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FLAGSTAFF DOWNTOWN BUSINESS ALLIANCE

FLAGSTAFF, AZ · EIN 861033923 · Form 990 · FY2021 · NTEE S41 · Community Improvement · Small ($100K-$1M) · downtownflagstaff.org
revenue
$312K
expenses
$272K
net assets
$341K
employees
8
program ratio
75%
mission · from form 990

PROMOTE COMMUNITY IN DOWNTOWN FLAGSTAFF

profile · synthesized from sources

Flagstaff Downtown Business Alliance promotes and supports the downtown Flagstaff business district through event promotion, marketing campaigns, and community engagement initiatives. The organization highlights local businesses, seasonal celebrations, and cultural activities to drive visitation and economic vitality in the downtown area. It serves as a central hub for information on dining, shopping, and events in Flagstaff, AZ.

named programs · 4 · from sources

what they call their work

ArtWalk
Monthly event held on the first Friday celebrating local art galleries and artists of all mediums in downtown Flagstaff
Flagstaff Beer Week
Annual event showcasing local craft breweries and beer-related events throughout downtown Flagstaff
Holiday Art Markets & Workshops
Seasonal events offering local artisans the opportunity to sell handmade goods and host creative workshops during the holiday season
I Heart Pluto Festival
Annual celebration in partnership with Lowell Observatory commemorating the discovery of Pluto, featuring special events and promotions in downtown businesses
activities · 7 clusters

what they do

  • Public Parking Management & Operations 6 activities
    • Manage downtown parking programs
      Manages on-street parking, employee and resident permits, and time-limited parking in downtown Flagstaff, including adding new public parking lots and offering employee parking permits for $10 per month.
    • Manages downtown parking programs
      Manages on-street parking, operates employee and resident permit programs at $10 per month, influences the ParkFlag program, and has developed two new public parking lots on Aspen and Cherry Avenues to support downtown accessibility and business viability.
    • Parking Management and Infrastructure
      Manages on-street parking, employee and resident permits, and time-limited parking in downtown Flagstaff, including adding new public parking lots and providing employee parking permits and free transit passes through the ParkFlag program.
    • Parking Management and Services
      Manages on-street parking, employee and resident permits, and time-limited parking in downtown Flagstaff, including the addition of new public parking lots. The organization also deploys Parking Aides as customer service ambassadors and provides free transit passes to downtown employees through the ParkFlag program.
    • Provides customer service and visitor assistance
      Deploys Parking Aides as customer service ambassadors to assist visitors with parking, provide downtown information, and support local businesses, including providing 128 business recommendations and assisting 368 individuals.
    • Supports downtown transit access
      Provides free transit passes to all downtown employees through the ParkFlag program to improve access and reduce parking demand.
  • Local Business Advocacy & Economic Development 4 activities
    • Advocacy for Downtown Businesses
      Advocates for business issues by educating the public and providing input to the City of Flagstaff on economic health, and influences the development, implementation, and management of the ParkFlag parking program.
    • Advocacy for Downtown Businesses
      Advocates for business issues by educating the public and providing input to the City of Flagstaff on economic health, and influences the development, implementation, and management of the ParkFlag parking program.
    • Advocate for downtown businesses
      Advocates for business issues by educating the public and providing input to the City of Flagstaff on economic health, and influences the development, implementation, and management of the ParkFlag parking program.
    • Advocates for downtown business interests
      Advocates on economic health issues by educating the public and providing input to the City of Flagstaff to support the downtown business community.
  • Public Space Cleaning with Employment Integration 4 activities
    • Clean Team Ambassador Program
      Operates a Clean Team Ambassador program to maintain the cleanliness of downtown Flagstaff by sweeping sidewalks and alleys, cleaning trash and recycling bins, collecting micro-trash, and assisting visitors and businesses.
    • Downtown Clean Team Ambassador Program
      Operates a Clean Team Ambassador program that maintains the cleanliness of downtown Flagstaff streets by sweeping sidewalks and alleys, cleaning trash and recycling bins, collecting micro-trash, and assisting people. The program has swept 1,836 block faces and 435 alleyways, collected 2,395.1 lbs of trash and recycling, cleaned 702 trash can tops, and spent 69.5 hours on snow removal.
    • Operate Clean Team Ambassador Program
      Operates a Clean Team Ambassador program to maintain the cleanliness of downtown Flagstaff streets, which includes sweeping sidewalks and alleys, cleaning trash and recycling bins, collecting micro-trash, and assisting people.
    • Operates Clean Team Ambassador Program
      Deploys Clean Team Ambassadors to maintain downtown cleanliness by sweeping sidewalks and alleyways, cleaning trash and recycling bins, collecting micro-trash, and performing snow removal, with documented outputs including 1,836 block faces swept and over 2,395 lbs of trash collected.
  • Cultural Heritage Festivals & Celebrations 4 activities
    • Downtown Event Organization
      Organizes and hosts signature and seasonal events in downtown Flagstaff, such as Movies on the Square, Shamrock Shuffle, Halloween Harvest, Holidays in Downtown, Easter-themed activities, St. Patrick's Day celebrations, Pride Month events, Beer Week, New Year's Eve activities, and monthly ArtWalks, to enhance vibrancy, community engagement, and economic viability.
    • Downtown Event Organization
      Organizes and hosts signature and seasonal events in downtown Flagstaff, such as Movies on the Square, Shamrock Shuffle, Halloween Harvest, Holidays in Downtown, Easter-themed activities, St. Patrick's Day celebrations, Pride Month events, Beer Week, New Year's Eve activities, and First Friday ArtWalks, to enhance vibrancy, community engagement, and economic viability.
    • Organize and host downtown events
      Organizes and hosts signature events such as Movies on the Square, Shamrock Shuffle, Halloween Harvest, and Holidays in Downtown, as well as seasonal and themed events like Easter, St. Patrick's Day, Pride Month, Beer Week, New Year's Eve, and monthly ArtWalks, to enhance vibrancy, livability, and community engagement and encourage visitation to downtown businesses.
    • Organizes downtown events and celebrations
      Plans and hosts signature events and seasonal celebrations such as Movies on the Square, Shamrock Shuffle, Halloween Harvest, Holidays in Downtown, ArtWalk, Easter egg hunts, Beer Week, and New Year’s Eve activities to promote community engagement and support local businesses.
  • Destination Marketing & Visitor Information Services 3 activities
    • Conducts marketing and promotion of downtown
      Actively promotes downtown Flagstaff as a destination for dining, shopping, lodging, and entertainment through social media updates, event calendars (including April 2026), and public recognition of award-winning local businesses.
    • Downtown Marketing and Promotion
      Promotes downtown Flagstaff as a destination for dining, shopping, lodging, events, and entertainment through various marketing activities and social media channels.
    • Downtown Marketing and Promotion
      Promotes downtown Flagstaff as a destination for dining, shopping, lodging, events, and entertainment through marketing and promotional activities, including highlighting local businesses and their achievements.
  • Local Business & Event Support Programs 1 activity
    • Promote downtown Flagstaff
      Conducts marketing and promotion activities for the downtown area, promoting it as a destination for dining, shopping, lodging, events, and entertainment, and providing updates through social media and an events calendar.
  • Uncategorized 4 activities
    • Develop the Downtown Vision and Action Plan
      Co-funded the development of the Downtown Vision and Action Plan in partnership with public entities, engaging over 2,400 stakeholders in its creation.
    • Downtown Vision and Action Plan Development
      Co-funded and engaged over 2,400 stakeholders in the development of the Downtown Vision and Action Plan through a partnership with public entities.
    • Downtown Vision and Action Plan Development
      Co-funded and engaged over 2,400 stakeholders in the development of the Downtown Vision and Action Plan in partnership with public entities.
    • Leads downtown planning and visioning initiatives
      Co-funded and facilitated the development of the Downtown Vision and Action Plan through a public partnership, engaging over 2,400 stakeholders to shape long-term downtown strategy.
financials · form 990 · fy2021

the money

revenue
Total revenue$312K
Contributions & grants$36K11%
Program service revenue$226K73%
Investment income$2250%
Other revenue$50K
expenses
Total expenses$272K
Program expenses75%
Admin / overhead13%
Fundraising13%
Salaries & benefits$217K
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$342K
Cash$191K
Investments$0
Liabilities$750
Net assets$341K
Liquid reserves8.4 mo
3 years on record · 2019–2021 · YoY revenue -25.3%
leadership · form 990 part vii · fy2021

who runs it

board members · 13
  • DARA WONG — DIRECTOR
  • DAVID STEPHENS — VICE PRESIDENT
  • GREG CLIFTON — DIRECTOR
  • JOHN VANLANDINGHAM — PAST PRESIDENT
  • KEVIN HEINONEN — PRESIDENT
  • LESLIE BELSANTI — DIRECTOR
  • LISA LAMBERSON — DIRECTOR
  • MAURY HERMAN — DIRECTOR
  • RICH BOWEN — DIRECTOR
  • SHANE SHUMWAY — SECRETARY
  • SHERRA LYON — TREASURER
  • STEVE PERU — DIRECTOR
  • WHITNEY CUNNINGHAM — DIRECTOR
relationships · 14

who they work with

  • CTYCMS Partner — Collaborates on producing the 2026 sponsorship opportunities packet for downtown events.
  • City of Flagstaff Government — Engaged in a formal procurement process through RFP 2026-83 for enhanced downtown maintenance services.
  • City of Flagstaff Partner — Partner in funding and developing the Downtown Vision and Action Plan
  • City of Flagstaff Partner — Partners with the City of Flagstaff.
  • Coconino County Partner — Partner in funding and developing the Downtown Vision and Action Plan
  • Coconino County Partner — Partners with Coconino County.
  • Flowbird Partner — Partners with Flowbird to offer mobile parking payments through the Flowbird App.
  • Foret Partner — Home to James Beard Semifinalist Sam Greenhalgh.
  • Local First Arizona Partner — Partners with Local First Arizona.
  • Lowell Observatory Partner — Organizes the annual 'I Heart Pluto' Festival, which Downtown Flagstaff celebrates.
  • Lumberyard Brewing Co. Partner — Recognized for winning Silver at the 2025 World Beer Cup.
  • Mountain Line Partner — Partner in funding and developing the Downtown Vision and Action Plan
  • Northern Arizona University Partner — Partners with Northern Arizona University.
  • The Flagstaff Chamber of Commerce Partner — Partners with The Flagstaff Chamber of Commerce.