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COWBOYS & KIDS INC

Tonto Basin, AZ · EIN 861033659 · Form 990EZ · FY2022 · NTEE B80 · Education · Small ($100K-$1M) · www.reachkids.com
revenue
$108K
expenses
$88K
net assets
$72K
employees
—
mission · from form 990

RODEO EDUCATION FOR CHILDREN

profile · synthesized from sources

Cowboys & Kids is a nonprofit organization focused on educating youth about character development through the lens of Western heritage and cowboy culture. Since 1991, they have reached over 2.5 million students across 31 states with programs that promote values such as honesty, patriotism, and personal responsibility. Their initiatives include interactive assemblies and educational materials tailored for various age groups.

named programs · 3 · from sources

what they call their work

Cowboys & Kids Rodeo Booklet
A 20-page publication that educates children about rodeo events and includes activities related to rodeo lingo and moral issues.
Pee-Wee Stampede
A stick horse rodeo program designed for younger children to engage them in rodeo activities.
REACh Assembly
Two 45-minute assemblies that teach students about character and the dangers of drugs and gangs through the cowboy lifestyle.
activities · 3 clusters

what they do

  • Youth Equine Education & Horsemanship 2 activities
    • Cowboys & Kids Rodeo Booklet Program
      Distributes a 20-page educational booklet that introduces youth to rodeo events, rodeo lingo, and positive moral values. This publication is part of a broader character education initiative targeting multiple age groups.
    • Produce and distribute educational materials via the Cowboys & Kids Rodeo Booklet
      Creates and distributes a 20-page publication that highlights rodeo events and includes written activities on rodeo lingo and positive moral themes, used as part of broader character education outreach to youth.
  • Character Education Through Kindness & Values-Based Programming 2 activities
    • Deliver character education through the REACh (Rodeo Education and Character) school assembly program
      Provides two 45-minute school assembly programs that teach students about the "Code of the West," ethical decision-making, and positive moral values using western heritage, patriotism, and interactive tools like videos and mock game shows. The program also aims to build community relations with sponsors, businesses, media, and adults.
    • REACh (Rodeo Education and Character) School Assembly Program
      Delivers two 45-minute school assembly programs that teach character education through themes of patriotism, western heritage, and the cowboy lifestyle, including lessons on the "Code of the West" and moral decision-making using multimedia tools like videos and mock game shows. The program has reached over 2.5 million students across 31 states since 1991.
  • Uncategorized 2 activities
    • Pee-Wee Stampede Stick Horse Rodeo Program
      Operates a youth stick horse rodeo program designed to engage children in a fun, interactive format that promotes character development and western heritage. Offered as one of three core youth programs.
    • Run the Pee-Wee Stampede stick horse rodeo program for youth
      Operates a stick horse rodeo program that engages children in a fun, interactive format promoting western heritage and character development.
financials · form 990EZ · fy2022

the money

revenue
Total revenue$108K
Contributions & grants——
Program service revenue$108K100%
Investment income——
Other revenue—
expenses
Total expenses$88K
Program expenses—
Admin / overhead—
Fundraising—
Salaries & benefits$6K
Grants paid out$3K
balance sheet
Total assets$72K
Cash—
Investments—
Liabilities—
Net assets$72K
2 years on record · 2020–2022 · YoY revenue +223.8%