activities · 24
what they do
direct service · 24
- Announce key ceremonial figures for the Tournament of Roses Rose Parade Production & Ceremonial CoordinationSelects and publicly announces high-profile roles such as the Rose Queen and Grand Marshal for the annual Tournament of Roses events.
- Announces Rose Parade leadership and royalty Rose Parade Production & Ceremonial CoordinationPublicly announces key ceremonial roles for the Rose Parade, including the Grand Marshal and Rose Queen, as part of its annual tradition.
- Announces key ceremonial figures for the Rose Parade Rose Parade Production & Ceremonial CoordinationSelects and publicly announces high-profile participants such as the Grand Marshal and Rose Queen for the Tournament of Roses events.
- Announces key ceremonial figures for the Rose Parade Rose Parade Production & Ceremonial CoordinationSelects and publicly announces high-profile participants such as the Grand Marshal and Rose Queen each year as part of the Tournament of Roses traditions.
- Coordinate floral decoration of VIP vehicles in partnership with FTD Rose Parade Production & Ceremonial CoordinationCollaborates with FTD to decorate antique automobiles used to transport VIPs during the Rose Parade.
- Coordinates floral decoration of VIP vehicles Rose Parade Production & Ceremonial CoordinationPartners with FTD to decorate antique automobiles that transport VIPs during the Rose Parade.
- Coordinates floral decoration of VIP vehicles with FTD Rose Parade Production & Ceremonial CoordinationPartners with FTD to decorate antique automobiles that transport VIPs during the Rose Parade.
- Coordinates floral decoration of antique automobiles for VIP transport Rose Parade Production & Ceremonial CoordinationPartners with FTD to decorate antique automobiles used to transport VIPs during the Rose Parade.
- Host the Rose Bowl Game Major Collegiate & Professional Sporting EventsOrganizes and presents the Rose Bowl Game, a major collegiate football event held on January 1 and broadcast exclusively on ESPN.
- Hosts the Rose Bowl Game Major Collegiate & Professional Sporting EventsOrganizes and presents the Rose Bowl Game on January 1, broadcast exclusively on ESPN, as part of its New Year’s Day celebration.
- Hosts the Rose Bowl Game Major Collegiate & Professional Sporting EventsOrganizes and presents the Rose Bowl Game, a major collegiate football event held annually on January 1 and broadcast exclusively on ESPN, including operation of the official athletics website for the game.
- Hosts the Rose Bowl Game Major Collegiate & Professional Sporting EventsOrganizes and presents the Rose Bowl Game, a major collegiate football event held annually on January 1 and broadcast exclusively on ESPN.
- Maintains historical archive and gallery Oral History & Archival DocumentationPreserves and provides public access to a historical gallery documenting the organization's events, traditions, and legacy of the Tournament of Roses.
- Maintains historical archive and gallery Oral History & Archival DocumentationPreserves and provides access to a historical gallery documenting the organization's events, traditions, and heritage.
- Maintains historical archive of organizational events and traditionsOperates a historical gallery that documents the organization's events, traditions, and heritage for public access and education.
- Manage volunteer program for event operations Volunteer Mobilization & ManagementCoordinates over 80,000 hours of annual volunteer work through a membership of 935 volunteers who support the organization’s events and operations.
- Manages volunteer engagement for annual events Volunteer Mobilization & ManagementEngages 935 volunteer members who contribute over 80,000 hours of volunteer work annually in support of the organization’s events and operations.
- Manages volunteer operations for annual events Volunteer Mobilization & ManagementCoordinates over 80,000 hours of volunteer work annually through a membership of 935 volunteers who support the organization’s events and operations.
- Manages volunteer operations for events Volunteer Mobilization & ManagementEngages 935 volunteer members who contribute over 80,000 hours of volunteer work annually in support of the organization's events and operations.
- Organize and operate the Rose Parade Rose Parade Production & Ceremonial CoordinationPlans and executes an annual 5.5-mile Rose Parade along Colorado Boulevard featuring floral-covered floats, equestrian units, marching bands, and Tournament Entries, broadcast live nationally and via official livestream on January 1.
- Organizes and operates the Rose Parade Rose Parade Production & Ceremonial CoordinationPlans and executes an annual 5.5-mile Rose Parade along Colorado Boulevard on New Year's Day, featuring floral-covered floats, equestrian units, marching bands, and Tournament Entries; the event is broadcast live nationally and via official livestream.
- Organizes and produces the Rose Parade Rose Parade Production & Ceremonial CoordinationProduces an annual 5.5-mile Rose Parade along Colorado Boulevard on January 1, featuring floral-covered floats, equestrian units, marching bands, and Tournament Entries, broadcast live nationally and via official livestream.
- Organizes and produces the Rose Parade Rose Parade Production & Ceremonial CoordinationProduces an annual 5.5-mile Rose Parade along Colorado Boulevard featuring floral-covered floats, equestrian units, marching bands, and Tournament Entries, broadcast live nationally on January 1. The event includes an official livestream as part of the New Year’s Day celebration.
- Provide historical documentation and access to organizational traditions Oral History & Archival DocumentationMaintains a historical gallery that preserves and shares the organization's events, traditions, and legacy.
strategies · 16
how they think
Theories of action extracted from this org's own source material. Click any to see the full field of orgs running the same approach.
- Annual thematic focus to promote collaboration and collective achievement thematic_collaborationThe organization uses an annual theme to emphasize teamwork and collective effort, structuring the parade experience around shared accomplishment as a core philosophy.
- Annual thematic focus to promote collaboration and collective achievement thematic_collaborationThe organization uses an annual theme as a unifying framework to emphasize teamwork, collective effort, and shared purpose, shaping the narrative and design of the parade experience around collaborative values.
- Annual thematic focus to promote collaboration and collective achievement thematic_collaborationThe organization uses an annual theme centered on collaboration and collective effort to guide the parade experience and reinforce teamwork as a core philosophy.
- Annual thematic focus to promote collaboration and collective achievement thematic_collaborationThe organization uses an annual theme as a unifying concept to emphasize teamwork, collective effort, and shared purpose as central to the parade experience and organizational philosophy.
- Commitment to floral artistry using natural materials floral_tradition_and_artistryThe organization upholds a tradition of crafting parade floats exclusively with natural materials, particularly flowers placed by hand, to preserve a distinctive art form that connects craftsmanship with nature.
- Digital and media engagement to expand public access and visibility digital_broadcast_expansionThe organization leverages digital broadcasting, livestreaming, and visual media galleries to broaden public access to the Rose Parade and enhance engagement with key events and figures.
- Digital and media engagement to expand public access and visibility public_announcement_and_media_engagementThe organization leverages public announcements, visual media galleries, and digital platforms—including official livestreams and dedicated websites—to broaden public access, highlight key figures, and enhance engagement with the Rose Parade and associated events.
- Digital broadcast expansion to increase public access digital_broadcast_expansionThe organization leverages official livestreaming across multiple digital platforms to broaden audience reach and enhance public engagement with the Rose Parade.
- Digital expansion to increase public access digital_broadcast_expansionThe organization increases visibility and inclusivity by livestreaming the Rose Parade across multiple digital platforms, ensuring broader public engagement beyond the physical event.
- Preservation of floral artistry tradition using natural materials floral_tradition_and_natural_materialsThe organization maintains a tradition-based approach to float design by requiring the use of natural, primarily floral, materials—applied individually—to connect artistry with nature and uphold a distinctive cultural heritage.
- Public media engagement to highlight key figures and events public_announcement_and_media_engagementThe organization uses public announcements and visual media galleries to promote awareness and recognition of prominent participants and moments within the Tournament of Roses.
- Public media engagement to highlight key figures and events public_announcement_and_media_engagementThe organization uses public announcements and visual media galleries to amplify awareness and recognition of prominent participants and moments within the Tournament of Roses.
- Tradition-based float design using natural and floral materials floral_tradition_and_natural_materialsThe organization upholds a long-standing artistic tradition by requiring that parade floats be decorated exclusively with natural materials, particularly flowers placed by hand, connecting artistry with nature and craftsmanship.
- Traditional floral artistry using natural materials in float construction floral_tradition_and_artistryThe organization upholds a long-standing tradition of decorating floats exclusively with natural materials, particularly individually placed flowers, to connect artistry with nature and preserve cultural heritage.
- Youth leadership development through ceremonial recognition youth_leadership_and_ceremonial_recognitionThe organization identifies and elevates youth leaders through formal selection and public recognition programs such as the Rose Queen, using ceremonial roles to promote leadership and community representation among young people.
- Youth leadership development through ceremonial recognition youth_leadership_and_ceremonial_recognitionThe organization identifies and publicly honors youth leaders through symbolic roles such as the Rose Queen, using selection and announcement ceremonies to promote youth representation and leadership.
named programs · 7
what they call their work
Bandfest
Annual event featuring performances by marching bands participating in the Rose Parade.
Decorating Places
Event where volunteers and the public can view the final floral decoration of the Rose Parade floats before the parade.
Equestfest
Event highlighting equestrian units participating in the Rose Parade, showcasing their skills and pageantry.
Floatfest: A Rose Parade Showcase
Event showcasing Rose Parade floats, allowing the public to view them up close after the parade.
Rose Bowl Game
A college football playoff game held on New Year's Day as part of the Tournament of Roses events, featuring a pre-game ceremony and participation by the Grand Marshal.
Rose Parade
An annual New Year's Day parade in Pasadena, California, featuring floral-covered floats, equestrian units, and marching bands traveling 5.5 miles along Colorado Boulevard.
Volunteer Membership Program
Organization of 935 volunteer members known as "White Suiters" who contribute over 80,000 hours annually to plan and execute the Rose Parade and Rose Bowl Game.
relationships · 11
who they work with
- Christmas Plus Partner — Streaming partner for the Rose Parade livestream.
- ESPN Partner — Exclusive broadcaster of the Rose Bowl Game.
- FTD Partner — Official floral partner of the Tournament of Roses, responsible for decorating VIP vehicles and sponsoring the Rose Parade Float Awards.
- FTD Partner — Official floral partner that decorates VIP antique automobiles and sponsors the Rose Parade Float Awards.
- FanDuel Sports Network West Partner — Streaming and broadcast partner for the Rose Parade.
- Fubo Partner — Streaming partner for the Rose Parade via Fubo Sports Network.
- GFam+ Partner — Streaming partner providing a live channel for the Rose Parade.
- Great American Pure Flix Partner — Streaming partner for the Rose Parade.
- Honda Partner — Title sponsor of the Rose Parade.
- Pluto TV Partner — Provides free streaming access to the Rose Parade via its Christmas Channel.
- Rose Bowl Game Partner — Operates the official athletics website for the Rose Bowl Game.