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REID PARK ZOOLOGICAL SOCIETY

TUCSON, AZ · EIN 942379052 · Form 990 · FY2021 · NTEE D115 · Animal-Related · Large ($10M-$50M) · www.reidparkzoo.org
revenue
$11.3M
expenses
$8.8M
net assets
$18.5M
employees
151
volunteers
366
program ratio
88%
mission · from form 990

TO CREATE INSPIRING MEMORIES FOR ALL BY CONNECTING PEOPLE AND ANIMALS TO ENSURE THE PROTECTION OF WILD ANIMALS AND WILD PLACES.

profile · synthesized from sources

Reid Park Zoological Society operates the Reid Park Zoo in Tucson, Arizona, providing a habitat for diverse wildlife and offering educational programs. The organization focuses on connecting the community with nature and wildlife, with a strong emphasis on accessibility for low-income and underserved individuals and families through various community access initiatives.

named programs · 18 · from sources

what they call their work

Animal Encounter Add-on
An option to invite an animal ambassador to a birthday party.
Behind-the-Scenes Tours
Pre-booked tours offering a look at the inner workings of the Zoo.
Bio Bags
Backpacks filled with hands-on artifacts like skull and bone replicas, along with instructions, for teachers to use during field trips or in the classroom.
Birthday Package
A comprehensive birthday party package including Zoo admission, a dedicated attendant, food, drinks, and carousel tickets.
Community Partnerships & Outreach Events
Collaboration with local non-profits on fundraisers, drives, and outreach events to bring the Zoo to the public.
Cox Jungle Carousel
A custom carousel ride for visitors.
Daily Zoo Keeper Talks
Informative talks by zookeepers about the animals.
Discount for EBT Card Holders (SNAP/WIC)
Reduced admission price for individuals participating in Arizona SNAP/WIC programs.
Donation of Zoo Admission Tickets
Donation of general daytime admission tickets to qualified 501(c)(3) organizations for charitable causes.
DreamNight
An exclusive evening event at the Zoo for children with special health care needs, disabilities, and their families, offered free of charge.
Giraffe Feed
Daily opportunity for visitors to hand-feed giraffes under supervision.
Pima County Public Library’s Culture Pass
Provides free daytime admission passes for two people to the Zoo through a partnership with Act One and Pima County Public Library.
Reid Park Zoo Railway
A train ride attraction within the Zoo.
School Field Trips
Free self-guided field trips to the Zoo for K-12 students, with optional Bio Bags and Activity Packets.
Social Service Memberships
Discounted memberships for 501(c)(3) non-profit agencies working with child and family services, mental health programs, and homeless clients.
Web Cams and Activity Packets
Online webcams and downloadable STEM-based activity packets for classroom learning about Zoo animals.
Zoo Adventure Programs (ZAP)
Free 45-minute programs featuring live animal ambassadors for K-12 students in Title I schools, covering topics like habitats, adaptations, and conservation.
Zoo to You Outreach Programs
Free outreach programs bringing animal and conservation education to classrooms for schools unable to visit the Zoo.
activities · 4 groups

what they do

  • Immersive Wildlife Visitor Experiences 6 activities
    • Visitor Attractions and Amenities
      Operates attractions such as the Cox Wildlife Carousel and the Reid Park Zoo Railway. The zoo also provides free photo opportunities, including augmented reality experiences, and offers dining options at the Flamingo Grill and souvenirs at the Discover the Wild Gift Shop.
    • Visitor Attractions and Tours
      Operates attractions such as the Cox Wildlife Carousel and the Reid Park Zoo Railway, offers an Audio Safari Tour via QR codes, provides free photo opportunities including augmented reality experiences, and conducts exclusive "Behind the Scenes Experiences" and tours.
    • Zoo Operation and Animal Exhibition
      Operates the Reid Park Zoo daily, housing over 400 animals from around the world, and providing various visitor amenities such as accessible restrooms, rental equipment (wheelchairs, strollers), and noise-cancelling headphones.
    • Zoo Operation and Animal Exhibits
      Operates the Reid Park Zoo, housing over 400 animals from around the world, and provides daily access to the public. The zoo features various exhibits and attractions including the World of Play interactive nature zone, the Cox Wildlife Carousel, and the Reid Park Zoo Railway.
    • Zoo Operation and Animal Exhibits
      Operates the Reid Park Zoo, housing over 400 animals from around the world, and provides daily access to visitors. The zoo features various exhibits and attractions including the World of Play interactive nature zone, the Cox Wildlife Carousel, and the Reid Park Zoo Railway.
    • Zoo Operation and Animal Exhibits
      Operates the Reid Park Zoo, housing over 400 animals from around the world, and provides daily access to the public. The zoo features various exhibits, including an interactive nature play zone called World of Play, and offers amenities like accessible restrooms, strollers, and wheelchairs.
  • Conservation Grantmaking & Direct Habitat Restoration 4 activities
    • Conservation Support
      Supports conservation programs aimed at protecting wild animals and their habitats, with a portion of ticket purchases contributing to these efforts.
    • Conservation Support
      Supports conservation programs aimed at protecting wild animals and wild places, funded in part by ticket purchases and sales from the Discover the Wild Gift Shop.
    • Conservation Support
      Supports conservation programs aimed at protecting wild animals and their habitats, with a portion of ticket purchases contributing to these efforts.
    • Conservation Support and Awareness
      Supports conservation programs to protect wild animals and wild places, partially funded through ticket purchases. The zoo also provides free webcams and STEM-based activity packets for classroom learning to raise awareness about conservation.
  • Nature-Based Environmental Education Programs 4 activities
    • Educational Programs and Experiences
      Offers a variety of educational programs and experiences for visitors, including daily presentations, Zoo Keeper Experiences, giraffe feeding encounters, and behind-the-scenes tours. The zoo also provides free Zoo Adventure Programs (ZAP) for K-12 students in Title I schools, free "Zoo to You" outreach programs, and free self-guided school field trips with educational materials.
    • Educational Programs and Experiences
      Offers a variety of educational experiences for visitors, including daily presentations, Zoo Keeper Experiences, giraffe feeding encounters, and behind-the-scenes tours. The zoo also provides free Zoo Adventure Programs (ZAP) for K-12 students in Title I schools, free "Zoo to You" outreach programs, and free self-guided school field trips.
    • Educational Programs and Experiences
      Provides a variety of educational experiences for visitors, including daily presentations, Zoo Keeper Experiences, giraffe feeding encounters, and an Audio Safari Tour. The zoo also offers free programs for K-12 students in Title I schools (Zoo Adventure Programs), free "Zoo to You" outreach programs, and free self-guided school field trips with educational materials.
    • Educational Programs and Experiences
      Provides educational experiences for visitors of all ages, including daily presentations, Zoo Keeper Experiences, giraffe feeding encounters, free Zoo Adventure Programs (ZAP) for K-12 Title I students, free "Zoo to You" outreach programs, and free self-guided school field trips with Bio Bags and Activity Packets. Also offers an interactive nature play zone called World of Play with sensory exhibits.
  • Uncategorized 11 activities
    • Community Access and Inclusion Programs
      Provides discounted admission for Arizona SNAP/WIC participants, offers community memberships to non-profit agencies serving vulnerable populations, and hosts "DreamNight" for children with special healthcare needs and their families to experience the Zoo free of charge.
    • Community Access and Inclusion Programs
      Provides discounted admission for Arizona SNAP/WIC participants, offers community memberships to non-profit agencies serving vulnerable populations, and hosts "DreamNight" for children with special healthcare needs. The zoo also offers exclusive "Behind the Scenes Experiences" and volunteer opportunities for community engagement.
    • Community Engagement and Inclusive Programs
      Engages the community through volunteer opportunities, including a Community Engagement Volunteer position for individuals with aides or job coaches, and family volunteering. The zoo also hosts "DreamNight," an exclusive event for children with special healthcare needs and disabilities, and offers inclusive education programs with reasonable accommodations.
    • Community Engagement and Volunteer Programs
      Engages the community through volunteer opportunities, including a Community Engagement Volunteer position for individuals with aides or job coaches, and for families. Volunteers educate guests about animals, habitats, and conservation. The zoo also hosts "DreamNight," an exclusive event for children with special healthcare needs and their families.
    • Private Event Hosting and Catering
      Offers the zoo as a venue for private events such as birthday parties, reunions, weddings, and corporate gatherings. This includes providing event planning services, an executive chef, and catering options, with revenue supporting zoo operations, conservation, and education.
    • Private Event Hosting and Catering
      Offers the zoo as a venue for private events such as birthday parties, reunions, weddings, and corporate gatherings. The organization provides event planning services, an executive chef, and a catering department to manage event details, with revenue supporting zoo operations, conservation, and education.
    • Private Event Hosting and Catering
      Offers the zoo as a venue for private events such as birthday parties, reunions, weddings, and corporate gatherings, providing event planning services, an executive chef, and catering options. Revenue generated supports zoo operations, conservation, and education.
    • Private Event Hosting and Catering
      Offers the zoo as a venue for private events such as birthday parties, reunions, weddings, and corporate gatherings. This includes providing event planning services, an executive chef, and a catering department, with revenue supporting zoo operations, conservation, and education.
    • Visitor Amenities and Accessibility Services
      Provides various amenities and accessibility services for visitors, including an audio tour, free photo opportunities, accessible restrooms, stroller and wheelchair rentals, noise-cancelling headphones, and general and sensory maps. The zoo also offers discounted admission for Arizona SNAP/WIC participants and community memberships for non-profit agencies.
    • Visitor Amenities and Accessibility Services
      Provides various amenities and accessibility services for visitors, including an audio tour, free photo opportunities, accessible restrooms, wheelchair and stroller rentals, noise-cancelling headphones, and general and sensory maps. The zoo also offers discounted admission for Arizona SNAP/WIC participants and community memberships for non-profit agencies.
    • Volunteer Engagement
      Engages Community Engagement Volunteers, including individuals requiring an aide or job coach and families, to educate guests about animals, habitats, and conservation.
financials · form 990 · fy2021
revenue
Total revenue$11.29M
Contributions & grants$1.62M14%
Program service revenue$9.47M84%
Investment income$5K0%
Other revenue$202K
expenses
Total expenses$8.82M
Program expenses88%
Admin / overhead7%
Fundraising5%
Salaries & benefits$5.05M
Grants paid out$798K
Largest expense lineCompensation
balance sheet
Total assets$20.15M
Cash$12.15M
Investments$0
Liabilities$1.69M
Net assets$18.46M
Liquid reserves16.5 mo
3 years on record · 2019–2021 · YoY revenue +7.1%
leadership · form 990 part vii · fy2021

who runs it

paid leadership · 2
NameTitleHours/wkCompensation
NANCY KLUGE PRESIDENT & CEO 40 $169K
TONG CHENG CFO 40 $115K
board members · 22
  • CATHERINE HUTCHENS — VICE CHAIR
  • CHAD DRIEDGER — DIRECTOR
  • DALLAS DUKES — DIRECTOR
  • EDMUND MARQUEZ — DIRECTOR
  • GEORGE BALL — DIRECTOR
  • JASON LAZAROW — DIRECTOR
  • KATHY ALEXANDER — DIRECTOR
  • LESAH SESMA-GAY — DIRECTOR
  • LISA LOVALLO — PAST CHAIR
  • MATT BINGHAM — TREASURER
  • MICA BANE — DIRECTOR
  • MIKE HALLE — DIRECTOR
  • MIKE HANNLEY — DIRECTOR
  • NATE CLARK — DIRECTOR
  • NEAL ECKEL — DIRECTOR
  • PATRICIA O'CALLAGHAN — DIRECTOR
  • RICHARD WHITE — DIRECTOR
  • ROBERT CHARLES — SECRETARY
  • SHANE BURGESS — CHAIR
  • SHELDON KING — DIRECTOR
  • STEVE LARSEN — DIRECTOR
  • SUSAN BEESEMYER — DIRECTOR
relationships · 9

who they work with

  • Act One Partner — Participates in the Act One Culture Pass program, a partnership between Act One, public libraries, and arts and cultural institutions.
  • Angel Charity for Children Partner — Funded and partnered to create the World of Play exhibit at Reid Park Zoo.
  • Craft Culinary Partner — Catering partner that supports the Reid Park Zoological Society's mission at special and private events, providing service and culinary creations.
  • Craft Culinary Partner — On-site catering partner for birthday parties and handles party arrangements.
  • MuzeMerch Partner — Online platform that carries a variety of selections for convenient online shopping of zoo merchandise.
  • Pima County Public Library Partner — Provides free daytime admission passes through the Pima County Public Library’s Culture Pass program.
  • Reid Park Partner — Shares grounds with Reid Park, providing adjacent green space visible from the Conservation Learning Center venue.
  • Sun Tran Partner — Public transit provider that makes the zoo accessible via bus routes #7 and #17.
  • University Center for Excellence in Developmental Disabilities (UCEDD) Partner — Partners with UCEDD for staff training and to improve accessibility in education programs.