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VALLEY HOTEL & RESORT ASSOCIATION

PHOENIX, AZ · EIN 860749972 · Form 990 · FY2020 · Small ($100K-$1M) · www.vhra.net
revenue
$119K
expenses
$460K
net assets
$0
employees
0
volunteers
11
mission · from form 990

OUR MISSION IS TO EDUCATE OUR MEMBERS REGARDING THOSE ISSUES THAT IMPACT THE HOSPITALITY INDUSTRY.

profile · synthesized from sources

Trade association representing hotels and resorts in Maricopa County, Arizona. Focuses on advocacy, education, and networking for hospitality industry members. Organizes events, luncheons, and fundraising activities to support industry interests and workforce development.

named programs · 4 · from sources

what they call their work

Annual Golf Tournament & Fundraiser
Championship golf event that raises funds for hospitality education, scholarships, and industry advocacy efforts
Hospitality Career Day
Annual event connecting high school students with industry professionals to explore careers in hospitality
Lodging & Tourism PAC
Political action committee supporting advocacy efforts for the hotel and resort industry in Arizona
Monthly Luncheons
Regular networking and educational events featuring industry speakers and policy discussions
activities · 7 groups

what they do

  • Workplace Policy Advocacy Networks 4 activities
    • Advocacy for Hospitality Industry
      Provides a unified voice for over 160 hotel and resort industry members on issues affecting their businesses and employees.
    • Advocacy for Hotel and Resort Industry
      Provides a unified voice for over 160 hotel and resort industry members on issues affecting their businesses and employees.
    • Advocacy for hotel and resort industry members
      Provides a unified voice for over 160 hotel and resort industry members on issues affecting their businesses and employees.
    • Advocacy for the Hotel and Resort Industry
      Provides a unified voice for over 160 hotel and resort industry members on issues affecting their businesses and employees.
  • Charity Golf Tournament 4 activities
    • Annual Golf Tournament & Fundraiser
      Organizes the annual Golf Tournament & Fundraiser, including securing sponsorships and managing donations for prizes and auctions.
    • Annual golf tournament and fundraising events
      Plans and executes an annual Golf Tournament & Fundraiser, including securing sponsorships, managing donations, and organizing related activities; hosted events include championship golf, meals, and attendee gifts.
    • Fundraising Events
      Organizes and hosts an annual Golf Tournament & Fundraiser, securing sponsorships and managing donations for prizes and auctions. The organization also recommends and coordinates additional fundraising activities and identifies organizations to receive contributions.
    • Fundraising Events
      Organizes and hosts an annual Golf Tournament & Fundraiser, securing sponsorships and managing donations for prizes and auctions, and identifies organizations to receive contributions. This includes championship golf, gourmet lunch and dinner, and attendee gifts.
  • Business Networking Events 4 activities
    • Event Sponsorship and Networking
      Offers organized event sponsorships to support the Valley's hotel and resort industry and provide networking opportunities for businesses.
    • Industry sponsorship and marketing support
      Offers organized event sponsorship opportunities and advertising/marketing options to support businesses in the hotel and resort industry.
    • Networking and Event Sponsorships
      Offers organized event sponsorships to support the Valley's hotel and resort industry and provide networking opportunities for businesses, including past luncheon sponsorships.
    • Networking and Event Sponsorships
      Offers organized event sponsorships to support the Valley's hotel and resort industry and provide networking opportunities for businesses, including luncheon sponsorship opportunities.
  • School-Based Youth Workshops and Curriculum Programs 4 activities
    • Hospitality Career Development and Education
      Educates over 200 high school students from Maricopa County annually about career opportunities in the hospitality and lodging industry through programs like the Hospitality Career Day Program. The organization also coordinates a scholarship program for members or students in the hospitality field.
    • Hospitality Career Development and Education
      Educates over 200 high school students from Maricopa County annually about career opportunities in the hospitality and lodging industry through programs like the Hospitality Career Day. The organization also coordinates a scholarship program for members or students in the hospitality field.
    • Hospitality Career Education
      Educates over 200 high school students from Maricopa County annually about career opportunities in the hospitality and lodging industry.
    • Hospitality career education for high school students
      Educates over 200 high school students from Maricopa County annually about career opportunities in the hospitality and lodging industry through the Hospitality Career Day Program.
  • Professional Association Conferences & Events 4 activities
    • Industry Events and Luncheons
      Plans and executes various annual and monthly events for members and stakeholders, including monthly luncheon programs with speakers, an annual Media Reception, an Annual State of the Industry event, an Annual City Officials Luncheon, the Arizona Governor’s Conference on Tourism, an Industry Forecast Breakfast, and a Holiday Mixer.
    • Industry Events and Receptions
      Plans and executes various annual events such as a Media Reception, the Annual State of the Industry event, the Arizona Governor’s Conference on Tourism, an Industry Forecast Breakfast, and a Holiday Mixer to engage with stakeholders and provide industry insights.
    • Media Engagement Events
      Plans and executes an annual Media Reception event to engage with media stakeholders and promote the hospitality industry.
    • Monthly Luncheon Programs
      Organizes monthly luncheon programs featuring speakers for members to enhance networking and knowledge sharing.
  • Member-Focused Newsletter Publishing 3 activities
    • Member Communication and Information Dissemination
      Produces and distributes quarterly printed newsletters and eight annual e-bulletins to members and stakeholders, which include photo galleries, messages from leadership, and key calendar dates for association and industry events.
    • Member Communications
      Distributes printed newsletters quarterly and e-bulletins eight times per year to members, providing photo galleries, leadership messages, and key calendar dates for association and industry events.
    • Newsletters and E-Bulletins Distribution
      Produces and distributes printed newsletters quarterly and emails e-bulletins to members eight times per year, providing updates and key information.
  • Uncategorized 8 activities
    • Advertising and Marketing Services
      Offers advertising and marketing options to help companies reach their goals within the industry.
    • Advertising and Marketing Services
      Offers advertising and marketing options to help companies reach their goals within the hospitality industry.
    • Industry networking and professional development events
      Organizes monthly luncheon programs, annual events (such as the State of the Industry Luncheon, Media Reception, and Holiday Mixer), and other gatherings featuring speakers to support member engagement and professional development.
    • Member Luncheon Programs
      Organizes monthly luncheon programs featuring speakers for members, including specific events like the College Football Playoff Recap Luncheon and the Annual City Officials Luncheon.
    • Member Training Programs
      Coordinates member training programs to support professional development in the hospitality industry.
    • Member Training and Professional Development
      Coordinates member training programs to support professional development in the hospitality industry.
    • Member training and scholarship coordination
      Coordinates member training programs for professional development in the hospitality industry and reviews, recommends, and manages a scholarship program for members or students in the field.
    • Scholarship Program Coordination
      Reviews, recommends, and coordinates a scholarship program for members or students in the hospitality field.
financials · form 990 · fy2020
revenue
Total revenue$119K
Contributions & grants$00%
Program service revenue$105K88%
Investment income$14K12%
Other revenue$0
expenses
Total expenses$460K
Program expenses
Admin / overhead
Fundraising
Salaries & benefits$0
Grants paid out$280K
Largest expense lineProfessional Fees
balance sheet
Total assets$0
Cash
Investments
Liabilities
Net assets$0
1 years on record · 2020–2020
leadership · form 990 part vii · fy2020

who runs it

board members · 12
  • ANDEE OLENO — DIRECTOR
  • BRENT CORTRIGHT — DIRECTOR
  • CHAN JIN — DIRECTOR
  • DANIELLE RUSSELL — VICE CHAIR OF MEMBERSHIP
  • JODY HARWOOD — DIRECTOR
  • JOE ITURRI — VICE CHAIR OF EDUCATION
  • LINDA ZAMORA — DIRECTOR
  • MIKE EHMANN — VICE CHAIR OF FINANCE
  • PATTI HUNT — DIRECTOR
  • PAUL GRAY — CHAIRMAN
  • RICH NEWMAN — DIRECTOR
  • STEVE EBERHART — VICE CHAIR OF EVENTS
relationships · 42

who they work with

  • AAHOA Partner — Chirag Shah, Vice President of Government Affairs for AAHOA, led a discussion on the industry's business agenda and policy priorities at an annual kickoff luncheon.
  • AVmedia Partner — 2015 Silver & Corporate Sponsor
  • AZSTA/Global Spectrum Partner — 2015 Silver & Corporate Sponsor
  • American Audio Visual Center Partner — 2015 Silver & Corporate Sponsor
  • Arizona Biltmore Partner — 2015 Silver & Corporate Sponsor
  • Arizona Grand Resort Partner — 2015 Silver & Corporate Sponsor
  • Balfour Beatty Construction Partner — 2015 Silver & Corporate Sponsor
  • CHMWarnick Partner — 2015 Silver & Corporate Sponsor
  • Cox Business Partner — 2015 Silver & Corporate Sponsor
  • David Drennon Partner — Contact person for sponsorship inquiries
  • DoubleTree Resort by Hilton Paradise Valley/Scottsdale Partner — 2015 Silver & Corporate Sponsor
  • DoubleTree Resort by Hilton Paradise Valley/Scottsdale Partner — Hosted the Career Day event in November 2016.
  • Fairmont Scottsdale Princess Partner — 2015 Silver & Corporate Sponsor
  • Gainey Suites Hotel Partner — 2015 Silver & Corporate Sponsor
  • Hensley Beverage Company Partner — 2015 Silver & Corporate Sponsor
  • Hilton Phoenix/Mesa Partner — 2015 Silver & Corporate Sponsor
  • Hilton Scottsdale Resort & Villas Partner — 2015 Silver & Corporate Sponsor
  • LandCorp Partner — 2015 Silver & Corporate Sponsor
  • Molera Alvarez Partner — Jaime Molera, a Partner at Molera Alvarez, led a discussion on the industry's business agenda and policy priorities at an annual kickoff luncheon.
  • PSAV Partner — 2015 Silver & Corporate Sponsor
  • Phoenix Convention Center & Venues Partner — 2015 Silver & Corporate Sponsor
  • Pointe Hilton Squaw Peak Resort Partner — 2015 Silver & Corporate Sponsor
  • Pointe Hilton Tapatio Cliffs Resort Partner — 2015 Silver & Corporate Sponsor
  • Renaissance Phoenix Downtown Hotel Partner — 2015 Silver & Corporate Sponsor
  • Renaissance Phoenix Downtown Hotel Partner — Featured property linked from the association's newsletter page.
  • Republic Media Partner — 2015 Silver & Corporate Sponsor
  • SRP Partner — 2015 Silver & Corporate Sponsor
  • Sheraton Phoenix Downtown Hotel Partner — 2015 Silver & Corporate Sponsor
  • Swisher Partner — 2015 Silver & Corporate Sponsor
  • Talking Stick Resort & Spa Partner — 2015 Silver & Corporate Sponsor
+ 12 more