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ASSOCIATION OF GOLF MERCHANDISERS

Phoenix, AZ · EIN 860648134 · Form 990 · FY2021 · NTEE S41Z · Community Improvement · Small ($100K-$1M) · www.agmgolf.org
revenue
$254K
expenses
$306K
net assets
$321K
employees
6
program ratio
16%
mission · from form 990

The AGM mission is to educate golf retail buyers/merchandisers and golf professionals, elevate the golf merchandising profession, and enhance communication between golf buyers and vendor partners.

profile · synthesized from sources

The Association of Golf Merchandisers (AGM) is a nonprofit organization dedicated to educating golf retail buyers and merchandisers, as well as golf professionals. It aims to elevate the golf merchandising profession and enhance communication between golf buyers and vendor partners, primarily serving the golf retail community across the United States.

named programs · 3 · from sources

what they call their work

AGM College Scholarship Program
Offers scholarships to students pursuing careers in golf merchandising and retail.
AGM Retail Conference
Annual conference that brings together golf retail professionals for networking and education.
Certified Retail Manager Program
Provides training and certification for retail managers in the golf industry.
activities · 5 clusters

what they do

  • Golf Talent & Career Development 2 activities
    • Administers scholarships for students in golf merchandising
      Offers annual scholarships to students pursuing careers in golf merchandising who have verifiable work experience in the field, supporting the next generation of retail professionals in the golf industry.
    • Offering scholarships for golf merchandising careers
      The organization provides annual scholarships to students pursuing careers in golf merchandising who have verifiable work experience in the field.
  • Member-Focused Social Events 2 activities
    • Operates a professional membership association for golf merchandising industry
      Serves as an international association providing membership categories for retailers, vendors, and sales representatives, offering resources such as a member directory, industry benchmarks, networking opportunities, and a golf retail hub to support over 1,200 golf shops with more than $1 billion in annual sales.
    • Operating as a professional association for golf merchandisers
      The organization operates as an international professional association for golf-related merchandisers, vendors, and sales representatives, serving members including golf professionals, buyers, merchandisers, students, club managers, owners, and suppliers to the golf industry.
  • Golf Pro Shop Retail Operations 1 activity
    • Produces and distributes custom and ready-to-wear golf apparel
      Designs and offers golf apparel for pro shops that emphasizes fit, versatility, and style for wear on and off the course, and produces made-to-order custom collections that reflect individual golf club identities, shipping directly from manufacturing partners to maintain efficiency.
  • Professional Development & Certification Programs 1 activity
    • Providing educational resources and training for golf merchandisers
      The organization offers weekly educational opportunities, webinars, and a comprehensive Merchandise Manual to members, covering topics such as retail math, visual merchandising, marketing, management best practices, and leadership skills. It also provides a Certified Retail Manager Program focusing on buying strategies, merchandise planning, profitability, and inventory management for golf shops.
  • Uncategorized 4 activities
    • Hosting an annual retail conference
      The organization hosts an annual one-day retail conference in Orlando, FL, which includes educational seminars, networking opportunities, and an awards ceremony for members.
    • Provides retail education and professional development for golf merchandisers
      Offers weekly webinars, an annual retail conference in Orlando, FL, a Certified Retail Manager Program, and an on-demand video library covering topics such as visual merchandising, inventory management, leadership, and retail best practices to support professional growth in golf retail.
    • Recognizes excellence in golf retail through awards program
      Administers the AGM Platinum Awards, which honors the top 100+ golf shops worldwide for excellence in merchandising, customer service, staff training, and retail operations.
    • Recognizing excellence in golf retail
      The organization recognizes top golf shops worldwide through the AGM Platinum Awards, honoring excellence in merchandising, customer service, staff training, and other retail operations.
financials · form 990 · fy2021

the money

revenue
Total revenue$254K
Contributions & grants$23K9%
Program service revenue$230K90%
Investment income$1K1%
Other revenue$0
expenses
Total expenses$306K
Program expenses16%
Admin / overhead84%
Fundraising0%
Salaries & benefits$201K
Grants paid out$2K
Largest expense lineCompensation
balance sheet
Total assets$364K
Cash$360K
Investments$0
Liabilities$43K
Net assets$321K
Liquid reserves14.1 mo
2 years on record · 2020–2021 · YoY revenue -17.8%
leadership · form 990 part vii · fy2021

who runs it

paid leadership · 1
NameTitleHours/wkCompensation
DESANE BLANEY Executive Dir. 40 $83K
board members · 16
  • ALECIA BELL LANE — DIRECTOR - SE
  • CATHY GOODRICH — DIRECTOR - MATL
  • DERRICK VEST — DIRECTOR - NCEN
  • EMERSON MAHONEY — DIRECTOR - CNDA
  • HEATHER HADLEY — DIRECTOR - PAC
  • JAMES SCHOULLER II — DIRECTOR - NENG
  • JENNIFER RODDY — Vice President
  • JOSHUA WILLIS — DIRECTOR - NWST
  • JOSUE REYES — DIRECTOR - MWST
  • LEIGHA TURNER — DIRECTOR - NE
  • LESLIE TERRY — DIRECTOR SC
  • LISA KINSEY — DIRECTOR - RMTN
  • MARY LOPUSZYNSKI — Secretary
  • PATRICK CASEY — President
  • SUSAN CASAGRANDA — DIRECTOR - SW
  • TRACY MOFFATT — Immed Past Pres
relationships · 8

who they work with

  • AGM Network — Organization offers membership to merchandisers providing access to educational resources and community events.
  • Angus and Grace Go Golfing Partner — Collaborates with the Association of Golf Merchandisers to provide custom golf apparel for pro shops
  • Burlingame Country Club Partner — Merchandiser Suzan Lyman from Burlingame Country Club is featured as a contributor to the discussion on golf fashion.
  • National Golf Foundation Partner — Cited as a source for data on golf-related travel behavior.
  • PGA Partner — Collaborates with the PGA to offer PGA Required credits to members attending the AGM Retail Conference.
  • The Club at Chatham Hills Partner — Merchandiser Kaitlyn Langford from The Club at Chatham Hills is featured as a contributor to the discussion on golf fashion.
  • The TwinEagles Club Partner — Merchandiser Becky Schlimm from The TwinEagles Club is featured as a contributor to the discussion on golf fashion.
  • Thornblade Club Partner — Merchandiser Ashley Hayes from Thornblade Club is featured as a contributor to the discussion on golf fashion.