activities · 20
what they do
direct service · 20
- Create localized neighborhood and attraction guides Travel Itinerary & Experience PlanningDevelops targeted guides for specific neighborhoods and new attractions, such as San Diego’s North Park and Bluey’s debut at Disneyland, to support detailed trip planning.
- Curates and promotes road trip itineraries Travel Itinerary & Experience PlanningProvides access to over 70 curated road trip itineraries with specified durations, stops, and distances, including localized guides for single-day or weekend trips across California.
- Deliver personalized travel planning tools Travel Itinerary & Experience PlanningOffers an AI-powered tool that generates personalized family travel itineraries and provides digital navigation for trip planning resources.
- Develop and distribute digital and print travel guidesProduces and distributes free travel guides, including an annual California Road Trips guide and localized destination guides, available for download or by email subscription.
- Distributes travel guides and digital resourcesProduces and distributes free downloadable and email-subscribed travel guides, including an annual California Road Trips guide and region-specific materials to support trip planning.
- Operate traveler assistance centers Supported Living for IDDRuns over 20 Welcome Centers staffed by local experts to provide in-person travel assistance to visitors across California.
- Operates traveler assistance centers Supported Living for IDDRuns over 20 Welcome Centers staffed by local experts to provide in-person travel assistance to visitors across California.
- Organizes travel recommendations by interest Travel Itinerary & Experience PlanningCurates travel experiences by visitor interests such as food & drink, wine, outdoor adventure, and theme parks to support personalized trip planning.
- Produce multimedia content to promote California destinationsCreates and distributes travel videos, the California Now Podcast, and other digital content showcasing California’s regions, cities, and cultural experiences.
- Produces multimedia content for tourism promotionCreates and distributes travel videos, the California Now Podcast, and other digital content showcasing destinations, experiences, and cultural highlights across California.
- Promote hidden and off-the-beaten-path attractions Travel Itinerary & Experience PlanningHighlights lesser-known experiences and destinations across California, including unique shops, restaurants, natural landscapes, and cultural sites in regions like Silicon Valley, the Inland Empire, and Monterey County.
- Promotes events and festivalsSupports and promotes visitation to major events including the Coachella Valley Music & Arts Festival, Palm Springs International Film Festival, California Craft Beer Summit, and Earth Day events in 2026.
- Provide curated road trip itineraries Travel Itinerary & Experience PlanningOffers over 70 curated road trip itineraries with specified durations, stops, and distances, including specialized guides for events like Coachella and general visitor interests.
- Provide destination-specific travel information Travel Itinerary & Experience PlanningOffers detailed information on hundreds of California cities and regions, including attractions, accommodations, and activities in places like Los Angeles, San Diego, Sacramento, and Lake Tahoe.
- Provide updates on theme park attractions and offerings Travel Itinerary & Experience PlanningShares information about new and upcoming attractions, experiences, and deals at California theme parks in 2026.
- Provides destination-specific travel information Travel Itinerary & Experience PlanningOffers detailed travel information for cities and regions across California, including Los Angeles, San Diego, Sacramento, Palm Springs, Lake Tahoe, and others, highlighting attractions and recreational opportunities.
- Provides personalized travel planning tools Travel Itinerary & Experience PlanningOffers an AI-powered tool that generates customized travel itineraries for families based on their preferences and needs.
- Publishes timely travel updates and guides Travel Itinerary & Experience PlanningShares real-time information on seasonal phenomena like desert wildflower blooms, new theme park attractions, hotel deals, and special event guides such as for Coachella or Bluey’s debut at Disneyland.
- Share real-time travel updates and dealsProvides timely information on seasonal phenomena like desert wildflower blooms and publishes current hotel and travel deals for spring and other periods.
- Support event-based tourismProvides information and promotional support for major California events in 2026, including Coachella, the Palm Springs International Film Festival, the California Craft Beer Summit, and Earth Day celebrations.
strategies · 14
how they think
Theories of action extracted from this org's own source material. Click any to see the full field of orgs running the same approach.
- Centralized and accessible travel information centralized_travel_informationImproves discoverability and trip planning by consolidating travel resources into a single, user-friendly platform that connects visitors with curated regional and thematic experiences.
- Centralized and accessible travel information framework centralized_travel_informationImproves discoverability and accessibility of California destinations by organizing travel information through a unified, regionally structured platform that supports user navigation and planning.
- Content-driven engagement through curated and thematic travel content content-driven_tourism_engagementUses expert-curated, thematically organized travel content—including blogs, newsletters, and modular series—to inspire and guide trip planning based on interests, regions, or hidden gems.
- Cultural storytelling and representation cultural_storytellingAmplifies underrepresented voices and cultural heritage—such as Native American experiences—through video and audio storytelling to enrich California’s travel narrative and promote inclusive tourism.
- Cultural storytelling and representation in tourism promotion cultural_storytellingAmplifies underrepresented voices and cultural heritage—such as Native American experiences—through narrative-driven content like video and audio to deepen the authenticity and inclusivity of California's travel identity.
- Destination marketing through attraction diversity and storytelling destination_marketing_through_attraction_diversityPositions California as a premier travel destination by emphasizing its diverse natural, cultural, and urban attractions, using narrative-driven content to highlight unique regional and thematic experiences that appeal to varied visitor interests.
- Diverse destination marketing through attraction and experience variety destination_marketing_through_attraction_diversityPositions California as a premier travel destination by emphasizing its wide range of natural, cultural, and urban attractions, leveraging regional and thematic diversity to appeal to varied traveler interests.
- Event- and sports-based tourism activation event-based_tourismDrives visitation by promoting major sporting events and regional festivals as key tourism draws, leveraging high-profile and community-based events to attract diverse audiences.
- Event- and sports-based tourism activation event-based_tourismDrives visitation by promoting major sporting events, festivals, and regional happenings as key attractions that generate short-term travel demand and media attention.
- Itinerary-based tourism promotion for regional exploration itinerary-based_tourism_promotionPromotes multi-day travel and regional discovery by designing structured road trip itineraries with defined routes, stops, and durations to simplify trip planning and encourage broader geographic visitation.
- Multi-channel content marketing and storytelling content-driven_tourism_engagementEngages potential visitors through diverse content formats—including blogs, podcasts, videos, and newsletters—organized around regional, cultural, and experiential themes to inspire travel and increase accessibility of destination information.
- Personalized and AI-assisted travel planning personalized_travel_planning_via_AIEnhances traveler engagement and trip relevance by using AI-powered tools and personalized quizzes to create customized itineraries based on individual preferences and behaviors.
- Personalized travel planning using AI and interactive tools personalized_travel_planning_via_AIEnhances traveler engagement and trip relevance by using AI-powered tools and interactive quizzes to deliver customized itineraries and match users with suitable travel experiences.
- Thematic and itinerary-based travel promotion itinerary-based_tourism_promotionEncourages multi-day exploration across California by curating travel experiences into thematic categories and structured road trip itineraries that simplify planning and highlight regional diversity.
named programs · 5
what they call their work
California Now Podcast
Audio series highlighting travel experiences across California including road trips, culinary tours, accessible adventures, and local guides
Places To Visit Hub
Centralized online guide to California's 12 regions, cities, and attractions including beaches, national parks, and cultural sites
Places to Visit Hub
Comprehensive guide to California's 12 regions and cities, featuring curated travel destinations and local experiences
Recommended Reading
Curated travel content including event guides, free activities, family itineraries, and seasonal travel tips
Travel Videos
Video content series showcasing destinations and experiences including "California 101", "Luxury Minute", and themed road trips
relationships · 19
who they work with
- Agua Caliente Band of Cahuilla Indians Partner — Collaborates to promote cultural experiences and tribal visibility.
- Amah Mutsun Tribal Band Partner — Collaborates to promote cultural experiences and tribal visibility.
- Augustine Band of Cahuilla Indians Partner — Collaborates to promote cultural experiences and tribal visibility.
- Best Western Partner — Collaborates on promoted lodging content for Northern California road trips
- Best Western Partner — Collaborates with Best Western to promote hotel stays for Northern and Southern California road trips
- Cheech Marin Partner — Featured in a podcast episode highlighting California’s culture and national parks.
- Curtis Stone Partner — Featured in podcast episodes discussing culinary tours and food experiences in California.
- Disney Partner — Promotes Mickey’s Toontown, indicating a partnership with Disney for family-focused tourism promotion.
- Disneyland Partner — Featured in a guide about Bluey's debut at the park
- Federated Indians of Graton Rancheria Partner — Collaborates to promote cultural experiences and tribal visibility.
- Google Government — References Google's Privacy Policy and Terms of Service for reCAPTCHA compliance on website forms
- Ike Barinholtz Partner — Featured in a podcast episode sharing Hollywood stories and personal California adventures.
- Kevin Costner Partner — Featured in a podcast episode discussing his experiences as a Hollywood icon and connection to California.
- Kristi Yamaguchi Partner — Featured in a podcast episode showcasing family-friendly sports and travel experiences in California.
- LEGOLAND Partner — Features LEGOLAND as a family-friendly destination in promotional content for California travel.
- Tolowa Dee-ni’ Nation Partner — Collaborates to promote cultural experiences and tribal visibility.
- Universal Studios Partner — Features Super Nintendo World, indicating collaboration with Universal Studios to promote family attractions.
- Yuhaaviatam of San Manuel Nation Partner — Collaborates to promote cultural experiences and tribal visibility.
- Yurok Partner — Collaborates to promote cultural experiences and tribal visibility.