↑ parent activity group ·
research dossier →

UNITED STATES LAVENDER GROWERS

CAVE CREEK, AZ · EIN 454599804 · Form 990EZ · FY2022 · NTEE S41 · Community Improvement · Small ($100K-$1M) · uslavender.org
revenue
$199K
expenses
$158K
net assets
$222K
employees
mission · from form 990

TO SUPPORT AND PROMOTE THE UNITED STATES LAVENDER INDUSTRY THROUGH RESEARCH, EDUCATION, NETWORKING AND MARKETING.

profile · synthesized from sources

United States Lavender Growers Association (USLGA) is a membership organization supporting commercial lavender growers and related businesses across the United States. It provides educational resources, industry research, networking opportunities, and advocacy to strengthen the U.S. lavender industry. The organization operates through regional networks and committees focused on education, policy, events, and member support.

named programs · 4 · from sources

what they call their work

Education & Research Committee Initiatives
Collection of industry data, development of surveys, creation of educational materials, and leading a certification program for lavender and lavender products
Front Porch Events
Monthly educational webinars for members featuring expert speakers on lavender growing and industry topics; recordings and handouts are made available to members afterward
Regional Events
Region-specific meetings and events organized by Regional Leaders across multiple U.S. regions including North Central, Southeast, and Southwest
United States Lavender Conference (USLC)
Biennial national conference for lavender growers; next event scheduled for 2027 with location to be determined
activities · 3 groups

what they do

  • Lavender Farming Support Network 31 activities
    • Advocacy and Industry Promotion
      Supports and promotes the U.S. lavender industry by providing a collective voice for lavender growers and businesses, and offers grant letters of support to Grower Members.
    • Advocacy and Industry Promotion
      Supports and promotes the U.S. lavender industry by providing a collective voice for lavender growers and businesses, and offers grant letters of support to Grower Members.
    • Advocates for and represents the U.S. lavender industry
      Provides a collective voice for lavender growers and businesses, promotes the U.S. lavender industry, and offers grant letters of support to Grower Members to strengthen advocacy and funding opportunities.
    • Advocates for the U.S. lavender industry
      Serves as a collective voice for lavender growers and businesses, promoting and supporting the U.S. lavender industry at the national level.
    • Builds regional and organizational capacity
      Established six U.S. regional groups and one international region to connect members with similar farming interests and growing conditions, supporting regional collaboration and business development. Hosts monthly board meetings and maintains updated organizational bylaws (approved December 2022) to ensure sound governance.
    • Conducts industry research and data collection
      Conducts annual Business Operations and Harvest Surveys (2024 and 2025) to collect data on lavender farming practices, harvest methods, processing, and value-added product production. Operates a confidential plant disease reporting system to monitor and track diseases affecting lavender crops in the U.S.
    • Conducts industry-wide research surveys
      Collects data on lavender farming practices, harvest methods, processing, and value-added product production through biennial Business Operations and Harvest Surveys, including the 2024 and 2025 editions.
    • Educational Events and Resources
      Manages and produces the United States Lavender Conference (USLC) and operates a "Front Porch Speaker Series" that provides education and conversation on topics relevant to lavender growers and business owners. It also provides a Member Learning Center with resources such as plant health information, a "Growing Lavender" curriculum, and past USLC recordings, and publishes a bi-monthly newsletter.
    • Hosts United States Lavender Conference
      Organizes and produces the annual United States Lavender Conference (USLC), a major event for growers and industry stakeholders.
    • Hosts lavender industry events and educational programming
      Organizes and produces the annual United States Lavender Conference (USLC), regional events (including North Central, Southeast, and Southwest gatherings), and the monthly "Front Porch Speaker Series," which offers live and recorded educational sessions on topics relevant to lavender growers and business owners. Event recordings, slide decks, handouts, and "Fast Facts" are made available to members and paid non-members.
    • Lavender Industry Research and Data Collection
      Conducts surveys, such as the Business Operations and Harvest Survey, to gather data on lavender farming practices, harvest methods, processing, and value-added product production. It also operates a plant disease reporting system to collect confidential data on diseases affecting lavender crops in the United States and publishes insights on agritourism.
    • Lavender Industry Research and Data Collection
      Conducts surveys, such as the Business Operations and Harvest Survey, to gather data on lavender farming practices, harvest methods, processing, and value-added product production. It also operates a plant disease reporting system to collect confidential data on diseases affecting lavender crops in the United States and publishes insights on agritourism.
    • Maintains farm and business directories
      Operates a public "Find a Farm" directory search, downloadable PDF list, and interactive map of member lavender farms and businesses, and maintains a business directory with over 150 listings across fifteen product and service categories, featuring 75 USLGA members.
    • Member Education and Training
      Provides continuing education for growers and users through various channels, including a "Front Porch Speaker Series" with educational events, a Member Learning Center with resources like plant health information and a "Growing Lavender" curriculum, and access to recordings of past events and conferences.
    • Member Networking and Regional Collaboration
      Establishes and supports six regional groups across the U.S. and one international region to connect members with shared farming interests and growing conditions, facilitating connections between growers and buyers, and organizing regional events.
    • Member Support and Business Development
      Provides support to lavender farms, connects members with seasoned growers for problem-solving and idea generation, and maintains national and regional Facebook groups for members. It also offers members the ability to promote their events and festivals on the USLGA events calendar.
    • Networking and Regional Collaboration
      Establishes and supports six regional groups across the U.S. and one international region to connect members with shared farming interests and growing conditions, facilitating connections between growers and buyers, and organizing regional events and meetings.
    • Offers peer mentorship and support
      Connects members with experienced lavender growers for guidance on problem-solving, idea generation, and business development.
    • Operates online directories and communication platforms for members
      Maintains a "Find a Farm" directory, a downloadable PDF list, and a map of member lavender farms and businesses to help the public locate them. Also manages a business directory with over 150 listings across fifteen product and service categories, featuring 75 USLGA members. Operates national and regional Facebook groups and publishes a bi-monthly newsletter for members.
    • Operates plant disease reporting system
      Maintains a confidential system for collecting data on diseases affecting lavender crops across the United States to support grower response and research.
    • Organizes regional events and meetings
      Coordinates regional gatherings for lavender growers, including scheduled events for the North Central, Southeast, and Southwest regions in 2025, and supports regional group activities nationwide.
    • Provides member learning resources
      Offers a Member Learning Center with educational materials such as plant health information, a "Growing Lavender" curriculum, recordings from past USLC events, and access to event handouts and slide decks.
    • Provides member resources and learning tools
      Offers a Member Learning Center with resources including plant health information, a "Growing Lavender" curriculum, past USLC recordings, and event-related materials. Facilitates peer-to-peer support by connecting members with experienced growers for problem-solving and idea sharing.
    • Provides regional and collaborative support structures
      Established six U.S. regional groups and one international region to connect members with similar farming interests and growing conditions, and supports regional collaboration to strengthen member businesses.
    • Public Directory and Farm Locator
      Maintains a "Find a Farm" directory search, a downloadable PDF list of member lavender farms and businesses, and a map of members to help the public locate them. It also maintains a business directory with over 150 listings across fifteen categories of products and services, featuring 75 USLGA members.
    • Public and Member Directories
      Maintains a "Find a Farm" directory search, a downloadable PDF list of member lavender farms and businesses, and a map of members to help the public locate them. It also manages a business directory with over 150 listings, featuring 75 USLGA members who sell goods and services.
    • Publishes agritourism insights
      Produces and shares research-based insights on agritourism to help lavender farm operators improve visitor experiences and business outcomes.
    • Publishes research-based insights for industry development
      Produces and shares agritourism insights to help lavender farm operators improve visitor experiences and business outcomes.
    • Runs Front Porch Speaker Series
      Hosts monthly educational events called the "Front Porch Events" focused on topics relevant to lavender growers and business owners, records them, and makes session materials—including videos, slide decks, handouts, and "Fast Facts"—available for on-demand access to members and paying non-members.
    • Supports lavender business development
      Provides continuing education, facilitates connections between growers and buyers, and offers grant letters of support to help members grow their lavender-related businesses.
    • United States Lavender Conference Management
      Manages and produces the United States Lavender Conference (USLC), a key event for the lavender industry.
  • Member-Focused Newsletter Publishing 3 activities
    • Facilitates member communication and promotion
      Manages national and regional Facebook groups for members and allows members to promote their events and festivals on the USLGA events calendar.
    • Member Communication and Event Promotion
      Publishes a bi-monthly newsletter for members and offers members the ability to promote their events and festivals on the USLGA events calendar.
    • Produces member newsletter
      Publishes a bi-monthly newsletter for members to share updates, resources, and industry news.
  • Uncategorized 1 activity
    • Provides organizational governance
      Hosts monthly board meetings and maintains updated organizational bylaws, last approved in December 2022, to ensure effective governance.
financials · form 990EZ · fy2022
revenue
Total revenue$199K
Contributions & grants
Program service revenue$126K63%
Investment income
Other revenue
expenses
Total expenses$158K
Program expenses
Admin / overhead
Fundraising
Salaries & benefits$107K
Grants paid out
balance sheet
Total assets$222K
Cash
Investments
Liabilities
Net assets$222K
2 years on record · 2021–2022 · YoY revenue +75.1%
leadership · form 990 part vii · fy2022

who runs it

board members · 7
  • ALICE MARRIN — DIRECTOR
  • ALLISON HORSEMAN — DIRECTOR
  • JOANNE VOELCKER — DIRECTOR
  • JOSEPH DOWNS — DIRECTOR
  • MARIE SCHUHWERCK — DIRECTOR
  • REBECCA RALSTON — DIRECTOR
  • SHANNON HARWELL — DIRECTOR
relationships · 25

who they work with

  • Applegate Valley Lavender Farm Partner — Founding member involved in establishing the USLGA.
  • Camhanaich Farm Partner — Member farm represented by board member and Secretary Shauna Duncan
  • Capay Valley Lavender Partner — Member farm represented by President Sherri Wood
  • Cheryl Lauer Partner — Regional Leader for the Northeast region
  • Christine Eschen Partner — Regional Leader for the Southwest region
  • Colorado Aromatics @ Sagescript Institute, llc Partner — Founding member involved in establishing the USLGA.
  • Deep Creek Lavender Farm Partner — Founding member involved in establishing the USLGA.
  • Education & Research Committee Partner — Collaborates on publishing agritourism insights and research for lavender growers.
  • Garden Scentsations Partner — Founding member involved in establishing the USLGA.
  • High Altitude Lavender Partner — Founding member involved in establishing the USLGA.
  • LAVANDAURA Partner — Member farm represented by Vice President Barbara Cesiro
  • Lavender Oaks Farm Partner — Founding member involved in establishing the USLGA.
  • Lookout Lavender Farm Partner — Member farm represented by board member Alice Marrin
  • Mt Airy Lavender Partner — Member farm represented by board member Joanne Voelcker
  • Raider West Lavender Farm Partner — Member farm represented by board member Tina Schooler
  • Rebecca Ralston Partner — Regional Leader for the North Central region
  • Red Rock Lavender Partner — Founding member involved in establishing the USLGA.
  • Sequim Lavender Trail Partner — Collaborates on events, including Summer Bloom on the Sequim Lavender Trail.
  • Sharps Crossing Lavender Farm Partner — Founding member involved in establishing the USLGA.
  • Susan Lamb Partner — Regional Leader for the Southeast region
  • Tina Schooler Partner — Regional Leader for the South Central region
  • United States Lavender Growers Association Network — Primary organization name associated with USLGA
  • Wilder Farms Partner — Member farm represented by board member Christian Pillat
  • Willakenzie Lavender Farm and Gift Shop Partner — Founding member involved in establishing the USLGA.
  • Woody Creek Lavender Farm Partner — Founding member involved in establishing the USLGA.