARCIA MEYER — CEO/ BOARD CHAIR
  • MATT GLOYD — DIRECTOR
  • RICHARD WILSON — DIRECTOR
  • RITA THOMAS — DIRECTOR
  • SUZANNE WALDEN-WELLS — DIRECTOR
  • TISH STEPHENS — DIRECTOR
  • VERNA DEJESUS — DIRECTOR
relationships · 4

who they work with

  • Arizona Super Bowl Host Committee Partner — Partnered to award a Legacy Grant for the development of the Be Kind Community Education Center.
  • Cyberbullying Research Center Partner — The #CyberSkills program aligns with the Cyberbullying Research Center, teaching strategies for cyberbullying identification, prevention, and response.
  • NFL Foundation Partner — Co-funder of the Legacy Grant awarded for the Be Kind Community Education Center.
  • The Healthy Arizona Worksite Award Partner — Recipient of the award