irs program accomplishments · form 990 part iii · fy2021
what they reported doing
Program narrative the organization filed with the IRS. Ordered by program spending.
- #1 primary $0THE SCC IS AN INTEGRAL PART OF MANAGING SEDONA'S $1 BILLION TOURISM INDUSTRY. THE 3 MILLION PLUS ANNUAL VISITORS PROVIDE APPROXIMATELY $35 MILLION IN LOCAL BED AND SALES TAX DOLLARS AND WASTEWATER TREATMENT TAX REVENUES. VISITORS CONTRIBUTE 77% OF ALL CITY OF SEDONA SALES TAX AND BED TAX REVENUES, WHICH PAYS FOR THE BASIC CITY SERVICES. THE UPTOWN SEDONA VISITOR CENTER, OWNED AND MANAGED BY THE SEDONA CHAMBER, IS ONE OF THE BUSIEST IN THE STATE HAVING SERVED 136,000 VISITORS IN FY22 IN-PERSON OR VIA PHONE OR ONLINE. STAFF AND VOLUNTEERS ACT AS DESTINATION EXPERTS, GREETING GUESTS AND OFFERING INSIGHTS TO THE AREA'S AMENITIES WHILE EDUCATING VISITORS ON IMPORTANT SUSTAINABILITY PRACTICES INCLUDING ENVIRONMENTAL STEWARDSHIP AND RECREATING RESPONSIBLY. VOLUNTEERS DONATED 6,100 HOURS IN FY22.
- #2 $0THE SCC ADVOCATES FOR THE POWER OF TRAVEL AS THE ECONOMIC DRIVER FOR THE NORTHERN ARIZONA REGION AND THE STATE OF ARIZONA AND BOASTS AN 88% RETENTION RATE FOR ITS MEMBERSHIPS. OUR FOCUS IS ON GOVERNMENT AFFAIRS AND PUBLIC POLICY WORKING TO ENSURE A POSITIVE BUSINESS CLIMATE FOR OUR THRIVING TOURISM ECONOMY. DURING FY22, THE CHAMBER HOSTED 66 EVENTS. CHAMBER PROGRAMS FOCUS ON HELPING BUSINESSES GROW AND EXPAND BY PROVIDING BUSINESS ASSISTANCE, RESOURCES AND EDUCATION, MARKETING EXPOSURE, AND VALUABLE COMMUNICATIONS.
named programs · 4 · from sources
what they call their work
Membership Benefits
Provides tools, tips, and benefits to member businesses, including submission guidelines for news, events, and discounts in Chamber publications, social media, and blog posts.
New Business Ribbon Cutting Ceremony
Provides a ceremonial event to celebrate and promote new member businesses.
Online Calendar of Events
Allows members to submit their events for promotion to a wider audience.
Visitor Center Services
Offers members opportunities to display rack cards and brochures, and utilize poster advertising at the Visitor Center to reach tourists.
activities · 5 groups
what they do
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Ribbon-Cutting & Business Milestone Ceremonies 3 activities
- Hosting ribbon cutting ceremoniesThe Chamber conducts ribbon cutting ceremonies for new businesses.
- Hosts ribbon cutting ceremonies for new businessesOrganizes and conducts ribbon cutting events to celebrate the launch of new local businesses, supporting member visibility and community engagement.
- Hosts ribbon cutting ceremonies for new businessesOrganizes and conducts ceremonial ribbon cuttings to celebrate the launch of new member businesses in the Sedona area.
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Community Event Calendar Management 3 activities
- Maintaining an online events calendarThe Chamber maintains an online calendar to list local events.
- Maintains public event calendarOperates and updates an online calendar listing local events to promote community engagement and visitor participation.
- Maintains public event calendarOperates an online calendar that lists local events, supporting community engagement and visitor planning.
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Member Business Promotion Services 3 activities
- Promoting member businessesThe Chamber promotes its members through various channels, including publishing business news, events, and discounts, allowing members to submit blog posts, and offering display space for rack cards, brochures, and poster advertising at the Visitor Center.
- Provides physical marketing space at Visitor CenterEnables member businesses to display rack cards, brochures, and posters at the Chamber’s Visitor Center to reach tourists and locals.
- Provides visitor center marketing space for membersEnables member businesses to display rack cards, brochures, and posters at the Visitor Center to promote their services to tourists and residents.
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Member-Focused Newsletter Publishing 2 activities
- Hosts member blog contentAllows each member to publish one blog post per year, providing a platform for member voices and business promotion.
- Hosts member blog contentAllows each member to submit one blog post per year, providing a platform for member voices and business updates.
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Member Networking & Communication Services 2 activities
- Publishes member business news, events, and discountsProduces and shares content highlighting member businesses, including news, special offers, and events through its communication channels.
- Publishes member business news, events, and discountsProduces and shares content highlighting member businesses, including news, special events, and promotional discounts through its communication channels.
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financials · form 990 · fy2021
revenue
Total revenue$2.74M
Contributions & grants$217K8%
Program service revenue$2.51M91%
Investment income$-9K-0%
Other revenue$30K
expenses
Total expenses$2.62M
Program expenses—
Admin / overhead—
Fundraising—
Salaries & benefits$1.01M
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$1.73M
Cash$852K
Investments$0
Liabilities$1.13M
Net assets$609K
Liquid reserves3.9 mo
2 years on record · 2020–2021 · YoY revenue -9.5%
leadership · form 990 part vii · fy2021
who runs it
paid leadership · 2
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| CANDACE STRAUSS | PRES/CEO - RESIGNED MARCH 2022 | 50 | $161K |
| MICHELLE CONWAY | PRES/CEO | 50 | $89K |
board members · 16
- AL COMELLO — CHAIRMAN
- CHERYL BARRON — DIRECTOR
- DARLA DEVILLE — DIRECTOR
- DR BETH DUPREE — DIRECTOR
- ED ROSE — DIRECTOR
- GARY GLENN — DIRECTOR
- JENNIFER PERRY — VICE CHAIRMAN
- JESSE ALEXANDER — DIRECTOR
- JOHN DAVIS — DIRECTOR
- JULIA KAISER — DIRECTOR
- KC KINSEY — DIRECTOR
- LONNIE LILLIE — IMMEDIATE PAST CHAIRMAN
- MIKE WISE — TREASURER
- STAN KANTOWSKI — DIRECTOR
- SUSAN OBIJISKI — DIRECTOR
- WENDY LIPPMAN — SECRETARY