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VALLEY OF THE SUN BOWL FOUNDATION

SCOTTSDALE, AZ · EIN 860902767 · Form 990 · FY2022 · NTEE N11 · Recreation & Sports · Medium ($1M-$10M) · sunbowl.org
revenue
$5.1M
expenses
$4.5M
net assets
$-15.9M
employees
0
volunteers
500
program ratio
95%
mission · from form 990

SEE SCHEDULE O.

profile · synthesized from sources

The Sun Bowl Association organizes the annual Tony the Tiger Sun Bowl, a college football bowl game in El Paso, Texas. Established in 1934, its primary goals are to host a nationally significant football event, promote the El Paso and Southwest region, and generate tourist income for the area. The association also organizes the WestStar Don Haskins Sun Bowl Invitational, the nation's oldest collegiate holiday basketball tournament.

named programs · 3 · from sources

what they call their work

Sun Carnival
A weeklong schedule of events accompanying the Sun Bowl game, coordinated with local service clubs.
Tony the Tiger Sun Bowl
An annual college football bowl game featuring teams from the Pac-12 Conference and the Atlantic Coast Conference (ACC), held in El Paso, Texas.
WestStar Don Haskins Sun Bowl Invitational
The nation's oldest collegiate holiday basketball tournament, held in El Paso, Texas.
activities · 6 clusters

what they do

  • Rodeo Royalty and Ambassador Programs 4 activities
    • Community Ambassador Program
      Operates the Sun Court program, where a queen and young women serve as ambassadors for El Paso and the Sun Bowl Association by volunteering at community events and making appearances at Sun Bowl-related events.
    • Community Ambassador Program
      The Sun Court program engages a queen and 10 to 14 young women to serve as ambassadors for the city of El Paso and the Sun Bowl Association, volunteering at community events and making appearances at various Sun Bowl-related events.
    • Operate Sun Court ambassador program
      Manages the Sun Court, a group of young women including a queen and 10 to 14 members who serve as ambassadors for El Paso and the Sun Bowl Association by volunteering at community events and appearing at Sun Bowl-related functions.
    • Operate the Sun Court ambassador program
      Maintain the Sun Court, composed of a queen and 10 to 14 young women who serve as ambassadors for El Paso and the Sun Bowl Association by volunteering at community events and appearing at Sun Bowl-related functions.
  • Tourism & Event Economic Impact 2 activities
    • Generate regional economic impact through event hosting
      Produces significant economic impact for the El Paso area, with an estimated $12 to $15 million in direct economic benefits generated from hosted events.
    • Generate regional economic impact through the Sun Bowl event
      Produce an estimated $12 to $15 million in direct economic impact for the El Paso area annually through the Sun Bowl football game and associated activities.
  • Youth Sports Tournaments & Showcases 2 activities
    • Host annual football game for fundraising
      Organizes and hosts an annual football game aimed at raising funds for underprivileged children and supporting stadium improvements.
    • Organize and host the Sun Bowl football game
      Host an annual college football bowl game that serves as a major community event and fundraising platform for underprivileged children and stadium improvements.
  • College Football Bowl Game Management 2 activities
    • Host college football draft participants and Hall of Fame inductees
      Provide a platform for college football talent by hosting 128 first-round draft picks and 51 College Football Hall of Fame inductees throughout the history of the Sun Bowl.
    • Host college football draft picks and Hall of Fame inductees
      Hosts notable college football participants, including 128 first-round draft picks and 51 College Football Hall of Fame inductees, as part of its event programming.
  • Golf Industry Advocacy & Representation 1 activity
    • Hosting the Sun Bowl Game
      The organization hosts the annual Sun Bowl football game, which generates significant economic impact for the El Paso area and serves as a platform for community engagement and fundraising for underprivileged children and stadium improvements.
  • Uncategorized 1 activity
    • Hosting the Sun Bowl Game
      Hosts the annual Sun Bowl football game, which generates significant economic impact for the El Paso area and has featured numerous first-round draft picks and College Football Hall of Fame inductees.
financials · form 990 · fy2022

the money

revenue
Total revenue$5.06M
Contributions & grants$00%
Program service revenue$5.05M100%
Investment income$00%
Other revenue$8K
expenses
Total expenses$4.54M
Program expenses95%
Admin / overhead5%
Fundraising0%
Salaries & benefits$729K
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$88K
Cash$52K
Investments$0
Liabilities$15.97M
Net assets$-15.88M
Liquid reserves0.1 mo
3 years on record · 2020–2022 · YoY revenue +10.5%
leadership · form 990 part vii · fy2022

who runs it

paid leadership · 17
NameTitleHours/wkCompensation
MICHAEL NEALY FORMER EXEC. DIRECTOR (THRU 3/31/22) 6 $1.07M
JOSE MORENO CHIEF MARKETING OFFICER 6 $356K
CURT KRIZAN CFO AND TICKET REVENUE OFFICER 6 $352K
BOB WHITEHOUSE CHIEF OPERATING OFFICER 6 $310K
JAMES HATFIELD DIRECTOR / INTERIM EXEC. DIRECTOR 1 $197K
SCOTT LEIGHTMAN SR. DIRECTOR OF COMMUNICATIONS 6 $176K
ROSEMARY JAMES CONTROLLER 6 $154K
EDDIE EIXENBERGER VICE PRESIDENT OF TICKETS 6 $126K
KRISTINA CHUMPOL SR. DIRECTOR OF COMMUNITY RELATIONS 6 $120K
JULIE ATHERTON SR. DIRECTOR OF ADMINISTRATION 6 $107K
PATRICK BARKLEY CHAIR EMERITUS 1 $3K
JUDY BERNAS CHAIR-ELECT 1 $1K
RAY ARTIGUE DIRECTOR 1 $875
BRYCE HANCOCK TREASURER 1 $830
DAVE DORWARD DIRECTOR 1 $645
MARCHELLE FRANKLIN DIRECTOR 1 $630
BRETT BENTON DIRECTOR (THRU 3/31)/22 1 $605
board members · 7
  • BRIAN BEDNAR — DIRECTOR
  • DAWN ROGERS — DIRECTOR
  • DENISE SEOMIN — DIRECTOR
  • DON REESE — DIRECTOR
  • DR JAVIER CARDENAS — DIRECTOR (THRU 3/31/22)
  • ED ERHARDT — DIRECTOR
  • GARY HANSON — DIRECTOR
relationships · 9

who they work with

  • Active 20-30 Partner — One of the local service clubs that joined Kiwanis in coordinating Sun Bowl festivities.
  • El Paso Kiwanis Club Partner — Original sponsor of the Sun Bowl game and founding organization of the Sun Bowl Association.
  • Glasheen, Valles & Inderman Injury Lawyers Partner — Presents the Sun Bowl Parade where the Sun Court makes appearances.
  • Goodwill Industries of El Paso Partner — Presents the Sun Bowl Flag Football Tournament where the Sun Court makes appearances.
  • Lions Partner — One of the local service clubs that joined Kiwanis in coordinating Sun Bowl festivities.
  • Optimist Partner — One of the local service clubs that joined Kiwanis in coordinating Sun Bowl festivities.
  • Rotary Partner — One of the local service clubs that joined Kiwanis in coordinating Sun Bowl festivities.
  • University of Texas at El Paso Partner — Conducted economic impact study on the Sun Bowl.
  • WestStar Partner — Presents the Don Haskins Sun Bowl Invitational where the Sun Court makes appearances.