activities · 21
what they do
direct service · 5
- Administer educational gratitude quiz and related resourcesOffers a 10-question educational quiz on the benefits of gratitude, which leads 100% of participants to access the organization’s resource blog; 92.2% of quiz takers report increased inclination to practice gratitude and change their lifestyle accordingly.
- Developing educational quizzesThe organization designs educational quizzes, such as a 10-question quiz on gratitude, to educate the public and encourage lifestyle changes. These quizzes have shown to increase participants' inclination to practice gratitude and lead them to access the organization's resource blog.
- Educational quizzes on gratitudeDesigns and offers a 10-question educational quiz focused on the positive effects and benefits of gratitude, aiming to increase participants' inclination to practice gratitude and engage with organizational resources.
- Provide campaign and organizational updates via email newsletter Member Newsletter & Magazine DistributionDistributes a regular email newsletter that keeps subscribers informed about current news, campaigns, and organizational activities.
- Provides educational content on gratitude and personal developmentOffers a 10-question educational quiz on the benefits of gratitude, which leads to increased self-reported inclination to practice gratitude and drives engagement with the organization’s resource blog.
advocacy · 7
- Advocacy campaigns through petitions Policy Research & Public EducationLaunches public campaigns that include circulating petitions to advocate for specific stances, such as supporting the Pope's pro-life position on abortion, demanding stronger privacy laws, or advocating for accurate historical briefings by television networks. These campaigns track sign-up rates and demographic data of participants.
- Publication of campaign reports Policy Research & Public EducationPublishes reports summarizing findings and outcomes from various campaigns, such as "Take a Stand for the Truth" (related to the Holocaust), "Pope, President, or CEO?", and "Gratitude."
- Publish campaign reports on key social issues Policy Research & Public EducationProduces and publishes campaign reports such as "Take a Stand for the Truth," "Pope, President, or CEO?," and "Gratitude" to summarize findings and advocacy positions on relevant social topics.
- Publishes campaign reports on societal issues Policy Research & Public EducationProduces and publishes reports based on advocacy and research campaigns, including titles such as "Take a Stand for the Truth," "Pope, President, or CEO?," and "Gratitude," to disseminate findings and perspectives.
- Run digital advocacy campaigns and petitions on social and political issues Policy Research & Public EducationLaunches public advocacy campaigns and online petitions on issues including abortion views of political and religious leaders, media responsibility in historical reporting, Holocaust remembrance, gender identity, and democracy protection, achieving measurable public engagement and sign-up rates.
- Running public advocacy campaigns and petitions Policy Research & Public EducationThe organization launches public campaigns and circulates petitions to advocate for specific causes, such as opposing abortion, demanding stronger privacy laws, and promoting accurate historical reporting by television networks. These campaigns track petition sign-ups and demographic data of participants.
- Runs digital advocacy campaigns on cultural and political issues Policy Research & Public EducationLaunches public campaigns and online petitions addressing topics such as abortion, media responsibility, Holocaust remembrance, gender identity, and leadership accountability, achieving measurable public engagement and sign-up rates.
research · 4
- Conduct public opinion research on leadership trust and social issues Policy Research & Public EducationRuns survey-based campaigns to gather public opinion on topics such as trust in global leaders (e.g., Elon Musk, President Biden, Pope Francis) and gender identity, aiming to inform public dialogue.
- Conducting public opinion surveys Policy Research & Public EducationThe organization conducts survey-based campaigns to gauge public opinion on various topics, including trust in leaders and views on gender identity.
- Conducts public opinion research on social and ethical issues Policy Research & Public EducationRuns survey-based campaigns to gather public opinion on topics including leadership trust, gender identity, and historical truth, with findings used to inform organizational reports and advocacy direction.
- Public opinion surveys on leadership and societal issues Policy Research & Public EducationConducts survey-based campaigns to gauge public trust in leaders (e.g., Elon Musk, President Biden, Pope Francis) and gather opinions on topics such as gender identity and abortion.
capacity building · 5
- Apparel sales for financial support Branded Apparel and Merchandise SalesOperates an in-house apparel brand called "Holy Monday" and sells apparel to generate financial support for the organization's programs.
- Build supporter engagement through email newsletter signups Policy Research & Public EducationConverts petition signers into ongoing supporters, with 86% of signers subscribing to the organization’s email newsletter during campaign outreach efforts.
- Generating financial support through apparel sales Branded Apparel and Merchandise SalesThe organization operates an in-house apparel brand called "Holy Monday" and sells apparel to generate financial support for its programs.
- Operate "Holy Monday" apparel brand to fund organizational programs Branded Apparel and Merchandise SalesRuns an in-house apparel brand called "Holy Monday" that generates financial support for the organization's initiatives through product sales.
- Operates apparel brand to fund organizational programs Branded Apparel and Merchandise SalesRuns an in-house apparel brand called "Holy Monday" that generates financial support for the organization’s initiatives through product sales.
strategies · 21
how they think
Theories of action extracted from this org's own source material. Click any to see the full field of orgs running the same approach.
- Advocacy Against Data Manipulation advocacy_against_data_manipulationThe organization advocates against the systematic manipulation of individuals by government officials and corporations, particularly when based on vulnerabilities or biases.
- Amplification of Moral Influencers influencer amplificationIdentifies and promotes "Moral Champions" or influencers whose messages align with the organization’s vision, leveraging their reach to expand cultural impact.
- Community Mobilization and Empowerment community_organizingThe organization empowers individuals to become agents of change by providing strategies and tips, inviting them to join campaigns, and fostering community organizing efforts.
- Community Mobilization and Empowerment community_organizingThe organization empowers individuals to become agents of change by providing tips and strategies, inviting them to join campaigns, and fostering a sense of collective action to confront societal issues.
- Community Mobilization for Moral Change community mobilizationEmpowers individuals to become agents of societal change by providing actionable strategies and inviting participation in campaigns, using email and digital outreach to scale engagement.
- Countering Systemic Manipulation Through Advocacy advocacy_against_data_manipulationAdvocates against the exploitation of human vulnerabilities by governments and corporations, positioning resistance to data-driven manipulation as a moral imperative.
- Digital Advocacy and Community Mobilization digital_advocacyThe organization uses digital platforms, including landing pages and social media campaigns, to gather public opinion, drive advocacy for specific causes (e.g., pro-life, against data manipulation), and mobilize individuals to become agents of change by providing strategies and inviting them to join campaigns.
- Digital Advocacy and Public Engagement digital_advocacyThe organization utilizes digital platforms, including dedicated landing pages and social media campaigns, to gather public opinion, drive advocacy for specific causes (e.g., pro-life, against data manipulation), and mobilize individuals for action.
- Digital Advocacy and Public Opinion Gathering digital_advocacy_campaignThe organization employs digital campaigns, including dedicated landing pages, social media outreach, and follow-up surveys, to gather public opinion on various issues (e.g., leadership trust, gender identity, abortion) and mobilize support for advocacy initiatives through petitions.
- Digital Campaigns for Public Engagement and Advocacy digital advocacy campaignUses integrated digital strategies—landing pages, social media outreach, and follow-up mechanisms—to gather public opinion, promote moral causes, and drive petition-based advocacy on issues like abortion and leadership trust.
- Faith-Based Confrontation of Societal Corruption faith_based_activismThe organization draws on biblical examples, specifically Jesus cleansing the Temple, as a model for actively confronting and addressing societal corruption and moral compromise.
- Faith-Based Confrontation of Societal Corruption faith-based_social_engagementThe organization draws on biblical examples, specifically Jesus cleansing the Temple, as a model for actively confronting and challenging societal corruption and moral compromises.
- Faith-Based Model for Social Confrontation faith-based social engagementDraws on biblical narratives, such as Jesus cleansing the Temple, as a theological and strategic framework for confronting societal corruption and moral compromise in modern institutions.
- Gratitude Promotion and Experiential Education gratitude_promotionThe organization aims to improve health and happiness by inspiring individuals to embark on "gratitude journeys" and uses educational quizzes to help them understand the benefits and practice gratitude.
- Gratitude as a Tool for Personal and Societal Transformation gratitude promotionPromotes gratitude practices through experiential education (e.g., quizzes) and personal challenges ("gratitude journeys") to improve individual well-being and, by extension, moral and social health.
- Influencer Amplification influencer_marketingThe organization identifies and amplifies the messaging of "Influencers" or "Moral Champions" who align with its vision to expand their audience and impact.
- Influencer Amplification for Vision Alignment influencer_marketingThe organization identifies and amplifies the messaging of "Influencers" or "Moral Champions" who align with its vision to expand their audience and further its goals.
- Message-Driven Apparel for Moral Influence message-driven apparelUses apparel embedded with moral and virtue-based messaging as a tool for everyday public engagement, leveraging visibility to organically spread ideas and influence cultural norms.
- Moral Education for Civilizational Change moral education and inspirationSeeks to transform society by equipping individuals with moral knowledge and inspiration, operating on the belief that virtue-based decision-making can reshape civilization.
- Moral and Virtue-Based Societal Improvement virtue_ethicsThe organization believes that societal improvement can be achieved by equipping individuals with knowledge and inspiration to make moral decisions, drawing on existing principles for building a virtuous society. This is amplified through message-driven apparel and the promotion of gratitude.
- Moral and Virtue-Based Societal Transformation moral_education_and_inspirationThe organization believes that societal improvement stems from equipping individuals with knowledge and inspiration to make moral decisions, leveraging existing human principles for a virtuous society. This is achieved by promoting moral education and amplifying the messages of "Moral Champions" or "Influencers" who embody these values.
named programs · 4
what they call their work
Gratitude Campaign
Educational initiative designed to promote the benefits of practicing gratitude for mental and physical health.
My Gender is Fluid
Campaign exploring public opinion on gender identity and the ease of changing legal gender in the U.S.
Standing Against Abortion
Campaign aimed at gathering public support for pro-life views and understanding public opinion on abortion.
Take a Stand for the Truth
Campaign advocating for accurate historical representation in media, initiated in response to controversial statements made by public figures.
relationships · 1
who they work with
- Holy Monday Partner — Apparel brand created by The Halcyon Movement to advance its mission through wearable messaging.