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VERDE VALLEY LAND PRESERVATION INSTITUTE

Sedona, AZ · EIN 522381208 · Form 990EZ · FY2021 · Micro (<$100K) · keepsedonabeautiful.org
revenue
$0
expenses
$294
net assets
$0
employees
mission · from form 990

Preservation of Open Space

profile · synthesized from sources

Keep Sedona Beautiful is an environmental stewardship organization dedicated to preserving the scenic beauty and natural environment of Sedona and the Verde Valley in Arizona. They achieve this through various programs including litter removal, dark sky preservation, water conservation, land preservation, and community education on environmental issues.

named programs · 12 · from sources

what they call their work

Annual Awards of Excellence
Honors individuals, businesses, or organizations for outstanding architectural design, xeriscaping, lighting, signage, or exceptional community service.
Annual Native Plant Workshop
Educates community members on the benefits of using native plants and low-water landscaping.
Dark Skies
Works to preserve and protect dark nighttime skies, reduce light pollution, and ensure compliance with dark sky regulations in Sedona and the Verde Valley.
KSB Eco-Hub
Transforms the KSB building and grounds into a model of environmental responsibility, showcasing responsible landscaping and providing environmental education classes.
Land Preservation
Leads efforts to secure funding for purchasing and preserving unique and sensitive lands, often integrating them into the Coconino National Forest.
Litter Lifter Program
Manages volunteers who clean litter from over 50 miles of roads in the Sedona area year-round.
Noise Abatement
Addresses noise pollution from sources like airport operations, helicopter tours, and sport courts, advocating for regulations and solutions.
OHV Crisis Solutions
Leads efforts to identify and implement solutions to environmental damage and public health threats caused by Off-Highway Vehicle (OHV) overuse and misuse on Forest Service roads and trails.
Preserving the Wonder Speaker Series
Brings experts monthly to the community to discuss environmental and conservation issues.
Sustainable Tourism
Acts as a lead partner in implementing key tactics of Sedona's Sustainable Tourism Plan, including reducing single-use plastics, advocating for sustainable development, and encouraging dark-sky lighting.
Water Conservation
A founding member of the Verde River Basin Partnership, promoting science and education for sustaining surface and groundwater in the Verde River Basin.
Wildland Fire Preparedness
Sponsors and organizes community conversations to inform residents on how to prepare for and respond to wildland fires.
activities · 10 clusters

what they do

  • Dark Sky Lighting Advocacy & Certification 2 activities
    • Advance dark-sky preservation through policy advocacy and community engagement
      Advocated for Sedona’s designation as an International Dark-Sky Community in 2014; worked with businesses to replace non-compliant lighting with dark-sky fixtures; secured a $10,000 city grant for sustainable tourism lighting upgrades; and promoted International Dark Sky Week, including input on Yavapai County lighting code updates.
    • Dark-Sky Preservation Advocacy and Implementation
      Advocates for dark-sky preservation, contributing to Sedona's designation as an International Dark-Sky Community, prompting local declarations of International Dark Sky Week, and providing input on lighting code updates. The organization also works with local businesses to replace non-compliant lighting with dark-sky compliant fixtures and secured a grant for a sustainable tourism initiative focused on dark-sky lighting.
  • Meeting & Conference Room Rental 2 activities
    • Community Hub and Event Hosting
      Operates the KSB EcoHub, providing a 1,450 sq ft meeting room for 70–130 people, a smaller conference room, kitchen facilities, and ADA-equipped restrooms for workshops, meetings, collaboration sessions, candidate forums, traveling exhibits, and emergency community support activities.
    • Operate KSB EcoHub as a community environmental education and meeting space
      Hosts workshops, meetings, collaboration sessions, candidate forums, traveling exhibits, and community presentations at the KSB EcoHub, featuring a 1,450 sq ft main meeting room (70–130 capacity), a smaller conference room, kitchen facilities, ADA-accessible restrooms, and outdoor grounds certified as a National Wildlife Federation Wildlife Habitat.
  • Local Land Use & Development Advocacy 2 activities
    • Community Planning and Ordinance Advocacy
      Contributes to local planning efforts by providing input on the Sedona Community Plan update, advocating for a covered load ordinance adopted by the Sedona City Council, assisting in passing a sport court ordinance to mitigate noise pollution, and providing input on the Water Element of the Yavapai County Comprehensive Plan update.
    • Engage in local planning and noise pollution advocacy
      Participated in a Citizens Engagement Group on airport noise that led to county takeover of airport operations; provided input on the Sedona Community Plan and Yavapai County Comprehensive Plan; and advocated on pickleball court construction permits and sport court noise, including assisting passage of a sport court ordinance.
  • Nature-Based Environmental Education Programs 2 activities
    • Deliver environmental education programs for students and community members
      Runs "Discover the Wonder," a 2-hour educational field trip for grades 5–7 combining classroom learning with self-guided exploration, and offers annual workshops on native plants and low-water-use landscaping that have educated over 3,000 community members since 1979.
    • Environmental Education Programs
      Offers "Discover the Wonder," a 2-hour educational field trip for students in grades 5-7, and conducts annual workshops on native plants and low-water landscaping, educating over 3,000 community members since 1979. The organization also hosts presentations on environmental topics and plans to offer environmental education classes for students ages 9-12.
  • Environmental & Operational Certification Achievement 2 activities
    • Enhance organizational sustainability and capacity
      Achieved Gold Level Sustainable Business certification and River Friendly Silver Level certification; developed and approved a 3-year Strategic and Operations Plan; and revised organizational bylaws to strengthen governance.
    • Organizational Capacity Building
      Achieved Gold Level Sustainable Business certification and River Friendly Silver Level certification, and developed a 3-year Strategic Plan, Operations Plan, and revised Bylaws to strengthen organizational effectiveness.
  • Environmental & Nature-Focused Member Publications 2 activities
    • Environmental Research and Reporting
      Publishes "Preserving the Wonder™ Quarterly Magazine" focusing on environmental activism, creates and distributes annual reports, and commissioned a short film about the OHV Crisis.
    • Publish environmental research and awareness materials
      Produces "Preserving the Wonder™ Quarterly Magazine" focused on environmental activism, published two annual reports, and commissioned a short film on the OHV Crisis to inform public understanding and advocacy.
  • Land & Water Conservation Advocacy 1 activity
    • Land and Water Conservation Advocacy
      Secured funding to purchase over 500 acres of land now part of the Coconino National Forest, led efforts for Oak Creek to be recognized as a Unique Arizona Waterway, and encourages federal and state agencies to enforce water quality standards in Oak Creek.
  • Organized Community Litter Cleanups 1 activity
    • Manage year-round Litter Lifter Program for roadway cleanup
      Operates the KSB Litter Lifter Program with over 70 volunteers who clean litter from more than 50 miles of roadways in the Sedona/VOC area at least once per month, removing trash from over 54 miles of streets annually.
  • Annual Awards for Conservation and Community Service 1 activity
    • Recognize environmental stewardship through awards program
      Has awarded over 600 Awards of Excellence to businesses, organizations, and individuals in the Verde Valley over the past 54 years in recognition of environmental and community contributions.
  • Uncategorized 5 activities
    • Advocate for land preservation and waterway protection
      Secured millions in funding to purchase over 500 acres of land now part of the Coconino National Forest; led efforts for Arizona to recognize Oak Creek as a Unique Arizona Waterway; and advocated for enforcement of federal and state water quality standards to sustain Oak Creek’s ecological health.
    • Community Engagement and Outreach
      Hosts community conversations on topics like wildland fire preparedness, launched a website and Instagram account to reach tourists, and has given out over 600 Awards of Excellence to businesses, organizations, and individuals in the Verde Valley over 54 years.
    • Conduct outreach and public awareness campaigns
      Launched the PreservingTheWonder website and Instagram account to engage tourists, organized community conversations on wildland fire preparedness, and hosted events to celebrate 50 years of service to the Verde Valley.
    • EcoHub Grounds and Building Management
      Maintains adjoining grounds certified as a National Wildlife Federation Wildlife Habitat, featuring native plants, garden paths, and an outdoor deck. The organization also renovated the EcoHub building and interpretive garden, and initiated a project to transform its building into a model of environmental responsibility by installing an electric heat pump, insulated roof, and solar panels.
    • Litter Removal and Roadside Cleanup
      Operates the year-round Litter Lifter Program, engaging over 70 volunteers to clean more than 50 miles of roadway in the Sedona/VOC area at least once a month.
financials · form 990EZ · fy2021

the money

revenue
Total revenue$0
Contributions & grants$0
Program service revenue$0
Investment income$0
Other revenue$0
expenses
Total expenses$294
Program expenses
Admin / overhead
Fundraising
Salaries & benefits$0
Grants paid out$0
balance sheet
Total assets$0
Cash
Investments
Liabilities
Net assets$0
1 years on record · 2021–2021
leadership · form 990 part vii · fy2021

who runs it

board members · 1
  • Richard Dahl — Director
relationships · 25

who they work with

  • Arizona Community Foundation Funder — Received grants for dark-sky compliant lighting projects and partnered to bring environmental artist James Havens to Sedona.
  • Arizona Department of Environmental Quality Partner — Worked with the Arizona Department of Environmental Quality on the Oak Creek Collaborative Cleanup event.
  • Arizona Department of Transportation Government — The Litter Lifter Program is permitted through the Arizona Department of Transportation.
  • Chamber of Commerce Partner — Endorsed and collaborated with the Keep Sedona Beautiful Committee on billboard removal and beautification efforts.
  • City of Sedona Partner — Collaborated with the City of Sedona to achieve International Dark-Sky Community status and joined a Citizens Engagement Group to address airport noise.
  • Coconino National Forest Partner — Secured land that is now part of the Coconino National Forest.
  • Dark Sky International Partner — Participated in an effort led by Dark Sky International to prompt the City of Sedona and Yavapai County to declare International Dark Sky Week.
  • Friends of the Verde River Partner — Certified KSB as a River Friendly Silver Level business.
  • Greater Sedona Recreation Collaborative Coalition — Representatives serve on the collaborative to help solve the OHV Crisis.
  • James Havens Partner — Partnered with the City of Sedona and Arizona Community Foundation to bring environmental artist, James Havens, to Sedona to paint a mural.
  • National Wildlife Federation Government — KSB grounds are certified as a Wildlife Habitat by the National Wildlife Federation.
  • Nick’s Restaurant Partner — Completed a project at Nick's Restaurant in West Sedona to replace non-compliant lighting with dark-sky compliant fixtures.
  • Oak Creek Watershed Council Partner — Worked with the Oak Creek Watershed Council on the Oak Creek Collaborative Cleanup event.
  • Red Rock News Partner — Provided permission to use historical images and articles for KSB’s archival and educational materials.
  • Sedona Chamber of Commerce Partner — Meeting with Sedona Chamber of Commerce on collaborative visitor messaging regarding environmental preservation and responsible tourism.
  • Sedona Garden Club Partner — Collaborated on early efforts to remove offensive billboards in Sedona.
  • Sedona Lodging Partner — Meeting with Sedona Lodging on collaborative visitor messaging regarding environmental preservation and responsible tourism.
  • Sedona’s Tourism Advisory Board Coalition — Participated on Sedona's Tourism Advisory Board.
  • Sonoran Institute Partner — Was the motive force behind Yavapai County’s participation in the Growing Water Smart workshop held by the Sonoran Institute.
  • Steakhouse 89 Partner — Worked with Steakhouse 89 to replace non-compliant lighting with dark-sky compliant fixtures.
  • The Verde Valley Regional Economic Organization Partner — Certified KSB as a Gold Level Sustainable Business.
  • Verde Front Coalition — Participated on the Leadership Council of the Verde Front.
  • Verde River Basin Partnership Coalition — Founding member of the partnership which promotes unbiased science and education in sustaining surface and groundwater within the Verde River Basin.
  • Yavapai County Government — The Litter Lifter Program is permitted through Yavapai County.
  • Yavapai County Partner — Prompted Yavapai County to declare International Dark Sky Week and submitted comments on their lighting code update. Received a Certificate of Appreciation for litter lifting efforts.