↑ parent cluster · ·
research dossier →

Valley of the Sun Hockey Association II

Phoenix, AZ · EIN 860804141 · Form 990 · FY2021 · NTEE O99Z · Youth Development · Small ($100K-$1M) · www.aztitanshockey.com
revenue
$787K
expenses
$751K
net assets
$177K
employees
0
volunteers
10
program ratio
100%
filing since
2021
mission · from form 990

Teach ice hockey skills to youth.

profile · synthesized from sources

The Valley of the Sun Hockey Association (VOSHA) is dedicated to fostering youth hockey in Arizona through skill development, safety, and community engagement. Founded by Jim Rogers, VOSHA emphasizes a player-first philosophy and aims to make hockey accessible to all children. The organization has been a cornerstone of the local sports community for 40 years.

named programs · 2 · from sources

what they call their work

AZ Titans Travel Hockey
A competitive travel hockey program for players aged 8U - 16U, emphasizing skill development and participation in local leagues and tournaments.
Titans Hockey FUNdamentals
A program for new players ages 4-8 focusing on basic skating skills and fun games, including six on-ice practices.
activities · 24

what they do

direct service · 24
  • Community Service Initiatives Annual Community Service Drives
    Participates in various community service opportunities throughout the year, including initiatives such as Adopt-A-Veteran, Toys for Tots, and Wreaths Across America.
  • Community Service Initiatives Annual Community Service Drives
    Participates in various community service opportunities throughout the year, including initiatives like Adopt-A-Veteran, Toys for Tots, and Wreaths Across America.
  • Community service and outreach initiatives Annual Community Service Drives
    Engages teams and families in annual community service activities such as Adopt-A-Veteran, Toys for Tots, and Wreaths Across America.
  • Community service initiatives Annual Community Service Drives
    Engages teams in annual community service opportunities such as Adopt-A-Veteran, Toys for Tots, and Wreaths Across America.
  • Competitive Travel Hockey Program Youth Competitive Soccer Programs
    Operates a competitive travel hockey program for players aged 8U to 16U, with teams participating in local league play and travel tournaments. The program also offers tryouts for upcoming seasons.
  • Competitive travel hockey and tournament participation
    Operates a competitive travel hockey program for 8U to 16U teams that participate in local leagues and travel tournaments, including multi-team collective events such as the Confetti Cup in Las Vegas. Includes structured support systems like a buddy program to foster team cohesion during tournaments.
  • Competitive travel hockey program Youth Ice Hockey Programs
    Operates a competitive travel hockey program for players aged 8U to 16U, including local league play, participation in travel tournaments, and structured weekly practices and training.
  • Equipment provision for new participants
    Provides new players with a full set of hockey gear—including shoulder pads, elbow pads, gloves, shin guards, and pants—that they keep, to lower barriers to entry.
  • Hockey Education Seminars Youth Competitive Soccer Programs
    Offers educational seminars focused on hockey-related topics.
  • Hockey education and development seminars Youth Ice Hockey Programs
    Offers hockey education seminars and dedicated goalie development training as part of player development programming.
  • Hockey education and development seminars Youth Competitive Soccer Programs
    Offers hockey education seminars and dedicated goalie development training to support player growth and coaching standards.
  • Introductory Hockey Events
    Hosts free introductory hockey events for new participants in partnership with USA Hockey to encourage engagement in the sport.
  • Introductory and beginner hockey programs Youth Ice Hockey Programs
    Offers a free introductory hockey event in partnership with USA Hockey and a "FUNdamentals" program for new players aged 4-8 with little or no skating experience, consisting of six one-hour on-ice practices per session.
  • Introductory and tryout programs for new players
    Hosts a free introductory hockey event in partnership with USA Hockey to engage new participants, and offers formal tryouts for the 2026-2027 season at $99 per athlete, which includes a two-session guarantee and a jersey.
  • Player equipment provision
    Provides new participants with a set of hockey gear—including shoulder pads, elbow pads, gloves, shin guards, and pants—that they keep.
  • Tournament participation and team events Charity Sports & Recreation Tournaments
    Organizes and participates in team tournaments, including the Confetti Cup in Las Vegas, and supports team cohesion through initiatives like a buddy program that pairs teams for mutual support.
  • Tryout process for competitive teams
    Conducts tryouts for the 2026-2027 season at a cost of $99 per athlete, which includes a two-session guarantee and a jersey.
  • Volunteer Engagement Parent & Family Volunteer Engagement
    Encourages parent involvement by requiring at least one parent from each family to complete the volunteer process annually and offers various volunteer opportunities including locker room monitoring, penalty box management, and roles on the Board of Directors and committees.
  • Volunteer Engagement Parent & Family Volunteer Engagement
    Encourages parent involvement by requiring at least one parent from each family to complete the volunteer process annually and offers various volunteer opportunities, including locker room monitoring, penalty box management, and roles on the Board of Directors and committees.
  • Volunteer engagement and parent participation Parent & Family Volunteer Engagement
    Requires at least one parent per family to complete the volunteer process annually and offers volunteer roles in locker room monitoring, penalty box management, Board of Directors, and committee positions.
  • Volunteer engagement program Parent & Family Volunteer Engagement
    Requires at least one parent per family to complete the volunteer process annually and offers volunteer roles in locker room monitoring, penalty box management, Board of Directors, and committees.
  • Youth Hockey Skill Development and Training Youth Ice Hockey Programs
    Provides youth hockey programming focused on skill development, safety, and inclusion, including three to four on-ice practices per week, weekly off-ice dryland training, and dedicated training for goalie development. This includes a "FUNdamentals" program for new players aged 4-8 with little or no skating experience, offering six one-hour on-ice practices per session and providing participants with a full set of hockey gear.
  • Youth hockey programming with skill development and safety focus Youth Competitive Soccer Programs
    Provides youth hockey programming for players aged 4-16, emphasizing skill development, safety, and inclusion, with structured on- and off-ice training. Offers age-specific programming including the "FUNdamentals" program for beginners aged 4-8 featuring six one-hour on-ice sessions.
  • Youth hockey programming with skill development and safety focus Youth Competitive Soccer Programs
    Provides youth hockey programming for players aged 4-16, emphasizing skill development, safety, and inclusion, with structured on- and off-ice training and age-specific curricula.
strategies · 26

how they think

Theories of action extracted from this org's own source material. Click any approach shared with other orgs to see the full field.

  • Beginner-accessible entry programming beginner-accessible programming unique to this org
    Removes barriers to entry by offering no-cost, introductory hockey programs that welcome participants regardless of prior experience, expanding access and fostering early engagement.
  • Beginner-accessible programming to lower participation barriers beginner-accessible programming unique to this org
    By offering no-cost, introductory hockey programs with no prior experience required, the organization actively reduces barriers to entry and encourages diverse new participation in the sport.
  • Collaborative Fundraising and Community Partnerships collaborative_fundraising unique to this org
    The organization leverages community partnerships and requires collaborative, team-based fundraising efforts to support its youth hockey program, ensuring financial sustainability and alignment with organizational principles.
  • Collaborative Team Fundraising collaborative_fundraising unique to this org
    The organization requires and coordinates team-based fundraising efforts, encouraging collaboration among teams to support its youth hockey program while ensuring alignment with organizational principles.
  • Community and Family Unity family_and_community_unity unique to this org
    The organization fosters a strong sense of community and family within its program, emphasizing team unity, mutual support, and family engagement to create a cohesive and supportive environment for all participants.
  • Community and team-based fundraising partnerships community partnerships unique to this org
    Leverages community sponsorships and team-based fundraising—requiring approved, collaborative efforts—to financially sustain programs while reinforcing values of teamwork, shared responsibility, and alignment with organizational principles.
  • Community and team-based fundraising with alignment oversight team-based fundraising unique to this org
    Fundraising is structured as a collaborative, team-based effort that encourages inter-team cooperation while requiring organizational approval to ensure all activities align with the association’s values and principles.
  • Community-Supported Accessibility and Engagement community_supported_accessibility unique to this org
    The organization leverages community partnerships and a "pay it forward" culture, alongside offering accessible, no-cost introductory programming, to lower barriers to entry and encourage broad participation and volunteer involvement in youth hockey.
  • Development through effort and grit development_through_effort unique to this org
    Prioritizes hard work, passion, grit, and effort as central to player success, emphasizing personal determination over roster size or immediate outcomes to build resilience and long-term growth.
  • Development through effort and perseverance development_through_effort unique to this org
    Success is framed as the result of hard work, passion, grit, and consistent effort, with the organization emphasizing these traits as foundational to player growth regardless of team size or competitive level.
  • Flexible administrative review for equitable access case-by-case_review unique to this org
    A case-by-case review process for refund requests in introductory programs allows the organization to respond equitably to individual circumstances, supporting accessibility and inclusion.
  • Fostering Team Unity and Family Engagement team_unity_and_family_engagement unique to this org
    The organization prioritizes building strong team unity and a family-like environment, emphasizing mutual support and encouraging family engagement to strengthen the community around the sport.
  • Holistic Player Development through Sport character_development_through_sport unique to this org
    The organization uses hockey as a vehicle for holistic player development, focusing on both on-ice skills and off-ice character traits such as leadership, teamwork, accountability, responsibility, and grit, to create well-rounded individuals.
  • Holistic Player Development through Sport character_development_through_sport unique to this org
    The organization uses hockey as a vehicle for holistic player development, focusing on both on-ice skills and off-ice character traits such as leadership, teamwork, accountability, responsibility, and grit, to cultivate well-rounded individuals.
  • Holistic development through character and life skills holistic development unique to this org
    The organization integrates on- and off-ice development to build responsible, driven individuals by using hockey as a vehicle to teach leadership, accountability, teamwork, and personal growth, fostering well-rounded adult success.
  • Holistic youth development through hockey holistic development unique to this org
    Uses hockey as a vehicle for holistic development, integrating on-ice skill building with character education to cultivate leadership, accountability, sportsmanship, and life skills that contribute to responsible, successful adulthood.
  • Lowering Barriers to Entry and Broadening Participation beginner_accessible_programming unique to this org
    The organization actively works to make hockey accessible to a wider audience by offering no-cost introductory programming and aiming to lower financial and experiential barriers to participation.
  • Pay-It-Forward Culture pay_it_forward_model unique to this org
    The organization cultivates a "pay it forward" culture to encourage widespread member involvement in volunteering and support for the program.
  • Pay-it-forward culture to drive volunteer engagement pay-it-forward model unique to this org
    The organization promotes a "pay it forward" model to cultivate broad member involvement in volunteering, leveraging community reciprocity to sustain and strengthen program operations.
  • Pay-it-forward volunteer culture pay-it-forward model unique to this org
    Encourages broad member involvement in volunteering by promoting a "pay it forward" culture, leveraging community reciprocity to sustain engagement and shared responsibility.
  • Player-First Philosophy with USA Hockey Standards player_first_development unique to this org
    The organization prioritizes the individual player's experience and development, basing its curriculum on USA Hockey skill development recommendations to ensure high-quality, safe, and effective training.
  • Progressive skill development aligned with national standards progressive_skill_development unique to this org
    The organization uses a structured, developmental approach to youth hockey that emphasizes incremental skill growth, small-area games, and skills-based practices, aligned with USA Hockey recommendations to ensure high-quality, effective athlete training.
  • Progressive skill development through structured training progressive_skill_development unique to this org
    Implements a developmental model that emphasizes progressive skill growth, using USA Hockey-aligned curricula, skills-based practices, and small-area games to enhance individual player development, teamwork, and on-ice decision-making.
  • Strategic community partnerships to support programming community partnerships unique to this org
    The organization leverages sponsorships and community partnerships to financially support its youth hockey programs, enhancing the player experience while maintaining program accessibility and quality.
  • Team unity and family-like culture team_unity_and_pride unique to this org
    Fosters team unity, mutual support, and family-like relationships as foundational to the organization’s approach, promoting personal development and cohesion through shared identity and collective responsibility.
  • Team unity and family-like culture as foundational values team_unity_and_pride unique to this org
    Team unity, mutual support, and family-like relationships are emphasized as core to the organization’s identity, creating a cohesive environment that enhances personal development and team performance.
financials · form 990 · fy2021

the money

revenue
Total revenue$787K
Contributions & grants$8K1%
Program service revenue$703K89%
Investment income$30%
Other revenue$76K
expenses
Total expenses$751K
Program expenses100%
Admin / overhead0%
Fundraising0%
Salaries & benefits$32K
Grants paid out$0
Largest expense lineOther
balance sheet
Total assets$177K
Cash$177K
Investments$0
Liabilities$891
Net assets$177K
Liquid reserves2.8 mo
1 years on record · 2021–2021
leadership · form 990 part vii · fy2021

who runs it

paid leadership · 1
NameTitleHours/wkCompensation
Justin Rogers Coach in Chief 0 $32K
board members · 4
  • Angie Rice — Vice President
  • Jeremy Pierce — Treasurer
  • Moriah Hernandez — Secretary
  • Robert Schiller — President
relationships · 9

who they work with

  • AZ Ice Arcadia Partner — Hosts Valley of the Sun Hockey Association's programs at its facility.
  • Angie Rice Partner — VOSHA Administrator / Manager-In-Chief to whom Team Managers report
  • Arizona Amateur Hockey Association Partner — References an official announcement from the Arizona Amateur Hockey Association regarding tryout dates.
  • Arizona Amateur Hockey Association (AAHA) Partner — Founder Jim Rogers and the 2004-2005 VOSHA Mustangs 14 & Under team are being inducted into their Hall of Fame.
  • Confetti Cup Partner — Participating in the Confetti Cup tournament as a competitive and developmental opportunity for all Titans teams.
  • Printful Partner — Offers a wide variety of products and designs in the team shop, with a portion of each sale coming back to the organization.
  • USA Hockey Government — Requires volunteers to register through USA Hockey and complete Safe Sport training.
  • USA Hockey Partner — Coaches are certified by USA Hockey and the program curriculum is based on USA Hockey skill development recommendations.
  • USA Hockey Partner — Partners with USA Hockey to host a national Try Hockey for Free Day event.