1 ORGS · 1 ACTIVITIES ← all strategies ·
theory of action →

Event-Led Development

By hosting and strategically leveraging major sporting events, communities experience economic and social uplift, because large-scale events attract investment, tourism, and media attention that can be channeled into local priorities. This strategy involves using high-profile events like the Super Bowl as catalysts for long-term community benefit by aligning event planning with local economic development, workforce inclusion, and civic engagement goals. Unlike event-focused strategies that prioritize spectacle or tourism alone, Event-Led Development emphasizes intentional partnerships and legacy planning to ensure broad-based impact.

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orgs running it
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activities of those orgs
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clusters touched
who runs it

organizations running this strategy · 1

what it looks like in practice

activities of orgs running this strategy

A sample of programmatic activities from the orgs above. These are what the strategy looks like on the ground.

  • Super Bowl Event Planning and Execution ARIZONA SUPER BOWL HOST COMMITTEE
    direct service
    Plans and executes Super Bowl events, such as Super Bowl LVII in 2023.