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VISIT MESA

MESA, AZ · EIN 860680719 · Form 990 · FY2020 · Medium ($1M-$10M) · www.visitmesa.com
revenue
$3.2M
expenses
$3.2M
net assets
$2.7M
employees
17
volunteers
32
mission · from form 990

ELEVATE MESA AS A MUST EXPERIENCE DESTINATION IN ARIZONA.

profile · synthesized from sources

VISIT MESA is a destination marketing organization that promotes tourism and events in Mesa, Arizona. It aims to enhance the city's visitor economy by showcasing its diverse attractions, cultural experiences, and recreational opportunities. The organization works to attract visitors and strengthen the local community.

named programs · 3 · from sources

what they call their work

Annual Events
Curates and promotes a variety of annual events in Mesa, AZ, including rodeos, music festivals, holiday celebrations, and cultural festivals, to attract visitors and provide entertainment.
Craft Beer Lovers’ Guide to Downtown Mesa
Promotes the craft beer scene in Downtown Mesa by highlighting independently owned breweries and taprooms, encouraging visitors to explore the local offerings.
Indoor Activities in Mesa, AZ
Showcases various indoor attractions and activities in Mesa to provide options for visitors, especially during hot weather.
activities · 4 clusters

what they do

  • Destination Marketing & Event Support 2 activities
    • Promoting Mesa's Craft Beer Scene
      VISIT MESA promotes Downtown Mesa as a destination for craft beer enthusiasts by highlighting independently owned breweries and providing a guide to the local craft beer culture. They also host the Copper State Beer Fest, gathering local, regional, and national breweries.
    • Providing Visitor Information and Event Listings
      VISIT MESA maintains an online events calendar to guide visitors to public tourism-driven events and distributes a weekly newsletter with information about upcoming events.
  • Recurring Community Art Walks 1 activity
    • Hosting Exhibitions on Water and Culture
      VISIT MESA hosts rotating exhibitions that explore the relationship between water, culture, and art in the Southwest. These include "Su:dagi/Shu:thag: Rekindling Our Connections" focusing on the Akimel O’odham’s water relationship, and "Parched: The Art of Water in the Southwest" which uses art to examine water use and access disparities.
  • Community Live Music Series 1 activity
    • Organizing and Hosting Community Festivals and Events
      VISIT MESA organizes and hosts a variety of free, family-friendly festivals and events in Downtown Mesa, including the Mesa Music Festival, Arizona Celebration of Freedom, Cyclomesa bike festival, Dia de los Muertos Festival, Mesa Arts Festival, and Merry Main St holiday event. They also organize the Mesa Marathon and the Mesa International Film Festival.
  • Uncategorized 1 activity
    • Hosting Exhibitions on Water and Culture
      VISIT MESA hosts rotating exhibitions that explore the relationship between water, culture, and art in the Southwest. This includes "Su:dagi/Shu:thag: Rekindling Our Connections" focusing on the Akimel O’odham’s water relationship, and "Parched: The Art of Water in the Southwest" which uses art to examine water use and access disparities.
financials · form 990 · fy2020

the money

revenue
Total revenue$3.19M
Contributions & grants$00%
Program service revenue$3.18M100%
Investment income$14K0%
Other revenue$6
expenses
Total expenses$3.25M
Program expenses
Admin / overhead
Fundraising
Salaries & benefits$1.48M
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$3.64M
Cash$2.52M
Investments$493K
Liabilities$913K
Net assets$2.73M
Liquid reserves11.1 mo
2 years on record · 2019–2020 · YoY revenue -6.4%
leadership · form 990 part vii · fy2020

who runs it

paid leadership · 4
NameTitleHours/wkCompensation
MARC GARCIA PRESIDENT & CEO 40 $402K
KIMBERLY FOREST SR VP, VISITOR MARKETING 40 $171K
MICHELLE STREETER SR VP, COMMUNICATIONS & PA 40 $138K
JULIE HERMAN SR VP, FINANCE AND OPERATIONS 40 $123K
board members · 21
  • ANGELA HUGHEY — DIRECTOR
  • BRIAN HEINTZ — DIRECTOR
  • CARL GRUPP — VICE CHAIRPERSON
  • CHRISTOPHER GLOVER — DIRECTOR
  • DAVE WIER — DIRECTOR - EMERITUS
  • DEBBIE JOHNSON — DIRECTOR
  • DENNIS KAVANAUGH — SECRETARY
  • DYAN SEABURG — DIRECTOR
  • FRANKIE JO RIOS — DIRECTOR
  • J BRIAN O'NEILL — DIRECTOR
  • JAYE O'DONNELL — DIRECTOR
  • JOHN AULT — DIRECTOR
  • JOHN GREEN — DIRECTOR
  • KEVIN THORPE — DIRECTOR
  • LEVI LEYBA — DIRECTOR
  • LORENA MARTINEZ — DIRECTOR
  • MARC HEIRSHBERG — DIRECTOR
  • MARNIE SCHUBERT — DIRECTOR
  • MARTY WHALEN — DIRECTOR - EMERITUS
  • MIKE HUTCHINSON — CHAIRPERSON
  • NAVA SINGAM — DIRECTOR
relationships · 45

who they work with

  • 12 West Brewing Co. Partner — Featured as an award-winning brewery in Downtown Mesa.
  • 414 Pizza Mesa Partner — Hosts karaoke nights promoted by Visit Mesa.
  • Arizona Athletic Grounds Partner — Promotes Arizona Athletic Grounds as a destination for events and sports.
  • Arizona Renaissance Festival Partner — Collaborates on the Renaissance Festival.
  • Arizona Restaurant Association Partner — Steve Chucri from the Arizona Restaurant Association serves on Visit Mesa's Board of Directors.
  • Beer Barn Partner — Hosts events like trivia nights and paint and sip sessions promoted by Visit Mesa.
  • Brett Heising Consulting Partner — Brett Heising from Brett Heising Consulting serves on Visit Mesa's Board of Directors.
  • Cannon Beach / Revel Surf Parks Partner — Adam Saks from Cannon Beach / Revel Surf Parks serves on Visit Mesa's Board of Directors.
  • Chicago Cubs Partner — Justin Piper from the Chicago Cubs serves on Visit Mesa's Board of Directors.
  • Chupacabra Taproom Partner — Featured as a taproom showcasing Arizona craft beers in Downtown Mesa.
  • Cider Corps Partner — Featured as a veteran-owned cidery in Downtown Mesa.
  • City of Mesa Partner — Andrea Alicoate from the City of Mesa serves on Visit Mesa's Board of Directors.
  • City of Mesa, Economic Development Partner — Ben Snow from the City of Mesa, Economic Development, serves on Visit Mesa's Board of Directors.
  • Contacts To Contracts, LLC Partner — Ron Williams, from Contacts To Contracts, LLC, serves as Secretary on Visit Mesa's Executive Committee.
  • Delta Hotels by Marriott Phoenix-Mesa Partner — Randy McGrane from Delta Hotels by Marriott Phoenix-Mesa serves on Visit Mesa's Board of Directors.
  • Desert Botanical Garden Partner — Hosts events like "Garden After Dark" and "Seedlings Program" promoted by Visit Mesa.
  • Desert Hospitality Partner — Ghee Alexander from Desert Hospitality serves on Visit Mesa's Board of Directors.
  • Desert Woodcarving Show & Sale Partner — Collaborates on the Desert Woodcarving Show & Sale.
  • DoubleTree by Hilton Phoenix Mesa Partner — Bryan Heintz from DoubleTree by Hilton Phoenix Mesa serves on Visit Mesa's Executive Committee.
  • Downtown Mesa Association Partner — Jimmy Cerracchio from the Downtown Mesa Association serves on Visit Mesa's Board of Directors.
  • ELITE Sports USA Partner — Arizona Athletic Grounds hosts ELITE Sports USA’s youth, adult, and amateur sports teams.
  • East Valley Hispanic Chamber of Commerce Partner — Frankie Jo Rios from the East Valley Hispanic Chamber of Commerce serves on Visit Mesa's Board of Directors.
  • East Valley Partnership Partner — Mike Hutchinson from East Valley Partnership serves on Visit Mesa's Board of Directors.
  • Flagg Mineral Foundation Partner — Collaborates on the Flagg Gem & Mineral Show.
  • Industrial Commission of Arizona Partner — Dennis Kavanaugh, Chairperson of the Industrial Commission of Arizona, serves as Chairperson on Visit Mesa's Executive Committee.
  • Las Sendas Golf Club Partner — Hosts live music nights featuring local performers.
  • Las Sendas Golf Club Partner — Hosts live music nights promoted by Visit Mesa.
  • Legacy Cares Partner — Arizona Athletic Grounds is designed to fulfill the mission of Legacy Cares.
  • Mesa Arts Center Partner — Hosts the Dia de los Muertos Festival.
  • Mesa Gateway Airport Partner — J. Brian O’neill from Mesa Gateway Airport serves on Visit Mesa's Board of Directors.
+ 15 more