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METROPOLITAN TUCSON CONVENTION
TUCSON, AZ · EIN 860432305 · Form 990 · FY2020 · Medium ($1M-$10M) · www.visittucson.org
revenue
$8.2M
expenses
$6.2M
net assets
$7.2M
employees
52
volunteers
22
mission · from form 990

TO DRIVE ECONOMIC DEVELOPMENT BY CONNECTING VISITORS WITH THEIR IDEAL TRAVEL AND MEETINGS EXPERIENCES IN TUCSON AND SOUTHERN ARIZONA.

profile · synthesized from sources

METROPOLITAN TUCSON CONVENTION, operating as Visit Tucson, is a destination marketing organization for Tucson and Southern Arizona. It promotes tourism by highlighting local attractions, accommodations, events, and activities to potential visitors and supports sustainable travel practices in the region.

irs program accomplishments · form 990 part iii · fy2020

what they reported doing

Program narrative the organization filed with the IRS. Ordered by program spending.

  1. #1 primary $0
    MARKETING - PROMOTE TUCSON AS A DESIRABLE PLACE TO VISIT AND MEET VIA DEVELOPING PRINT, DIGITAL AND TELEVISION ADVERTISING, WEBSITES, PUBLICATIONS, AND PROMOTIONAL MATERIALS.
  2. #2 $0
    MEMBERSHIP SERVICES - DEVELOP AND IMPLEMENT PROGRAMS TO GENERATE AND RETAIN TOURISM-RELATED MEMBER BUSINESSES. THE INTENT IS FOR VISIT TUCSON TO INTEREST PEOPLE TO MEET IN OR VISIT TUCSON WITH THE MEMBER BUSINESSES PROVIDING THE PRODUCTS AND SERVICES TO THESE CUSTOMERS.
named programs · 8 · from sources

what they call their work

Accessibility Resources
Provides information to assist visitors with disabilities in enjoying Tucson and Southern Arizona's natural beauty and history.
Accommodations Guide
Provides information and listings for various types of lodging in Tucson, including resorts, hotels, spas, guest ranches, B&Bs, RV parks, campgrounds, and vacation rentals.
Enewsletter Signup
Allows visitors to subscribe to updates on new attractions, things to do, and upcoming events in Tucson.
LGBTQ+ Resources
Offers information and resources for LGBTQ+ individuals visiting or considering relocating to Tucson.
Newcomers & Relocation
Provides information for individuals considering moving to Tucson, highlighting the city's quality of life.
Plan Your Visit
Offers resources for trip planning, including FAQs, maps, guides, trip ideas, itineraries, transportation information, deals, and information on exploring Southern Arizona.
Sustainable Travel Initiative
Promotes sustainable tourism practices to minimize environmental impact, conserve natural resources, and support cultural traditions and community well-being in Tucson.
Visit Tucson Blog
Publishes articles and guides on local food, culture, events, nightlife, outdoor activities, and attractions in Tucson and Southern Arizona to inspire travel.
activities · 3 groups

what they do

  • Tourism & Event Economic Impact 7 activities
    • Attracting tourism and leisure events to metro Tucson
      Brings leisure visitors, group meetings, sports events, travel media, group tours, and film productions (including commercials and photo shoots) to the metro Tucson region, contributing to local economic activity.
    • Generating economic benefit through visitor spending
      Visitor spending in the region reduces the annual tax burden for every Pima County family by $530, demonstrating measurable economic impact.
    • Support for Tourism Industry Workforce
      Supports nearly 25,000 individuals and their families through employment in the tourism industry within Pima County.
    • Supporting employment in the tourism sector
      Supports nearly 25,000 individuals and their families through jobs in the tourism industry in Pima County.
    • Tourism Promotion and Attraction
      Attracts various types of visitors, including leisure travelers, groups for meetings and sports events, travel media, and film/commercial productions, to the metropolitan Tucson region.
    • Tourism Promotion and Attraction
      Attracts leisure visitors, group meetings, sports events, travel media, group tours, and film/commercial/photo shoot productions to the metro Tucson region, contributing to a reduction in the annual tax burden for Pima County families and supporting employment in the tourism industry.
    • Tourism Promotion and Attraction
      Attracts leisure visitors, group meetings, sports events, travel media, group tours, and film, commercial, and photo shoot productions to the metropolitan Tucson region.
  • Local Government Advocacy for LGBTQ+ Equity 4 activities
    • Advocacy for LGBTQ+ Equality
      Works with local government to maintain Tucson's 100% score on the Human Rights Campaign's Municipal Equality Index (MEI).
    • Advocacy for LGBTQ+ Equality
      Works with local government to maintain Tucson's 100% score on the Human Rights Campaign's Municipal Equality Index (MEI).
    • Advocacy for Municipal Equality
      Works with local government to help Tucson maintain its 100% score on the Human Rights Campaign's Municipal Equality Index (MEI).
    • Advocating for municipal LGBTQ+ equality
      Collaborates with local government to maintain Tucson's 100% score on the Human Rights Campaign's Municipal Equality Index (MEI), promoting inclusive policies.
  • Destination Marketing & Visitor Information Services 2 activities
    • Online Tourism Information Portal
      Maintains VisitTucson.org, an online portal receiving over 2.5 million annual visitors, to provide dedicated webpages and listings for members to share information about local attractions and services.
    • Operating VisitTucson.org for tourism promotion
      Maintains VisitTucson.org, a digital platform with over 2.5 million annual visitors, providing dedicated webpages or listings for members to share information about their offerings.
financials · form 990 · fy2020
revenue
Total revenue$8.24M
Contributions & grants$8.02M97%
Program service revenue$227K3%
Investment income$1080%
Other revenue$0
expenses
Total expenses$6.17M
Program expenses—
Admin / overhead—
Fundraising—
Salaries & benefits$2.78M
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$8.69M
Cash$6.64M
Investments$0
Liabilities$1.45M
Net assets$7.24M
Liquid reserves12.9 mo
1 years on record · 2020–2020
leadership · form 990 part vii · fy2020

who runs it

paid leadership · 7
NameTitleHours/wkCompensation
BRENT DERAAD PRESIDENT/CEO 40 $281K
FELIPE GARCIA EXECUTIVE VICE PRESIDENT 40 $187K
RONI THOMAS CHIEF FINANCIAL OFFICER 40 $157K
MARY RITTMANN VICE PRESIDENT OF COMMUNICATION & TOURISM 40 $132K
GRAEME HUGHES VICE PRESIDENT OF SALES 40 $131K
VANESSA BECHTOL VICE PRESIDENT OF STRATEGIC INIATIVES 40 $121K
LEE MCLAUGHLIN VICE PRESIDENT OF MARKETING 40 $119K
board members · 18
  • AMBER HARKIN — SECRETARY
  • AMBER SMITH — DIRECTOR
  • ANDREW STEGEN — DIRECTOR
  • BOB HOFFMAN — DIRECTOR
  • BRYAN TUBAUGH — DIRECTOR
  • CAROL BLOMSTRAND — DIRECTOR
  • CHRIS SQUIRES — DIRECTOR
  • DAN CAVANAGH — DIRECTOR
  • DAVID HATFIELD — DIRECTOR
  • ELAINE BECHERER — DIRECTOR
  • EVAN FELDHAUSEN — DIRECTOR
  • GLENN GRABSKI — TREASURER
  • HILLARY LOUARTI — DIRECTOR
  • JOE WINFIELD — DIRECTOR
  • JOHN DENKER — VICE CHAIR
  • LAURA SHAW — DIRECTOR
  • LAURA TRUE — DIRECTOR
  • NANCY KLUGE — CHAIR
relationships · 3

who they work with

  • Human Rights Campaign Partner — Works with local government to maintain Tucson's score on the Human Rights Campaign's Municipal Equality Index (MEI).
  • Pascua Yaqui Tribe Partner — Partners with the Pascua Yaqui Tribe.
  • Tohono O’odham Nation Partner — Partners with the Tohono O'odham Nation.