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ARIZONA INTERACTIVE MARKETING

PHOENIX, AZ · EIN 264797610 · Form 990EZ · FY2020 · NTEE S41 · Community Improvement · Micro (<$100K) · www.joinazima.org
revenue
$34K
expenses
$28K
net assets
$27K
employees
—
mission · from form 990

A NONPROFIT ORGANIZATION CREATED TO HELP MARKETERS BETTER UNDERSTAND INTERACTIVE/DIGITAL MARKETING THROUGH EDUCATION TOOLS, EVENTS AND NETWORKING.

profile · synthesized from sources

Arizona Interactive Marketing Association (AZIMA) is a professional membership organization that supports interactive marketing professionals across Arizona. It provides education, networking, and recognition through monthly events, industry expert presentations, and the annual TIM Awards. AZIMA serves agencies, marketers, executives, and technology experts seeking to stay current with digital marketing trends and best practices.

named programs · 4 · from sources

what they call their work

Committee Participation
Opportunities for members to contribute to AZIMA’s mission through volunteer committees
Monthly Social Events
Networking events featuring dinner, drinks, and keynote presentations by nationally recognized marketing experts
Speaking Engagements
Platform for industry professionals to present at AZIMA events and share expertise
TIM Awards
Annual awards program recognizing excellence in interactive marketing, judged by national industry experts
activities · 2 clusters

what they do

  • Programmatic Advertising & Data Optimization 16 activities
    • Developing an Optimization and Measurement Platform
      Developed the Elevate Optimization and Measurement Platform to hold media spend accountable to brand and business outcomes, optimize brand outcomes, and identify audiences and data sources that drive brand and sales outcomes.
    • Developing an Optimization and Measurement Platform
      Developed the Elevate Optimization and Measurement Platform to hold media spend accountable to brand and business outcomes, optimize brand outcomes, and identify audiences and data sources that drive brand and sales outcomes.
    • Developing an Optimization and Measurement Platform
      Developed the Elevate Optimization and Measurement Platform to hold media spend accountable to brand and business outcomes, optimize brand outcomes, and identify audiences and data sources that drive brand and sales outcomes.
    • Facilitates business growth through expert networking and industry partnerships
      Supports business growth by facilitating networking opportunities with industry experts and maintaining collaborations with over 270 people-based data partners to enhance data-driven marketing capabilities.
    • Offering Access to a Data Marketplace
      Provides access to a data marketplace that includes people and intent data, location data, purchase data, health and pharma data, B2B and financial data, and TV/OTT data, working with over 270 people-based data partners.
    • Offering Access to a Data Marketplace
      Provides access to a data marketplace that includes people and intent data, location data, purchase data, health and pharma data, B2B and financial data, and TV/OTT data, working with over 270 people-based data partners.
    • Offering Access to a Data Marketplace
      Provides access to a data marketplace that includes people and intent data, location data, purchase data, health and pharma data, B2B and financial data, and TV/OTT data, working with over 270 people-based data partners.
    • Operates an in-house optimization and measurement platform for brand and business outcomes
      Employs over 90 optimization team members and strategists to support media spend accountability, audience identification, and performance optimization through the proprietary Elevate Optimization and Measurement Platform, which links media activity to brand and sales outcomes.
    • Operates optimization platform and in-house media execution team
      Developed the Elevate Optimization and Measurement Platform to align media spend with brand and business outcomes, optimize performance, and identify high-impact audiences and data sources. Employs over 90 in-platform, hands-on-keyboard optimization team members and strategists to manage execution.
    • Operating a Data Marketplace
      Provides access to a data marketplace that includes people and intent data, location data, purchase data, health and pharma data, B2B and financial data, and TV/OTT data, working with over 270 people-based data partners.
    • Provides end-to-end programmatic media consultancy and data-driven marketing services
      Offers comprehensive programmatic consultancy across display, online video (OLV), CTV/OTT, live sport CTV, paid social, search, digital audio, and digital out-of-home (Dooh), supported by a data marketplace with access to people-based, intent, location, purchase, health, B2B, financial, and TV/OTT data.
    • Provides programmatic media consultancy and data-driven marketing services
      Offers end-to-end programmatic consultancy across display, online video (OLV), CTV/OTT, live sport CTV, paid social, search, digital audio, and digital out-of-home (Dooh). Operates a data marketplace with access to people and intent data, location data, purchase data, health and pharma data, B2B and financial data, and TV/OTT data to support targeted campaigns.
    • Providing Programmatic Consultancy Services
      Offers end-to-end programmatic consultancy services, including display, online video (OLV), CTV/OTT, live sport CTV, paid social, search, digital audio, and digital out-of-home (Dooh), supported by over 90 in-platform hands-on-keyboard optimization team members and strategists.
    • Providing Programmatic Consultancy Services
      Offers end-to-end programmatic consultancy services, including display, online video (OLV), CTV/OTT, live sport CTV, paid social, search, digital audio, and digital out-of-home (Dooh), supported by over 90 in-platform hands-on-keyboard optimization team members and strategists.
    • Providing Programmatic Consultancy Services
      Offers end-to-end programmatic consultancy services covering display, online video (OLV), CTV/OTT, live sport CTV, paid social, search, digital audio, and digital out-of-home (Dooh), supported by over 90 in-platform hands-on-keyboard optimization team members and strategists.
    • Providing Programmatic Consultancy Services
      Offers end-to-end programmatic consultancy services, including display, online video (OLV), CTV/OTT, live sport CTV, paid social, search, digital audio, and digital out-of-home (Dooh), supported by over 90 in-platform hands-on-keyboard optimization team members and strategists.
  • Uncategorized 11 activities
    • Administers the annual TIM Awards to recognize excellence in interactive marketing
      Hosts the annual TIM Awards, judged by interactive marketing experts from across the country, to recognize performance-based excellence and outstanding work in the field of interactive marketing.
    • Hosting Networking and Educational Events
      Hosts 10 monthly social events, an annual TIM Awards event, and a holiday mixer, featuring networking opportunities, dinner, drinks, and keynote presentations by nationally recognized experts to improve business decision-making in interactive marketing and facilitate networking with industry experts.
    • Hosting Networking and Educational Events
      Hosts 10 monthly social events featuring networking, dinner, drinks, and keynote presentations by nationally recognized experts, along with an annual holiday mixer, to facilitate sponsor engagement, business generation, and improve business decision-making in interactive marketing.
    • Hosting Networking and Educational Events
      Hosts 10 monthly social events featuring networking, dinner, drinks, and keynote presentations by nationally recognized experts to improve business decision-making in interactive marketing and facilitate networking with industry experts.
    • Hosting Networking and Educational Events
      Hosts 10 monthly social events, an annual TIM Awards event, and a holiday mixer, featuring networking opportunities, dinner, drinks, and keynote presentations by nationally recognized experts to improve business decision-making in interactive marketing and facilitate networking with industry experts.
    • Hosts monthly and annual events for networking and industry recognition
      Organizes 10 monthly social events featuring networking, dinner, drinks, and keynote presentations by nationally recognized experts, along with an annual TIM Awards event and a holiday mixer to support sponsor engagement and business generation. The TIM Awards are judged by interactive marketing experts from across the country to recognize performance-based excellence in the field.
    • Hosts regular events and networking programs for interactive marketing professionals
      Organizes 10 monthly events, an annual TIM Awards event, and a holiday mixer that include networking, dinner, drinks, and keynote presentations by nationally recognized experts to support business growth and decision-making in interactive marketing.
    • Recognizing Excellence in Interactive Marketing
      Hosts the annual TIM Awards, judged by interactive marketing experts from across the country, to recognize performance-based excellence in interactive marketing.
    • Recognizing Excellence in Interactive Marketing
      Hosts the annual TIM Awards, judged by interactive marketing experts from across the country, to recognize performance-based excellence in interactive marketing.
    • Recognizing Excellence in Interactive Marketing
      Hosts annual TIM Awards, judged by interactive marketing experts from across the country, to recognize performance-based excellence and outstanding work in interactive marketing.
    • Recognizing Excellence in Interactive Marketing
      Hosts annual TIM Awards, judged by interactive marketing experts from across the country, to recognize performance-based excellence in interactive marketing.
financials · form 990EZ · fy2020

the money

revenue
Total revenue$34K
Contributions & grants$7K19%
Program service revenue$9K27%
Investment income——
Other revenue—
expenses
Total expenses$28K
Program expenses—
Admin / overhead—
Fundraising—
Salaries & benefits—
Grants paid out—
balance sheet
Total assets$27K
Cash—
Investments—
Liabilities—
Net assets$27K
1 years on record · 2020–2020
leadership · form 990 part vii · fy2020

who runs it

board members · 8
  • AMANDA KOSAKOWSKI — DIRECTOR
  • DALE CASTRO — DIRECTOR
  • JENA COOLIDGE MCGOVERN — DIRECTOR
  • JOSH CODDINGTON — DIRECTOR
  • MATTHEW O'BRIEN — DIRECTOR
  • NATHAN KINKEAD — DIRECTOR
  • REBECCA KAPLAN — DIRECTOR
  • TIFFANY SELLWOOD — DIRECTOR
relationships · 1

who they work with

  • Arizona Interactive Marketing Association (AZIMA) Network — ARIZONA INTERACTIVE MARKETING is part of the Arizona Interactive Marketing Association (AZIMA) network.