1 ORGS · 12 ACTIVITIES ← all strategies ·
theory of action →

Open Education with Brand Control

By releasing high-quality educational materials under open licenses while restricting the use of trademarks, organizations enable widespread access and adaptation of curricula while preserving quality and brand integrity, because open licensing promotes equity and scalability while trademark controls ensure fidelity to the original standards. This strategy combines the scalability and inclusivity of Open Educational Resources (OER) with quality assurance mechanisms through trademark protection. Unlike fully permissive OER models, it maintains control over how the curriculum is represented and implemented, ensuring that only authorized, high-fidelity versions carry the organization’s name and logo—supporting both broad adoption and consistent impact.

1
orgs running it
12
activities of those orgs
2
clusters touched
who runs it

organizations running this strategy · 1

what it looks like in practice

activities of orgs running this strategy

A sample of programmatic activities from the orgs above. These are what the strategy looks like on the ground.

  • Conduct Research and Evaluation of Math Education ILLUSTRATIVE MATHEMATICS
    research
    Authors and reviews IM Certified curricula to ensure rigor and coherence, conducts ongoing research collaborations, and publishes case studies to evaluate and improve mathematics education practices. This includes studies on curriculum impact and collaborations with independent researchers.
  • Conduct Research and Evaluation of Math Education ILLUSTRATIVE MATHEMATICS
    research
    Conducts ongoing research collaborations, authors and reviews curricula, and publishes case studies to evaluate and improve mathematics education practices. This includes studies on the impact of IM Math's instructional model and collaborations with independent researchers.
  • Conduct Research and Evaluation of Math Education ILLUSTRATIVE MATHEMATICS
    research
    Authors and reviews IM Certified curricula to ensure rigor and coherence, conducts ongoing research collaborations, and publishes case studies to evaluate and improve mathematics education practices. This includes studies on curriculum impact and student achievement gains.
  • Conduct research and evaluation on curriculum and instructional impact ILLUSTRATIVE MATHEMATICS
    research
    Engages in ongoing research collaborations, publishes case studies, and partners with independent researchers to evaluate the effectiveness of IM curricula and professional learning programs, including studies showing significant student math gains and impacts on teaching practices.
  • Deliver IM Certified Professional Learning programs ILLUSTRATIVE MATHEMATICS
    capacity building
    Provides high-quality, facilitator-led professional learning to educators to support effective implementation of IM Certified curricula, including in-person and virtual events, with over 31,000 educators served across 39 states and consistently high participant satisfaction ratings.
  • Develop and Provide K-12 Math Curricula ILLUSTRATIVE MATHEMATICS
    direct service
    Develops and provides free, open-access K-12 mathematics curricula, including IM K-12 Math and IM v.360, which are research-driven, problem-based, and aligned to college and career-ready standards. These curricula are available through hosting platforms and include digital tools, assessments, and classroom-ready print books.
  • Develop and publish open educational resource (OER) K–12 mathematics curricula ILLUSTRATIVE MATHEMATICS
    direct service
    Authors, reviews, and publishes research-driven, problem-based K–12 math curricula aligned to college and career-ready standards, including IM® K–12 Math and IM® v.360, both available as open educational resources under CC licenses. These curricula have earned perfect scores from EdReports and are used by millions of students nationwide.
  • Offer immersive professional learning experiences through IM MathLab ILLUSTRATIVE MATHEMATICS
    capacity building
    Runs IM MathLab, a professional learning program where educators observe problem-based instruction and student thinking in real classrooms, with sessions conducted in locations such as Las Cruces, NM, and Syracuse, NY, in 2024.
  • Provide Professional Learning for Educators ILLUSTRATIVE MATHEMATICS
    capacity building
    Offers IM Certified Professional Learning programs and IM MathLab experiences directly to educators, led by expert facilitators, to support effective implementation of IM Certified curricula. These programs have been delivered in 39 U.S. states to over 31,000 educators through 1,569 events.
  • Provide Professional Learning for Educators ILLUSTRATIVE MATHEMATICS
    capacity building
    Offers IM Certified Professional Learning programs and IM MathLab experiences directly to educators, led by expert facilitators, to support effective implementation of IM Certified curricula. These programs have reached over 31,000 educators through 1,569 events in 39 U.S. states.
  • Provide free digital and print access to IM curricula ILLUSTRATIVE MATHEMATICS
    direct service
    Offers free access to IM® K–12 Math and IM® v.360 curricula through digital platforms like AccessIM.org and CA.AccessIM.org, including customizable digital lessons, interactive tools, assessments, and print books designed for classroom usability.
  • Support state and local curriculum initiatives through partnerships ILLUSTRATIVE MATHEMATICS
    capacity building
    Collaborates with state and local education agencies and public media partners—such as Louisiana Public Broadcasting and PBS—to adapt IM lessons for broader dissemination, including video lesson series and participation in grant-funded improvement networks like the Better Math Teaching Network.