PROFESSIONAL BEAUTY ASSOCIATION

MEMBERSHIP -KEEPING INFORMED DURING THE PANDEMIC:PBA SHIFTED THE MINUTE COVID-19 HIT THE US AND CLOSURES BEGAN. WE QUICKLY LAUNCHED A NEW WEBPAGE WITH RESOURCES AND INFORMATION TO HELP ASSIST STYLISTS AND SALON/SPA OWNERS. PROVIDING DAILY UPDATES, WE CONDUCTED NUMEROUS MEMBER SURVEYS TO HELP PROVE THAT SALONS AND SPAS WERE SAFE TO RE-OPEN AND CONTINUE WORKING AND PROVIDED A COMPREHENSIVE "GETTING BACK TO WORK" PLAN FOR THE INDUSTRY.AS A TEAM, COMMUNITY, AND INDUSTRY WE WERE ABLE TO COME TOGETHER AND UNITE DURING WHAT HAS BEEN AN UNPRECEDENTED (CONT'D ON SCH. O) EXPERIENCE.WE'RE IN THIS TOGETHER CAMPAIGN:AFTER THE PANDEMIC HIT, IT WAS CLEAR THAT STYLISTS WERE STRUGGLING DUE TO SALON CLOSURES. WE OFFERED A ONE-YEAR FREE PREFERRED MEMBERSHIP TO INDUSTRY PROFESSIONALS JOINING/RENEWING DURING THE PANDEMIC, SO THEY HAD ACCESS TO TELEHEALTH AND OTHER KEY BENEFITS. WE EXTENDED THIS CAMPAIGN TO OFFER A ONE-YEAR FREE PREFERRED MEMBERSHIP TO EVERYONE WHO APPLIED FOR THE PBA COVID RELIEF FUND ADMINISTERED BY PBA FOUNDATION.NEW BUSINESS OF 1 MEMBERSHIP:LAUNCHED BUSINESS OF 1 MEMBERSHIP OPPORTUNITY IN Q4 OF 2020. THIS CATEGORY WAS CREATED EXCLUSIVELY FOR INDUSTRY PROFESSIONALS IN AN INDEPENDENT CONTRACTOR ROLE WHO ARE LOOKING TO SAVE MONEY AND ADVANCE THEIR CAREER WITH BUSINESS RESOURCES & TOOLKIT TAILORED FOR THEIR NEEDS.NETWORKING & COMMUNITY:WE CONNECTED WITH MEMBERS AT THE FOLLOWING 2020 EVENTS:- INTERNATIONAL SALON & SPA EXPO (MEMBERS RECEIVED VIP SEATING IN EDUCATION CLASSES)- SERIOUS BUSINESS- SUITE MANAGEMENT FRANCHISEE EVENT- AVEDA INSTITUTE PHOENIX CAREER DAY- SALONCLOUDS EVENTSTARTING IN APRIL AND THROUGHOUT THE YEAR, WE SHIFTED TO A DIGITAL FOCUS AND OFFERED 54 DIGITAL EDUCATION CLASSES TO MEMBERS LARGELY FREE OF CHARGE, SOME AT A REDUCED MEMBER PRICE TO KEEP MEMBERS ABREAST OF CURRENT PANDEMIC CHALLENGES, CURRENT TRENDS, TIPS FOR FINANCIAL SUCCESS, & PROVIDE CREATIVE INSPIRATION. WE LAUNCHED PBA COMMUNITY, AN ONLINE PORTAL OFFERING MEMBERS A PLACE TO COLLABORATE WITH THEIR PEERS TO SHARE STRATEGIC ADVICE, SOLVE CHALLENGES AND DEVELOP NEW APPROACHES.PBA PARTNER PROGRAM:NEW AND REAFFIRMED PARTNERS TO GIVE SPECIAL OFFERS TO MEMBERS INCLUDE:- MODERN DISTRIBUTION MANAGEMENT- CORPORATE MANAGEMENT GROUP (CMG)- DOCTEGRITY (NEW ADDS)- TELETHERAPY- LIFE COACHING- NUTRITIONAL COUNSELING- SMOKING CESSATION- FINANCIAL CONSULTATION- LEGAL CONSULTATION- PERSONAL ASSISTANCE- MEDICAL ADVOCACY- KLEARSTAND- SC HEALTH- NESPRESSO- SQUARE- MINDBODY- GROUPON- TIPPY- MILADY - VERACITY - SALLY BEAUTY - QUESTEX (IBS/IECSC SHOWS)- CROCMANY OF THE DISCOUNTS AND SPECIAL OFFERS EXTENDED TO OUR MEMBERS ARE DRIVEN BY PROMO CODES. PREVIOUSLY, MEMBERS HAD TO DOWNLOAD A PROMO CODE DOCUMENT VIA OUR SHOPPING CART (CUMBERSOME, CLUNKY, POOR USER EXPERIENCE) BUT NO MORE! JUST A QUICK VISIT TO THEIR PBA PROFILE AND THE INFO IS AVAILABLE VIA ONE CLICK VIA THE MY PROMO CODES LINK.

GOVERNMENT AFFAIRS - PBA'S GOVERNMENT AFFAIRS TEAM WORKS TO INFLUENCE LOCAL, STATE, AND FEDERAL GOVERNMENT LEGISLATION. ADVOCATING ON BEHALF OF OUR MEMBERSHIP, OUR EFFORTS INCLUDE EDUCATION REGARDING THE IMPORTANCE OF OCCUPATIONAL LICENSING FOR THE PROFESSIONAL BEAUTY INDUSTRY, BUSINESS GROWTH, AND MANAGING STATE AND FEDERAL ISSUES IMPACTING DAY TO DAY SALON OPERATIONS. PBA'S GOVERNMENT AFFAIRS TEAM ALSO MANAGES ADVOCACY PROGRAMS THAT INCLUDE VOLUNTEER OUTREACH EFFORTS WITHIN OUR INDUSTRY. THE 109,863 ADVOCATES IN OUR PROFESSIONAL BEAUTY ADVOCATE (CONT'D ON SCH. O) PROGRAM HAVE TAKEN 786,528 ACTIONS CONNECTING WITH ELECTED OFFICIALS AT THE STATE AND FEDERAL LEVEL. PBA'S GOVERNMENT AFFAIRS TEAM ENGAGES AND CONTRACTS WITH OUTSIDE FIRMS TO ASSIST WITH STATE AND FEDERAL DIRECT LOBBYING.THE RANGE OF THE GOVERNMENT AFFAIRS TEAM INCLUDES CONDUCTING RESEARCH, ANALYZING LEGISLATION, CREATING A STRATEGIC RESPONSE TO LEGISLATION, LOBBYING, BUILDING GRASSROOTS AND ORGANIZING VOLUNTEERS, ADVOCACY CAMPAIGNS AND MESSAGING, EDUCATION OUTREACH, AND UTILIZING PARTNERSHIPS. OUR TEAM IS PROUD TO SERVE ON THE COUNCIL OF STATE GOVERNMENTS' COSMETOLOGY AND BARBERING INTERSTATE COMPACT TECHNICAL ASSISTANCE GROUP FUNDED BY THE DEPARTMENT OF DEFENSE (DOD). ADDITIONALLY, OUR TEAM SPEAKS AT PUBLIC AND PRIVATE EVENTS SHARING THE PROPONENT PERSPECTIVE OF OCCUPATIONAL LICENSING AND EDUCATING ON A VARIETY OF BUSINESS-RELATED TOPICS OF CONCERN FOR OUR MEMBERS. AFTER ANALYZING LEGISLATION OUR GOAL IS TO EXPLAIN THE POTENTIAL IMPACT AND ADVOCATE FOR THE BEST SOLUTION FOR OUR MEMBERS.