activities · 28
what they do
direct service · 12
- Facilitates member communication and promotion Member Engagement & Ambassador ProgramsManages national and regional Facebook groups for members and allows members to promote their events and festivals on the USLGA events calendar.
- Hosts United States Lavender Conference Lavender Grower Education & AdvocacyOrganizes and produces the annual United States Lavender Conference (USLC), a major event for growers and industry stakeholders.
- Hosts lavender industry events and educational programming Lavender Grower Education & AdvocacyOrganizes and produces the annual United States Lavender Conference (USLC), regional events (including North Central, Southeast, and Southwest gatherings), and the monthly "Front Porch Speaker Series," which offers live and recorded educational sessions on topics relevant to lavender growers and business owners. Event recordings, slide decks, handouts, and "Fast Facts" are made available to members and paid non-members.
- Maintains farm and business directoriesOperates a public "Find a Farm" directory search, downloadable PDF list, and interactive map of member lavender farms and businesses, and maintains a business directory with over 150 listings across fifteen product and service categories, featuring 75 USLGA members.
- Offers peer mentorship and support Lavender Grower Education & AdvocacyConnects members with experienced lavender growers for guidance on problem-solving, idea generation, and business development.
- Operates online directories and communication platforms for membersMaintains a "Find a Farm" directory, a downloadable PDF list, and a map of member lavender farms and businesses to help the public locate them. Also manages a business directory with over 150 listings across fifteen product and service categories, featuring 75 USLGA members. Operates national and regional Facebook groups and publishes a bi-monthly newsletter for members.
- Organizes regional events and meetingsCoordinates regional gatherings for lavender growers, including scheduled events for the North Central, Southeast, and Southwest regions in 2025, and supports regional group activities nationwide.
- Produces member newsletter Member Newsletter & Magazine DistributionPublishes a bi-monthly newsletter for members to share updates, resources, and industry news.
- Provides member learning resources Lavender Grower Education & AdvocacyOffers a Member Learning Center with educational materials such as plant health information, a "Growing Lavender" curriculum, recordings from past USLC events, and access to event handouts and slide decks.
- Provides member resources and learning tools Lavender Grower Education & AdvocacyOffers a Member Learning Center with resources including plant health information, a "Growing Lavender" curriculum, past USLC recordings, and event-related materials. Facilitates peer-to-peer support by connecting members with experienced growers for problem-solving and idea sharing.
- Public Directory and Farm LocatorMaintains a "Find a Farm" directory search, a downloadable PDF list of member lavender farms and businesses, and a map of members to help the public locate them. It also maintains a business directory with over 150 listings across fifteen categories of products and services, featuring 75 USLGA members.
- Runs Front Porch Speaker Series Lavender Grower Education & AdvocacyHosts monthly educational events called the "Front Porch Events" focused on topics relevant to lavender growers and business owners, records them, and makes session materials—including videos, slide decks, handouts, and "Fast Facts"—available for on-demand access to members and paying non-members.
advocacy · 1
- Advocacy and Industry PromotionSupports and promotes the U.S. lavender industry by providing a collective voice for lavender growers and businesses, and offers grant letters of support to Grower Members.
research · 6
- Conducts industry research and data collection Lavender Farm Data & Support ServicesConducts annual Business Operations and Harvest Surveys (2024 and 2025) to collect data on lavender farming practices, harvest methods, processing, and value-added product production. Operates a confidential plant disease reporting system to monitor and track diseases affecting lavender crops in the U.S.
- Conducts industry-wide research surveys Lavender Farm Data & Support ServicesCollects data on lavender farming practices, harvest methods, processing, and value-added product production through biennial Business Operations and Harvest Surveys, including the 2024 and 2025 editions.
- Lavender Industry Research and Data Collection Lavender Farm Data & Support ServicesConducts surveys, such as the Business Operations and Harvest Survey, to gather data on lavender farming practices, harvest methods, processing, and value-added product production. It also operates a plant disease reporting system to collect confidential data on diseases affecting lavender crops in the United States and publishes insights on agritourism.
- Operates plant disease reporting system Lavender Farm Data & Support ServicesMaintains a confidential system for collecting data on diseases affecting lavender crops across the United States to support grower response and research.
- Publishes agritourism insights Lavender Grower Education & AdvocacyProduces and shares research-based insights on agritourism to help lavender farm operators improve visitor experiences and business outcomes.
- Publishes research-based insights for industry development Lavender Farm Data & Support ServicesProduces and shares agritourism insights to help lavender farm operators improve visitor experiences and business outcomes.
capacity building · 9
- Advocates for and represents the U.S. lavender industry Lavender Grower Education & AdvocacyProvides a collective voice for lavender growers and businesses, promotes the U.S. lavender industry, and offers grant letters of support to Grower Members to strengthen advocacy and funding opportunities.
- Advocates for the U.S. lavender industry Lavender Grower Education & AdvocacyServes as a collective voice for lavender growers and businesses, promoting and supporting the U.S. lavender industry at the national level.
- Builds regional and organizational capacity Member Education & Regional CollaborationEstablished six U.S. regional groups and one international region to connect members with similar farming interests and growing conditions, supporting regional collaboration and business development. Hosts monthly board meetings and maintains updated organizational bylaws (approved December 2022) to ensure sound governance.
- Educational Events and Resources Lavender Grower Education & AdvocacyManages and produces the United States Lavender Conference (USLC) and operates a "Front Porch Speaker Series" that provides education and conversation on topics relevant to lavender growers and business owners. It also provides a Member Learning Center with resources such as plant health information, a "Growing Lavender" curriculum, and past USLC recordings, and publishes a bi-monthly newsletter.
- Member Networking and Regional Collaboration Member Education & Regional CollaborationEstablishes and supports six regional groups across the U.S. and one international region to connect members with shared farming interests and growing conditions, facilitating connections between growers and buyers, and organizing regional events.
- Member Support and Business DevelopmentProvides support to lavender farms, connects members with seasoned growers for problem-solving and idea generation, and maintains national and regional Facebook groups for members. It also offers members the ability to promote their events and festivals on the USLGA events calendar.
- Provides organizational governance Bylaws and Governance DocumentationHosts monthly board meetings and maintains updated organizational bylaws, last approved in December 2022, to ensure effective governance.
- Provides regional and collaborative support structures Member Education & Regional CollaborationEstablished six U.S. regional groups and one international region to connect members with similar farming interests and growing conditions, and supports regional collaboration to strengthen member businesses.
- Supports lavender business development Lavender Farm Data & Support ServicesProvides continuing education, facilitates connections between growers and buyers, and offers grant letters of support to help members grow their lavender-related businesses.
strategies · 17
how they think
Theories of action extracted from this org's own source material. Click any to see the full field of orgs running the same approach.
- Data-Driven Advocacy and Policy Influence data-driven advocacyThe organization uses data on farming operations and economic impact to inform advocacy efforts, strengthen the industry's voice in national policy discussions, and influence legislation relevant to commercial lavender growers.
- Data-informed advocacy and policy engagement data-driven_advocacyUses data on farming operations and economic impact to conduct research and inform legislative advocacy, enabling the organization to influence national and state-level policy by reviewing legislation, recommending positions, and engaging with government agencies.
- Data-informed advocacy and policy engagement data-driven advocacyUses data on farming operations, economic impact, and production trends to shape advocacy positions, influence legislation, and represent the industry in national policy discussions.
- Facilitating Collaboration and Networking region-based_collaborationThe organization fosters collaboration among members by organizing them into regions based on shared interests and proximity, connecting them with suppliers through directories, and partnering with other horticultural societies to exchange information and build beneficial relationships.
- Integrated support model for lavender growers grower_support_and_educationStrengthens the U.S. lavender sector by combining grower education, market connectivity, research, and marketing support into a unified approach that spans from soil to sales.
- Integrated support model for lavender growers grower_support_and_educationStrengthens the U.S. lavender sector by combining grower education, industry support, and market connectivity, providing resources from soil to sales, including research, networking, marketing, and a business directory to connect members with suppliers.
- Member-Centric Governance and Engagement member-driven governanceThe organization ensures effective governance and member engagement through regular board meetings, formal bylaws, and active involvement of founding members in establishing its structure, while also focusing on membership growth and retention through orientation, support, and recruitment efforts.
- Member-driven governance and organizational structure member-driven governanceThe organization is built on a foundation of member involvement in governance, using formal bylaws, regular board meetings, and input from founding and active members to guide operations and strategic direction.
- Member-driven governance and organizational structure member-driven_governanceThe organization is built on a foundation of member-driven governance, involving founding members in shaping its structure, mission, and policies, and maintaining formal governance practices through regular board meetings and established bylaws.
- Membership engagement and retention strategy membership engagementFocuses on sustaining and growing membership through orientation, dues review, member support, and integration with regional and committee efforts.
- Region-based collaboration and networking region-based_collaborationFacilitates collaboration among members by organizing them into regions based on shared geography, farming interests, and growing conditions, while also supporting broader networking through affiliations with other horticultural societies and internal recruitment efforts.
- Region-based collaboration and networking region-based_collaborationFacilitates collaboration among growers by organizing members into regions based on geography, climate, and shared interests, and connects them through directories, sponsorships, and affiliate partnerships.
- Research and Education for Industry Advancement research and educationThe organization advances the lavender industry through research and education by gathering data on production and demand, developing certification programs, creating educational materials, conducting farm studies, and utilizing sponsorships to fund programming.
- Research-led education and certification development research and educationAdvances industry standards and knowledge by conducting farm studies, gathering production and demand data, and developing educational materials and a certification program for lavender products.
- Strategic communications and public outreach public relations and communicationsPromotes the organization and industry through coordinated communications via newsletters, social media, press releases, and public events to engage members and raise public awareness.
- Strategic communications and public outreach public_relations_and_communicationsPromotes the organization and the U.S. lavender industry through coordinated communications via newsletters, social media, press releases, public outreach, and directories, enhancing visibility and member engagement.
- Strengthening the U.S. Lavender Sector through Integrated Support grower_support_and_educationThe organization strengthens the U.S. lavender sector by combining industry support, market connectivity, and education, providing a comprehensive approach to foster growth and sustainability for growers from cultivation to sales.
named programs · 4
what they call their work
Education & Research Committee Initiatives
Collection of industry data, development of surveys, creation of educational materials, and leading a certification program for lavender and lavender products
Front Porch Events
Monthly educational webinars for members featuring expert speakers on lavender growing and industry topics; recordings and handouts are made available to members afterward
Regional Events
Region-specific meetings and events organized by Regional Leaders across multiple U.S. regions including North Central, Southeast, and Southwest
United States Lavender Conference (USLC)
Biennial national conference for lavender growers; next event scheduled for 2027 with location to be determined
relationships · 25
who they work with
- Applegate Valley Lavender Farm Partner — Founding member involved in establishing the USLGA.
- Camhanaich Farm Partner — Member farm represented by board member and Secretary Shauna Duncan
- Capay Valley Lavender Partner — Member farm represented by President Sherri Wood
- Cheryl Lauer Partner — Regional Leader for the Northeast region
- Christine Eschen Partner — Regional Leader for the Southwest region
- Colorado Aromatics @ Sagescript Institute, llc Partner — Founding member involved in establishing the USLGA.
- Deep Creek Lavender Farm Partner — Founding member involved in establishing the USLGA.
- Education & Research Committee Partner — Collaborates on publishing agritourism insights and research for lavender growers.
- Garden Scentsations Partner — Founding member involved in establishing the USLGA.
- High Altitude Lavender Partner — Founding member involved in establishing the USLGA.
- LAVANDAURA Partner — Member farm represented by Vice President Barbara Cesiro
- Lavender Oaks Farm Partner — Founding member involved in establishing the USLGA.
- Lookout Lavender Farm Partner — Member farm represented by board member Alice Marrin
- Mt Airy Lavender Partner — Member farm represented by board member Joanne Voelcker
- Raider West Lavender Farm Partner — Member farm represented by board member Tina Schooler
- Rebecca Ralston Partner — Regional Leader for the North Central region
- Red Rock Lavender Partner — Founding member involved in establishing the USLGA.
- Sequim Lavender Trail Partner — Collaborates on events, including Summer Bloom on the Sequim Lavender Trail.
- Sharps Crossing Lavender Farm Partner — Founding member involved in establishing the USLGA.
- Susan Lamb Partner — Regional Leader for the Southeast region
- Tina Schooler Partner — Regional Leader for the South Central region
- United States Lavender Growers Association Network — Primary organization name associated with USLGA
- Wilder Farms Partner — Member farm represented by board member Christian Pillat
- Willakenzie Lavender Farm and Gift Shop Partner — Founding member involved in establishing the USLGA.
- Woody Creek Lavender Farm Partner — Founding member involved in establishing the USLGA.